Titan Watches Business Strategy analysis
ani60dbr
New member
ther;s no project prepared on this
it was a normal class presentaion- a daily activity at IIFT India
regards
il_padrino
New member
How can i download this report? First i have to post something?
ani60dbr
New member
:bump:
no. I dont think so. however if u have never posted anything on this site. then perhaps yes, u got to upload some cool management stuff. no trash allowed, bcoz they ban members for doing so!!!
tell me if ur problem was solved?
:SugarwareZ-229:
il_padrino
New member
Thank you for your response. I have a lot of usefull stuff on my computer also on Titan. I'm a student at the Rotterdam university for economics in Holland. We are busy with the Titan project. We came up with a market entry for the european market, i want to post this. I don't know how i can start a new post can you help me with that.
Best regards,
sjoerd
Best regards,
sjoerd
ani60dbr
New member
Hello again,
Posting & uploading files is pretty simple here.
Just as you wrote about yourself, you also have an option to upload files down the page under the header- Additional options, where you get a button called "Manage Attachments"
Just click on it, & it will open a new window which will give access to to where your files on Titan are present in your PC hard disk
Remember to press the second "Submit Reply" button down the page & not the first one
See if it helps, & let me know.
By the way, I am from India doing MBA in International Business from
Indian Institute of Foreign Trade ( IIFT )
castelinoritesh
New member
hi could i get any kind of information on titan supply chain strategies!!
chandu17mohan
Chandra Mohan Pasari
frend
it wil b of g8 help if u can forward me the titan project or the ppt which i suppose u have used for the case for the text book crafting & executingstrategy.....as soon as possible on my e-mail id [email protected]
it wil b of g8 help if u can forward me the titan project or the ppt which i suppose u have used for the case for the text book crafting & executingstrategy.....as soon as possible on my e-mail id [email protected]
asha kumari
New member
i need a project report on sales and distribution strategies of Titan...just help me...
Re: Auto Ancillary Sector - Business Strategy
hi guys i need to solve this case study could ny1 help me in here plz i wil jst paste them .. there are 2 case studies plz do send me ur reply asap its v urgent.
Case Study-1
DATA, Data, Everywhere... Now to make sense of it all... There are at least 200 call centres that dot the country today. Each one of these set-ups is involved in the process of customer solicitation, which they conduct via a mix of channels such as the telephone, e-mail, fax and even SMS. On an average, each centre has the capacity to handle five multi-channel campaigns at one go.
Have you ever paused to wonder then what is being done with all the customer data that is generated? I can't think of any one amongst us in today's age, who has not received a phone call and been greeted by an ingratiating voice at the other end of the line, asking us if we would like to subscribe to a credit card, change our mobile tariff plan, avail of a new service, etc. As the recipient of such a call, have you ever engaged in a fruitful conversation with the caller? Have you ever thought that the service being offered is custom made for you? Have you ever been impressed by the caller's knowledge of your past record with the company?
Consider a situation wherein a leading bank executes a campaign to promote its credit card product. The campaign comprises three rounds of calling followed by mailings to interest the prospect. When the tele-caller rings a prospective customer to offer a credit card, the response could either be direct, in which case the prospect explicitly states his/her preference or an indirect response where the caller has to infer a response. The problem arises when the tele-caller as per the schedule rings the prospect with the indirect response 15 days later.
In an ideal situation, the tele-caller needs to be empowered with information that will interest the caller based on the previous conversation that has transpired. This could either be a counter offer or another product, which might be of interest to him/her like an auto or home loan or maybe a credit card with more esteem value at the same price. But, due to inadequate information from the company to the call centre, the above cannot and does not take place.
Calls end up just being made ad hoc and totally independent of each other. From the above one thing is clear — that even in the event of an inferred response, it is imperative that companies zero in what needs to be done to increase the success rate of the campaign resulting in increased returns on marketing spends. An inferred response, if suitably captured helps companies develop a robust feedback mechanism that constantly tracks, monitors and refreshes the company's records. Thus, when subsequent calls are executed in the future, past learnings can be incorporated and the whole process becomes iterative in nature.
Enter the role of a campaign management solution. The true success of a campaign management solution rests on the principle: What goes around comes around. The solution starts from helping marketers select and segment customers and track the contacts already made with customers. This data is passed on to the call centre in the format of customer call lists, campaign reference data, and marketing contact history.
The customer call lists are generated from predictive models that are built using customer data. These models assign a score to each customer, which indicate risk, profitability and/or propensity (to respond, buy, cross sell, up sell).
