The University Of North Carolina At Pembroke—2014-2015 Academic Catalog School Of Business

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The University Of North Carolina At Pembroke—2014-2015 Academic Catalog School Of Business

The University of North Carolina at Pembroke—2014-2015 Academic Catalog 276
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SCHOOL OF BUSINESS
Acting Dean: W. Stewart Tomas
Mohammad Ashraf Nick Arena
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Victor Bahhouth
Sharon L. Bell Ollie G. Bishop Stephen J. Bukowy
Yu-Ho Chi William R. Crandall2 Jim D. Doyle
James R. Frederick David O. Fricke Loogeok (Lydia) Gan
Rebecca Gonzalez Cammie Hunt
3
Zhixin (Richard) Kang
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Bishwa S. Koirala
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Howard G. Ling Michael L. Menefee
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Edwin (Clif) Mensah Keondra Mitchell
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John A. Parnell
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Xinyan Shi John E. (Jack) Spillan
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W. Stewart Tomas
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Chuanhui (Charles) Xiong Christopher H. Ziemnowicz
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Director of Master of Business Administration Program
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Director of Assurance of Learning/AACSB Accreditation Coordinator
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Associate Vice Chancellor for Engaged Outreach
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Director of International Afairs
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Director of Economic and Business Research
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Tomas Family Professor of Entrepreneurship
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Executive in Residence for Student Success
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Belk Professor of Management
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Associate Dean of Faculty and Staf
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Associate Dean of Instruction
Te mission of the School of Business is to provide each student an outstanding business educa-
tion. Te School values internationalization to prepare students for a competitive global environ-
ment, diversity to enrich personal growth and enhance the learning experience, ethical decision mak-
ing to prepare students to serve as business leaders, and scholarship to beneft our students’ education.
We also value and provide a personal learning environment where each student’s success matters, as
well as engagement in service that adds value to our institution, professions, and communities.
Te School ofers the Bachelor of Science degree with a major in either Business Administration
(BSBA) or Accounting (BSA). Te University of North Carolina at Pembroke also ofers the Master
of Business Administration (M.B.A.). Students should consult the School of Graduate Studies sec-
tion of the catalog to obtain information about academic requirements for the MBA program.
Business students have opportunities for internships and study abroad with programs that in-
clude Te Magellan Exchange, and membership in student organizations: the Beta Gamma Sigma
International Honors Society, the Accounting Student Association, the Economics and Finance
Club, the International Business Students Association, the Society for Human Resource Manage-
ment (SHRM), and our nationally award-winning chapter of Enactus (formerly Students in Free
Enterprise—SIFE).
Te School of Business is fully accredited by AACSB International, the Association to Advance
Collegiate Schools of Business.
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BUSINESS PROGRAMS
Te School of Business ofers the Bachelor of Science degree with a major in either Accounting
or Business Administration. Business Administration majors must choose a track in Economics,
Entrepreneurship, Finance, International Business, Management, or Marketing. Students who want
to have more than one track must successfully complete all requirements for each, plus at least 12
additional unduplicated hours for the second track. A minimum of 50% of the semester hours in the
Business major must be taken at UNCP.
Te School of Business ofers minors in Business Administration, Economics, Finance, Manage-
ment, Marketing, and Quantitative Finance for non-Business majors only. Currently, Business majors
cannot obtain a minor from the School of Business.
Te basic core of business studies emphasizes the broad background needed for successful com-
petition in the dynamic work-world as well as preparation for further study in graduate programs.
Another objective is to render service beyond the University and within the surrounding business
community. Trough evening and online degree programs in Economics, Finance, and Management,
the School of Business serves students who are unable to attend daytime classes. Further assistance
is supplied in placement services and special consultation to the business community at large. Te
BSBA is also ofered through a combination of on-site and online courses on satellite campuses at
Sandhills Community College, Richmond Community College, and Fort Bragg. Te MBA is ofered
at both the main campus and at Sandhills Community College.
Prospective students are strongly urged to consult a member of the faculty as soon as possible. To
follow the courses in the necessary order, it is best to begin planning early.
THE PASSPORT TO PROFESSIONAL SUCCESS PROGRAM (Required of all School
of Business majors)
All students majoring in Business Administration or Accounting must complete the Passport to
Professional Success Program (hereafter referred to as the Passport Program). Te goal of the Passport
Program is to enable Business and Accounting students to become more professional in the way they
interact with their colleagues, employers, and other professionals in their feld.
“Professionalism” is defned by the Cambridge dictionary as “the combination of all the qualities
that are connected with trained and skilled people,” and by the Merriam-Webster dictionary as “the
conduct, aims, or qualities that characterize or mark a profession or a professional person.” Tese are
skills that students seeking professional degrees such as Bachelor of Science in Business Administra-
tion and Bachelor of Science in Accounting will acquire during their program of study at the School
of Business at UNC Pembroke.
Tese “work-readiness” skills will assist our graduates in fnding and maintaining successful busi-
ness careers. Te Passport Program will also help diferentiate our graduates from others entering the
market from other schools.
Benefts for Students:
• Learn strategies for success in business
• Practice and improve business communication skills
• Gain confdence in diferent settings outside the classroom
• Obtain assistance in making career decisions
• Understand the importance of a professional appearance
• Strengthen individual interests
• Impact the local community
• Inspire and lead others
• Engage in networking opportunities.
Te Passport Program requires the completion of BUS 1001 through 1006, described in the
course listings later in this section.
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BACHELOR OF SCIENCE IN ACCOUNTING
Te objective of the B.S. in Accounting is to prepare graduates for entry level positions whether
in Public, Corporate, or Governmental Accounting or to continue furth er study in graduate school.
Te course oferings provide students with the knowledge and requirements to sit for the CPA exam
in North Carolina upon graduation. In addition to the University graduation requirements, all Ac-
counting majors must attain an overall 2.00 QPA in the courses listed below under Accounting
Requirements.
Requirements for a Bachelor of Science in Accounting Sem. Hrs.
Freshman Seminar 1
General Education, including: MAT 1070 and 2150 or 2210, ECN 2020,
2030
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General Business Requirements
BUS 1001-1006, DSC 2090, BLAW 2150, 3180; ACC 2270,
2280; DSC 3130, 3140; MGT 3030, 3060; MKT 3120, FIN
3100, ECN 3010 or ECN/FIN 3040; ACC 4130; MGT 4660
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Accounting Requirements
ACC 3210, 3220, 3310, 4170, 4180, 4210, 4500, 4580
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Electives 9
Total:120

BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION
Te Economics Track within the Bachelor of Business Administration prepares students for a
variety of careers in the government or business sector and for job opportunities that abound in eco-
nomic consulting and research. Corporate jobs concerned with practical applications of economic
policy and microeconomic forecasting are also routinely available.
Te Finance Track ofers profciencies and research capabilities needed for careers in the bank-
ing and insurance sectors and in securities markets, as well as careers as fnancial managers, fnancial
analysts, and personal fnancial advisors.Both tracks ofer equip students with means of success in
pursuing graduate degrees. Te Economics and Finance tracks are available for traditional (face-to-
face) and fully online modes of delivery.
