1. Use of the print media[/b]- The advertisement should be made newsworthy and it should appear that you have a quick and easy solution to their problem or else it might be overlooked.
2. Ad-positioning- it is the second fundamental thing. For example, the ad can be started with the statement “WARNING! DON’T LIST YOUR HOME UNTIL”.
3. Hoardings and Kiosks- Use of Hoardings and Kiosks can be an effective tool for brand awareness as well as inform customers about the current projects.
4. Participation in Real Estate Fairs- This is very important as people who are only interested visit these fairs and all are hot prospective customers.
5. Follow up- This thing is very important. Since purchasing a flat is an extensive decision-making process, it is obvious that buyers will search for many alternatives and in the process might forget your offer.
6. Create catchy webpage- Potential buyers going past hoardings might memorize a catchy webpage name than the agent’s phone number. Also own websites can focus on the special features of the property that general listing sites (e.g., www.magicbricks.com, www.99acres.com, etc.) cannot due to space and technical constraints.
7. Social Networking
a) Join Facebook, Twitter, LinkedIn.
b) Comment on 3-5 posts daily with links to your blog or website.
c) Create Facebook page for your business.
d) Add video testimonials to your business page.
e) Comment on local business pages.
f) Update your status daily.
g) Use software such as Ping.fm to post to all social networks at one time.
h) Use Twitterlocal.net to connect with local people.
8. Get your current customers to lead to your next customer- Your goal should be to get half the people you do business with to refer someone to you before the end of their transaction. Most of the time, people wait until the transaction is over to ask for referrals but by that time it’s too late. They’re not in the same mind space they were in while they were going through the transaction.
9. Customer Relationship Marketing- This is the most important tool of marketing in today’s competitive world. Focus should be given on building a long-term loyal relationship with the customers and not on short-term transactional business only. It can lead to repeat and referral business. Your relationship portfolio is your most valuable, virtually competition proof asset that you can nurture for a never ending return.
10. More tie-ups with banks- Since most customers purchase flats based on home loans, increase in tie-ups with banks will facilitate customers.
11. Quality of service- Quality of service is a serious concern as rating from the respondents show mainly poor quality of service. Customer Relationship Marketing and Brand Loyalty are mainly based on Quality of Service.
2. Ad-positioning- it is the second fundamental thing. For example, the ad can be started with the statement “WARNING! DON’T LIST YOUR HOME UNTIL”.
3. Hoardings and Kiosks- Use of Hoardings and Kiosks can be an effective tool for brand awareness as well as inform customers about the current projects.
4. Participation in Real Estate Fairs- This is very important as people who are only interested visit these fairs and all are hot prospective customers.
5. Follow up- This thing is very important. Since purchasing a flat is an extensive decision-making process, it is obvious that buyers will search for many alternatives and in the process might forget your offer.
6. Create catchy webpage- Potential buyers going past hoardings might memorize a catchy webpage name than the agent’s phone number. Also own websites can focus on the special features of the property that general listing sites (e.g., www.magicbricks.com, www.99acres.com, etc.) cannot due to space and technical constraints.
7. Social Networking
a) Join Facebook, Twitter, LinkedIn.
b) Comment on 3-5 posts daily with links to your blog or website.
c) Create Facebook page for your business.
d) Add video testimonials to your business page.
e) Comment on local business pages.
f) Update your status daily.
g) Use software such as Ping.fm to post to all social networks at one time.
h) Use Twitterlocal.net to connect with local people.
8. Get your current customers to lead to your next customer- Your goal should be to get half the people you do business with to refer someone to you before the end of their transaction. Most of the time, people wait until the transaction is over to ask for referrals but by that time it’s too late. They’re not in the same mind space they were in while they were going through the transaction.
9. Customer Relationship Marketing- This is the most important tool of marketing in today’s competitive world. Focus should be given on building a long-term loyal relationship with the customers and not on short-term transactional business only. It can lead to repeat and referral business. Your relationship portfolio is your most valuable, virtually competition proof asset that you can nurture for a never ending return.
10. More tie-ups with banks- Since most customers purchase flats based on home loans, increase in tie-ups with banks will facilitate customers.
11. Quality of service- Quality of service is a serious concern as rating from the respondents show mainly poor quality of service. Customer Relationship Marketing and Brand Loyalty are mainly based on Quality of Service.