Description
There are so many tools or technique available to the marketers for achieving objective of sales promotion.
Tools of Consumer Oriented Sales
Promotion
There are so many tools or technique available to the marketers for achieving objective of sales
promotion. These tools should be used considering all other factors affecting such as cost, time,
competitors, availability of goods etc. These tools are as under…
1. Coupons
2. Price-Off
3. Freebies
4. Scratch Cards
5. Lucky Draws
6. Bundling Offer
7. Extra Quantity
Let’s have look at each tool…
1. Coupons:
Coupon is the oldest and most widely used way of sales promotion. Coupons have been used
since 1895. It is mostly used by packaged goods. It is worthwhile to use coupon as a promotion tool
because data shows that market for packaged goods increased from 16 billion in 1968 to 310 billion in
1994. To boost up the sales not only manufacturer but retailers personally can also used. A coupon leads
to price reductions so as to encourage price sensitive customers. Non users can try a product which may
leads to regular sales.
2. Price-off:
A price-off is simply a reduction in the price of the product to increase sales and is very often
used when introduction a new product. A reduction in price always increases sales but the use of this
technique should be carefully considered in the current market situation.
Price-off is the most preferred sales promotion technique because consumers response very
positively to this scheme. Not only that but it also cause large increase in sales volume. Price-off
reductions are typically offered tight on the package through specially marked price packs. E.g. Krack
Jack offers 30% Price-off.
3. Freebies
Freebies are a popular form of modern marketing and are some of the best things about the
internet. The definition of freebies is products or services given away for free at no cost to the
consumer. Well that’s the definition we came up with. I am a bargain freebie shopper, pretty much
going for any free product and informing everyone about it.
At different times, big and small companies often give away prizes and money which is too good
to be true. Often it’s in the pursuit of more customers or a larger fan base and it often works.
4. Scratch Cards
A scratch card (also called a scratch off, scratch ticket, scratcher, scratchie, scratch-it, scratch
game, scratch-and-win or instant game) is a small token, usually made of cardboard, where one or more
areas contain concealed information: they are covered by a substance that cannot be seen through, but
can be scratched off.
5. Bundling Offers
Product bundling is a marketing strategy that involves offering several products for sale
as one combined product. This strategy is very common in the software business (for example:
bundle a word processor, a spreadsheet, and a database into a single office suite), in the cable
television industry (for example, basic cable in the United States generally offers many channels
at one price), and in the fast food industry in which multiple items are combined into a complete
meal. A bundle of products is sometimes referred to as a package deal or a compilation or an
anthology.
doc_531414721.docx
There are so many tools or technique available to the marketers for achieving objective of sales promotion.
Tools of Consumer Oriented Sales
Promotion
There are so many tools or technique available to the marketers for achieving objective of sales
promotion. These tools should be used considering all other factors affecting such as cost, time,
competitors, availability of goods etc. These tools are as under…
1. Coupons
2. Price-Off
3. Freebies
4. Scratch Cards
5. Lucky Draws
6. Bundling Offer
7. Extra Quantity
Let’s have look at each tool…
1. Coupons:
Coupon is the oldest and most widely used way of sales promotion. Coupons have been used
since 1895. It is mostly used by packaged goods. It is worthwhile to use coupon as a promotion tool
because data shows that market for packaged goods increased from 16 billion in 1968 to 310 billion in
1994. To boost up the sales not only manufacturer but retailers personally can also used. A coupon leads
to price reductions so as to encourage price sensitive customers. Non users can try a product which may
leads to regular sales.
2. Price-off:
A price-off is simply a reduction in the price of the product to increase sales and is very often
used when introduction a new product. A reduction in price always increases sales but the use of this
technique should be carefully considered in the current market situation.
Price-off is the most preferred sales promotion technique because consumers response very
positively to this scheme. Not only that but it also cause large increase in sales volume. Price-off
reductions are typically offered tight on the package through specially marked price packs. E.g. Krack
Jack offers 30% Price-off.
3. Freebies
Freebies are a popular form of modern marketing and are some of the best things about the
internet. The definition of freebies is products or services given away for free at no cost to the
consumer. Well that’s the definition we came up with. I am a bargain freebie shopper, pretty much
going for any free product and informing everyone about it.
At different times, big and small companies often give away prizes and money which is too good
to be true. Often it’s in the pursuit of more customers or a larger fan base and it often works.
4. Scratch Cards
A scratch card (also called a scratch off, scratch ticket, scratcher, scratchie, scratch-it, scratch
game, scratch-and-win or instant game) is a small token, usually made of cardboard, where one or more
areas contain concealed information: they are covered by a substance that cannot be seen through, but
can be scratched off.
5. Bundling Offers
Product bundling is a marketing strategy that involves offering several products for sale
as one combined product. This strategy is very common in the software business (for example:
bundle a word processor, a spreadsheet, and a database into a single office suite), in the cable
television industry (for example, basic cable in the United States generally offers many channels
at one price), and in the fast food industry in which multiple items are combined into a complete
meal. A bundle of products is sometimes referred to as a package deal or a compilation or an
anthology.
doc_531414721.docx