? The
marketing mix consists of the four p·s that is: Product: A product is the need-satisfying offering of a firm including physical goods or services Price: The price is the amount of money that is charged for "something" of value. Place: The place is the making of goods and services available in the right quantities at the right locations. Promotion: Promotion is the communicating of information between seller and potential buyer or others.
?
Robert F. Lauterborn proposed a four Cs classification in 1993.It focuses more on consumer needs Product part of the Four Ps model is replaced by 'Consumer' or Consumer Models, shifting the focus to satisfying the consumer needs. Pricing is replaced by 'Cost' reflecting the total cost of ownership. Placement is replaced by 'Convenience'. Convenience takes into account the ease of buying the product, finding the product, finding information about the product, and several other factors. Promotion feature is replaced by 'Communication' which represents a broader focus than simply Promotions. Communications can include advertising, public relations, personal selling and any form of communication between the firm and the consumer.
HDFC Bank Limited is a major Indian financial services company based in India, incorporated in August 1994, after the Reserve Bank of India allowed establishing private sector banks. The Bank was promoted by the Housing Development Finance Corporation, a premier housing finance company of India. ? Mr. H.T. Parekh, founder of HDFC Bank and Mr. Deepak Parekh,who is the current Chairman. it was established in 1978.
? ?
The HDFC was promoted with an initial share capital of Rs. 100 million.
HDFC Ltd
Home Improvement Loans ? Flat, row house, bungalow from developers ? Existing freehold properties ? Properties in an existing or proposed co-operative housing society or apartment ? Owner's association Home Extension Loans ? To facilitate the extension of an existing dwelling unit. ? The maximum amount of such a loan is Rs. 100 lacs or 100% of the cost of extension, whichever is lower ? Maximum duration of 20 years and is to be repaid in equated monthly installments
Home Conversion Loans
?
? ?
Existing HDFC borrowers can avail of a Home Conversion Loan to acquire another dwelling unit, through sale of the existing dwelling unit The existing loan gets transferred to new property with the increased loan amount Saves the prepayment processing charges for loan conversion
Top - Up Loans
?
?
Encashing the investment in a house without having to dispose it off to fund various needs related to Higher Education, Purchase of Furniture, Business Requirements. The maximum term of the loan is 10 years. Top up loans can given after 1 to 2 years of the final disbursement of the existing loan or upon possession/completion of the existing financed property.
Home Loan Maximum loan 85% of the cost of the property and based on the repayment capacity of the customer. Maximum Term 20 years subject to your retirement age. Applicant and Co- Applicant to the loan Home Improvement Loan Maximum loan Existing customer New customer
Maximum Term No Charges for Replacement of cheques Income Tax Certificates Accelerated Repayment Option
Land Purchase Loan Maximum loan Maximum Term Applicant and Co- Applicant to the loan
No Charges for Replacement of cheques Income Tax Certificates Accelerated Repayment Option
mix is when a convenient place is selected by the company for its branches which is of use to the customers for easy usage of facilities. HDFC currently has around 1026 outlets
Place
RSCG
India recently launched two TVC campaigns for HDFC Bank titled 'Moon' and 'Lost Boy'. Launched its life insurance campaign, ¶Papa kabhi bhi Gum Nahin Honge·in 08 This campaign was launched with 360 degree approach Tag line ´we understand your worldµ«making its presence felt The message is clear and consumer connect is everywhere.
360 degree Approach
HDFC's International Silver Credit Card The card for wherever you go
Customers are not interested in the product of the company, but in the benefits they provide. HDFC bank understands the needs and intentions of its customers and provides it with different types of facilities like
Easy Shop Platinum Debit Card As a customer, you can avail a Easy Shop Platinum Debit card for Free without any annual charge this entitles you for an enhanced limit of Rs. 1,00,000/- per day on ATM withdrawals and Rs 1,25,000/- when you use the card at a merchant establishment. Credit Cards The HDFC offers you a life time HDFC Bank Credit Card which offers you exclusive and preferential benefits.
