Description
In this detailed explanation with regards to the search for entrepreneurial capital setting up a businesss.
FOUR YEAR UNDERGRADUATE PROGRAMME IN COMMERCE
1
The four year undergraduate programme envisages effective teaching in Commerce using
innovative methods, projects, practical training and fieldwork. The course has been designed
in such a way that student is exposed to a wide array of topics giving equal emphasis to pure
and applied aspects of the subject. The scheme of year-wise paper options in each semester is
as under:
? Students opting for Commerce as main/major subject are required to take all the papers of
Discipline Courses-I. They will also be required to take all the papers of Foundation
Courses, IMBH/CA and all the papers of Applied Courses. In addition, they will be
required to take papers from Discipline Course-II from subjects other than Commerce.
? Students opting for subjects other than Commerce as major may take Commerce as minor
by taking all the papers of Discipline Course-II.
Every Semester, Teaching will be spread over 16 weeks
Degree Nomenclature:
? Diploma after 2 years
? Bachelor (Commerce) after 3 years
? Bachelor with Honours (Commerce) after 4 years
The scheme of papers to be opted in each semester:
Year Semester FC DC-I DC-II AC IMBH/CA
First
I 4 2 1-IMBH
II 3 2 1* 1-IMBH
Second
III 2 2 1 1 1-CA
IV 2 2 1 1 1-CA
Third
V 3 1 1 1-CA
VI 3 1 1 1-CA
Fourth
VII
2+1 (Research
Methodology and
project work) 1 1-CA
VIII 2+1 (Research) 1 1-CA
? FC: Foundation Course
? DC-I: Discipline Course-I
? DC-II: Discipline Course-II
? AC: Applied Course
? IMBH: Integrated Mind Body & Heart
? CA: Cultural Activities include NCC, Sports, NSS, etc.
? *Language Course
Each DC-1 and DC-2 paper shall have the following features:
FOUR YEAR UNDERGRADUATE PROGRAMME IN COMMERCE
4
DISCIPLINE COURSE – II
Semester/ Paper No. Paper’s Title Maximum Marks
Semester – III
Paper DC II - 1 Setting up a Business 100
Semester – IV
Paper DC II - 2 Marketing for Beginners 100
Semester – V
Paper DC II - 3 Financial Reporting & Analysis 100
Semester – VI
Paper DC II - 4 Personal Tax Planning 100
Semester – VII
Paper DC II - 5 Investing in Stock Market 100
Semester – VIII
Paper DC II - 6 Insurance & Risk Management 100
FOUR YEAR UNDERGRADUATE PROGRAMME IN COMMERCE
45
SEMESTER III
PAPER DC II - 1: SETTING UP A BUSINESSS
Marks: 100 (Theory = 75, Internal Assessment = 25)
Objective: The curriculum aims at giving exposure to students regarding different aspects of
setting up a new business. After completing the course student should be able to develop an
understanding of the process of identifying various sources of new business ideas of products
and services. The understanding of this paper will help them to examine, evaluate and
approach different sources of finance, the nature of marketing effort required and to develop
a comprehensive business plan.
Lectures: 48
Unit I: Starting New Ventures 6 Lectures
Opportunity Identification. The Search for New Ideas. Source of Innovative Ideas.
Entrepreneurial imagination and creativity: The Role of Creative Thinking. Developing Your
Creativity. Impediments to Creativity
Unit II: Methods to Initiate Ventures 7 Lectures
The Pathways to New Ventures for Entrepreneurs.
Creating New Ventures.
Acquiring an Established Venture: Advantages of Acquiring an Ongoing Venture.
Examination of Key Issues.
Franchising: How a Franchise Works. Franchise Law. Evaluating the Opportunities.
Unit III: Legal Challenges in Setting up Business 8 Lectures
Intellectual Property Protection: Patents and trademarks. Requirements and Procedure for
Filing a Patent and Trademark.
Identifying Form of Organisation: Sole Proprietorship, Partnership, Limited Liability
Partnership and Company.
Unit IV: The Search for Entrepreneurial Capital 10 Lectures
The Entrepreneur’s Search for Capital. The Venture Capital Market. Criteria for Evaluating
New-Venture Proposals. Evaluating the Venture Capitalist.
Alternate Sources of Financing for Indian Entrepreneurs. Bank Funding. Government Policy
Packages. State Financial Corporations (SFCs). Business Incubators and Facilitators.
Informal risk capital: Angel Investors
Unit V: The Marketing Aspects of New Ventures 7 Lectures
DISCIPLINE COURSE II
FOUR YEAR UNDERGRADUATE PROGRAMME IN COMMERCE
46
Developing a Marketing Plan: Customer Analysis, Sales Analysis and Competition Analysis.
Market Research. Sales Forecasting. Evaluation. Pricing Decision.
Unit VI: Business Plan Preparation for New Ventures 10 Lectures
What is a Business Plan? Pitfalls to Avoid in Business Plan. Benefits of a Business Plan.
Developing a Well-Conceived Business Plan. Elements of a Business Plan: Executive
Summary. Business Description. Marketing: Market Niche and Market Share. Research,
Design and Development. Operations. Management. Finances. Critical-Risk. Harvest
Strategy. Milestone Schedule.