Te International Business track focuses on management issues facing business leaders in the
rapidly evolving global marketplace. It prepares students to manage issues in the increasing globaliza-
tion of business and the United States economy. Courses expose students to a variety of business areas
including economics, fnance, marketing, and management. Te curriculum enables a student to de-
velop an understanding of how markets, governments, and social systems interact to afect businesses.
An approved international study experience is required for all students in the IB track. Students can
prepare themselves for careers as global business leaders and develop strategies for improved organi-
zational performance. Employment opportunities include multinational companies in the U.S. and
abroad, numerous governmental agencies such as the Department of Commerce, the State Depart-
ment, and U.S. Customs, as well as the international trade ofces of individual states.
Te Management track is designed to develop a student’s understanding of the general prin-
ciples, processes, and practices that are integral to leading and managing an organization and its
employees. Courses provide students with an opportunity to develop and strengthen their skills in
leadership, interpersonal relations, human resource management, small business management, inter-
national business, and strategic management. Graduates have a wide variety of career options that in-
clude human resource management, small business ownership, retailing, manufacturing, health care,
state and federal government, banking, hospitality, and other service industries, as well as university
and college administration.
Te Marketing track develops the general skills necessary to work successfully in consumer and
business-to-business markets. Students develop marketing strategies and efectively manage opera-
tions focusing on customers, competitive challenges, and the opportunities for new products, ser-
vices, and markets. Courses provide an opportunity to prepare for marketing functions that include
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research, product planning, and consumer behavior, as well as advertising and promotion. Graduates
work in a broad range of organizations and have careers in felds that include distribution manage-
ment, advertising, public relations, corporate marketing, sales and sales management, retailing, and
non-proft organizations, as well as in government.
Requirements for a Bachelor of Science in Business Administration Sem. Hrs.
Freshman Seminar 1
General Education, including: MAT 1070 and 2150 or 2210; ECN 2020,
2030
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BSBA Common Body of Knowledge
BUS 1001-1006, DSC 2090, BLAW 2150; ACC 2270, 2280; DSC
3130, 3140; MGT 3030, 3060; MKT 3120, FIN 3100; ECN 3010
or ECN/FIN 3040; ITM 3010; MGT 4410, 4660; and ONE of the
following six courses to satisfy the School’s international requirement:
BLAW 3160, ECN 2410, ECN 4400, FIN 4210, MGT 3150, or MKT
3130*
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Track** (see below): choose one—Economics, Finance, International
Business, Management, Marketing
12
Business Electives (3000 or 4000 level) 6
General Electives 12
Total:120
*A study-abroad program approved by the department chair and the dean/assistant
dean may replace this requirement.
*ECN track students may not use ECN 4400 to fulfll this requirement.
*FIN track students may not use FIN 4210 to fulfll this requirement.
*MGT track students may not use MGT 3150 to fulfll this requirement.
*MKT track students may not use MKT 3130 to fulfll this requirement.
**B.S. in Business Administration Track Option Course Requirements
Track Sem. Hrs.
Economics (ECN)
ECN 3010*, 3500, and two additional 3000- or 4000-level
economics courses (ECN or ECNS)
*ECN 3010 cannot be taken as part of the BSBA Common Body
of Knowledge
NOTE: In addition to the University graduation requirements, all B.S. in
Business Administration–Economics Track majors must attain an overall
2.00 QPA in the 12 semester hours listed above to fulfll the economics
track.
12
Finance (FIN)
FIN 3040*, 4100, 4180, and one additional 3000- or 4000-level
fnance course (FIN or FINS)
*ECN 3040/FIN 3040 cannot be taken as part of the BSBA
Common Body of Knowledge
NOTE: In addition to the University graduation requirements, all B.S. in
Business Administration–Finance Track majors must attain an overall 2.00
QPA in the 12 semester hours listed above to fulfll the fnance track.
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Track Sem. Hrs.
International Business
MGT 3150, FIN 4210, MKT 3130, ECN 4400; 6 semester hours
of foreign language; and two courses (6 semester hours) from among
the courses listed below: BLAW 3160; HST 3320, 3440, 3450,
3720, 3730, 3740, 3750, 3860, 4170, 4210, 4270, 4330; PLS 2000,
2510, 3750, 3800; GGY 1020, 2000, 2060. All BSBA students with
a concentration in International Business must take a minimum
of 3 credit hours of International Study Abroad, approved by the
department chair and the dean/assistant dean, prior to graduation;
International Students are exempt from this requirement.
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Management (MGT)
MGT 3090, 3150, 4080, and 4100
12
Marketing (MKT)
MKT 4300, 4500, 4800; and either MKT 3130, 3200, 4050, 4200
or MKTS 4xxx
12
NOTE: Te Bachelor of Science in Business Administration with a track in Entrepreneurship is of-
fered by the School of Business in consultation with the Ofce of Engaged Outreach. For complete
information on this degree program, as well as Entrepreneurship course listings and requirements for
a minor or certifcate in Entrepreneurship, see the Undergraduate Academic Programs section of the
catalog.
MINORS (for non-Business majors only)
Minor in Business Administration
Te minor in business administration provides a general overview of the business environment
to students in majors outside of business. Students who want to gain a core understanding of business
without making it the center of their education should pursue this minor. Students who fulfll the
requirements for the minor in business administration will gain an understanding of functional areas
of business administration and the basic concepts of a solid business education—the fundamentals of
economics, management, and marketing, and core concepts of fnancial accounting.
Requirements for a Minor in Business Administration** Sem. Hrs.
ACC 1020 or 2270, MGT 3060, MKT 3120, FIN 2400 or 3100, BLAW
2150, and ECN 1000, 2030, or 2020
Total: 18
** Students preparing for the MBA program should take ACC 2270, ECN 2020 or 2030, and
FIN 3100.
Minor in Economics
Requirements for a Minor in Economics Sem. Hrs.
Required Courses: ECN 2020 and 2030 6
Choose four courses from among the 3000- and 4000-level economics
courses (ECN or ECNS) ofered by the department*.
12
Total: 18
*FIN 3040 can be substituted for ECN 3040; there are other prerequisites, in addition to
ECN 2020 and 2030, for ECN 3010, ECN 3040, and FIN 3040
Minor in Finance
Requirements for a Minor in Finance Sem. Hrs.
Required Courses: ECN 2030; DSC 1590 or 2090; FIN 2050, 2400,
3000, and 3210
18
Total: 18
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Minor in Management
Te minor in management ofers non-business majors the opportunity to learn fundamentals
of management practices. It provides an overall understanding of the feld of business administration
through the Introduction to Business course. Managing complex organizations, leadership practices
and issues in human resource management will also be introduced. Finally, principles of international
management in the current global business environment will be discussed. Te minor in management
is attractive to students in all majors who plan to enter the feld of management in their respective
areas of interest.
Requirements for a Minor in Management Sem. Hrs.
Required Courses: BUS 2000, MGT 3030, 3060, 3090, 3150, 4080
Total: 18
Minor in Marketing
Te minor in marketing provides non-business majors with a thorough understanding of the
fundamental concepts of marketing and how to apply these concepts through case studies and com-
pany and non-proft organization projects. Students also gain an understanding of consumer behav-
ior, along with the knowledge and tools needed to coordinate marketing elements into integrated
campaigns.
Requirements for a Minor in Marketing Sem. Hrs.
