Description
In this such a detailed data with regards to the new venture experience.
Syllabus EMEN 5825 Fall 2015 28 Jul 15 Copyright 2015 Eben Johnson (all rights reserved)
Revised: 18 Aug 2015; Printed: 18?Aug?15 15:49 Page 1/11
EMEN 5825: The New Venture Experience —
Course Syllabus Fall 2015
Welcome to EMEN 5825, a hands?
on course designed to teach
current and future engineering
and research leaders and
managers the principals of new
venture management in high?tech
corporate environments.
Whether from inside an existing
business as an intrapreneur, or
outside as a start?up
entrepreneur, I believe one of the
more exciting and satisfying experiences in business is launching a new venture. Welcome to EMEN
5825 – The New Venture Experience, a hands?on, project course designed to teach those of us in
engineering and research fields how to lead, launch, and manage new business ventures.
While many of the steps that entrepreneurs and intrapreneurs take to launch new ventures are similar,
the issues that the two encounter are often very different. This course addresses the needs of both, yet,
because of where most EMP students are employed, their career paths, and the connected needs of
industry, this course focuses more on the intrapreneur; one who builds and launches new ventures from
within existing companies.
This course includes a great deal of student?instructor interaction. Therefore, I have written this
syllabus in the first person singular, where “you” are the student and “I” am your instructor. My contact
information is included at the end of this syllabus.
1) Course Information
a) Course Title: EMEN 5825 – The New Venture Experience
a) Instructor: Eben Johnson (please address me as Mr. or Professor Johnson)
b) Session Time and Place: Thursdays, 17:30 – 20:00 MT; ECCR 105
c) Office Hours: Mondays and Tuesdays, 9:00 – 12:00, or per special appointment
d) Course administered via D2L <https://learn.colorado.edu/> and Zoom (distance viewing)
2) Course Goals
a) Learn how identify and assess intrapreneurial opportunities
b) Learn how to build a business plan to launch and grow a new venture
c) Learn the mechanics of launching a new intrapreneurial venture
www.mitais.com; Google image search; viewed 14 June 2014
Syllabus EMEN 5825 Fall 2015 28 Jul 15 Copyright 2015 Eben Johnson (all rights reserved)
Revised: 18 Aug 2015; Printed: 18?Aug?15 15:49 Page 2/11
d) Experience the many thrills and spills of new?venture life within one’s parent company
e) And, have fun
f) To a greater degree of detail, I also want us to:
i) learn what is a business plan, how the elements fit together, and how to write one
ii) learn why and when you need to write a business plan, for whom you should write it, and
how to use it
iii) learn to interact with the many entities within your parent company, your market, and your
industry, to address issues and solve problems
iv) improve your writing, presentation, and financial skills
v) and, gain the difficult, frustrating, essential, and rewarding experiences shared by many
when launching new ventures
g) You will demonstrate the degree to which we’re achieving our goals by participating in course
sessions and completing weekly readings, quizzes, and assignments – culminating in your
project’s business plan and related presentation
h) Through this course, I believe you will have a great opportunity to apply your engineering and
business education and experience to a very practical, hands on, intrapreneurial, new?venture
project; working alone, as opposed to student teams, you will meet with leaders in your
company or organization, understand their needs, then identify a new?venture opportunity that
you believe would be attractive to you and your leaders, research the market and industry and
choose your best solution to carry forward (your venture), select a business and revenue model,
and prepare supporting marketing, personnel, engineering, operations, and financial plans to
build your business plan and launch your venture; along the way, you will need to meet with
leaders in your parent company to present your ideas and solicit their feedback.
i) Finally, for those of you who know you are on a true, entrepreneurial track, I offer three points
to consider: 1) many of the steps you will take as an entrepreneur are similar to those of the
intrapreneur, and I will highlight the differences; 2) you should be aware, especially for tech?
related ventures, your commercial customers are likely to look at a new venture in a quasi,
internal?project, intrapreneurial manner, and you should understand what is going on behind
those big corporate doors, and finally; 3) during the spring semester, I teach a similar course to
this one that focuses on entrepreneurship
3) Prerequisites
a) I strongly encourage and recommend that students complete EMEN 5020 Finance & Accounting
for Engineers or its equivalent; we want to use the material covered in this course
b) For students entering EMP as of spring 2014, students must have taken EMEN 5090 Marketing
for High?Tech Ventures; for those students who entered the EMP before spring 2014 and who
did NOT take EMEN 5090 Marketing for High?Tech Ventures, we should talk as soon as possible
as it may be well worth your time to cover some ground before diving into this course; an
example of this would be to understand the 3?key?marketing?questions before trying to propose
and defend a new business venture
c) I require that I approve all exceptions to these recommendations/prerequisites
Syllabus EMEN 5825 Fall 2015 28 Jul 15 Copyright 2015 Eben Johnson (all rights reserved)
Revised: 18 Aug 2015; Printed: 18?Aug?15 15:49 Page 3/11
4) How the typical week is organized
Item Activity Typical Due Date
1 Weekly preparation (readings, videos, etc.) Before weekly quiz
2 Weekly quiz Night before session
3 Weekly contribution Night before session
4 Weekly session Per schedule
5) How the typical class session is organized
Item Activity
1 Admin items and Q&A
2 Guest speaker – when scheduled
3 Session topics & project discussions
4 Next steps and takeaways
5 A break is included
5) Required Text
a) Mullins, The New Business Road Test, 4e, FT Press, 2013
b) CU provides all enrolled students with PC and Apple licensed copies of
the MS Office suite of software (e.g. Word, Excel, PowerPoint); please
have these available for your use as soon as possible as you are certain
to need each of these software programs
6) General Course Policies
a) Assignments, including the final project, should be submitted as un?