Suggested Case Studies: Myzus Infotech Ltd.: Pursuit of an Idea, Regency Hospital Ltd.,
Uni Ads Pvt. Ltd., Butterfly Fields: An Enterprise with Social Purpose, Vimta Labs,
ElectroChem, Inc.: Energy for a Clean Planet.
READINGS:
Essential Readings:
1. Kuratko, D.F., and T. V. Rao, Entrepreneurship: A South-Asian Perspective, Cengage
Learning.
2. Robert, H. M., Manimala, M. Peters, and D. Shepherd, Entrepreneurship, Tata McGraw
Hill, India.
3. Barringer, B. R., and R. D. Ireland, Entrepreneurship: Successfully Launching New
Ventures, Pearson Education, India.
Suggested Readings:
1. Allen, K.R., Launching New Ventures: An Entrepreneurial Approach, Cengage Learning.
2. Ramachandran, K., Entrepreneurship Development, Tata McGraw Hill, India.
3. Roy, Rajeev, Entrepreneurship, Oxford University Press.
4. Kumar, Arya, Entrepreneurship: Creating and Leading an Entrepreneurial Organization,
Pearson, India.
5. Holt, David H., Entrepreneurship: New Venture Creation, PHI Learning.
6. Nickels, William G; McHugh, James M, and Susan M McHugh; Understanding Business,
Tata McGraw Hill.
Note: Latest edition of the book may be used.
DISCIPLINE COURSE II
FOUR YEAR UNDERGRADUATE PROGRAMME IN COMMERCE
47
SEMESTER IV
PAPER DC II - 2: MARKETING FOR BEGINNERS
Marks: 100 (Theory = 75, Internal Assessment = 25)
Objective: This course aims at providing the basic knowledge about concept, tools and
techniques of marketing.
Lectures: 48
Unit I: 10 Lectures
Introduction: Concept, nature, scope and importance of Marketing; Marketing versus
selling; Overview of marketing process; Understanding environment and competition;
Marketing mix -concept
Understanding consumer: Stages of buying decision process; Types of buying decision;
Buying roles; Buying motives; Overview of factors affecting buying decision
Unit II: 10 Lectures
Marketing Intelligence: Information sources – primary and secondary
Market Selection: Concept and forms of market; Concept, bases and benefits of market
segmentation; Target selection and Positioning; Bases of positioning.
Unit III: 10 Lectures
Product: Concept and types; Branding, packaging and labelling; Customer support services;
Product life cycle – concept, stages and importance.
Price: Factors affecting pricing decision; Pricing new product – skimming and penetration
pricing; Discounts and allowances
Unit IV: 10 Lectures
Distribution: Meaning, importance and functions of channel of distribution. Types of
distribution channels. Types of retailing – store and non-store based.
Promotion: Meaning and importance; Promotion tools –advertising, personnel selling, sales
promotion and publicity – meaning and importance. Promotion mix - concept.
Unit V: 8 Lectures
Marketing Ethics – Concept and Issues
Consumer protection – Legal Provisions
DISCIPLINE COURSE II
FOUR YEAR UNDERGRADUATE PROGRAMME IN COMMERCE
48
READINGS:
Essential Readings:
1. Armstrong, Gary & Philip Kotler., Marketing: An Introduction, Pearson.
2. Stanton, William J., et.al., Fundamentals of Marketing, McGraw Hill International
Students Edition.
3. McCarthy E. Jerome, et.al., Basic Marketing, Richard D. Irwin.
4. Fahy, John & David Jobber, Foundations of Marketing, McGraw Hill.
Suggested Readings:
1. Gandhi, J.C., Marketing: A Managerial Approach, Tata McGraw Hill Publishing Co.
Ltd., New Delhi.
2. Dholakia& Others., Marketing Management, Cases & Concepts, Mac Millan.
3. Czinkota, M.R. and M. Kotabe., Marketing Management, South Western.
4. Grewal, Dhruv and Michael Levy, Marketing, Tata McGraw Hill.
5. Rix, Peter, Marketing – A Practical Approach, Tata McGraw Hill.
Note: Latest edition of text book may be used.
DISCIPLINE COURSE II
FOUR YEAR UNDERGRADUATE PROGRAMME IN COMMERCE
49
SEMESTER V
PAPER DC II - 3: FINANCIAL REPORTING AND ANALYSIS
Marks: 100 (Theory = 75, Internal Assessment = 25)
Objective: To gain ability to understand, analyse and interpret the basic framework of
financial reporting.
Lectures: 48
UNIT I: Basis of Financial Reporting 5 Lectures
Purpose of financial reporting, users of financial reports, conceptual framework for financial
statements
UNIT II: Understanding Financial Statements 12 Lectures
Structure of Financial Statements: Introduction, Statement of Financial Position (Balance
Sheet), Statement of Earnings (Income Statement), and Statement of Cash Flows (Cash Flow
Statement).
Additional disclosure statements: Need for Additional Statements, Auditor’s Report,
Director’s Report, Funds Flow Statement, Electronic Dissemination, Corporate Governance.
UNIT III: Components of Financial Statements 8 Lectures
Inventories, Receivables, Assets (Fixed Tangible, Intangible), Leases, Revenue, Income-Tax,
Retained Earnings.