Locker Facilities
You can avail of a locker at any branch in the country, also classic customers get 50% waiver on annual locker rental rates.
HDFC Securities e-Broking Account
customers can also enjoy the convenience of eBroking through the HDFC Securities Trading account.
Bill
Pay Banking
Leave it to us to take care of your bill payments with HDFC Bank Bill Pay, and make utility bill payments hassle-free! Enjoy any time banking at your doorstep through Mobile Banking, Net Banking and Phone Banking!
E-Age
Customer convenience means when minimum effort has to be put by the customer and all facilities will be provided on hand. The HDFC understands the customer needs and thus includes new and various kinds of attractive offers so as to make the customer satisfied.
Net Banking Net banking allows customers to conduct financial transactions on a secure website operated by their retail or virtual bank. HDFC bank ATM·s In 2008, the economic times reported a article saying HDFC Bank becomes the first bank in Asia to offer faster transactions at ATMs and targeted messaging across all its direct banking channels like ATMs, Net Banking and Phone Banking.
HDFC mutual fund HDFC mutual fund is regarded as one of the best mutual funds with respect to return on investment made and ensuring quality services. They also have customer care numbers and also email id. do as to solve any customers query HDFC ERGO travel insurance With the festive seasons in full swing, trips abroad have already being planned. HDFC ERGO offers a simple and convenient way to secure oneself from these travel risk.
Cost is the basic consideration in product marketing. Good quality product must be economical in cost. Thus keeping in mind the needs of the customers, HDFC has given particularly special attention to the loans provided to them.
Home Loan - Home loans for individuals to purchase or construct houses.HDFC finances up to 80% of the cost of the property based on the repayment capacity of the customer. Land Purchase Loan - Be it land for a dream house, or just an investment for the future, HDFC Land Purchase Loan is a convenient.HDFC finances up to 80% of the cost of the land. Repayment of the loan can be done over a maximum period of 15 years. Car Loan -any car manufactured in India the customer can borrow up to 80% of the value of the car. Also it has flexible repayment options, ranging from 12 to 60 months.
Communication is a strong technique to influence the feelings, beliefs and behavior of the consumers. Promotion involved communication of information about the company and the product. It is used to create, capture and maintain demand. Thus HDFC, uses tag lines understandable and easily communicable to the consumer.
Thus, marketing mix is important for any company to recognize its 4 p·s and 4 c·s HDFC being one among the most important banks in India uses the technique of marketing mix so as to maintain proper and good relations with the customers.
doc_588499328.pptx
marketing mix consists of the four p·s that is: Product: A product is the need-satisfying offering of a firm including physical goods or services Price: The price is the amount of money that is charged for "something" of value. Place: The place is the making of goods and services available in the right quantities at the right locations. Promotion: Promotion is the communicating of information between seller and potential buyer or others.
?
Robert F. Lauterborn proposed a four Cs classification in 1993.It focuses more on consumer needs Product part of the Four Ps model is replaced by 'Consumer' or Consumer Models, shifting the focus to satisfying the consumer needs. Pricing is replaced by 'Cost' reflecting the total cost of ownership. Placement is replaced by 'Convenience'. Convenience takes into account the ease of buying the product, finding the product, finding information about the product, and several other factors. Promotion feature is replaced by 'Communication' which represents a broader focus than simply Promotions. Communications can include advertising, public relations, personal selling and any form of communication between the firm and the consumer.
HDFC Bank Limited is a major Indian financial services company based in India, incorporated in August 1994, after the Reserve Bank of India allowed establishing private sector banks. The Bank was promoted by the Housing Development Finance Corporation, a premier housing finance company of India. ? Mr. H.T. Parekh, founder of HDFC Bank and Mr. Deepak Parekh,who is the current Chairman. it was established in 1978.
? ?
The HDFC was promoted with an initial share capital of Rs. 100 million.
