Just few weeks for Christmas and everyone gets in the mood of shopping. The wholesalers and the retailers start stocking up with new and innovative funky items for the customers whereas the customers start piling up the currency in view of shopping. The holiday season is a boost for the sellers wherein they come up with something for everybody no matter what’s the budget. Hence holiday marketing has become an added term in marketing these days. Many marketers plan strategies thus tapping the new customers along with retaining the old ones. Hence one might easily notice that ads for woolen clothes pop in before the winter season arrives similar is the case with holiday marketing the campaigns start before the festive and holiday season commences to catch hold of the attention of the customer thus stimulating them to buy the featured offer, one such strategy is adopted by Big Bazaar and one can easily spot it on television. Layaway is another strategy that helps overcome financial stress during festive and holidays season it allows consumers to purchase without the entire sum at one go, apart from plastic money even this is an exciting option. The financial budget being tough for our parents and selves layaway is option for them. Even the online business is on high during holidays as many people love to gift and purchase online. Hence for the online customers facilities like on time delivery and free shipment are provided. Hence online retailers have a great focus on cyber Mondays during holiday season and provide varying daily discounts for the ones who buy online for frequent. Hence, keeping updated the reviews and discussions list is another way of bringing the sale of product on high demand as the online customers mainly rely on the reviews provided by the ones who are experienced especially for durables.