Required Courses BUS 2000, MKT 3120, 3200, 4300, 4800 15
Choose one course from: MKT 3130, 4050, MKT 4200, 4500*, 4800,
4850, MKTS 4xxx
3
Total: 18
ECN 2030 is recommended as a general education course.
MKT 3120 (with a grade of C or better) is the prerequisite for other marketing courses.
*DSC 3140 (with a grade of C or better is the prerequisite for Marketing 4500.
Minor in Quantitative Finance
Requirements for a Minor in Quantitative Finance Sem. Hrs.
Required Courses: ECN 2030; MAT 2150 or 2210; DSC 1590 or 2090;
DSC 3130 or MAT 2100; FIN 3000, 3040*, and 3210
22
Total: 22
*FIN 3040 can be substituted for ECN 3040
EVENING AND DISTANCE PROGRAMS
Te Bachelor of Science in Business Administration, with a track in Management, may be
earned in whole or in part by attending classes in the evening or online.
COURSES
ACCOUNTING (ACC)
ACC 1020. Accounting for Non?Business Majors (3 credits)
Tis course is designed to develop an understanding of the basics of accounting: what accounting
information is, how it is developed, how it is used, and what it means.
ACC 2270. Financial Accounting (3 credits)
Introduction to accounting. A study of the basic accounting equation, transaction analysis, and fnan-
cial statements. PREREQ: DSC 2090 and MAT 1070 or higher mathematics course.
ACC 2280. Managerial Accounting (3 credits)
An introductory study of internal accounting with emphasis on cost analysis and budgeting. Te
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course stresses the attention-directing and problem-solving function of accounting in relation to cur-
rent planning and control, evaluation of performance, special decisions, and long-range planning.
PREREQ: A “C” or better in ACC 2270.
ACC 3210. Intermediate Accounting I (3 credits)
A study of fnancial accounting theory and procedures. Includes time value of money and in-depth
analysis of asset accounts. PREREQ: A “C” or better in ACC 2270.
ACC 3220. Intermediate Accounting II (3 credits)
A continuation of ACC 3210. Includes in-depth study of liability and capital accounts, revenue rec-
ognition. PREREQ: ACC 3210.
ACC 3310. Cost Accounting (3 credits)
Cost determination and analysis, cost control, and cost-based decision making. Included are such
topics as job order and process costing systems, application of factory overhead, and responsibility
accounting. PREREQ: A “C” or better in ACC 2280.
ACC 4130. Accounting Information Systems (3 credits)
Basic concepts of accounting information systems including both computer based and manual sys-
tems. Tis course examines transaction processing systems with emphasis on internal controls and
documentation, user support systems and systems development. Specifc topics include spreadsheet
functions, databases, etc. PREREQ: DSC 2090 and ACC 3310 or concurrent registration.
ACC 4170. Income Tax I (3 credits)
Federal income taxes as applied to individuals and sole proprietorships. Includes an overview of the
tax system and the efect that tax law has on individual economic decisions. PREREQ: ACC 2270.
ACC 4180. Income Tax II (3 credits)
Federal income tax laws applicable to partnerships, corporations, estates, and trusts. PREREQ: ACC
4170.
ACC 4210. Advanced Accounting (3 credits)
Mergers and acquisitions accounting as well as preparation of consolidated statements after acquisi-
tion. Special accounting problems in consolidated fnancial statements, partnerships, pension funds,
fund accounting, and fduciary accounting. PREREQ: ACC 3220.
ACC 4500. Governmental and Not-For-Proft Accounting (3 credits)
Study of accounting principles unique to not-for-proft organizations as prescribed by generally ac-
cepted accounting principles and the Governmental Accounting Standards Board. PREREQ: A “C”
or better in ACC 2280.
ACC 4580. Auditing (3 credits)
A study of the theory and application of generally accepted auditing standards used in the examina-
tion of fnancial statements. Te role of internal control review, working papers, audit programs, and
the auditor’s liability are considered along with selected case studies. PREREQ: ACC 3220.
ACC 4990. Directed Studies in Accounting (1-3 credits)
Independent study in an area of accounting of particular interest to a student under the direction of
one or more faculty members. Students must submit detailed proposals for a directed study, detailing
the proposed plan of study, research involved, dates for deliverables, fnal product to be produced,
and faculty who will be supervising. Proposals will be reviewed by a faculty committee to determine
acceptance of the proposal. PREREQ: ACC 2270, ACC 2280, and permission of the Department.
ACCS 4xxx. Special Topics in Accounting (3 credits)
Te study of a particular topic of special importance, relevance, and currency in the feld of account-
ing. Te content of the special topics course varies with each ofering. Course may be repeated as
long as topic being studied is diferent. PREREQ: ACC 2270, ACC 2280.
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BUSINESS (BUS)
BUS 1001. Passport for Professional Success—Awareness 1 (0 credits)
Te Passport for Professional Success Program Awareness 1 cluster requires students to attend an In-
troduction to the Passport Program, attend a Study Abroad information session, and attend a Student
Involvement and Leadership Session. Tis course will be graded on a Pass/Fail basis.
BUS 1002. Passport for Professional Success—Awareness 2 (0 credits)
Te Passport for Professional Success Awareness 2 cluster requires students to participate in engage-
ment activities with School of Business Faculty and / or Alumni and attend a Student Internship
Information Session. Tis course will be graded on a Pass/Fail basis.
BUS 1003. Passport for Professional Success—Fundamentals 1 (0 credits)
Te Passport for Professional Success Program Fundamentals 1 cluster requires students to attend
a Career Center Resume Workshop and attend at least two sessions at the Professional and Career
Development Institute (PCDI). Tis course will be graded on a Pass/Fail basis.
BUS 1004. Passport for Professional Success—Transition (0 credits)
Te Passport for Professional Success Program Transition cluster requires students to attend a Career
Expo (or Fair), complete a Career Center mock interview, and complete a Senior Exit Interview. Tis
course will be graded on a Pass/Fail basis.
BUS 1005. Passport for Professional Success—Extended Engagement (0 credits)
Passport for Professional Success Extended Engagement activities are long-term in nature and revolve
around a core area engaging utilization of student skills in an extended activity of the School of Busi-
ness. Each student must complete one of the following engagement activities: (1) participate in an
approved student organization, (2) participate in an approved study abroad experience, (3) participate
in approved civic and community activities, or (4) participate in and complete an approved intern-
ship. Tis course will be graded on a Pass/Fail basis.
BUS 1006. Passport for Professional Success—Fundamentals 2 (0 credits)
Te Passport for Professional Success Fundamentals 2 cluster requires students to complete a series of
verbal presentations requiring professional attire and to attend the following: University-sponsored
formal dinners, professional networking events, School of Business-approved seminars, special speak-
er presentations, or other approved presentations. Tis course will be graded on a Pass/Fail basis.
BUS 2000. Introduction to Business (3 credits)
Tis course introduces the student to the terminology and concepts used in the world of business
through a comprehensive approach designed around the functional areas of business administration.
