Things that would help you in Marketing, would keep you updated
Get into the habit of reading your city paper with a notebook and pen in hand. Scan the headlines of each section and ask yourself, "What is in the news today that ties in with what I want to promote?"
Read financial indices daily. Every single day, statistics change. Stocks go up or down. Interest rates fluctuate, or "threaten to fluctuate." Consider ways you can use this activity for a news hook.
The media views quantitative data as newsworthy, accurate, and sidebar-friendly. Launch a survey, or piggyback on survey results that relate to your industry to create a strong story.
Are you suddenly hearing lots of people asking the same question? A trend may be starting that you can tie into.
What is the buzz in your trade publications? What are new developments in your field? Use your access to this information to shape a story.
Keep a notebook and pay attention to story-worthy events that pop up in the course of your day. You'll be surprised at how many arise.
Get into the habit of reading your city paper with a notebook and pen in hand. Scan the headlines of each section and ask yourself, "What is in the news today that ties in with what I want to promote?"
Read financial indices daily. Every single day, statistics change. Stocks go up or down. Interest rates fluctuate, or "threaten to fluctuate." Consider ways you can use this activity for a news hook.
The media views quantitative data as newsworthy, accurate, and sidebar-friendly. Launch a survey, or piggyback on survey results that relate to your industry to create a strong story.
Are you suddenly hearing lots of people asking the same question? A trend may be starting that you can tie into.
What is the buzz in your trade publications? What are new developments in your field? Use your access to this information to shape a story.
Keep a notebook and pay attention to story-worthy events that pop up in the course of your day. You'll be surprised at how many arise.