protected PDF docs; please do not submit other file types as it causes
compatibility issues with me and your classmates
b) Guest speakers: meeting and hearing from guest speakers is an important part of our learning
experience; I am working to schedule several speakers; you should take time to research all
guest speakers prior to their sessions; I may ask students to introduce our guests
c) Name cards: we will use name cards to help identify you; this helps me, each of you (especially
distance students), and our guest speakers
d) Having a deep and accurate understanding of your industry, market, and customers is critical to
successful product development, and to help gain an appreciation of this, your classmates and I
might ask you, from time to time, to participate in surveys and similar exercises; your
participation is required
e) On occasion, and in an effort to help teach, I might use submitted or presented work as
examples of things to do or not do; in doing so, and for this course, this semester, I might use an
individual’s name; I might also carry such examples from semester to semester and course to
course
Syllabus EMEN 5825 Fall 2015 28 Jul 15 Copyright 2015 Eben Johnson (all rights reserved)
Revised: 18 Aug 2015; Printed: 18?Aug?15 15:49 Page 4/11
f) I have created a common Google Community page for this and other courses, a link to this
private community is provided through this course’s D2L page; feel free to use it as you wish;
think of it as your own course?based?social?media outlet
g) In addition to the Addendum section regarding recording EMP sessions, please note that I might,
from time?to?time take pictures of students, speakers, or other interesting subjects; these
pictures, video recordings, etc. may appear later in class, our D2L page, our Google Community
page, or emails to our class list
h) Access: I have or will post my schedule in D2L under Admin Items; the schedule shows my office
hours and times when I am available; I welcome emails and phone calls, and I do what I can
within reasonable professional norms to respond to you as quickly as possible; if you wish to
reach me for a question, please do a reasonable amount of research first, and include all
pertinent information in your email (e.g. including your name, course, and assignment title, and
checking or posting to our community page FAQs section); one way to gauge the quality or
worth of your emails is to consider if you would come to my office during hours to ask your
question and what information you would provide if and when we met – you may find that a
few minutes of your own time would answer your question
i) Course management website and communication
i) The course website is managed through D2L (https://learn.colorado.edu/); recorded
sessions through Be Boulder Anywhere (BBA), formerly CAETE, are still managed separately;
however, our D2L page includes a button on the navigation bar that lets you access the BBA
course recordings
ii) For distance students attending sessions live, BBA is moving to Zoom; training for this new
platform will be available
iii) Communication outside of scheduled sessions will use combinations of D2L, email, in?person
meetings, conference and video calls, Hangouts, and our Google Community page; you are
responsible for managing your D2L page and email account on a frequent basis; D2L is the
official source of information for the course; you should not request separate forms of
correspondence as I cannot commit to managing everyone’s personal preferences
iv) If you do not know your CU addresses, or need to update them, or have any D2L related
technical questions, then please contact OIT (+1 303 495?4357 and [email protected]); my
experience with OIT has been very good
j) Confidentiality and Intellectual property
i) US intellectual property law generally recognizes that material presented during class or in a
course is confidential; this is not a guarantee, and I cannot commit that work developed or
presented through this course will be kept confidential
ii) My request and expectation is that you treat your classmates’ work as confidential and only
used in the context of this class
iii) No company confidential or similarly proprietary material, information, or projects should
be presented or used in this course; work submitted containing confidentiality statements
or similar clauses will be returned and considered not?submitted for the purpose of grading
(see Late Submissions)
Syllabus EMEN 5825 Fall 2015 28 Jul 15 Copyright 2015 Eben Johnson (all rights reserved)
Revised: 18 Aug 2015; Printed: 18?Aug?15 15:49 Page 5/11
iv) Unless previously agreed to treat material presented as confidential, guests will be asked to
leave before material that would reasonably considered confidential is presented
v) If in doubt about any of this confidential material, please contact the CU Tech Transfer
Office at https://www.cu.edu/techtransfer/
k) Expenses and paid support
i) The EMP provides no budget for your course project
ii) Expenses incurred are your expenses and not reimbursed by the EMP, CU, or other entities
iii) Additionally, the EMP does not provide you with paid tele? nor video?conferencing support;
however, experience suggests that Google Hangouts, Skype, and Zoom work well; if meeting
with me and you give me time to prepare, I can schedule a session via Zoom on my account
l) Feedback
i) From me to you: I try to provide as much feedback to students as reasonably possible; my
feedback often includes a weekly summary of my findings and observations across the
whole class, and I sometimes provide feedback to individual students; please take
advantage of my office hours to request additional help (but, come prepared! ?)
ii) From you to me: I welcome helpful, well?intended feedback as to how the course can be
improved; please don’t hesitate to let me know what ideas you have to make this a better
course, improve your education, and help build the great CU brand
7) Grades
a) There are four components used to determine your grades
i) Introductions: posting or updating both your profile information in D2L and your
introductory bio on our Google Community Page
ii) Weekly Quizzes: a series of quick, 45 minute, open book, weekly quizzes drawing from pre?
session materials such a chapters from our texts, slide decks, articles, videos, and from
previous guest speakers and session recordings; these quizzes are due before the session in
question, not after
iii) Weekly Contributions: beginning soon after the beginning of our course, and every week
thereafter, you will to submit the next “chapter” in your business plan; these contributions
will be in the form of MS PowerPoint slide decks; come the end of the course, you should
have accumulated the necessary material for your final presentation
iv) Final business plan presentations: due during the last session of the semester, each student
will present their final business plan to the class; this is the one time class attendance is
required; please plan now to attend
b) There is no final exam and no opportunity for additional or make?up work for course credit
c) At my discretion, I may upload papers, reports, presentations, etc. to TurnItIn.com
d) There is a total of 100 points possible in the course:
Grade Categories # Graded % Each
Sub?
Total (%) Total (%)
Weekly quizzes
1
10 3 30 30
Syllabus EMEN 5825 Fall 2015 28 Jul 15 Copyright 2015 Eben Johnson (all rights reserved)
Revised: 18 Aug 2015; Printed: 18?Aug?15 15:49 Page 6/11
Grade Categories # Graded % Each
Sub?