Te course will focuses on how the business entity interacts with its employees (management), cus-
tomers (economics and marketing), and lenders and creditors (accounting and fnance). An emphasis
is placed on understanding the global business environment (international business). Topics include
the components and actions needed to start a business (entrepreneurship), the skills needed to man-
age the frm, how products and services of the business are efectively priced and marketed, sources
of funds to start and grow the company, and the accounting tools that are used to track income and
expenses. Business ethics and social responsibility will be emphasized, as well the use of technology
within each of the functional areas mentioned above, and efective business communication skills.
BUSINESS LAW (BLAW)
BLAW 2150. Business Law and Ethics (3 credits)
Te legal environment of business, contracts, personal property, commercial transactions, and forms
of business organization.
BLAW 3160. International Business Law (3 credits)
Tis course will introduce students to the legal mechanics of international business transactions and
to the commercial law environment within which those transactions are negotiated and executed.
Te course will focus on the trade and investment activities of business entities, examining in a practi-
cal way the legal documentation necessary to execute various types of transactions and issues that the
international lawyer and business person are likely to confront. PREREQ: MGT 2150.
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BLAW 3180. Commercial Law (3 credits)
Study of the commercial legal environment in which business enterprises operate. Examines the law
of contracts, sales and warranties, security interests, commercial paper, and debtor and creditor rights.
PREREQ: BLAW 2150.
DECISION SCIENCES (DSC)
DSC 1590. Technology-Enabled Decision Making (3 credits)
Tis course introduces pertinent elements of computer applications as they relate to making informed
decisions. New and emerging learning technologies are introduced and employed to accentuate criti-
cal thinking and problem solving skills. Additionally, the course emphasizes efective communication
and collaboration in a technology-rich learning environment. Excel spreadsheets are introduced and
utilized extensively in this course. Other techniques taught include collection, analysis, interpretation,
and presentation of data as well as the efective use of Internet search tools and electronic databases.
DSC 2090. Spreadsheet and Database Management (3 credits)
A comprehensive advanced-level course in spreadsheet analysis and database management. Te focal
point in this course will be on the use of spreadsheet analysis and database management to address
contemporary business problems. PREREQ: DSC 1090.
DSC 3130. Business Statistics I (3 credits)
A study of descriptive statistics including functional and summation notation, describing data graphi-
cally and numerically, and probability distributions. PREREQ: C or better in MAT 1070 or a
higher-level mathematics class.
DSC 3140. Business Statistics II (3 credits)
A study of statistical inference including probability theory, random variables and probability dis-
tributions, testing hypotheses, estimating unknown parameters, analysis of variance, and linear and
multiple regression. PREREQ: A “C” or better in DSC 3130.
DSC 3650. Management Science (3 credits)
Te mathematical concepts application to the solution of management problems. Topics include
linear programming, decision theory, optimization, queuing theory, and transportation modeling.
PREREQ: DSC 3140, MGT 3060.
DSC 4420. Supply Chain Management (MGT 4420) (3 credits)
Introduces students to new and emerging topics, tools, and techniques in operations and supply
chain management. Te course emphasizes coordination, integration, and decision making regarding
the interaction of the frm with its suppliers and customers, where planning, design, and control of
all aspects of supply chains including design and control of material and information systems, sup-
plier development, supplier selection, customer relationship management and quality issues such as
outsourcing in supply chain are discussed. PREREQ: ECN 2020 and 2030, DSC 3130, MAT 1070,
ITM 3010.
DSC 4990. Directed Studies in Decision Sciences (1-3 credits)
Independent study in an area of decision sciences of particular interest to a student under the direc-
tion of one or more faculty members. Students must submit detailed proposals for a directed study,
detailing the proposed plan of study, research involved, dates for deliverables, fnal product to be
produced, and faculty who will be supervising. Proposals will be reviewed by a faculty committee to
determine acceptance of the proposal. PREREQ: DSC 2090, DSC 3130.
DSCS 4XXX. Special Topics in Decision Sciences (3 credits)
Te study of a particular topic of special importance, relevance, and currency in the broad feld of
decision sciences. Te content of the special topics course varies with each ofering. Course may be
repeated as long as topic being studied is diferent. PREREQ: DSC 2090, 3130.
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ECONOMICS (ECN)
ECN 1000. Economics of Social Issues (3 credits)
Economic thinking applied to persistent economic problems and issues in a market economy. Em-
phasis on implications for government policy rather than on the underlying theory. Topics include the
nature of an economic system, demand and supply, monopolies, pollution and public goods, ethics
and law, unemployment, infation, the Federal Reserve System and money.
ECN 2020. Principles of Microeconomics (3 credits)
Tis course focuses on the individual decisions in the market economy. After an overview of how
a market economy works, the course develops theories of consumer behavior, the behavior of frms
in various degrees of competition, and workers’ decision to ofer labor. Government regulation of
markets is also examined.
ECN 2030. Principles of Macroeconomics (3 credits)
Tis course ofers an overall picture of the operation of our economy. Te course focuses on how the
economic system determines the level of national income, the unemployment rate, and the rate of
infation. Fiscal, monetary, and supply-side policies are discussed.
ECN 2060. Economic Geography (GGY 2060) (3 credits)
Geographic analysis of the location, development and distribution of major industries, resources, ag-
ricultural products, and economic services. Study of economic development problems and prospects.
ECN 2410. Asian Economies (3 credits)
Tis is an introductory level course focusing on the economic systems of Asian countries, which
despite diverse history, culture, politics, and society have demonstrated one similarity: rapid eco-
nomic growth. Te course reviews patterns of economic growth among Asian countries, highlighting
institutional diferences within Asia and between Asian countries and the United States, and studying
the global consequences of Asian economic expansion. Countries discussed will be selected from
the Middle East, the Indian subcontinent, and Southeast and North Asia. China and Japan will be
discussed in depth. Particular attention is paid to successes and failures of government policies in
promoting economic growth in the region, and the role of culture in shaping such policies. Economic
theories such as comparative advantage and growth models will be utilized to analyze the reasons for
success of certain countries and the stagnation of others. Te role of the market system as well as
cultural and legal factors will be studied in addressing the similarities and diferences among such
economies.
ECN 3010. Managerial Economics (3 credits)
Tis course is a rigorous analysis of resource allocation, price determination in a market economy,
consumer behavior (constrained utility maximization), theory of the frm (constrained proft maxi-
mization), and production and pricing behavior under various market structures. PREREQ: A “C”
or better in MAT 2150 or 2210 and in ECN 2020.
ECN 3040. Money, Financial Markets, and Institutions (FIN 3040) (3 credits)
Study of money, fnancial institutions, and markets and their roles in the economy. Coverage includes
organization and functions of fnancial intermediaries, structure of fnancial markets and fnancial
instruments, application of time value of money to bond pricing and yield calculations, algebraic
approach to the supply and demand for money and interest rate determination, term- and risk struc-
tures of interest rates, the Keynesian macroeconomic model, and the algebraic approach to analyzing
the efects of money and credit on national incomes, prices, and interest rates. While this course is
substantially the same as FIN 3040 and covers the same set of topics, it places more emphasis on
policy-oriented macroeconomic analysis. PREREQ: A “C” or better in MAT 2150 or 2210 and in
ECN 2030.
