To find best prospects in the Insurance sector
Allocating marketing strategies against market potential.
Estimating potential for specific products within local markets.
Identifying high opportunity areas.
Measuring agency performance relative to market potential.
Optimizing your agency network against market potential.
Attributes to develop marketing strategies:
Channel data: - Useful to know future buying preferences, learning about products and
purchase channels.
Consumer attitudes.
Consumption data: - Useful to evaluate annual premiums, number of annuities owned, value of annuities, and with which company the current policy is held.
Allocating marketing strategies against market potential.
Estimating potential for specific products within local markets.
Identifying high opportunity areas.
Measuring agency performance relative to market potential.
Optimizing your agency network against market potential.
Attributes to develop marketing strategies:
Channel data: - Useful to know future buying preferences, learning about products and
purchase channels.
Consumer attitudes.
Consumption data: - Useful to evaluate annual premiums, number of annuities owned, value of annuities, and with which company the current policy is held.