Total (%) Total (%)
Course project
60
Weekly contributions
2
10 4 40
Final presentation 1 20 20
Class participation 10
D2L profile & community bio 1 4 4
Student participation
3
1 6 6
Total 100
e) Notes
i)
1
Best 10 of 12 quizzes; your two worst quiz?scores will be dropped; quizzes are open book,
open notes, individual efforts, timed events that are to be completed on your own time,
outside of class
ii)
2
Best 10 of 12 contributions; your two worst contribution?scores will be dropped; weekly
contributions are graded using the rubric provided in D2L
iii)
3
Good professional behavior is expected at all times; because such behavior is expected,
students begin the course with full points in this graded item; being late, not properly
prepared, or other lack of professional behaviors is likely to result in a student loosing grade
points; additional examples of improper behavior include the use of electronic devices (e.g.
laptops and cellphones) during sessions, conversing with your classmates during sessions,
being detached and rarely participating, eating during sessions, and vulgar posts or
language; additionally, and for on?campus students, should I sense that your attendance is
waning and/or sporadic, I may also deduct points; finally, I might also subtract points should
you request exceptions to graded items as covered below under “Due dates and late
submissions”
f) Due dates and late submissions:
i) All due dates are posted in D2L
ii) Late assignments, including delivering the wrong assignment, will receive a score of zero
iii) The submitted date and time of record is defined by the D2L?time?stamp; the assignment
must be readable and posted in the correct D2L Dropbox for it to be considered properly
submitted
iv) All due dates and associated times are US Mountain Time (Boulder, Colorado); be sure to
understand how D2L is presenting times and due dates relative to your time zone
v) Absences, sickness, and related topics: as noted in the Grades section of this syllabus, D2L
will drop one or more of your lowest?scored contributions and quizzes; this feature of the
grading scheme is to help you manage this course within the context of “life”; therefore,
please do not write to me asking for additional time, exceptions to grading schemes,
permission to miss class, trying to explain missing submissions or postings in the wrong
place, etc.; if something happens such that you will likely miss an assignment or not do well
(e.g. forgot, sickness, or business travel), then simply take the “drop” and move on
Syllabus EMEN 5825 Fall 2015 28 Jul 15 Copyright 2015 Eben Johnson (all rights reserved)
Revised: 18 Aug 2015; Printed: 18?Aug?15 15:49 Page 7/11
g) Percent to letter?grade conversion
Percent Grade Letter Grade Percent Grade Letter Grade
?94% A ?74% to <77% C
?90% to <94% A? ?70% to <74% C?
?87% to <90% B+ ?67% to <70% D+
?84% to <87% B ?64% to <67% D
?80% to <84% B? ?60% to <64% D?
?77% to <80% C+ <60% F
8) Contact Information
Eben Johnson
Lockheed Martin Engineering Management Program
College of Engineering and Applied Science
433 UCB, ECOT 424
University of Colorado Boulder
Office: +1 303 492?7519
Mobile: +1 303 775?4932
Email: [email protected]
Syllabus EMEN 5825 Fall 2015 28 Jul 15 Copyright 2015 Eben Johnson (all rights reserved)
Revised: 18 Aug 2015; Printed: 18?Aug?15 15:49 Page 8/11
Syllabus addendum for the EMP (rev. August 2015)
PROGRAM & UNIVERSITY PROVISIONS AND REQUIREMENTS
1. Positive Learning Environment
The University of Colorado Boulder (CU-Boulder) is committed to maintaining a positive learning,
working, and living environment. CU-Boulder will not tolerate acts of discrimination or harassment
based upon Protected Classes or related retaliation against or by any employee or student. For
purposes of this CU-Boulder policy, "Protected Classes" refers to race, color, national origin, sex,
pregnancy, age, disability, creed, religion, sexual orientation, gender identity, gender expression,
veteran status, political affiliation or political philosophy. Individuals who believe they have been
discriminated against should contact the Office of Institutional Equity and Compliance (OIEC) at
303-492-2127 or the Office of Student Conduct and Conflict Resolution (OSC) at 303-492-5550.
Information about the OIEC, the above referenced policies, and the campus resources available to
assist individuals regarding discrimination or harassment can be found at the OIEC website. The full
policy on discrimination and harassment contains additional information.
Students and faculty each have responsibility for maintaining an appropriate learning environment.
Those who fail to adhere to such behavioral standards may be subject to discipline. Professional
courtesy and sensitivity are especially important with respect to individuals and topics dealing with
differences of race, color, culture, religion, creed, politics, veteran’s status, sexual orientation, gender,
gender identity and gender expression, age, disability, and nationalities. Class rosters are provided to
the instructor with the student's legal name. I will gladly honor your request to address you by an
alternate name or gender pronoun. Please advise me of this preference early in the semester so that I
may make appropriate changes to my records. For more information, see the policies on classroom
behavior and the student code.
2. Academic Integrity, Plagiarism, and the EMP Honor Code Quiz
All students of the University of Colorado at Boulder are responsible for knowing and adhering to
the academic integrity policy of this institution. Violations of this policy may include: cheating,
plagiarism, aid of academic dishonesty, fabrication, lying, bribery, and threatening behavior. All
incidents of academic misconduct shall be reported to the Honor Code Council
([email protected]; 303?735?2273). Students who are found to be in violation of the academic
integrity policy will be subject to both academic sanctions from the faculty member and non?
academic sanctions (including but not limited to university probation, suspension, or expulsion).
Additional information regarding the Honor Code policy can be found online and at the Honor Code
Office.