ECN 3050. Intermediate Macroeconomics (3 credits)
Tis course builds upon the concepts learned in Principles of Macroeconomics. It provides a deeper
understanding of the functioning of the macroeconomy and the forces of globalization. Students will
learn two major macroeconomic models: the neoclassical model and the Keynesian model. Topics will
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include national income and its determinants, economic fuctuation and economic growth, the possi-
ble impacts of monetary and fscal policies, and how diferent factors of production behave in certain
economic situations. Furthermore, how changes in aggregate consumption and investment afect the
economy will also be covered. PREREQ: A “C” or better in MAT 2150 or 2210 and in ECN 2030.
ECN 3070. Internet Economics (3 credits)
Applying basic principles of economics, this course surveys the various ways that economics is ap-
plied to the area of electronic commerce and how the e-commerce revolution afects the economy.
Te course covers relevant applications of electronic commerce to emerging economic concepts such
as virtual products, network industries, online pricing and advertising, vertical integration/vertical
restraint in the online market, Internet intellectual property rights, anti-trust issues in e-commerce,
online fnancial markets, online banking, digital cash and electronic payments, regulatory issues of
online markets, the public sector and the online marketplace, Internet and security. It provides bal-
anced examinations of how basic economic principles continue to [word(s) omitted here???] the elec-
tronic marketplace and of how features of certain products sold in this market place required rethink-
ing some of those principles. PREREQ: ECN 2020.
ECN 3080. Environmental Economics (3 credits)
Tis course examines the implications of economic theory and how it relates to the environment and
environmental activity. Te continuing confict between market forces and environmental integrity
will be the centerpiece of discussion, and the course will explain how economic theory views the re-
lationship between economic activity and the natural world. Special emphasis is given to developing
and implementing tools to evaluate environmental policies. Other topics include cost-beneft analysis,
measurement of the benefts of non-market goods and costs of regulations, and the evaluation of the
impact of regulations in areas such as fnancial markets, workplace health and safety, consumer prod-
uct safety, and other contexts. PREREQ: ECN 2020.
ECN 3090. Economics of Sports (3 credits)
Tis course centers around the application of microeconomic theory to the sports industry, both at
the professional and amateur sports markets. Te topics include market structure, labor relations,
labor market discrimination, competitive balance, market value of sports talent, and payments to
players. Te involvement of the government in the sports business will also be discussed. PREREQ:
ECN 2020.
ECN 3300. Public Finance (PSPA 3310) (3 credits)
A descriptive and analytical study of government revenues and government expenditures. Includes
federal, state, and local levels of government. PREREQ: ECN 2020 or 2030.
ECN 3410. U. S. Economic History (HST 3410) (3 credits)
A study of the United States economy from colonization to the present. PREREQ: Permission of
instructor.
ECN 3500. Survey of Ethics in Economics and Finance (FIN 3500) (3 credits)
A survey of the emerging feld of Financial Ethics. Tis course will provide an overview of ethical
theory and decision making, explore some of the possible sources of ethical conficts in economics
and fnance, study the practice of ethical decision making in the felds of fnance and economics, and
employ case studies to practice methods for determining ethical decision making in fnancial manage-
ment, investments, and fnancial institutions.
ECN 3740. Health Economics (3 credits)
Tis course will present an economic analysis of several aspects of the healthcare industry, including
hospital services, physicians’ services, nurses’ services, the pharmaceutical industry, medical insurance,
Medicare and Medicaid, HMOs and PPOs, medical tourism, and government healthcare policy.
PREREQ: ECN 2020.
ECN 4020. Industrial Organization (3 credits)
Industrial organization is the study of industry and frm behavior. Using the basic tools of microeco-
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nomic theory and game theory, this course explores the relationships among frms in an industry or
across industries by examining the nature of strategic interaction among frms. We will study theoreti-
cal models and empirical evidence for a wide variety of market phenomena. We will also introduce
contract theory and its application in fnancial structure. PREREQ: C or better in ECN 2020 and
MAT 2150 or 2210.
ECN 4060. Comparative Economic Systems (3 credits)
A comparative study of alternative economic systems, including communism, socialism, and capital-
ism. PREREQ: ECN 2020, ECN 2030.
ECN 4070. Labor Economics (3 credits)
Examines the nature of the labor markets and problems dealing with labor groups. Topics include his-
tory of the labor movement, union structure, labor law, collective bargaining. PREREQ: ECN 2020.
ECN 4080. Economic Development (3 credits)
Analysis of economic and social problems of underdeveloped regions. Teories and strategies of eco-
nomic growth and development designed to accelerate solutions to these problems. PREREQ: ECN
2020, ECN 2030.
ECN 4110. Development of Economic Thought (3 credits)
A basic course in the development of economic theories and doctrines, from the ancient Greeks to the
present day. PREREQ: ECN 2020, ECN 2030.
ECN 4400. International Trade (3 credits)
An introductory analysis of international trade relations, the nature of a country’s imports and ex-
ports, costs and benefts of trade protectionism, the role of trade in the domestic economy, balance of
payments, and the determination of exchange rates. PREREQ: ECN 2020, ECN 2030.
ECN 4800. Economics Internship (3 credits)
Tis course entails a work experience in a business frm, a non-proft organization, or a government
entity where the student, under academic and employer supervision, participates in the daily opera-
tions of the organization and conducts some economic analysis of the operations of the business entity
(40 work hours per semester credit hour). Students must keep an extensive diary of work experiences
and submit frequent reports to an academic supervisor, who is a UNCP faculty member in the De-
partment of Economics, Finance, and Decision Sciences, who has been approved by the Chair of that
department, and who will be responsible for assigning the grade in the course. Pass/Fail. PREREQ:
Minimum of 90 semester hours, grades of C or better in ECN 2020 and in ECN 3010, cumulative
GPA of 2.5 or better, a declared academic major in Business Administration or Accounting, a written
proposal, and written consent of Department Chair.
ECN 4990. Directed Studies in Economics (1-3 credits)
Independent study in an area of economics of particular interest to a student under the direction of
one or more faculty members. Students must submit detailed proposals for a directed study, detail-
ing the proposed plan of study, research involved, dates for deliverables, fnal product to be produced
and faculty who will be supervising. Proposals will be reviewed by a faculty committee to determine
acceptance of the proposal. PREREQ: ECN 2020, ECN 2030, and permission of the Department.
ECNS 4xxx. Special Topics in Economics (3 credits)
Te study of a particular topic of special importance, relevance, and currency in the feld of econom-
ics. Te content of the special topics course varies with each ofering. Course may be repeated as long
as topic being studied is diferent. PREREQ: ECN 2020, ECN 2030.
FINANCE (FIN)
FIN 2050. Personal Finance (3 credits)
Course focuses on tools consumers can use in making purchase decisions. Topics include planning
and managing personal fnances, credit, insurance, real estate, fnancial investments, retirement plan-
ning and estate planning.
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FIN 2400. Foundations of Finance (for Non-Business Majors) (3 credits)
Foundations of Finance ofers a concise yet comprehensive survey approach to fnance that provides
students with the opportunity to understand what fnance is all about. Te course, intended for non-
business majors, introduces the three main areas of fnance—markets, investments, and fnancial
management. Topics include banks and fnancial institutions, interest rate and the saving process,
time value of money, introduction to bonds and stocks, fnancial data analysis and long term fnancial
planning, and overview of capital budgeting. MAT 1050 and a fnancial calculator are recommended.