UNIT IV: Analysis & Interpretation of Financial Statements 15 Lectures
Ratio Analysis – Liquidity, Solvency, Activity & Profitability Analysis, Comparative &
Common Size Analysis (Vertical & Horizontal Analysis), Financial Statement Variation by
Type of Industry
Expanded Analysis: Financial Ratios used in Annual Reports, Management’s use of
Analysis, Graphing Financial Information
UNIT V: Accounting Standards in India & IFRS 8 Lectures
Basic Framework
READINGS:
Essential Readings:
1. Lal, Jawahar, Corporate Financial Reporting: Theory & Practice, Taxmann Applied
Services, New Delhi.
DISCIPLINE COURSE II
FOUR YEAR UNDERGRADUATE PROGRAMME IN COMMERCE
50
Suggested Readings:
1. Raiyani, J. R. and Lodha, G., International Financial Reporting Standard (IFRS) and
Indian Accounting Practices, New Century Publications.
2. Singh, N. T. and Agarwal, P., Corporate Financial Reporting in India, Raj Publishing,
Jaipur.
3. Hennie, V. G., International Financial Reporting Standards: A practical guide,
Washington: World Bank.
4. Alexander, D., Britton, A. and A. Jorissen, Global Financial Reporting and Analysis,
Cengage Learning, Indian edition.
5. Grewal, T.S., Introduction to Accounting, S. Chand and Co., New Delhi.
Note: Latest edition of text book may be used.
DISCIPLINE COURSE II
FOUR YEAR UNDERGRADUATE PROGRAMME IN COMMERCE
51
SEMESTER VI
PAPER DC II - 4: PERSONAL TAX PLANNING
Marks: 100 (Theory = 75, Internal Assessment = 25)
Objective: To provide basic knowledge of income tax and wealth tax laws to non-commerce
students in easily comprehensible manner with a view to equip them to use the legitimate tool
of tax planning in their economic life.
Lectures: 48
Unit I: Concept of tax planning 5 Lectures
1.1 Meaning of tax planning, tax avoidance and tax evasion; objective of tax planning
1.2 Basic framework of Income tax law; meaning of a few frequently used terms like assesse,
previous year, assessment year, Gross total income, Total taxable income, deduction,
exemption.
Unit II: Tax planning relating to residential status and to agricultural income
5 Lectures
2.1 Tax Planning with reference to Residential status - Relevance of residential status in
computing taxable income
? Determination of Residential status of an individual
? Relationship between residential status and incidence of tax
? Area of Tax Planning – Case Study
2.2 Provisions in brief relating to concept of agricultural income and tax treatment of
agricultural income
Unit III: Tax Planning with Reference to Salary Income 10 Lectures
3.1 Summarized provisions relating to computation of income under the head salary.
3.2 Taxation of present benefits
? Bonus, Fees and Commission
? Meaning, Types and tax Implications of allowances
? Meaning, types , Valuation and tax Implication of perquisites
? Allowances vs. Perquisites
? Terminal benefits like gratuity, leave encashment, commuted pension, tax relief u/s 89(1)
? Case studies based on designing pay package
Unit IV: Tax Planning in respect of income from house property, capital gains and
income from other sources 14 Lectures
4.1 Computation of Income from House Property; Permissible deductions; identifying area of
tax planning based on tax implication; case study/ studies.
DISCIPLINE COURSE II
FOUR YEAR UNDERGRADUATE PROGRAMME IN COMMERCE
52
4.2 Summarized provisions relating to computations of capital gains and tax liability; Based
on tax implications, identifying assets which do not attract capital gains tax, transaction
which are not to be treated as transaction of transfer; identifying leading areas of tax
planning- case studies
4.3 Summarized provisions relating to computation of income from other sources; Identifying
incomes which are exempt (Dividend from domestic company; interest income governed
by sec. 10(15); Gift covered by exception.
Unit V: Total income and tax liability 8 Lectures
5.1 Summarized provisions relating to clubbing of income; Areas of tax planning- How to
avoid attractions of such provisions
5.2 Summarized provisions relating to set off of losses; areas of tax planning
5.3 Summarized provisions relating to deduction permissible u/s 80C, 80 CCC, 80CCD,
80CCG, 80D, 80DD, 80DDB, 80E, 80EE , 80G, 80GG, 80TTA & 80U. Area of tax
planning – case study
5.4 Computation of Total Income and Tax Liabilities of individuals
5.5Due date of filing return of income/ Self-Assessment u/s 140A
Unit VI: Planning with Reference to Wealth Tax 6 Lectures
6.1 Wealth tax provisions in brief; Incidence of Tax liability; Valuation of Immovable
Property; Computation of Tax Liability; Area of tax planning – case study
READINGS:
Essential Reading:
1. Singhania, Vinod K.; Singhania, Kapil and Monica Singhania, Direct Taxes Planning and
Management, Taxmann Publications Pvt. Ltd., New Delhi.
Suggested Reading:
1. Ahuja, Girish and Ravi Gupta, Corporate Tax Planning and Management, Bharat Law
House, Delhi.
2. Goyal, S.P., Direct Tax Planning, Sahitya Bhawan publication, Agra.
3. Acharya, Shuklendra and M.G. Gurha, Tax Planning under Direct Taxes, Modern Law
Publication, Allahabad.
Note: Latest edition of text books may be used. Relevant Finance Act and Finance Rules,
and articles by tax consultants in leading newspapers such as Economic Times and
Financial Express may also be referred.