The faculty of the Engineering Management Program (EMP) believe that a culture of integrity is
essential to both the long?term, personal success of our students and to the economies and
countries in which they live and work. Therefore, EMP has created an Honor Code Violation Policy
that specifies a program?specific, academic consequence for a second violation of the CU Honor
Code:
Syllabus EMEN 5825 Fall 2015 28 Jul 15 Copyright 2015 Eben Johnson (all rights reserved)
Revised: 18 Aug 2015; Printed: 18?Aug?15 15:49 Page 9/11
EMP HONOR CODE VIOLATION POLICY
Any and all violations of the CU Honor Code in EMP classes will be reported to the
Honor Code Council. As per CU’s policy, the faculty member will determine the
academic sanction for an offense. The CU Honor Code Council will determine any
additional, non?academic sanctions. This portion of EMP’s policy is a restatement of the
Honor Code policy approved by the CU Board of Regents.
A second violation of the CU Honor Code by any Engineering Management degree
graduate student will result in the academic sanction of dismissal from the Engineering
Management graduate program. For any other students, a second violation will result in
the student not being allowed to enroll for further EMEN courses.
The development of the Internet has provided students with historically unparalleled opportunities
for conducting research swiftly and comprehensively. The availability of these materials does not,
however, release the student from citing sources where appropriate; or applying standard rules
associated with avoiding plagiarism. Specifically, the instructor will be expecting to review papers
written by students drawing ideas and information from various sources (cited appropriately),
presented generally in the student's words after careful analysis, synthesis, and evaluation. An
assembly of huge blocks of other individuals' existing material, even when cited, does not constitute
an appropriate representation of this expectation. Uncited, plagiarized material shall be treated as
academically dishonest. If the student is confused as to what constitutes plagiarism, s/he should
review the CU Honor Code on this topic, and refer to the following excellent resources:
http://www.northwestern.edu/uacc/plagiar.html and
http://owl.english.purdue.edu/owl/printable/589/
Students agree that by taking this course all required papers may, at the discretion of the instructor,
be subject to submission for a Textual Similarity Review to Turnitin.com for the detection of
plagiarism. All submitted papers will be added as source documents in the Turnitin.com reference
database solely for the purpose of detecting plagiarism of such papers in the future.
Finally, the Engineering Management Program faculty have established a policy whereby all students
enrolled in an EMP course must, at the beginning of each semester, take and pass a basic quiz about
the CU Honor Code. Each student must take the quiz once each semester, regardless of how many
courses they are taking in the department. Students must receive 100% on the quiz in order to pass
the exam. The instructions and quiz will be made available on D2L.
3. Disability Services
If you qualify for accommodations because of a disability, please submit to your professor a letter
from Disability Services in a timely manner (for exam accommodations provide your letter at least
one week prior to the exam) so that your needs can be addressed. Disability Services determines
accommodations based on documented disabilities. Contact Disability Services at 303-492-8671 or
by e-mail at [email protected]. If you have a temporary medical condition or injury, see
Syllabus EMEN 5825 Fall 2015 28 Jul 15 Copyright 2015 Eben Johnson (all rights reserved)
Revised: 18 Aug 2015; Printed: 18?Aug?15 15:49 Page 10/11
Temporary Injuries guidelines under the Quick Links at the Disability Services website and discuss
your needs with your professor.
4. Religious Observances
Campus policy regarding religious observances requires that faculty make every effort to deal
reasonably and fairly with all students who, because of religious obligations, have conflicts with
scheduled exams, assignments or required attendance. In this class, students for whom religious
observances conflict with class schedules should contact the instructor no later than two weeks from
the start of the semester to request special accommodations for the potential conflicts.
See campus policy regarding religious observances for full details.
5. Class Attendance for On?Campus Students
Unfortunately, some on?campus students have used the availability of the lecture videos to stop
attending classes, and rely instead on the videos to learn the material. In the opinion of the faculty,
this choice often results in a significant reduction in the quality of the educational experience for
both on?campus and distance students; therefore, EMP has established the following policy for all
on?campus students registering for an EMEN course:
Class attendance for all on?campus students is expected and required. Unexcused absences may
incur a penalty against the student’s final grade.
6. Access to Recorded Course Lectures
The lecture videos are available for streaming and downloading via Desire2Learn (D2L) by all
students registered for their respective EMEN course; whether they are on?campus or distance
students. This improves the quality of the educational experience for all students, enabling any
student to review each lecture as many times as needed to master the material. For more
information on video access, please read “How do I access Desire2Learn (D2L)”
at: http://beboulderanywhere.colorado.edu/information?for/current?students/current?student?
faq. Once you have logged in to D2L, look for the “Lecture Access” link towards the upper?left. If
you have any difficulty accessing the videos, please contact [email protected].
7. E?mail Account
You are expected to use your CU student e?mail account. All of your e?mail from professors and the
university will be sent to your CU e?mail account. You can choose to redirect your CU email to an
alternate (work/personal) email account. For assistance in activating your email account and
forwarding email, contact the Help Desk at 303?735?HELP or [email protected].
8. Recording of EMP classes
Most EMEN courses will take place in a studio classroom and the lectures are recorded for distance
Syllabus EMEN 5825 Fall 2015 28 Jul 15 Copyright 2015 Eben Johnson (all rights reserved)
Revised: 18 Aug 2015; Printed: 18?Aug?15 15:49 Page 11/11
education purposes. Please note that students attending EMP classes live, whether in the classroom
or via teleconferencing, may be recorded. If you have any issues with this, please notify the studio
classroom operators before the class period begins.
9. Proper Use of Copyrighted Materials
The Engineering Management Program (EMP) has a large distance learning population and, as such,
many copyrighted materials are offered electronically to students. EMP has the responsibility to
comply with the copyright law regulating distance education for a non?profit, state institution, i.e.,
the Technology, Education and Copyright Harmonization (TEACH) Act of 2002. It’s the student’s
responsibility to comply with U.S. copyright law with respect to the use and sharing of the electronic
materials (this includes the videos of class lectures) provided within the program.
