Internet marketing places an emphasis on marketing that appeal to a specific behaviour or interest, rather than reaching out to a broadly defined demographic. "On- and Off-line" marketers typically segment their markets according to age group, gender, geography, and other general factors.
Marketers have the luxury of targeting by activity. Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and purchase products and services at their own convenience.
Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly. The strategy and overall effectiveness of marketing campaigns depend on business goals and cost-volume-profit (CVP) analysis.
What are its merits?[/b]
[/b]
Reach millions of customers
Reaching the targeted customer being the main target is the main advantage of web marketing. There may be millions of people capable of accessing Worldwide Web pages right now, but you'll have to promote your site through discussion group participation, ads, announcements, directory listings, e-mail, links on other
Set up a site and forget it.
There are too many new Web sites appearing every day for me or most Net surfers to return again to sites that never change.. It should announce its changing features right at the top of the home page so even the most casual visitor knows he or she will see something new on the next visit.
Hits = Visits.
High hit counts contribute to the grossly inflated notions of the Web's magical ability to reach people. But your site will always get far more hits than it does actual human visitors. See my tip, "Hits Don't Equal Visits," for more information.
More graphics - the better.
Too many sites are unfathomable even to graphical browser users who view them without loading the images. And even interested visitors won't wait to see what you're offering if they have to stumble over too many minute-long downloads as images load. Use small image files. Offer a text-only option at the top of your home page. And let visitors know how large big image files are so they can make an informed decision about whether or not to display them.
Sounds and video
Video files in particular can be multi-megabyte affairs that take many minutes to download. Further, there are different players for different PC platforms. The best Web sites that offer sounds or video also offer a selection of players you can download to ensure that you'll be able to experience the sound or movie on your PC, no matter what kind it is.