The Online Marketers In Vogue
Be the early bird
Marketing online provides with a whole range of audience available to tap hence tapping them by targeting them location wise is the best idea. Location is so relevant that Google has already started mixing local results and maps with other searches.
Instant Search
Since Google decided to make search results and suggested key phrases appear instantly as people type, look for some consumers to abandon their first-choice, shorter search phrases in favor of these more relevant suggestions.
Social Media Monitoring
Social media conversations conducted by businesses aren't as personal, memorable or profitable as they would like to believe. Spend your time and money building a fantastic customer experience.
Social Media Marketing
Savvy entrepreneurs are abandoning chatter in favor of running actual marketing campaigns on social media sites.
Mobile Marketing
While 2010 showed us that many people use text messaging, email and social media on their smart phones, most consumers still aren't comfortable snapping a picture of a bar code.
Online Advertising
In fact, it's now easier for small businesses to place display ads on millions of websites by going through a few ad networks that have purchased most of the space available on publisher websites.
Email Marketing
Facebook has announced plans to add a more familiar looking email inbox and social media integration with email marketing tools is well underway. Mobile applications are making email easier to use on smart phones, and the HTML functions on phones are making branded emails look prettier on mobile screens.
Social Shopping
People already share their purchases socially, but newer social shopping technologies, such as Swipely and Blippy, make it possible to share with just one click or swipe of the credit card. If your products stir excitement, or you can offer a group discounts, give this technology a try.
Online Television
Consumers will be able to customize their television feeds, browse the Web while watching shows, watch programs on-demand and even control their televisions with a mobile phone. Online television presents a huge opportunity for advertisers because the targeting options are so much better than traditional TV
Improved lifecycle marketing provides customers with appropriate information. Customers will get this information at each step of the purchase process. With tighter budgets, marketers will maximize their retention marketing efforts to increase the profitability of their current customers. Providing post-purchase support will become more important to ensure that customers continue to use their products. To leverage these efforts, think about how you can add value to your offering and create related products that can be sold post-purchase.
Segmentation becomes essential to delivering relevant communications. Especially in appropriate formats to diverse groups at various points in the purchase process. This translates into understanding and offering individual prospects and customers different communications options, allowing them to modify their choices and incorporating past activity to personalize communications. This implies the need for more sophisticated database operations.
Social media marketing strategies mature. As the market continues to evolve, companies move away from a knee jerk, "We need a Facebook page" reaction to making an ongoing investment in staff, marketing, and related systems for listening, tracking, and participating to ensure you're in tune with the members of the appropriate communities. Developing advocates and enhancing their reach to attract new prospects are the areas where companies should focus their efforts. The recent FTC endorsement guidelines hopefully will translate into greater transparency as brands increase their efforts to socialize across platforms. What's certain is that there will continue to be new social media offerings and current players will change.
Content becomes more shareable. This will leverage social distribution networks and increase the earned media the unpaid exposure companies get when consumers share information about them. This translates into continued focus on content creation to meet a wide range of information needs across formats. Utilize a variety of means to distribute content including your website, social media, third-party sites, widgets, iPhone apps and offline collateral, and media. Use "Add This" and provide incentives for consumers to engage with you and build relationships.
Search marketing continues to evolve and expand. Consumers use search to discover information and they expect search to work effectively across interactive offerings. Due to limited supply, paid search for broad key terms, especially terms used earlier in the purchase process, will increase.
While including a broader offering of formats, real-time search will continue to evolve. Additionally, driven by Smartphone usage and other GPS-oriented devices, location-specific search, which tends to be more action-oriented, will increase.
Metrics continue to become more sophisticated. They will support evolving and more diverse online marketing channels. As you add new online marketing tactics, ensure that you can effectively track your results. While the future will always present unexpected events.
Be the early bird
Marketing online provides with a whole range of audience available to tap hence tapping them by targeting them location wise is the best idea. Location is so relevant that Google has already started mixing local results and maps with other searches.
Instant Search
Since Google decided to make search results and suggested key phrases appear instantly as people type, look for some consumers to abandon their first-choice, shorter search phrases in favor of these more relevant suggestions.
Social Media Monitoring
Social media conversations conducted by businesses aren't as personal, memorable or profitable as they would like to believe. Spend your time and money building a fantastic customer experience.
Social Media Marketing
Savvy entrepreneurs are abandoning chatter in favor of running actual marketing campaigns on social media sites.
Mobile Marketing
While 2010 showed us that many people use text messaging, email and social media on their smart phones, most consumers still aren't comfortable snapping a picture of a bar code.
Online Advertising
In fact, it's now easier for small businesses to place display ads on millions of websites by going through a few ad networks that have purchased most of the space available on publisher websites.
Email Marketing
Facebook has announced plans to add a more familiar looking email inbox and social media integration with email marketing tools is well underway. Mobile applications are making email easier to use on smart phones, and the HTML functions on phones are making branded emails look prettier on mobile screens.
Social Shopping
People already share their purchases socially, but newer social shopping technologies, such as Swipely and Blippy, make it possible to share with just one click or swipe of the credit card. If your products stir excitement, or you can offer a group discounts, give this technology a try.
Online Television
Consumers will be able to customize their television feeds, browse the Web while watching shows, watch programs on-demand and even control their televisions with a mobile phone. Online television presents a huge opportunity for advertisers because the targeting options are so much better than traditional TV
Improved lifecycle marketing provides customers with appropriate information. Customers will get this information at each step of the purchase process. With tighter budgets, marketers will maximize their retention marketing efforts to increase the profitability of their current customers. Providing post-purchase support will become more important to ensure that customers continue to use their products. To leverage these efforts, think about how you can add value to your offering and create related products that can be sold post-purchase.
Segmentation becomes essential to delivering relevant communications. Especially in appropriate formats to diverse groups at various points in the purchase process. This translates into understanding and offering individual prospects and customers different communications options, allowing them to modify their choices and incorporating past activity to personalize communications. This implies the need for more sophisticated database operations.
Social media marketing strategies mature. As the market continues to evolve, companies move away from a knee jerk, "We need a Facebook page" reaction to making an ongoing investment in staff, marketing, and related systems for listening, tracking, and participating to ensure you're in tune with the members of the appropriate communities. Developing advocates and enhancing their reach to attract new prospects are the areas where companies should focus their efforts. The recent FTC endorsement guidelines hopefully will translate into greater transparency as brands increase their efforts to socialize across platforms. What's certain is that there will continue to be new social media offerings and current players will change.
Content becomes more shareable. This will leverage social distribution networks and increase the earned media the unpaid exposure companies get when consumers share information about them. This translates into continued focus on content creation to meet a wide range of information needs across formats. Utilize a variety of means to distribute content including your website, social media, third-party sites, widgets, iPhone apps and offline collateral, and media. Use "Add This" and provide incentives for consumers to engage with you and build relationships.
Search marketing continues to evolve and expand. Consumers use search to discover information and they expect search to work effectively across interactive offerings. Due to limited supply, paid search for broad key terms, especially terms used earlier in the purchase process, will increase.
While including a broader offering of formats, real-time search will continue to evolve. Additionally, driven by Smartphone usage and other GPS-oriented devices, location-specific search, which tends to be more action-oriented, will increase.
Metrics continue to become more sophisticated. They will support evolving and more diverse online marketing channels. As you add new online marketing tactics, ensure that you can effectively track your results. While the future will always present unexpected events.