10. Appropriate Classroom Use of Laptops
Although having a laptop in class opens up new learning possibilities for students, sometimes
students utilize it in ways that are inappropriate. It is easy for your laptop to become a distraction to
you and to those around you. Therefore, please refrain from instant messaging, e?mailing, surfing
the Internet, playing games, writing papers, doing homework, etc. during class time. Acceptable
uses include taking notes, following along with the instructor on PowerPoint, and other directed
class activities, as well as working on assigned in?class activities, projects, and discussions that
require laptop use.
Change Log
Date Change
8 Aug 2015 Initial release, no changes
18 Aug 2015 Included updated syllabus addendum
doc_880105039.pdf
In this such a detailed data with regards to the new venture experience.
Syllabus EMEN 5825 Fall 2015 28 Jul 15 Copyright 2015 Eben Johnson (all rights reserved)
Revised: 18 Aug 2015; Printed: 18?Aug?15 15:49 Page 1/11
EMEN 5825: The New Venture Experience —
Course Syllabus Fall 2015
Welcome to EMEN 5825, a hands?
on course designed to teach
current and future engineering
and research leaders and
managers the principals of new
venture management in high?tech
corporate environments.
Whether from inside an existing
business as an intrapreneur, or
outside as a start?up
entrepreneur, I believe one of the
more exciting and satisfying experiences in business is launching a new venture. Welcome to EMEN
5825 – The New Venture Experience, a hands?on, project course designed to teach those of us in
engineering and research fields how to lead, launch, and manage new business ventures.
While many of the steps that entrepreneurs and intrapreneurs take to launch new ventures are similar,
the issues that the two encounter are often very different. This course addresses the needs of both, yet,
because of where most EMP students are employed, their career paths, and the connected needs of
industry, this course focuses more on the intrapreneur; one who builds and launches new ventures from
within existing companies.
This course includes a great deal of student?instructor interaction. Therefore, I have written this
syllabus in the first person singular, where “you” are the student and “I” am your instructor. My contact
information is included at the end of this syllabus.
1) Course Information
a) Course Title: EMEN 5825 – The New Venture Experience
a) Instructor: Eben Johnson (please address me as Mr. or Professor Johnson)
b) Session Time and Place: Thursdays, 17:30 – 20:00 MT; ECCR 105
c) Office Hours: Mondays and Tuesdays, 9:00 – 12:00, or per special appointment
d) Course administered via D2L <https://learn.colorado.edu/> and Zoom (distance viewing)
2) Course Goals
a) Learn how identify and assess intrapreneurial opportunities
b) Learn how to build a business plan to launch and grow a new venture
c) Learn the mechanics of launching a new intrapreneurial venture
www.mitais.com; Google image search; viewed 14 June 2014
Syllabus EMEN 5825 Fall 2015 28 Jul 15 Copyright 2015 Eben Johnson (all rights reserved)
Revised: 18 Aug 2015; Printed: 18?Aug?15 15:49 Page 2/11
d) Experience the many thrills and spills of new?venture life within one’s parent company
e) And, have fun
f) To a greater degree of detail, I also want us to:
i) learn what is a business plan, how the elements fit together, and how to write one
ii) learn why and when you need to write a business plan, for whom you should write it, and
how to use it
iii) learn to interact with the many entities within your parent company, your market, and your
industry, to address issues and solve problems
iv) improve your writing, presentation, and financial skills
v) and, gain the difficult, frustrating, essential, and rewarding experiences shared by many
when launching new ventures
g) You will demonstrate the degree to which we’re achieving our goals by participating in course
sessions and completing weekly readings, quizzes, and assignments – culminating in your
project’s business plan and related presentation
h) Through this course, I believe you will have a great opportunity to apply your engineering and
business education and experience to a very practical, hands on, intrapreneurial, new?venture
project; working alone, as opposed to student teams, you will meet with leaders in your
company or organization, understand their needs, then identify a new?venture opportunity that
you believe would be attractive to you and your leaders, research the market and industry and
choose your best solution to carry forward (your venture), select a business and revenue model,
and prepare supporting marketing, personnel, engineering, operations, and financial plans to
build your business plan and launch your venture; along the way, you will need to meet with
leaders in your parent company to present your ideas and solicit their feedback.
i) Finally, for those of you who know you are on a true, entrepreneurial track, I offer three points
to consider: 1) many of the steps you will take as an entrepreneur are similar to those of the
intrapreneur, and I will highlight the differences; 2) you should be aware, especially for tech?
related ventures, your commercial customers are likely to look at a new venture in a quasi,
internal?project, intrapreneurial manner, and you should understand what is going on behind
those big corporate doors, and finally; 3) during the spring semester, I teach a similar course to
this one that focuses on entrepreneurship
3) Prerequisites
a) I strongly encourage and recommend that students complete EMEN 5020 Finance & Accounting
for Engineers or its equivalent; we want to use the material covered in this course
b) For students entering EMP as of spring 2014, students must have taken EMEN 5090 Marketing
for High?Tech Ventures; for those students who entered the EMP before spring 2014 and who
did NOT take EMEN 5090 Marketing for High?Tech Ventures, we should talk as soon as possible
as it may be well worth your time to cover some ground before diving into this course; an
example of this would be to understand the 3?key?marketing?questions before trying to propose
and defend a new business venture
c) I require that I approve all exceptions to these recommendations/prerequisites
Syllabus EMEN 5825 Fall 2015 28 Jul 15 Copyright 2015 Eben Johnson (all rights reserved)
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4) How the typical week is organized
Item Activity Typical Due Date
1 Weekly preparation (readings, videos, etc.) Before weekly quiz
2 Weekly quiz Night before session
3 Weekly contribution Night before session
4 Weekly session Per schedule
5) How the typical class session is organized
Item Activity
1 Admin items and Q&A
2 Guest speaker – when scheduled
3 Session topics & project discussions
4 Next steps and takeaways
5 A break is included
5) Required Text
a) Mullins, The New Business Road Test, 4e, FT Press, 2013
b) CU provides all enrolled students with PC and Apple licensed copies of
the MS Office suite of software (e.g. Word, Excel, PowerPoint); please
have these available for your use as soon as possible as you are certain
to need each of these software programs
6) General Course Policies
a) Assignments, including the final project, should be submitted as un?
