Things Advertisers should know[/b]
Identify Your Target Audience [/b]
[/b]
A first-person shooter can be geared toward young males as your primary target audience but research shows older men are also playing these types of video games.
Make a list to determine who your target audience is. Be very specific in finding your audience.
Know Where to Advertise [/b]
[/b]
Using the clothing store example above, if you're looking to advertise to young women in high school, the local newspaper isn't going to cut it. However, if the high school has a newspaper, that's where you can wisely spend your ad dollars.
Coupon or Special Offer [/b][/b]
Get customers in the door quickly with a coupon or special offer. It doesn't have to be a four-color fancy coupon. A simple black and white coupon will do or a bold line that says, "Mention this ad and receive 10% off."
Cross Promotion [/b][/b]
Cross promoting your company is a highly-effective way to promote your business no matter what your advertising budget.
Take a look at recent Swiffer commercials that feature clips from Cinderella. Disney has paid $150 million to help promote the Cinderella Special Edition DVD release.
Don't Forget the Basics [/b]
[/b]
Location, hours, phone, fax, Email and Web site address are all key information so include them in all of your materials. It may seem obvious but sometimes people get so caught up in the selling message, they actually forget their core information that's vital to the sale.
Getting customers in the door is one of the biggest hurdles you'll face as a business owner. Using these five keys gives you a clear advantage over your competitors that will help grow your company no matter how long you've been in business.
Be sure to include your:
Product description
Target market
Customer demographics
Price
Competition
Promotion
Advertising
Profit percentage
Product Guarantee
Product/liability Insurance
Budget
Mobile advertising [/b]
[/b]
On-compliance with anti-spam legislation: in the recent time spamming has become a major issue all over the world. Failing to target your customers: bulk SMS will be only effective when you will send those to your target people. Presently it has been known that many marketers target the common masses and don’t focus on particular segment(s), but this should not be done. You should target a particular segment of people to whom you should send your messages.
So, while going for bulk SMS stay little cautious about the above-mentioned factors. No doubt, the SMS marketing through bulk SMS would be the smartest move to promote your service, product or business to your target people, but on order to meet the perfection criterion you are suggested to follow the concerned rules and regulations properly. In order to avail high quality bulk SMS services while saving your wallet you are suggested to go for a reputed bulk SMS service provider only.
DO pick a company name and trademark or service mark that has not already been chosen by someone else.
DO register your company with the appropriate state officials.
DO obtain trade name, trademark, service mark, copyright, and trade dress protections to ensure that your products and expressions are safe from copycats and infringers.
DO make yourself knowledgeable of state and national laws and regulations concerning creation of businesses, management of businesses, and consumer protection.
DO follow all state and national health and safety requirements in developing your product.
DO perform the necessary testing to ensure that your product or services stand up to the claims you make about them.
DO advertise and market your product or service in a manner which is lawful.
DO your homework: if you claim your product is the "fastest," the "cheapest," the "newest," or anything like that, does your research before making the claim so that you know it is true.
DO plan ahead. Develop a budget for marketing that you are willing and able to stick to. Be prepared to spend money to market your product, but know your financial limitations and avoid over-extending your pocketbook.
THE DON'Ts[/b]
[/b]
DON'T be a copycat and use someone else's idea for a product or service without their knowledge and approval.
DON'T make guarantees or claims in your advertisements that you cannot support with facts and evidence.
DON'T advertise in a misleading or deceptive manner. Consumer protection statutes in every state protect against these types of actions and if you are caught attempting to deceive consumers the punishment can be more than monetary -- your business reputation will also suffer.
DON'T fail to appreciate your target audience when seeking to market and advertise your products and services.
Identify Your Target Audience [/b]
[/b]
A first-person shooter can be geared toward young males as your primary target audience but research shows older men are also playing these types of video games.
Make a list to determine who your target audience is. Be very specific in finding your audience.
Know Where to Advertise [/b]
[/b]
Using the clothing store example above, if you're looking to advertise to young women in high school, the local newspaper isn't going to cut it. However, if the high school has a newspaper, that's where you can wisely spend your ad dollars.
Coupon or Special Offer [/b][/b]
Get customers in the door quickly with a coupon or special offer. It doesn't have to be a four-color fancy coupon. A simple black and white coupon will do or a bold line that says, "Mention this ad and receive 10% off."
Cross Promotion [/b][/b]
Cross promoting your company is a highly-effective way to promote your business no matter what your advertising budget.
Take a look at recent Swiffer commercials that feature clips from Cinderella. Disney has paid $150 million to help promote the Cinderella Special Edition DVD release.
Don't Forget the Basics [/b]
[/b]
Location, hours, phone, fax, Email and Web site address are all key information so include them in all of your materials. It may seem obvious but sometimes people get so caught up in the selling message, they actually forget their core information that's vital to the sale.
Getting customers in the door is one of the biggest hurdles you'll face as a business owner. Using these five keys gives you a clear advantage over your competitors that will help grow your company no matter how long you've been in business.
Be sure to include your:
Product description
Target market
Customer demographics
Price
Competition
Promotion
Advertising
Profit percentage
Product Guarantee
Product/liability Insurance
Budget
Mobile advertising [/b]
[/b]
On-compliance with anti-spam legislation: in the recent time spamming has become a major issue all over the world. Failing to target your customers: bulk SMS will be only effective when you will send those to your target people. Presently it has been known that many marketers target the common masses and don’t focus on particular segment(s), but this should not be done. You should target a particular segment of people to whom you should send your messages.
So, while going for bulk SMS stay little cautious about the above-mentioned factors. No doubt, the SMS marketing through bulk SMS would be the smartest move to promote your service, product or business to your target people, but on order to meet the perfection criterion you are suggested to follow the concerned rules and regulations properly. In order to avail high quality bulk SMS services while saving your wallet you are suggested to go for a reputed bulk SMS service provider only.
DO pick a company name and trademark or service mark that has not already been chosen by someone else.
DO register your company with the appropriate state officials.
DO obtain trade name, trademark, service mark, copyright, and trade dress protections to ensure that your products and expressions are safe from copycats and infringers.
DO make yourself knowledgeable of state and national laws and regulations concerning creation of businesses, management of businesses, and consumer protection.
DO follow all state and national health and safety requirements in developing your product.
DO perform the necessary testing to ensure that your product or services stand up to the claims you make about them.
DO advertise and market your product or service in a manner which is lawful.
DO your homework: if you claim your product is the "fastest," the "cheapest," the "newest," or anything like that, does your research before making the claim so that you know it is true.
DO plan ahead. Develop a budget for marketing that you are willing and able to stick to. Be prepared to spend money to market your product, but know your financial limitations and avoid over-extending your pocketbook.
THE DON'Ts[/b]
[/b]
DON'T be a copycat and use someone else's idea for a product or service without their knowledge and approval.
DON'T make guarantees or claims in your advertisements that you cannot support with facts and evidence.
DON'T advertise in a misleading or deceptive manner. Consumer protection statutes in every state protect against these types of actions and if you are caught attempting to deceive consumers the punishment can be more than monetary -- your business reputation will also suffer.
DON'T fail to appreciate your target audience when seeking to market and advertise your products and services.