The Strategic Plan Era

The Strategic Plan Era

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A excellent strategic plan should provide a clear explanation of how one or more strategic goals are to be achieved by an organization or program. It outlines long-term goals and details the specific strategies and goals that are to be achieved. The strategic planning process is iterative and maps a clear path between a present condition and a vision for the future.

The broader strategic concerns are:

Who are we?

Where are we?

Where do we want to go (or not go) and why?

How do we get there?

How do we know when we get there?

The Strategic Plan template is broken down into the following sections:

Executive Summary

Strategic Planning Methodology

Current Situation

Target End-State

Requirements

Implementation Program

If then too not sure of the plan and its analysis; have a short summary of your and ask your cronies to critique the same. Once it gets done complete the analysis once and get ready with whatever you have in hand to fight.

It may also include a SWOT may be of your plan itself or the things included in your plan and the various point of view of the same. Then action planning is what needs to be focused on, setting objectives, tactics, responsibilities and timelines for the achievement of objectives. Evaluation of the same and the operational plan, budgets, etc all to be considered and updated.

Case study - AnyBiz Inc

Strengths

R and D almost complete

Basis for strong management team

Key first major customer acquired

Initial product can evolve into range of offerings

Located near a major centre of excellence

Very focused management/staff

Well-rounded and managed business

Weaknesses

Overdependent on borrowings - Insufficient cash resources

Board of Directors is too narrow

Lack of awareness amongst prospective customers

Need to relocate to larger premises

Absence of strong sales/marketing expertise

Overdependence on few key staff

Emerging new technologies may move market in new directions

Threats

Major player may enter targeted market segment

New technology may make products obsolescent

Economic slowdown could reduce demand

Euro/Yen may move against $

Market may become price sensitive

Market segment's growth could attract major competition

Opportunities

Market segment is poised for rapid growth

Export markets offer great potential

Distribution channels seeking new products

Scope to diversify into related market segments

Business Objectives

To expand the business aggressively and offer above-average returns to shareholders.

To become the leading, innovative systems company within the xx market segments.

Strategic Action Programs

The following strategic action programs will be implemented:

CEO: Prepare comprehensive business plan and develop contacts to raise VC within 6-9 months.

CFO: Recruit Marketing Director and other key staff for marketing/sales and HR Director within 3-4 months.

TechDir: Review R and D resources and scope for technical alliances - expand with arrival of VC.

Board: Expand BoD to include further independent financial, technical and industrial expertise prior to seeking VC.

All: Develop and implement accelerated market entry and development plans.

 
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