protected PDF docs; please do not submit other file types as it causes
compatibility issues with me and your classmates
b) Guest speakers: meeting and hearing from guest speakers is an important part of our learning
experience; I am working to schedule several speakers; you should take time to research all
guest speakers prior to their sessions; I may ask students to introduce our guests
c) Name cards: we will use name cards to help identify you; this helps me, each of you (especially
distance students), and our guest speakers
d) Having a deep and accurate understanding of your industry, market, and customers is critical to
successful product development, and to help gain an appreciation of this, your classmates and I
might ask you, from time to time, to participate in surveys and similar exercises; your
participation is required
e) On occasion, and in an effort to help teach, I might use submitted or presented work as
examples of things to do or not do; in doing so, and for this course, this semester, I might use an
individual’s name; I might also carry such examples from semester to semester and course to
course
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f) I have created a common Google Community page for this and other courses, a link to this
private community is provided through this course’s D2L page; feel free to use it as you wish;
think of it as your own course?based?social?media outlet
g) In addition to the Addendum section regarding recording EMP sessions, please note that I might,
from time?to?time take pictures of students, speakers, or other interesting subjects; these
pictures, video recordings, etc. may appear later in class, our D2L page, our Google Community
page, or emails to our class list
h) Access: I have or will post my schedule in D2L under Admin Items; the schedule shows my office
hours and times when I am available; I welcome emails and phone calls, and I do what I can
within reasonable professional norms to respond to you as quickly as possible; if you wish to
reach me for a question, please do a reasonable amount of research first, and include all
pertinent information in your email (e.g. including your name, course, and assignment title, and
checking or posting to our community page FAQs section); one way to gauge the quality or
worth of your emails is to consider if you would come to my office during hours to ask your
question and what information you would provide if and when we met – you may find that a
few minutes of your own time would answer your question
i) Course management website and communication
i) The course website is managed through D2L (https://learn.colorado.edu/); recorded
sessions through Be Boulder Anywhere (BBA), formerly CAETE, are still managed separately;
however, our D2L page includes a button on the navigation bar that lets you access the BBA
course recordings
ii) For distance students attending sessions live, BBA is moving to Zoom; training for this new
platform will be available
iii) Communication outside of scheduled sessions will use combinations of D2L, email, in?person
meetings, conference and video calls, Hangouts, and our Google Community page; you are
responsible for managing your D2L page and email account on a frequent basis; D2L is the
official source of information for the course; you should not request separate forms of
correspondence as I cannot commit to managing everyone’s personal preferences
iv) If you do not know your CU addresses, or need to update them, or have any D2L related
technical questions, then please contact OIT (+1 303 495?4357 and [email protected]); my
experience with OIT has been very good
j) Confidentiality and Intellectual property
i) US intellectual property law generally recognizes that material presented during class or in a
course is confidential; this is not a guarantee, and I cannot commit that work developed or
presented through this course will be kept confidential
ii) My request and expectation is that you treat your classmates’ work as confidential and only
used in the context of this class
iii) No company confidential or similarly proprietary material, information, or projects should
be presented or used in this course; work submitted containing confidentiality statements
or similar clauses will be returned and considered not?submitted for the purpose of grading
(see Late Submissions)
Syllabus EMEN 5825 Fall 2015 28 Jul 15 Copyright 2015 Eben Johnson (all rights reserved)
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iv) Unless previously agreed to treat material presented as confidential, guests will be asked to
leave before material that would reasonably considered confidential is presented
v) If in doubt about any of this confidential material, please contact the CU Tech Transfer
Office at https://www.cu.edu/techtransfer/
k) Expenses and paid support
i) The EMP provides no budget for your course project
ii) Expenses incurred are your expenses and not reimbursed by the EMP, CU, or other entities
iii) Additionally, the EMP does not provide you with paid tele? nor video?conferencing support;
however, experience suggests that Google Hangouts, Skype, and Zoom work well; if meeting
with me and you give me time to prepare, I can schedule a session via Zoom on my account
l) Feedback
i) From me to you: I try to provide as much feedback to students as reasonably possible; my
feedback often includes a weekly summary of my findings and observations across the
whole class, and I sometimes provide feedback to individual students; please take
advantage of my office hours to request additional help (but, come prepared! ?)
ii) From you to me: I welcome helpful, well?intended feedback as to how the course can be
improved; please don’t hesitate to let me know what ideas you have to make this a better
course, improve your education, and help build the great CU brand
7) Grades
a) There are four components used to determine your grades
i) Introductions: posting or updating both your profile information in D2L and your
introductory bio on our Google Community Page
ii) Weekly Quizzes: a series of quick, 45 minute, open book, weekly quizzes drawing from pre?
session materials such a chapters from our texts, slide decks, articles, videos, and from
previous guest speakers and session recordings; these quizzes are due before the session in
question, not after
iii) Weekly Contributions: beginning soon after the beginning of our course, and every week
thereafter, you will to submit the next “chapter” in your business plan; these contributions
will be in the form of MS PowerPoint slide decks; come the end of the course, you should
have accumulated the necessary material for your final presentation
iv) Final business plan presentations: due during the last session of the semester, each student
will present their final business plan to the class; this is the one time class attendance is
required; please plan now to attend
b) There is no final exam and no opportunity for additional or make?up work for course credit
c) At my discretion, I may upload papers, reports, presentations, etc. to TurnItIn.com
d) There is a total of 100 points possible in the course:
Grade Categories # Graded % Each
Sub?