FIN 3000. Finance for Small and Entrepreneurial Businesses (3 credits)
Small Business and Entrepreneurial Finance takes a three-pronged stage-sensitive approach to intro-
duce fnancial thinking, tools, and techniques adapted to the realm of entrepreneurship and small
business ownership. Te course emphasizes the diferences between large corporations and Small and
Medium Enterprises (SMEs) relative to funding, risk assessment, and management. Topics include
introduction to fnancial tools, fnancial markets and instruments, and management of short terms
assets and liabilities. Analysis of bootstrapping strategies in estimating fnancial resource requirement
is followed by a comprehensive discussion of sources of funds for small businesses in the develop-
ment, startup, and survival stages of the entity’s life cycle (including Small Business Administration
programs), and in later stages of life, entrepreneurial venture growth capital, harvesting the venture
investment and turnaround opportunities or liquidation under fnancial distress.
FIN 3040. Money, Financial Markets, and Institutions (ECN 3040) (3 credits)
Study of money, fnancial institutions and markets and their roles in the economy. Coverage includes
organization and functions of fnancial intermediaries, structure of fnancial markets and fnancial
instruments, application of time value of money to bond pricing and yield calculations, algebraic
approach to the supply and demand for money and interest rate determination, term- and risk struc-
tures of interest rates, the Keynesian macroeconomic model, and the algebraic approach to analyzing
the efects of money and credit on national income, prices, and interest rates. While this course is
substantially the same as ECN 3040 and covers the same set of topics, it places more emphasis on the
structure and functions of fnancial institutions and instruments and the role they play in guiding
resources within the economy. PREREQ: A “C” or better in MAT 2150 or 2210 and in ECN 2030.
FIN 3050. Risk Management and Insurance (3 credits)
Tis course provides for the future business manager an introduction to the nature and management
of risk. Teory and application into the nature of risk, exposure, insurance, and hedging are covered.
Insurance is covered from the point of view of the business person, to be a smart consumer of insur-
ance services; as well as from the point of view of a potential insurance industry representative or
executive. PREREQ: FIN 3100, DSC 3130.
FIN 3100. Business Finance (3 credits)
Principles of fnancial management as they apply to American business organizations. Te role of
fnance and the fnancial manager, risk, return and interest rates, long-term investment decisions, cost
of capital, and short and long term fnancing decisions. PREREQ: A “C” or better in ACC 2270,
DSC 3130 or equivalent statistical course, and MAT 1070 or a higher-level mathematics class.
FIN 3210. Financial Analysis with Spreadsheet Applications (3 credits)
FIN 3210 employs spreadsheets as a management tool for fnancial analysis by taking an integrative
view that promotes integration across fnancial functions and responsibilities within a business. Topics
include analyzing income statements, balance sheets, and cash fow statements, performing vertical
and horizontal analyses of fnancial statements, determining fnancial ratios and analyzing their trends
and signifcance, and combining quantitative and judgmental techniques to improve forecasts of sales
revenues and customer demands. Spreadsheet software will be used in the course as an analytical tool.
PREREQ: DSC 1590 or DSC 2090 and FIN 3000.
FIN 3500. Survey of Ethics in Economics and Finance (ECN 3500) (3 credits)
A survey of the emerging feld of Financial Ethics. Tis course will provide an overview of ethical
theory and decision making, explore some of the possible sources of ethical conficts in economics
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and fnance, study the practice of ethical decision making in the felds of fnance and economics, and
employ case studies to practice methods for determining ethical decision making in fnancial manage-
ment, investments, and fnancial institutions.
FIN 4100. Financial Management (3 credits)
Finance from the viewpoint of the fnancial manager. Tis course introduces and utilizes the case
study method to explore diferences in fnancial policy, fnancial statements for ratio analysis, capital
budgeting investment decisions, and strategic bond and stock valuations. PREREQ: A “C” or better
in FIN 3100.
FIN 4180. Investment Analysis and Portfolio Management (3 credits)
Equity and debt securities as investments, the organization and functions of the capital market, and
the analysis and evaluation of securities and portfolios. PREREQ: A “C” or better in FIN 3100.
FIN 4200. Bank Management and Policy (3 credits)
Course focuses on the theory and practice of management of commercial banks and other deposi-
tory institutions. Primary emphasis is on the application of concepts and analytical tools crucial
to decisions facing managers of contemporary banks. Areas covered include fnancial and portfolio
management, deposit acquisitions, capital adequacy, managerial objectives, market and regulatory
environment, and dimensions of risk. PREREQ: A “C” or better in FIN 3100.
FIN 4210. International Finance (3 credits)
Tis course will provide the student with a comprehensive survey of complex fnancial concepts as
applied to the international arena, through the exploration of theoretical constructs and their practical
applications. Topics explored include the international macroeconomic environment, international
fnancial landscape, and the management of the multinational frm. PREREQ: FIN 3100, DSC
3130, MAT 2150 or 2210.
FIN 4800. Financial Institution Internship (1-3 credits)
A work experience in a bank or fnancial institution where the student, under academic and em-
ployer supervision, participates in actual managerial functions and is exposed to the daily operation,
decisions and working policies of the bank (minimum of 40 work hours per semester credit hour
required). Students must keep an extensive diary of work experiences and submit frequent reports
to the academic supervisor. Pass/Fail. May be repeated for credit. PREREQ: A “C” or better in FIN
3100 and the consent of Dean or faculty member supervising bank internships.
FIN 4990. Directed Studies in Finance (1-3 credits)
Independent study in an area of fnance of particular interest to a student under the direction of one
or more faculty members. Students must submit detailed proposals for a directed study, detailing
the proposed plan of study, research involved, dates for deliverables, fnal product to be produced,
and faculty who will be supervising. Proposals will be reviewed by a faculty committee to determine
acceptance of the proposal. PREREQ: A “C” or better in FIN 3100 and permission of the Depart-
ment.
FINS 4xxx. Special Topics in Finance (3 credits)
Te study of a particular topic of special importance, relevance, and currency in the feld of fnance.
Te content of the special topics course varies with each ofering. Course may be repeated as long
as topic being studied is diferent. PREREQ: A “C” or better in FIN 3100 or permission of the
instructor.
INFORMATION TECHNOLOGY MANAGEMENT (ITM)
ITM 3010. Management Information Systems (3 credits)
Introductory examination of the role of information systems in the support of managerial decisions.
Communications theory, electronic storage systems, data base accumulation. PREREQ: DSC 2090,
MGT 3060.
ITM 3100. Basic Application Development (3 credits)
Tis course is an introduction to the Visual Basic.NET language within the Visual Studio.NET inte-
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grated application development environment. Te course covers the fundamentals of programming
in a visual, object-oriented language and focuses on common programming methodologies and basic
application development skills.
ITM 3200. E-Commerce (3 credits)
Tis course is designed to help business students increase their knowledge in E-Commerce so that
they may better understand how organizations can successfully operate their businesses online. Spe-
cifc topics to be addressed include business models, technical infrastructure, software procurement
strategies, customer interaction, and the implementation of customer-centric systems. PREREQ: A
“C” or better in ITM 3010.