As a result the strategy adopted to address each customer segment identified is different and caters to their specific needs, whether it is a product, a service or a channel.
In such a scenario the tele-caller is empowered with relevant information and is able to effectively convert prospects into customers or increase the value derived from existing customers at the same cost.
The campaign management solution when deployed well helps in perfecting targeting and ensures every successive campaign is a well thought out model of the previous campaign's results. It's time marketers sit back and think if they have efficient and effective mechanisms to manage their campaigns. And, more importantly, how much not having one is costing them!
1. What is the essence of this case study?
2. What is the strategy adopted in order to satisfy the customer?
3. In the above cases what type of customer’s relation helps the organization?
TASK-1: Give the merits of procuring more data for analyzing the customers requirement
TASK-2: Customer Satisfaction has varied ways-mention them with their benefits.
TASK-3:The role played by the effective data of customers helps the marketing man-list out those factors.
Case 2
Case Study-2
As a service provider who makes use of outbound telemarketing campaigns, the statistic may shock you, but in eight out of 10 cases, most of us will answer no to the above questions and end up dodging such calls. Today, when consumer patience is constantly shortening, companies cannot afford to over solicit some customers, incorrectly time messages or make inappropriate offers to the wrong target audience.
Overcoming such customer targeting risks becomes even more crucial, when the number of competing companies is at an all-time high and when there exists a huge array of products and services from which to choose from. To ensure that companies exploit their window of opportunity with customers/prospects necessitates effective segmentation and prioritisation of audiences.
This may sound simple enough, but ends up being a herculean task for today's companies that need to integrate data collected from various customer contact points. Ineffective targeting is a result of incorrect use of the data that a company/service provider already has about its customers. While the data may exist, if it is not appropriately collated and then leveraged, you get situations where companies don't know too much about their customers or who their prospects are.
If you're thinking this sounds like a case of CRM gone wrong, you're not way off the mark. The root of the problem is that most companies don't realise that call centres are not the end but a means to an end. It follows that call centres are not isolated appendages to the CRM system. They need to be integrated into the CRM process, to generate desired data. Companies, however, are still stuck in the conventional database marketing approach with little or no business rules that govern the process of outbound telemarketing campaigns.
However, what companies don't realise is that the less information they share with their call centre, of less impact will be the campaign. When information from the company is lacking, critical data gaps get created. To take a look at how severe these data gaps can be and how they in turn lead to a vicious cycle of unprofitable calls, let's evaluate the basics of what can happen during a call.
Questions:
1.Is the Call centre working effectively inhelping the customers?
2.What is the role of detailed information collected from the customers to build good relations wi8th the business organization?
3.How effective is telemarketing services?
hi guys i need to solve this case study could ny1 help me in here plz i wil jst paste them .. there are 2 case studies plz do send me ur reply asap its v urgent.
Case Study-1
DATA, Data, Everywhere... Now to make sense of it all... There are at least 200 call centres that dot the country today. Each one of these set-ups is involved in the process of customer solicitation, which they conduct via a mix of channels such as the telephone, e-mail, fax and even SMS. On an average, each centre has the capacity to handle five multi-channel campaigns at one go.
Have you ever paused to wonder then what is being done with all the customer data that is generated? I can't think of any one amongst us in today's age, who has not received a phone call and been greeted by an ingratiating voice at the other end of the line, asking us if we would like to subscribe to a credit card, change our mobile tariff plan, avail of a new service, etc. As the recipient of such a call, have you ever engaged in a fruitful conversation with the caller? Have you ever thought that the service being offered is custom made for you? Have you ever been impressed by the caller's knowledge of your past record with the company?
Consider a situation wherein a leading bank executes a campaign to promote its credit card product. The campaign comprises three rounds of calling followed by mailings to interest the prospect. When the tele-caller rings a prospective customer to offer a credit card, the response could either be direct, in which case the prospect explicitly states his/her preference or an indirect response where the caller has to infer a response. The problem arises when the tele-caller as per the schedule rings the prospect with the indirect response 15 days later.
In an ideal situation, the tele-caller needs to be empowered with information that will interest the caller based on the previous conversation that has transpired. This could either be a counter offer or another product, which might be of interest to him/her like an auto or home loan or maybe a credit card with more esteem value at the same price. But, due to inadequate information from the company to the call centre, the above cannot and does not take place.