Total (%) Total (%)
Weekly quizzes
1
10 3 30 30
Syllabus EMEN 5825 Fall 2015 28 Jul 15 Copyright 2015 Eben Johnson (all rights reserved)
Revised: 18 Aug 2015; Printed: 18?Aug?15 15:49 Page 6/11
Grade Categories # Graded % Each
Sub?
Total (%) Total (%)
Course project
60
Weekly contributions
2
10 4 40
Final presentation 1 20 20
Class participation 10
D2L profile & community bio 1 4 4
Student participation
3
1 6 6
Total 100
e) Notes
i)
1
Best 10 of 12 quizzes; your two worst quiz?scores will be dropped; quizzes are open book,
open notes, individual efforts, timed events that are to be completed on your own time,
outside of class
ii)
2
Best 10 of 12 contributions; your two worst contribution?scores will be dropped; weekly
contributions are graded using the rubric provided in D2L
iii)
3
Good professional behavior is expected at all times; because such behavior is expected,
students begin the course with full points in this graded item; being late, not properly
prepared, or other lack of professional behaviors is likely to result in a student loosing grade
points; additional examples of improper behavior include the use of electronic devices (e.g.
laptops and cellphones) during sessions, conversing with your classmates during sessions,
being detached and rarely participating, eating during sessions, and vulgar posts or
language; additionally, and for on?campus students, should I sense that your attendance is
waning and/or sporadic, I may also deduct points; finally, I might also subtract points should
you request exceptions to graded items as covered below under “Due dates and late
submissions”
f) Due dates and late submissions:
i) All due dates are posted in D2L
ii) Late assignments, including delivering the wrong assignment, will receive a score of zero
iii) The submitted date and time of record is defined by the D2L?time?stamp; the assignment
must be readable and posted in the correct D2L Dropbox for it to be considered properly
submitted
iv) All due dates and associated times are US Mountain Time (Boulder, Colorado); be sure to
understand how D2L is presenting times and due dates relative to your time zone
v) Absences, sickness, and related topics: as noted in the Grades section of this syllabus, D2L
will drop one or more of your lowest?scored contributions and quizzes; this feature of the
grading scheme is to help you manage this course within the context of “life”; therefore,
please do not write to me asking for additional time, exceptions to grading schemes,
permission to miss class, trying to explain missing submissions or postings in the wrong
place, etc.; if something happens such that you will likely miss an assignment or not do well
(e.g. forgot, sickness, or business travel), then simply take the “drop” and move on
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g) Percent to letter?grade conversion
Percent Grade Letter Grade Percent Grade Letter Grade
?94% A ?74% to <77% C
?90% to <94% A? ?70% to <74% C?
?87% to <90% B+ ?67% to <70% D+
?84% to <87% B ?64% to <67% D
?80% to <84% B? ?60% to <64% D?
?77% to <80% C+ <60% F
8) Contact Information
Eben Johnson
Lockheed Martin Engineering Management Program
College of Engineering and Applied Science
433 UCB, ECOT 424
University of Colorado Boulder
Office: +1 303 492?7519
Mobile: +1 303 775?4932
Email: [email protected]
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Syllabus addendum for the EMP (rev. August 2015)
PROGRAM & UNIVERSITY PROVISIONS AND REQUIREMENTS
1. Positive Learning Environment
The University of Colorado Boulder (CU-Boulder) is committed to maintaining a positive learning,
working, and living environment. CU-Boulder will not tolerate acts of discrimination or harassment
based upon Protected Classes or related retaliation against or by any employee or student. For
purposes of this CU-Boulder policy, "Protected Classes" refers to race, color, national origin, sex,
pregnancy, age, disability, creed, religion, sexual orientation, gender identity, gender expression,
veteran status, political affiliation or political philosophy. Individuals who believe they have been
discriminated against should contact the Office of Institutional Equity and Compliance (OIEC) at
303-492-2127 or the Office of Student Conduct and Conflict Resolution (OSC) at 303-492-5550.
Information about the OIEC, the above referenced policies, and the campus resources available to
assist individuals regarding discrimination or harassment can be found at the OIEC website. The full
policy on discrimination and harassment contains additional information.
Students and faculty each have responsibility for maintaining an appropriate learning environment.
Those who fail to adhere to such behavioral standards may be subject to discipline. Professional
courtesy and sensitivity are especially important with respect to individuals and topics dealing with
differences of race, color, culture, religion, creed, politics, veteran’s status, sexual orientation, gender,
gender identity and gender expression, age, disability, and nationalities. Class rosters are provided to
the instructor with the student's legal name. I will gladly honor your request to address you by an
alternate name or gender pronoun. Please advise me of this preference early in the semester so that I
may make appropriate changes to my records. For more information, see the policies on classroom
behavior and the student code.
2. Academic Integrity, Plagiarism, and the EMP Honor Code Quiz
All students of the University of Colorado at Boulder are responsible for knowing and adhering to
the academic integrity policy of this institution. Violations of this policy may include: cheating,
plagiarism, aid of academic dishonesty, fabrication, lying, bribery, and threatening behavior. All
incidents of academic misconduct shall be reported to the Honor Code Council
([email protected]; 303?735?2273). Students who are found to be in violation of the academic
integrity policy will be subject to both academic sanctions from the faculty member and non?
academic sanctions (including but not limited to university probation, suspension, or expulsion).
Additional information regarding the Honor Code policy can be found online and at the Honor Code
Office.
The faculty of the Engineering Management Program (EMP) believe that a culture of integrity is
essential to both the long?term, personal success of our students and to the economies and
countries in which they live and work. Therefore, EMP has created an Honor Code Violation Policy
that specifies a program?specific, academic consequence for a second violation of the CU Honor
Code:
Syllabus EMEN 5825 Fall 2015 28 Jul 15 Copyright 2015 Eben Johnson (all rights reserved)
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EMP HONOR CODE VIOLATION POLICY
Any and all violations of the CU Honor Code in EMP classes will be reported to the
Honor Code Council. As per CU’s policy, the faculty member will determine the
academic sanction for an offense. The CU Honor Code Council will determine any
additional, non?academic sanctions. This portion of EMP’s policy is a restatement of the
Honor Code policy approved by the CU Board of Regents.
