abhishreshthaa
Abhijeet S
The e-choupal project, launched in June 2000, has today become the largest Internet-based corporate intervention in rural India. E-choupal’s network today reaches out to more than a million farmers in over 11,000 villages through 2,100 e-choupal kiosks that ITC has set-up across four states – Madhya Pradesh, Karnataka, Andhra Pradesh and Uttar Pradesh.
The hurdles that ITC encountered while setting up and managing the e-choupals relate primarily to the inadequacies in infrastructure in rural India: lack of power supply, telecom selectivity and bandwidth. Imparting computer usage skills to first time Internet-users in the remote areas of rural India is providing to be another daunting proposition.
ITC has been evolving several alternative and innovative solutions to overcome these challenges: for instance, arranging back-up power through batteries charged by solar-panels, upgrading telephone exchanges with RNS (RAX Network Synchronization) kits, installing VSAT (very small aperture terminals) equipment introducing mobile choupals, local caching of static content, enhancing efficiency in streaming-in dynamic content, and setting up a distributed 24x7 helpdesk infrastructure.
The hurdles that ITC encountered while setting up and managing the e-choupals relate primarily to the inadequacies in infrastructure in rural India: lack of power supply, telecom selectivity and bandwidth. Imparting computer usage skills to first time Internet-users in the remote areas of rural India is providing to be another daunting proposition.
ITC has been evolving several alternative and innovative solutions to overcome these challenges: for instance, arranging back-up power through batteries charged by solar-panels, upgrading telephone exchanges with RNS (RAX Network Synchronization) kits, installing VSAT (very small aperture terminals) equipment introducing mobile choupals, local caching of static content, enhancing efficiency in streaming-in dynamic content, and setting up a distributed 24x7 helpdesk infrastructure.