DISCIPLINE COURSE II
FOUR YEAR UNDERGRADUATE PROGRAMME IN COMMERCE
53
SEMESTER VII
PAPER DC II - 5: INVESTING IN STOCK MARKET
Marks: 100 (Theory = 75, Internal Assessment = 25)
Objective: This paper intends to provide basic understanding of stock market and the ways
of investing in it. It will enable the student to take up investment in stock market
independently.
Lectures: 48
UNIT I: Investing Fundamentals 12 Lectures
Types of Investments - Commodities, Real Estate and Financing Assets. Indian Securities
Market: the market participants, trading of securities, security market indices. Sources of
financial information. Role of Stock Exchange, Stock exchanges in India: BSE, NSE,
OTCEI. Buying and selling of stocks: using brokerage and analysts’ recommendations.
Online trading of stocks.
UNIT II: Stock Analysis and Valuation 16 Lectures
Return and Risk: calculation of return and risk for an individual investor. Trade-off between
return and risk of stocks. Economic Analysis: understanding macroeconomic variables.
Industry Analysis: growth cycles and latest trends. Company analysis: understanding stock
quotations, types and placing of order.
Analysis of the company: financial characteristics (as explained by ratio analysis, future
prospects of the company, assessing quality of management using financial and non-financial
data. Comparative analysis of companies, Stock valuations: using ratios like PE ratio, PEG
ratio, Price Revenue ratio.
UNIT III: Investing in Mutual Funds 10 Lectures
Background on Mutual Funds: Need and advantages. Motives of mutual fund investments,
Net Asset Value, Types of Mutual funds, Load vs. no load funds, Deciding among mutual
funds, Quotations of Mutual Funds.
UNIT IV: Understanding Derivatives 10 Lectures
Futures, Options, trading in futures and options. Understanding stock market quotes on
futures and options. Types of orders, Put and Call options: How Put and Call options work.
READINGS:
Essential Readings:
1. Gitman and Joehnk, Fundamentals of Investing, Pearson.
2. Madura, Jeff, Personal Finance, Pearson.
DISCIPLINE COURSE II
FOUR YEAR UNDERGRADUATE PROGRAMME IN COMMERCE
54
3. Chandra, Prasanna, Investment Analysis and Portfolio Management, Tata McGraw Hill.
Suggested Readings:
1. Damodaran, Aswath, Investment Valuation: Tool and Techniques for Determining the
Value of Any Asset, Wiley Finance.
2. Bodie, Alex, Marcus and Mohanty, Investments, McGraw Hill Publishing Co.
3. Hirt and Block, Fundamentals of Investment Management, McGraw Hill Publishing Co.
4. Pandiyan, Punithavathy, Security Analysis and Portfolio Management, Vikas Publications
Note: Latest edition of text book may be used.
DISCIPLINE COURSE II
FOUR YEAR UNDERGRADUATE PROGRAMME IN COMMERCE
55
SEMESTER VIII
PAPER DC II - 6: INSURANCE AND RISK MANAGEMENT
Marks: 100 (Theory = 75, Internal Assessment = 25)
Objective: This course is intended to develop an understanding among students about
identifying analyzing and managing various types of risk. Besides, the students will be in a
position to understand principles of insurance and its usefulness in business, along with its
regulatory framework.
Lectures: 48
Unit I: 6 Lectures
Concept of Risk, Types of Risk, Managing Risk, Sources and Measurement of Risk, Risk
Evaluation and Prediction. Disaster Risk Management, Risk Retention and Transfer
Unit II: 6 Lectures
Concept of Insurance, Need for Insurance, Globalization of Insurance Sector, Reinsurance,
Co-insurance, Assignment. Endowment
Unit III: 20 Lectures
Nature of Insurance Contract, Principle of Utmost Good Faith, Insurable Interest, proximit
cause, contribution and subrogation, Indemnity, Legal Aspects of Insurance Contract, Types
of Insurance, Fire and Motor Insurance, Health Insurance, Marine Insurance, Automobile
Insurance.
Unit IV: 16 Lectures
Control of Malpractices, Negligence, Loss Assessment and Loss Control, Exclusion of Perils,
Actuaries, Computation of Insurance Premium.
Regulatory Framework of Insurance: Role, Power and Functions of IRDA, Composition of
IRDA, IRDA Act'1999.
READINGS:
Essential Readings:
1. George, E. Rejda, Principles of Risk Management and Insurance, Pearson Education.
2. Dorfman, Marks S., Introduction to Risk Management and Insurance, Pearson
DISCIPLINE COURSE II
FOUR YEAR UNDERGRADUATE PROGRAMME IN COMMERCE
56
Suggested Readings:
1. All the three modules of Insurance and Risk Management by Institute of Chartered
Accountants of India
2. Gupta. P.K, Insurance and Risk Management, Himalaya Publishing House.
3. Mishra, M. N., Principles and Practices of Insurance, S. Chand and Sons.
4. Dinsdale, W.A., Elements of Insurance, Pitaman.
5. Black, K. and H.D. Skipper, Life and Health insurance, Pearson Education
6. Crane, F., Insurance Principles and Practices, John Wiley and Sons, New York.
7. Vaughan, E. J. and T. Vaughan, Fundamentals of Risk and Insurance, Wiley & Sons
8. Hansell, D.S., Elements of Insurance, Macdonald& Evans Ltd.
Note: Latest edition of text book may be used.