A second violation of the CU Honor Code by any Engineering Management degree
graduate student will result in the academic sanction of dismissal from the Engineering
Management graduate program. For any other students, a second violation will result in
the student not being allowed to enroll for further EMEN courses.
The development of the Internet has provided students with historically unparalleled opportunities
for conducting research swiftly and comprehensively. The availability of these materials does not,
however, release the student from citing sources where appropriate; or applying standard rules
associated with avoiding plagiarism. Specifically, the instructor will be expecting to review papers
written by students drawing ideas and information from various sources (cited appropriately),
presented generally in the student's words after careful analysis, synthesis, and evaluation. An
assembly of huge blocks of other individuals' existing material, even when cited, does not constitute
an appropriate representation of this expectation. Uncited, plagiarized material shall be treated as
academically dishonest. If the student is confused as to what constitutes plagiarism, s/he should
review the CU Honor Code on this topic, and refer to the following excellent resources:
http://www.northwestern.edu/uacc/plagiar.html and
http://owl.english.purdue.edu/owl/printable/589/
Students agree that by taking this course all required papers may, at the discretion of the instructor,
be subject to submission for a Textual Similarity Review to Turnitin.com for the detection of
plagiarism. All submitted papers will be added as source documents in the Turnitin.com reference
database solely for the purpose of detecting plagiarism of such papers in the future.
Finally, the Engineering Management Program faculty have established a policy whereby all students
enrolled in an EMP course must, at the beginning of each semester, take and pass a basic quiz about
the CU Honor Code. Each student must take the quiz once each semester, regardless of how many
courses they are taking in the department. Students must receive 100% on the quiz in order to pass
the exam. The instructions and quiz will be made available on D2L.
3. Disability Services
If you qualify for accommodations because of a disability, please submit to your professor a letter
from Disability Services in a timely manner (for exam accommodations provide your letter at least
one week prior to the exam) so that your needs can be addressed. Disability Services determines
accommodations based on documented disabilities. Contact Disability Services at 303-492-8671 or
by e-mail at [email protected]. If you have a temporary medical condition or injury, see
Syllabus EMEN 5825 Fall 2015 28 Jul 15 Copyright 2015 Eben Johnson (all rights reserved)
Revised: 18 Aug 2015; Printed: 18?Aug?15 15:49 Page 10/11
Temporary Injuries guidelines under the Quick Links at the Disability Services website and discuss
your needs with your professor.
4. Religious Observances
Campus policy regarding religious observances requires that faculty make every effort to deal
reasonably and fairly with all students who, because of religious obligations, have conflicts with
scheduled exams, assignments or required attendance. In this class, students for whom religious
observances conflict with class schedules should contact the instructor no later than two weeks from
the start of the semester to request special accommodations for the potential conflicts.
See campus policy regarding religious observances for full details.
5. Class Attendance for On?Campus Students
Unfortunately, some on?campus students have used the availability of the lecture videos to stop
attending classes, and rely instead on the videos to learn the material. In the opinion of the faculty,
this choice often results in a significant reduction in the quality of the educational experience for
both on?campus and distance students; therefore, EMP has established the following policy for all
on?campus students registering for an EMEN course:
Class attendance for all on?campus students is expected and required. Unexcused absences may
incur a penalty against the student’s final grade.
6. Access to Recorded Course Lectures
The lecture videos are available for streaming and downloading via Desire2Learn (D2L) by all
students registered for their respective EMEN course; whether they are on?campus or distance
students. This improves the quality of the educational experience for all students, enabling any
student to review each lecture as many times as needed to master the material. For more
information on video access, please read “How do I access Desire2Learn (D2L)”
at: http://beboulderanywhere.colorado.edu/information?for/current?students/current?student?
faq. Once you have logged in to D2L, look for the “Lecture Access” link towards the upper?left. If
you have any difficulty accessing the videos, please contact [email protected].
7. E?mail Account
You are expected to use your CU student e?mail account. All of your e?mail from professors and the
university will be sent to your CU e?mail account. You can choose to redirect your CU email to an
alternate (work/personal) email account. For assistance in activating your email account and
forwarding email, contact the Help Desk at 303?735?HELP or [email protected].
8. Recording of EMP classes
Most EMEN courses will take place in a studio classroom and the lectures are recorded for distance
Syllabus EMEN 5825 Fall 2015 28 Jul 15 Copyright 2015 Eben Johnson (all rights reserved)
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education purposes. Please note that students attending EMP classes live, whether in the classroom
or via teleconferencing, may be recorded. If you have any issues with this, please notify the studio
classroom operators before the class period begins.
9. Proper Use of Copyrighted Materials
The Engineering Management Program (EMP) has a large distance learning population and, as such,
many copyrighted materials are offered electronically to students. EMP has the responsibility to
comply with the copyright law regulating distance education for a non?profit, state institution, i.e.,
the Technology, Education and Copyright Harmonization (TEACH) Act of 2002. It’s the student’s
responsibility to comply with U.S. copyright law with respect to the use and sharing of the electronic
materials (this includes the videos of class lectures) provided within the program.
10. Appropriate Classroom Use of Laptops
Although having a laptop in class opens up new learning possibilities for students, sometimes
students utilize it in ways that are inappropriate. It is easy for your laptop to become a distraction to
you and to those around you. Therefore, please refrain from instant messaging, e?mailing, surfing
the Internet, playing games, writing papers, doing homework, etc. during class time. Acceptable
uses include taking notes, following along with the instructor on PowerPoint, and other directed
class activities, as well as working on assigned in?class activities, projects, and discussions that
require laptop use.
Change Log
Date Change
8 Aug 2015 Initial release, no changes
18 Aug 2015 Included updated syllabus addendum
doc_880105039.pdf