Times of india

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viju_love86

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Hi friends i am doing a 100 mrks project on times of india if any body have a information pls send me that info i want info regarding the marketing startergy of times and about its competitor like dna and hindustant times

your help will be appreciated

thank you
 
Focus on the various Products and the Product Life cycle analysis.

How they increased the number of pages, then included BT, Mumbai Mirror, Education times etc etc to capture the market everytime they had some small competition.

Do a comparitive analysis of price and promotional tactics .

TOI is one paper which would actually sell at par to its price if sold at the raddiwalla ( if you have a cheap annual subscription ofcourse)

Take into consideration the economies of scale , the kind of ads and the quality of paper used today compared to a couplea years back .

Hope that helped.
 
hi

My self Rashmee, m a management student 1st year, wanna do projecton Times of India, n I feel u can help me out
if u have information about :
1] how many printing press they have all over India / out of India
2] what is there turn over?
3] cost of printing each paper copy -
4] marketing strategy
5] technology used by them

if ur project is ready plz send me that, that will help me in doing my project

waiting for your positive reply u can mail me on email id not allowed

Rashmee
 
Last edited by a moderator:
viju_love86 said:
Hi friends i am doing a 100 mrks project on times of india if any body have a information pls send me that info i want info regarding the marketing startergy of times and about its competitor like dna and hindustant times

your help will be appreciated

thank you
Click to expand...


Hope this article will help. Please putmore articles like this..

Many Thanks
 
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