DISCIPLINE COURSE II
doc_124789822.pdf
In this detailed explanation with regards to the search for entrepreneurial capital setting up a businesss.
FOUR YEAR UNDERGRADUATE PROGRAMME IN COMMERCE
1
The four year undergraduate programme envisages effective teaching in Commerce using
innovative methods, projects, practical training and fieldwork. The course has been designed
in such a way that student is exposed to a wide array of topics giving equal emphasis to pure
and applied aspects of the subject. The scheme of year-wise paper options in each semester is
as under:
? Students opting for Commerce as main/major subject are required to take all the papers of
Discipline Courses-I. They will also be required to take all the papers of Foundation
Courses, IMBH/CA and all the papers of Applied Courses. In addition, they will be
required to take papers from Discipline Course-II from subjects other than Commerce.
? Students opting for subjects other than Commerce as major may take Commerce as minor
by taking all the papers of Discipline Course-II.
Every Semester, Teaching will be spread over 16 weeks
Degree Nomenclature:
? Diploma after 2 years
? Bachelor (Commerce) after 3 years
? Bachelor with Honours (Commerce) after 4 years
The scheme of papers to be opted in each semester:
Year Semester FC DC-I DC-II AC IMBH/CA
First
I 4 2 1-IMBH
II 3 2 1* 1-IMBH
Second
III 2 2 1 1 1-CA
IV 2 2 1 1 1-CA
Third
V 3 1 1 1-CA
VI 3 1 1 1-CA
Fourth
VII
2+1 (Research
Methodology and
project work) 1 1-CA
VIII 2+1 (Research) 1 1-CA
? FC: Foundation Course
? DC-I: Discipline Course-I
? DC-II: Discipline Course-II
? AC: Applied Course
? IMBH: Integrated Mind Body & Heart
? CA: Cultural Activities include NCC, Sports, NSS, etc.
? *Language Course
Each DC-1 and DC-2 paper shall have the following features:
FOUR YEAR UNDERGRADUATE PROGRAMME IN COMMERCE
4
DISCIPLINE COURSE – II
Semester/ Paper No. Paper’s Title Maximum Marks
Semester – III
Paper DC II - 1 Setting up a Business 100
Semester – IV
Paper DC II - 2 Marketing for Beginners 100
Semester – V
Paper DC II - 3 Financial Reporting & Analysis 100
Semester – VI
Paper DC II - 4 Personal Tax Planning 100
Semester – VII
Paper DC II - 5 Investing in Stock Market 100
Semester – VIII
Paper DC II - 6 Insurance & Risk Management 100
FOUR YEAR UNDERGRADUATE PROGRAMME IN COMMERCE
45
SEMESTER III
PAPER DC II - 1: SETTING UP A BUSINESSS
Marks: 100 (Theory = 75, Internal Assessment = 25)
Objective: The curriculum aims at giving exposure to students regarding different aspects of
setting up a new business. After completing the course student should be able to develop an
understanding of the process of identifying various sources of new business ideas of products
and services. The understanding of this paper will help them to examine, evaluate and
approach different sources of finance, the nature of marketing effort required and to develop
a comprehensive business plan.
Lectures: 48
Unit I: Starting New Ventures 6 Lectures
Opportunity Identification. The Search for New Ideas. Source of Innovative Ideas.
Entrepreneurial imagination and creativity: The Role of Creative Thinking. Developing Your
Creativity. Impediments to Creativity
Unit II: Methods to Initiate Ventures 7 Lectures
The Pathways to New Ventures for Entrepreneurs.
Creating New Ventures.
Acquiring an Established Venture: Advantages of Acquiring an Ongoing Venture.
Examination of Key Issues.
Franchising: How a Franchise Works. Franchise Law. Evaluating the Opportunities.
Unit III: Legal Challenges in Setting up Business 8 Lectures
Intellectual Property Protection: Patents and trademarks. Requirements and Procedure for
Filing a Patent and Trademark.
Identifying Form of Organisation: Sole Proprietorship, Partnership, Limited Liability
Partnership and Company.
Unit IV: The Search for Entrepreneurial Capital 10 Lectures
The Entrepreneur’s Search for Capital. The Venture Capital Market. Criteria for Evaluating
New-Venture Proposals. Evaluating the Venture Capitalist.
Alternate Sources of Financing for Indian Entrepreneurs. Bank Funding. Government Policy
Packages. State Financial Corporations (SFCs). Business Incubators and Facilitators.
Informal risk capital: Angel Investors
Unit V: The Marketing Aspects of New Ventures 7 Lectures
DISCIPLINE COURSE II
FOUR YEAR UNDERGRADUATE PROGRAMME IN COMMERCE
46
Developing a Marketing Plan: Customer Analysis, Sales Analysis and Competition Analysis.
Market Research. Sales Forecasting. Evaluation. Pricing Decision.
Unit VI: Business Plan Preparation for New Ventures 10 Lectures
What is a Business Plan? Pitfalls to Avoid in Business Plan. Benefits of a Business Plan.
Developing a Well-Conceived Business Plan. Elements of a Business Plan: Executive
Summary. Business Description. Marketing: Market Niche and Market Share. Research,
Design and Development. Operations. Management. Finances. Critical-Risk. Harvest
Strategy. Milestone Schedule.