ITM 3500. Database Management Systems (3 credits)
In this course, students will investigate application development in a business database environment
with an emphasis on designing, modifying, and querying databases. In this course students will de-
velop an understanding of database technology, database design, database selection and acquisition.
Decision-making using databases will be covered. Overviews of emerging trends in data management
will be covered. PREREQ: A “C” or better in ITM 3010 or ACC 4130.
ITM 3700. Enterprise Business Systems (3 credits)
Enterprise Business Systems provide information management and analysis to organizations. Tis
course provides the student with an overview of Enterprise Business Systems. Topics covered will
include functional systems, cross-functional systems, CRM, MRPII/ERP, SCM. PREREQ: A “C”
or better in ACC 2280, ITM 3010, and MKT 3120.
ITM 4100. System Analysis and Design (3 credits)
An introduction to systems thinking and the systems analysis process. Te emphasis will be on tradi-
tional analysis, design, and implementation through the data fow analysis and systems development
life-cycle approaches. Student teams will perform system studies of real-world problems and develop
potential solutions. PREREQ: A “C” or better in ITM 3500; ITM 3100 is recommended.
ITM 4400. Project Management (3 credits)
Tis course is designed to provide knowledge of business project management in general and informa-
tion technology project management in specifc. It explores the dimensions and elements of project
management; concepts, methodologies, strategies, and structures. Attention will also be given to cost
controls, teamwork, and quality management. PREREQ: A “C” or better in ITM 3010 or ACC
4130.
ITM 4600. Systems Security, Reliability, and Privacy (3 credits)
Tis course develops the student’s ability to comprehend, communicate, and apply current electronic
commerce developments as a professional involved in designing, building, or managing information
and accounting systems. Topics include the number-one topic of concern for businesses using E-busi-
ness applications: transaction security and privacy. In addition, reliability of information systems as
well as business decisions required to implement, plan, and support an electronic commerce endeavor
are presented. PREREQ: A “C” or better in ITM 3500.
ITM 4800. Information Technology Management Internship (1-3 credits)
A work experience in an operating business where the student, under academic and employer supervi-
sion, participates in actual information technology managerial functions (40 work hours per semester
credit hour required). Student must keep an extensive diary of work experiences and submit frequent
reports to academic supervisor. PREREQ: A “B” or better in ITM 4100 and 4400.
ITM 4950. Advanced Information Technology Management (3 credits)
Tis course emphasizes the management of information technology and related resources from a
broad strategic perspective. Topics covered include assessment of information technologies and their
ft to organizational structure, tracking emerging technologies and trends, managing portfolio re-
sources and matching them to business needs, technology transfer, end-user computing, outsourcing,
theoretical models, strategic applications, and strategic IT planning. PREREQ: A “C” or better in
FIN 3100, ITM 3010 and 4400.
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ITM 4990. Directed Studies in Information Technology Management (1-3 credits)
Independent study in an area of ITM of particular interest to a student under the direction of one
or more faculty members. Students must submit detailed proposals for a directed study, detailing the
proposed plan of study, research involved, dates for deliverables, fnal product to be produced, and
faculty who will be supervising. Proposals will be reviewed by a faculty committee to determine ac-
ceptance of the proposal. PREREQ: A “C” or better in ITM 4100 and 4400.
ITMS 4xxx. Special Topics in Information Technology Management (3 credits)
Te study of a particular topic of special importance, relevance, and currency in the feld of Infor-
mation Technology Management. Te content of the special topics course varies with each ofering.
PREREQ: A “C” or better in ITM 3010.
MANAGEMENT (MGT)
MGT 2000. Success in Organizations (3 credits)
Tis course is an overview of workplaces in contemporary society, with individual, social, and ethical
perspectives germane for both business and non-business majors. Topics will address areas such as
how your employer obtains revenue to pay your salary, how your employer can stay competitive in the
marketplace, and how you can remain employable in your feld. Current issues will also be analyzed,
including personal strategies for success in organizational life.
MGT 3010. Organizational Crisis Management (3 credits)
Crisis management focuses on helping decision makers address low probability, high impact events
that may occur to their organizations. Such events include, but are not limited to, workplace violence,
fres, severe weather damage, consumer boycotts, terrorist attacks, product sabotage, or industrial ac-
cidents. Tis course follows a four stage approach to a comprehensive crisis management program:
landscape survey, strategic planning, crisis management, and organizational learning. PREREQ:
junior or senior standing.
MGT 3030. Business Communications (3 credits)
Development of skill in the fundamentals of oral and written communication skills. In addition to
studying the concepts of communication, students are required to make both oral and written pre-
sentations. Te importance of efective communication within the business context is emphasized.
PREREQ: A “C” or better in ENG 1060.
MGT 3060. Organization and Management (3 credits)
Introductory study of management processes within proft and non-proft organizations. Emphasis
on behavioral issues as applied to organizations, such as motivation, teams, perception, and organi-
zational development.
MGT 3090. Organizational Leadership (3 credits)
A survey of theoretical and contemporary approaches to leadership in organizations. Issues such as
decision-making, change, power, strategy, and social responsibility are also addressed as they relate to
leader efectiveness. PREREQ: MGT 3060.
MGT 3150. International Management (3 credits)
An introduction to and an overview of the essential elements of international management. Emphasis
on the application of behavioral and strategic management practices to global business environments.
PREREQ: MGT 3060.
MGT 3810, 3820, 3830, 3840. Students in Free Enterprise I, II, III, IV (1 credit each)
Educational experience planning and implementing outreach projects and hands-on learning as part
of Students in Free Enterprise (SIFE), a nonproft organization. Students will be required to complete
a minimum of 50 hours of project work in addition to other requirements set by the instructor. PRE-
REQ: permission of the instructor.
MGT 4010. Fundamentals of Project Management (3 credits)
Tis course introduces new and emerging topics, tools, and techniques that are used in Project Man-
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agement. It introduces students to project planning and organization, budgeting and control, and
project life cycles. Topics include organizational workfow, the stafng process, project planning ele-
ments, and project communications. Students will also learn basic project scheduling techniques,
resource constrained scheduling, and software applications for project management. PREREQ:
MGT 3060 and 3090.
MGT 4050. American Indian Business (3 credits)
Tis course will address topics in American Indian business, management, and leadership, including
American Indian entrepreneurship. Topics include the impact of culture on human resource manage-
ment and business strategy, American Indian leadership characteristics, tribal values and economic
development, as well as the relationship between spirituality and American Indian business. PRE-
REQ: MGT 3060.
MGT 4070. Organization Theory (3 credits)
An examination of contemporary organizations from a theoretical perspective. Topics include but are
not limited to organizational structure and design, organizational lifecycle, culture, ethics and social
responsibility, strategy, technology, innovation and change, confict, power, and politics. PREREQ:
MGT 3060 or 3070.
MGT 4080. Human Resource Management (3 credits)
Application of behavioral science concepts in the development of hiring, training, and compensation
policies relevant to the management of people at work. PREREQ: MGT 3060.
MGT 4100. Small Business Management (3 credits)
Consideration of opportunities and obstacles involved in starting and operating a small business.
Emphasis is placed on integrating major concepts from fnance, marketing, operations, and account-
ing as they apply to owning and operating a small business. PREREQ: MGT 3060, MKT 3120,
FIN 3100.
