Top 3 Mistakes That Are Costing Senator John McCain the Election
October 29, 2008 by
Jorge Olson
Exploring Self Promotion from Politics - What Can We Learn From The Candidates?
Senator John McCain is losing the Presidential Election by a wide margin and there are three significant, obvious and costly mistakes that he’s making that might cost him the election.
Mistake # 1 - Wrong Message - Senator McCain’s messages are not constant, they are reactive, vague and don’t speak to our emotions.
One Example:
When John McCain states that Senator Obama wants to “share the wealth” as one of his focal points and critiques it is a crucial, costly mistake. Why? Because “sharing the wealth” is not necessarily a bad thing. People know some executives are making $100 million dollars when the average American does not have any “wealth” to share.
This statement talks to a very small segment of the voter population, the wealthy. This is the wrong message for a presidential candidate. In contrast, this would be a great message for a fundraiser with wealthy prospects.
Mistake # 2 - Bad Delivery - Senator McCain does not deliver his message or his speeches in a very persuasive or articulate way. His hand gestures don’t have the right timing, his facial expressions are tough and rugged, and his laughter and smile do not look genuine.
M
istake # 3 - Wrong Image - Senator John McCain started his presidential campaign with a positive image, an image of a strong, experienced and conservative leader tough on taxes and tough on Home Land Security issues. Unfortunately for him he tried to change his image after the primaries, first reacting to Obama’s popularity and later trying to position himself as the candidate of “change”. When the presidential debates started his image was not polished and he was aggressive and offensive on accusations, coming off as uncaring, hostile and set in his old ways.
Source :
Top 3 Mistakes That Are Costing Senator John McCain the Election : jorgeolson.com