Suggested Case Studies: Myzus Infotech Ltd.: Pursuit of an Idea, Regency Hospital Ltd.,
Uni Ads Pvt. Ltd., Butterfly Fields: An Enterprise with Social Purpose, Vimta Labs,
ElectroChem, Inc.: Energy for a Clean Planet.
READINGS:
Essential Readings:
1. Kuratko, D.F., and T. V. Rao, Entrepreneurship: A South-Asian Perspective, Cengage
Learning.
2. Robert, H. M., Manimala, M. Peters, and D. Shepherd, Entrepreneurship, Tata McGraw
Hill, India.
3. Barringer, B. R., and R. D. Ireland, Entrepreneurship: Successfully Launching New
Ventures, Pearson Education, India.
Suggested Readings:
1. Allen, K.R., Launching New Ventures: An Entrepreneurial Approach, Cengage Learning.
2. Ramachandran, K., Entrepreneurship Development, Tata McGraw Hill, India.
3. Roy, Rajeev, Entrepreneurship, Oxford University Press.
4. Kumar, Arya, Entrepreneurship: Creating and Leading an Entrepreneurial Organization,
Pearson, India.
5. Holt, David H., Entrepreneurship: New Venture Creation, PHI Learning.
6. Nickels, William G; McHugh, James M, and Susan M McHugh; Understanding Business,
Tata McGraw Hill.
Note: Latest edition of the book may be used.
DISCIPLINE COURSE II
FOUR YEAR UNDERGRADUATE PROGRAMME IN COMMERCE
47
SEMESTER IV
PAPER DC II - 2: MARKETING FOR BEGINNERS
Marks: 100 (Theory = 75, Internal Assessment = 25)
Objective: This course aims at providing the basic knowledge about concept, tools and
techniques of marketing.
Lectures: 48
Unit I: 10 Lectures
Introduction: Concept, nature, scope and importance of Marketing; Marketing versus
selling; Overview of marketing process; Understanding environment and competition;
Marketing mix -concept
Understanding consumer: Stages of buying decision process; Types of buying decision;
Buying roles; Buying motives; Overview of factors affecting buying decision
Unit II: 10 Lectures
Marketing Intelligence: Information sources – primary and secondary
Market Selection: Concept and forms of market; Concept, bases and benefits of market
segmentation; Target selection and Positioning; Bases of positioning.
Unit III: 10 Lectures
Product: Concept and types; Branding, packaging and labelling; Customer support services;
Product life cycle – concept, stages and importance.
Price: Factors affecting pricing decision; Pricing new product – skimming and penetration
pricing; Discounts and allowances
Unit IV: 10 Lectures
Distribution: Meaning, importance and functions of channel of distribution. Types of
distribution channels. Types of retailing – store and non-store based.
Promotion: Meaning and importance; Promotion tools –advertising, personnel selling, sales
promotion and publicity – meaning and importance. Promotion mix - concept.
Unit V: 8 Lectures
Marketing Ethics – Concept and Issues
Consumer protection – Legal Provisions
DISCIPLINE COURSE II
FOUR YEAR UNDERGRADUATE PROGRAMME IN COMMERCE
48
READINGS:
Essential Readings:
1. Armstrong, Gary & Philip Kotler., Marketing: An Introduction, Pearson.
2. Stanton, William J., et.al., Fundamentals of Marketing, McGraw Hill International
Students Edition.
3. McCarthy E. Jerome, et.al., Basic Marketing, Richard D. Irwin.
4. Fahy, John & David Jobber, Foundations of Marketing, McGraw Hill.
Suggested Readings:
1. Gandhi, J.C., Marketing: A Managerial Approach, Tata McGraw Hill Publishing Co.
Ltd., New Delhi.
2. Dholakia& Others., Marketing Management, Cases & Concepts, Mac Millan.
3. Czinkota, M.R. and M. Kotabe., Marketing Management, South Western.
4. Grewal, Dhruv and Michael Levy, Marketing, Tata McGraw Hill.
5. Rix, Peter, Marketing – A Practical Approach, Tata McGraw Hill.
Note: Latest edition of text book may be used.
DISCIPLINE COURSE II
FOUR YEAR UNDERGRADUATE PROGRAMME IN COMMERCE
49
SEMESTER V
PAPER DC II - 3: FINANCIAL REPORTING AND ANALYSIS
Marks: 100 (Theory = 75, Internal Assessment = 25)
Objective: To gain ability to understand, analyse and interpret the basic framework of
financial reporting.
Lectures: 48
UNIT I: Basis of Financial Reporting 5 Lectures
Purpose of financial reporting, users of financial reports, conceptual framework for financial
statements
UNIT II: Understanding Financial Statements 12 Lectures
Structure of Financial Statements: Introduction, Statement of Financial Position (Balance
Sheet), Statement of Earnings (Income Statement), and Statement of Cash Flows (Cash Flow
Statement).
Additional disclosure statements: Need for Additional Statements, Auditor’s Report,
Director’s Report, Funds Flow Statement, Electronic Dissemination, Corporate Governance.
UNIT III: Components of Financial Statements 8 Lectures
Inventories, Receivables, Assets (Fixed Tangible, Intangible), Leases, Revenue, Income-Tax,
Retained Earnings.