MGT 4110. Small Business Institute Problems (3 credits)
Project-oriented course in which teams, under the supervision of the instructor, provide consulting
assistance to individuals who are starting a new business or currently operating a small business.
Emphasis is placed on integration and application of business concepts to actual business situations.
Limited enrollment. PREREQ: MGT 3060, MKT 3120, FIN 3100 (MGT 4100 desirable, but not
required).
MGT 4300. Business Ethics and Social Responsibility (3 credits)
Tis course examines the areas of business ethics and corporate social responsibility using a stake-
holder approach. Te areas examined include the company’s relationships with its local community,
society, shareholders, suppliers, creditors, employees, management, consumers, the physical environ-
ment, and the government. PREREQ: MGT 3060, ECON 2020 or 2030, and ACC 2270.
MGT 4310. Sustainability and Corporate Social Responsibility (3 credits)
Tis course combines two increasingly important streams of management responsibilities: sustainabil-
ity and social responsibility. It requires students to examine the challenges of implementing sustain-
ability in a variety of contexts from the perspectives of climate change, energy use, natural resource
use, and ecosystems/land use, as well as introduces them to the concepts of corporate social respon-
sibility, which expands corporate focus from serving stockholders to considering the impact of the
frm’s activities on diverse stakeholders.
MGT 4410. Operations Management (3 credits)
Operations management is responsible for systems that create goods and/or provide services. Te
course examines the techniques required to operate the system and points out potential problems.
Global systems, with emphasis on Japan, are discussed. PREREQ: DSC 3140, MGT 3060.
MGT 4420. Supply Chain Management (DSC 4420) (3 credits)
Introduces students to new and emerging topics, tools, and techniques in operations and supply
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chain management. Te course emphasizes coordination, integration, and decision making regarding
the interaction of the frm with its suppliers and customers, where planning, design, and control of
all aspects of supply chains including design and control of material and information systems, sup-
plier development, supplier selection, customer relationship management and quality issues such as
outsourcing in supply chain are discussed. PREREQ: ECN 2020 and 2030, DSC 3130, MAT 1070,
ITM 3010
MGT 4500. Ethics and Capitalism (3 credits)
An examination of the moral, philosophical, and economic foundations of capitalism. Topics include
both foundational works and contemporary issues.
MGT 4660. Business Strategy (3 credits)
A capstone course integrating knowledge from functional areas through analysis of complex business
problems. Case approach requires student involvement in decision making. PREREQ: ACC 3310 or
MGT 4410, MGT 3030, and a “C” or better in MGT 3060, MKT 3120 and FIN 3100.
MGT 4800. Management Internship (3 credits)
A work experience in an operating business where the student, under academic and employer supervi-
sion, participates in actual managerial functions (40 work hours per semester credit hour). Student
must keep extensive diary of work experiences and submit frequent reports to academic supervisor.
All internships, practica, and other external learning experiences are supervised by UNC Pembroke
faculty, who also assign grades in the courses. Pass/Fail. PREREQ: Written proposal and consent of
Department Chair.
MGT 4990. Directed Studies in Management (1-3 credits)
Independent study in an area of management of particular interest to a student under the direction of
one or more faculty members. Students must submit detailed proposals for a directed study, detailing
the proposed plan of study, research involved, dates for deliverables, fnal product to be produced,
and faculty who will be supervising. Proposals will be reviewed by a faculty committee to determine
acceptance of the proposal. PREREQ: MGT 3060 and permission of the Department.
MGTS 4xxx. Special Topics in Management (3 credits)
Te study of a particular topic of special importance, relevance, and currency in the feld of manage-
ment. Te content of the special topics course varies with each ofering. Course may be repeated as
long as topic being studied is diferent. PREREQ: MGT 3060.
MARKETING (MKT)
MKT 3120. Principles of Marketing (3 credits)
An introductory course in basic marketing principles is viewed from the perspective of a marketing
manager. Topics covered include the marketing concept, product analysis, consumer behavior, chan-
nels of distribution, pricing, promotion, international marketing, and marketing’s role in society.
MKT 3130. International Marketing (3 credits)
Tis course examines the role or marketing in international arenas. Will be concerned with societal,
cultural, as well as economic aspects of marketing in diferent countries. PREREQ: MKT 3120.
MKT 3200. Consumer Behavior (3 credits)
Examination of the consumer decision-making process, including searching for, purchasing, using,
evaluating, and disposing of products and services. Emphasis on how marketing mix, social-cultural
factors, inner characteristics, and lifestyle afect consumer behavior. Discussion of current examples
and public policy issues. PREREQ: A “C” or better in MKT 3120.
MKT 4050. Retail Management (3 credits)
Study of retail structure and organization. Analysis of major store functions including buying, selling,
pricing, advertising, and inventory control. PREREQ: “C” or better in MKT 3120.
MKT 4200. Personal Selling and Sales Management (3 credits)
An overview of skills and knowledge involved in personal selling management of sales programs. Em-
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phasis on learning the diferent techniques for developing personal selling presentations, prospecting
for customers, managing customer accounts, and sales management theories and their applications.
PREREQ: A “C” or better in MKT 3120.
MKT 4300. Integrated Marketing Communications (3 credits)
A study of advertising planning and strategy. Topics include economics and social aspects, types of
advertising, advertising objectives, development of advertising messages, media selection and evalua-
tion, and advertising research. PREREQ: A “C” or better in MKT 3120.
MKT 4500. Marketing Research (3 credits)
A study of the application of research methods, both quantitative and qualitative, in the collection
of marketing information and the development of marketing strategy. Applied marketing research
studies are examined from the perspectives of planning, designing, executing, and interpreting. PRE-
REQ: A “C” or better in MKT 3120 and DSC 3140.
MKT 4800. Marketing Strategy (3 credits)
Integration of marketing elements in a strategic planning framework. Topics include demand analy-
sis, formulating marketing strategies, establishing marketing policies and procedures, coordinating
marketing actions, and evaluating performance of marketing functions. PREREQ: A “C” or better
in MKT 3120.
MKT 4850. Marketing Internship (3 credits)
A work experience in an operating business where the student, under academic and employer supervi-
sion, participates in actual managerial functions (40 work hours per semester credit hour). Student
must keep extensive diary of work experiences and submit frequent reports to academic supervisor.
All internships, practica, and other external learning experiences are supervised by UNC Pembroke
faculty, who also assign grades in the courses. Pass/Fail. PREREQ: Written proposal and consent of
Department Chair.
MKT 4990. Directed Studies in Marketing (1-3 credits)
Independent study in an area of marketing of particular interest to a student under the direction of
one or more faculty members. Students must submit detailed proposals for a directed study, detailing
the proposed plan of study, research involved, dates for deliverables, fnal product to be produced,
and faculty who will be supervising. Proposals will be reviewed by a faculty committee to determine
acceptance of the proposal. PREREQ: A “C” or better in MKT 3120 and permission of the Depart-
ment.
MKTS 4xxx. Special Topics in Marketing (3 credits)
Te study of a particular topic of special importance, relevance, and currency in the feld of market-
ing. Te content of the special topics course varies with each ofering. Course may be repeated as
long as topic being studied is diferent. PREREQ: A “C” or better in MKT 3120 or permission of
the instructor.

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