Tools of Sales Promotion
The following tools of sales promotion are used for all the three heads instrumental in promoting the hotel business.
1. Brochure: It is a device to stimulate customers and motivate them to visit a hotel and avail of the benefits offered by the management of the hotel It is a detailed publication helping hotel companies in promoting their business. The guests, clients get detailed information from the brochure.
2. Folder: We find folder the most commonly used sales promotion tool. In this respect, it is essential that folders have an impressive appearance in totality. The particulars are required to be in brief but clear. The hotels can use folders for promoting the business.
3. Packaging: We call packaging an attractive wrapper of product. When we talk about packaging in the hotel industry, our emphasis is on the outer cover and internal layout of brochures and leaflets.
4. Attraction leaflets: This is exclusively meant for presenting a view of the different theme parks, museums, amusement parks, outstanding points of attraction in the hotels or so.
5. Merchandising: It is found helpful in promoting mass-market- This tool is found significant to restaurants and bars. The merchandising involves displaying of food stuffs and drinks in the right location.
6. Direct Mail Materials: The sales letters are found to be a direct mail material which can either be used alone or in combination with brochures and folders.
7. Display Materials: In the materials to be displayed at sensitive points are posters, dispensers, exhibits etc. We can use these materials in the offices of the travel agents, tour operators or at the places where tourists come, such as tourists spots, resorts, airports, railway and bus stations.
8. Competition and Exhibition: We find organisation of competition and exhibition for promoting the business.
9. Special Officer: We also find a provision for special offer for all, such as users, travel agents, tour operators, hotel personnel. The aforesaid tools of sales promotion help hotels and hotel companies in increasing the business.
The following tools of sales promotion are used for all the three heads instrumental in promoting the hotel business.
1. Brochure: It is a device to stimulate customers and motivate them to visit a hotel and avail of the benefits offered by the management of the hotel It is a detailed publication helping hotel companies in promoting their business. The guests, clients get detailed information from the brochure.
2. Folder: We find folder the most commonly used sales promotion tool. In this respect, it is essential that folders have an impressive appearance in totality. The particulars are required to be in brief but clear. The hotels can use folders for promoting the business.
3. Packaging: We call packaging an attractive wrapper of product. When we talk about packaging in the hotel industry, our emphasis is on the outer cover and internal layout of brochures and leaflets.
4. Attraction leaflets: This is exclusively meant for presenting a view of the different theme parks, museums, amusement parks, outstanding points of attraction in the hotels or so.
5. Merchandising: It is found helpful in promoting mass-market- This tool is found significant to restaurants and bars. The merchandising involves displaying of food stuffs and drinks in the right location.
6. Direct Mail Materials: The sales letters are found to be a direct mail material which can either be used alone or in combination with brochures and folders.
7. Display Materials: In the materials to be displayed at sensitive points are posters, dispensers, exhibits etc. We can use these materials in the offices of the travel agents, tour operators or at the places where tourists come, such as tourists spots, resorts, airports, railway and bus stations.
8. Competition and Exhibition: We find organisation of competition and exhibition for promoting the business.
9. Special Officer: We also find a provision for special offer for all, such as users, travel agents, tour operators, hotel personnel. The aforesaid tools of sales promotion help hotels and hotel companies in increasing the business.