UNIT IV: Analysis & Interpretation of Financial Statements 15 Lectures
Ratio Analysis – Liquidity, Solvency, Activity & Profitability Analysis, Comparative &
Common Size Analysis (Vertical & Horizontal Analysis), Financial Statement Variation by
Type of Industry
Expanded Analysis: Financial Ratios used in Annual Reports, Management’s use of
Analysis, Graphing Financial Information
UNIT V: Accounting Standards in India & IFRS 8 Lectures
Basic Framework
READINGS:
Essential Readings:
1. Lal, Jawahar, Corporate Financial Reporting: Theory & Practice, Taxmann Applied
Services, New Delhi.
DISCIPLINE COURSE II
FOUR YEAR UNDERGRADUATE PROGRAMME IN COMMERCE
50
Suggested Readings:
1. Raiyani, J. R. and Lodha, G., International Financial Reporting Standard (IFRS) and
Indian Accounting Practices, New Century Publications.
2. Singh, N. T. and Agarwal, P., Corporate Financial Reporting in India, Raj Publishing,
Jaipur.
3. Hennie, V. G., International Financial Reporting Standards: A practical guide,
Washington: World Bank.
4. Alexander, D., Britton, A. and A. Jorissen, Global Financial Reporting and Analysis,
Cengage Learning, Indian edition.
5. Grewal, T.S., Introduction to Accounting, S. Chand and Co., New Delhi.
Note: Latest edition of text book may be used.
DISCIPLINE COURSE II
FOUR YEAR UNDERGRADUATE PROGRAMME IN COMMERCE
51
SEMESTER VI
PAPER DC II - 4: PERSONAL TAX PLANNING
Marks: 100 (Theory = 75, Internal Assessment = 25)
Objective: To provide basic knowledge of income tax and wealth tax laws to non-commerce
students in easily comprehensible manner with a view to equip them to use the legitimate tool
of tax planning in their economic life.
Lectures: 48
Unit I: Concept of tax planning 5 Lectures
1.1 Meaning of tax planning, tax avoidance and tax evasion; objective of tax planning
1.2 Basic framework of Income tax law; meaning of a few frequently used terms like assesse,
previous year, assessment year, Gross total income, Total taxable income, deduction,
exemption.
Unit II: Tax planning relating to residential status and to agricultural income
5 Lectures
2.1 Tax Planning with reference to Residential status - Relevance of residential status in
computing taxable income
? Determination of Residential status of an individual
? Relationship between residential status and incidence of tax
? Area of Tax Planning – Case Study
2.2 Provisions in brief relating to concept of agricultural income and tax treatment of
agricultural income
Unit III: Tax Planning with Reference to Salary Income 10 Lectures
3.1 Summarized provisions relating to computation of income under the head salary.
3.2 Taxation of present benefits
? Bonus, Fees and Commission
? Meaning, Types and tax Implications of allowances
? Meaning, types , Valuation and tax Implication of perquisites
? Allowances vs. Perquisites
? Terminal benefits like gratuity, leave encashment, commuted pension, tax relief u/s 89(1)
? Case studies based on designing pay package
Unit IV: Tax Planning in respect of income from house property, capital gains and
income from other sources 14 Lectures
4.1 Computation of Income from House Property; Permissible deductions; identifying area of
tax planning based on tax implication; case study/ studies.
DISCIPLINE COURSE II
FOUR YEAR UNDERGRADUATE PROGRAMME IN COMMERCE
52
4.2 Summarized provisions relating to computations of capital gains and tax liability; Based
on tax implications, identifying assets which do not attract capital gains tax, transaction
which are not to be treated as transaction of transfer; identifying leading areas of tax
planning- case studies
4.3 Summarized provisions relating to computation of income from other sources; Identifying
incomes which are exempt (Dividend from domestic company; interest income governed
by sec. 10(15); Gift covered by exception.
Unit V: Total income and tax liability 8 Lectures
5.1 Summarized provisions relating to clubbing of income; Areas of tax planning- How to
avoid attractions of such provisions
5.2 Summarized provisions relating to set off of losses; areas of tax planning
5.3 Summarized provisions relating to deduction permissible u/s 80C, 80 CCC, 80CCD,
80CCG, 80D, 80DD, 80DDB, 80E, 80EE , 80G, 80GG, 80TTA & 80U. Area of tax
planning – case study
5.4 Computation of Total Income and Tax Liabilities of individuals
5.5Due date of filing return of income/ Self-Assessment u/s 140A
Unit VI: Planning with Reference to Wealth Tax 6 Lectures
6.1 Wealth tax provisions in brief; Incidence of Tax liability; Valuation of Immovable
Property; Computation of Tax Liability; Area of tax planning – case study
READINGS:
Essential Reading:
1. Singhania, Vinod K.; Singhania, Kapil and Monica Singhania, Direct Taxes Planning and
Management, Taxmann Publications Pvt. Ltd., New Delhi.
Suggested Reading:
1. Ahuja, Girish and Ravi Gupta, Corporate Tax Planning and Management, Bharat Law
House, Delhi.
2. Goyal, S.P., Direct Tax Planning, Sahitya Bhawan publication, Agra.
3. Acharya, Shuklendra and M.G. Gurha, Tax Planning under Direct Taxes, Modern Law
Publication, Allahabad.
Note: Latest edition of text books may be used. Relevant Finance Act and Finance Rules,
and articles by tax consultants in leading newspapers such as Economic Times and
Financial Express may also be referred.
