There are many books written, but the below given are few of the best sellers in the franchising world. The following are some of the books one can refer to conduct franchise business. Some refer books to gain knowledge and hence the gain experience through success stories of few.
Equitable franchisee ROI must be a priority
If the franchise program is flawed, then it must be fixed
The franchisor must control the franchise sales process and adhere to its franchisee profile[/b]
Total transparency with prospective franchisees
Franchisor leadership must be fully engaged in the franchise operation
Franchisees must be included and their input solicited for important operational and marketing [/b]
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New products and services must be tested, evaluated and measured by franchisees before introducing to the program[/b]
Obtain financial results from franchisees on a regular basis
Uphold and protect the integrity and standards of the franchise program
[/b]Invest in franchisee training and support
I hope the above books help you all getting guidance as regards FRANCHISING