Calls end up just being made ad hoc and totally independent of each other. From the above one thing is clear — that even in the event of an inferred response, it is imperative that companies zero in what needs to be done to increase the success rate of the campaign resulting in increased returns on marketing spends. An inferred response, if suitably captured helps companies develop a robust feedback mechanism that constantly tracks, monitors and refreshes the company's records. Thus, when subsequent calls are executed in the future, past learnings can be incorporated and the whole process becomes iterative in nature.
Enter the role of a campaign management solution. The true success of a campaign management solution rests on the principle: What goes around comes around. The solution starts from helping marketers select and segment customers and track the contacts already made with customers. This data is passed on to the call centre in the format of customer call lists, campaign reference data, and marketing contact history.
The customer call lists are generated from predictive models that are built using customer data. These models assign a score to each customer, which indicate risk, profitability and/or propensity (to respond, buy, cross sell, up sell).
As a result the strategy adopted to address each customer segment identified is different and caters to their specific needs, whether it is a product, a service or a channel.
In such a scenario the tele-caller is empowered with relevant information and is able to effectively convert prospects into customers or increase the value derived from existing customers at the same cost.
The campaign management solution when deployed well helps in perfecting targeting and ensures every successive campaign is a well thought out model of the previous campaign's results. It's time marketers sit back and think if they have efficient and effective mechanisms to manage their campaigns. And, more importantly, how much not having one is costing them!
1. What is the essence of this case study?
2. What is the strategy adopted in order to satisfy the customer?
3. In the above cases what type of customer’s relation helps the organization?
TASK-1: Give the merits of procuring more data for analyzing the customers requirement
TASK-2: Customer Satisfaction has varied ways-mention them with their benefits.
TASK-3:The role played by the effective data of customers helps the marketing man-list out those factors.
Case 2
Case Study-2
As a service provider who makes use of outbound telemarketing campaigns, the statistic may shock you, but in eight out of 10 cases, most of us will answer no to the above questions and end up dodging such calls. Today, when consumer patience is constantly shortening, companies cannot afford to over solicit some customers, incorrectly time messages or make inappropriate offers to the wrong target audience.
Overcoming such customer targeting risks becomes even more crucial, when the number of competing companies is at an all-time high and when there exists a huge array of products and services from which to choose from. To ensure that companies exploit their window of opportunity with customers/prospects necessitates effective segmentation and prioritisation of audiences.
This may sound simple enough, but ends up being a herculean task for today's companies that need to integrate data collected from various customer contact points. Ineffective targeting is a result of incorrect use of the data that a company/service provider already has about its customers. While the data may exist, if it is not appropriately collated and then leveraged, you get situations where companies don't know too much about their customers or who their prospects are.
If you're thinking this sounds like a case of CRM gone wrong, you're not way off the mark. The root of the problem is that most companies don't realise that call centres are not the end but a means to an end. It follows that call centres are not isolated appendages to the CRM system. They need to be integrated into the CRM process, to generate desired data. Companies, however, are still stuck in the conventional database marketing approach with little or no business rules that govern the process of outbound telemarketing campaigns.
However, what companies don't realise is that the less information they share with their call centre, of less impact will be the campaign. When information from the company is lacking, critical data gaps get created. To take a look at how severe these data gaps can be and how they in turn lead to a vicious cycle of unprofitable calls, let's evaluate the basics of what can happen during a call.
Questions:
1.Is the Call centre working effectively inhelping the customers?
2.What is the role of detailed information collected from the customers to build good relations wi8th the business organization?
3.How effective is telemarketing services?
ankush_garg2
Par 100 posts (V.I.P)
hello, m in SIBM. I need d project n compile it for my 3rd group presentation
roshcrazy
Roshni Bhatia
for projects on titan, check this:
http://www.managementparadise.com/f...d-building-segmentation-titan-industries.html
:tea:
http://www.managementparadise.com/f...d-building-segmentation-titan-industries.html
:tea:
priyanka_priya
New member
nice job keep it up guys:SugarwareZ-156:
ani60dbr
New member
Here's the reupload of the ppt
as requested
cheers,
Ani
IIFT
:SugarwareZ-235:
:SugarwareZ-057:
:SugarwareZ-204:
trillionairegate
Banned
dude were are the files I am working for titan as a mgmnt trainee plse forwa
bharatb807
New member
guys am working on CBBE model of titan ... please gimme some idea ... someone gimme a breathrough..................................................................................
mohammed yunus
New member
hey friend could you pls forward it to me.
it ll be useful for me for sure
it ll be useful for me for sure