DISCIPLINE COURSE II
FOUR YEAR UNDERGRADUATE PROGRAMME IN COMMERCE
53
SEMESTER VII
PAPER DC II - 5: INVESTING IN STOCK MARKET
Marks: 100 (Theory = 75, Internal Assessment = 25)
Objective: This paper intends to provide basic understanding of stock market and the ways
of investing in it. It will enable the student to take up investment in stock market
independently.
Lectures: 48
UNIT I: Investing Fundamentals 12 Lectures
Types of Investments - Commodities, Real Estate and Financing Assets. Indian Securities
Market: the market participants, trading of securities, security market indices. Sources of
financial information. Role of Stock Exchange, Stock exchanges in India: BSE, NSE,
OTCEI. Buying and selling of stocks: using brokerage and analysts’ recommendations.
Online trading of stocks.
UNIT II: Stock Analysis and Valuation 16 Lectures
Return and Risk: calculation of return and risk for an individual investor. Trade-off between
return and risk of stocks. Economic Analysis: understanding macroeconomic variables.
Industry Analysis: growth cycles and latest trends. Company analysis: understanding stock
quotations, types and placing of order.
Analysis of the company: financial characteristics (as explained by ratio analysis, future
prospects of the company, assessing quality of management using financial and non-financial
data. Comparative analysis of companies, Stock valuations: using ratios like PE ratio, PEG
ratio, Price Revenue ratio.
UNIT III: Investing in Mutual Funds 10 Lectures
Background on Mutual Funds: Need and advantages. Motives of mutual fund investments,
Net Asset Value, Types of Mutual funds, Load vs. no load funds, Deciding among mutual
funds, Quotations of Mutual Funds.
UNIT IV: Understanding Derivatives 10 Lectures
Futures, Options, trading in futures and options. Understanding stock market quotes on
futures and options. Types of orders, Put and Call options: How Put and Call options work.
READINGS:
Essential Readings:
1. Gitman and Joehnk, Fundamentals of Investing, Pearson.
2. Madura, Jeff, Personal Finance, Pearson.
DISCIPLINE COURSE II
FOUR YEAR UNDERGRADUATE PROGRAMME IN COMMERCE
54
3. Chandra, Prasanna, Investment Analysis and Portfolio Management, Tata McGraw Hill.
Suggested Readings:
1. Damodaran, Aswath, Investment Valuation: Tool and Techniques for Determining the
Value of Any Asset, Wiley Finance.
2. Bodie, Alex, Marcus and Mohanty, Investments, McGraw Hill Publishing Co.
3. Hirt and Block, Fundamentals of Investment Management, McGraw Hill Publishing Co.
4. Pandiyan, Punithavathy, Security Analysis and Portfolio Management, Vikas Publications
Note: Latest edition of text book may be used.
DISCIPLINE COURSE II
FOUR YEAR UNDERGRADUATE PROGRAMME IN COMMERCE
55
SEMESTER VIII
PAPER DC II - 6: INSURANCE AND RISK MANAGEMENT
Marks: 100 (Theory = 75, Internal Assessment = 25)
Objective: This course is intended to develop an understanding among students about
identifying analyzing and managing various types of risk. Besides, the students will be in a
position to understand principles of insurance and its usefulness in business, along with its
regulatory framework.
Lectures: 48
Unit I: 6 Lectures
Concept of Risk, Types of Risk, Managing Risk, Sources and Measurement of Risk, Risk
Evaluation and Prediction. Disaster Risk Management, Risk Retention and Transfer
Unit II: 6 Lectures
Concept of Insurance, Need for Insurance, Globalization of Insurance Sector, Reinsurance,
Co-insurance, Assignment. Endowment
Unit III: 20 Lectures
Nature of Insurance Contract, Principle of Utmost Good Faith, Insurable Interest, proximit
cause, contribution and subrogation, Indemnity, Legal Aspects of Insurance Contract, Types
of Insurance, Fire and Motor Insurance, Health Insurance, Marine Insurance, Automobile
Insurance.
Unit IV: 16 Lectures
Control of Malpractices, Negligence, Loss Assessment and Loss Control, Exclusion of Perils,
Actuaries, Computation of Insurance Premium.
Regulatory Framework of Insurance: Role, Power and Functions of IRDA, Composition of
IRDA, IRDA Act'1999.
READINGS:
Essential Readings:
1. George, E. Rejda, Principles of Risk Management and Insurance, Pearson Education.
2. Dorfman, Marks S., Introduction to Risk Management and Insurance, Pearson
DISCIPLINE COURSE II
FOUR YEAR UNDERGRADUATE PROGRAMME IN COMMERCE
56
Suggested Readings:
1. All the three modules of Insurance and Risk Management by Institute of Chartered
Accountants of India
2. Gupta. P.K, Insurance and Risk Management, Himalaya Publishing House.
3. Mishra, M. N., Principles and Practices of Insurance, S. Chand and Sons.
4. Dinsdale, W.A., Elements of Insurance, Pitaman.
5. Black, K. and H.D. Skipper, Life and Health insurance, Pearson Education
6. Crane, F., Insurance Principles and Practices, John Wiley and Sons, New York.
7. Vaughan, E. J. and T. Vaughan, Fundamentals of Risk and Insurance, Wiley & Sons
8. Hansell, D.S., Elements of Insurance, Macdonald& Evans Ltd.
Note: Latest edition of text book may be used.
DISCIPLINE COURSE II
doc_124789822.pdf