Contact your local cable company to get your own FREE Cable TV show
The media loves drama; don’t forget that and take benefit of the same.
Know the reporters at your local newspapers who report on your industry and build a relationship.
Host an event at their location. You bring a newsworthy event and they bring a credible venue. A PR win-win.
Create a media room on your website or blog that contains valuable information that the media can use for stories and features. Include tips, advice, resources and a list of topics you have expertise about.
Read the section or watch the television show you plan to pitch so that you can present your story idea with knowledge of the media outlet's format.
Contact your favorite bloggers that have posts relevant to your line of business and ask them to back link to your site or profile your company, product or service.
Adopt a local nonprofit or charitable organization in the community that is overlooked by the bigger businesses, and join forces to create a Public Service Announcement or viral video.
Be prepared for more than just the pitch.
Sponsor a fundraising event for a non-profit organization.
Spend some time getting to know your local reporters – take them out to lunch, drinks, whatever.
Be interesting not selling – it’s all about interesting stories, not marketing material! Whatever you do, be respectful of the writer’s time.
Use the free press release sites that include Freepressrelease.com, PR.com, or PRleap.com. Bloggers and reporters often pick them up.
Offer to write a monthly column for your local newspaper.
Contact journalists for your industry’s media outlets and ask outright if they would like to receive your media reel
There is a mind set that you must have to do public relations. The key is to always be thinking about how things look from an outside perspective. This is contrary to the message that most of our mothers tried to get into out heads that "it doesn't matter what everybody else thinks". In the world of public relations, it really does matter what every body else thinks. You need to constantly think about appearances, appearance and image are the most important thing in this field.
Establishing a relationship with people is an essential element of marketing your business and establishing a strong customer base. Staying in touch with your customers will not only elevate your customer relations, it will keep your name leading in the minds of your customers and prospects and will surely keep them coming back.