HDFC Ltd
Home Improvement Loans ? Flat, row house, bungalow from developers ? Existing freehold properties ? Properties in an existing or proposed co-operative housing society or apartment ? Owner's association Home Extension Loans ? To facilitate the extension of an existing dwelling unit. ? The maximum amount of such a loan is Rs. 100 lacs or 100% of the cost of extension, whichever is lower ? Maximum duration of 20 years and is to be repaid in equated monthly installments
Home Conversion Loans
?
? ?
Existing HDFC borrowers can avail of a Home Conversion Loan to acquire another dwelling unit, through sale of the existing dwelling unit The existing loan gets transferred to new property with the increased loan amount Saves the prepayment processing charges for loan conversion
Top - Up Loans
?
?
Encashing the investment in a house without having to dispose it off to fund various needs related to Higher Education, Purchase of Furniture, Business Requirements. The maximum term of the loan is 10 years. Top up loans can given after 1 to 2 years of the final disbursement of the existing loan or upon possession/completion of the existing financed property.
Home Loan Maximum loan 85% of the cost of the property and based on the repayment capacity of the customer. Maximum Term 20 years subject to your retirement age. Applicant and Co- Applicant to the loan Home Improvement Loan Maximum loan Existing customer New customer
Maximum Term No Charges for Replacement of cheques Income Tax Certificates Accelerated Repayment Option
Land Purchase Loan Maximum loan Maximum Term Applicant and Co- Applicant to the loan
No Charges for Replacement of cheques Income Tax Certificates Accelerated Repayment Option
mix is when a convenient place is selected by the company for its branches which is of use to the customers for easy usage of facilities. HDFC currently has around 1026 outlets
Place
RSCG
India recently launched two TVC campaigns for HDFC Bank titled 'Moon' and 'Lost Boy'. Launched its life insurance campaign, ¶Papa kabhi bhi Gum Nahin Honge·in 08 This campaign was launched with 360 degree approach Tag line ´we understand your worldµ«making its presence felt The message is clear and consumer connect is everywhere.
360 degree Approach
HDFC's International Silver Credit Card The card for wherever you go
Customers are not interested in the product of the company, but in the benefits they provide. HDFC bank understands the needs and intentions of its customers and provides it with different types of facilities like
Easy Shop Platinum Debit Card As a customer, you can avail a Easy Shop Platinum Debit card for Free without any annual charge this entitles you for an enhanced limit of Rs. 1,00,000/- per day on ATM withdrawals and Rs 1,25,000/- when you use the card at a merchant establishment. Credit Cards The HDFC offers you a life time HDFC Bank Credit Card which offers you exclusive and preferential benefits.
Locker Facilities
You can avail of a locker at any branch in the country, also classic customers get 50% waiver on annual locker rental rates.
HDFC Securities e-Broking Account
customers can also enjoy the convenience of eBroking through the HDFC Securities Trading account.
Bill
Pay Banking
Leave it to us to take care of your bill payments with HDFC Bank Bill Pay, and make utility bill payments hassle-free! Enjoy any time banking at your doorstep through Mobile Banking, Net Banking and Phone Banking!
E-Age
Customer convenience means when minimum effort has to be put by the customer and all facilities will be provided on hand. The HDFC understands the customer needs and thus includes new and various kinds of attractive offers so as to make the customer satisfied.
Net Banking Net banking allows customers to conduct financial transactions on a secure website operated by their retail or virtual bank. HDFC bank ATM·s In 2008, the economic times reported a article saying HDFC Bank becomes the first bank in Asia to offer faster transactions at ATMs and targeted messaging across all its direct banking channels like ATMs, Net Banking and Phone Banking.
HDFC mutual fund HDFC mutual fund is regarded as one of the best mutual funds with respect to return on investment made and ensuring quality services. They also have customer care numbers and also email id. do as to solve any customers query HDFC ERGO travel insurance With the festive seasons in full swing, trips abroad have already being planned. HDFC ERGO offers a simple and convenient way to secure oneself from these travel risk.
Cost is the basic consideration in product marketing. Good quality product must be economical in cost. Thus keeping in mind the needs of the customers, HDFC has given particularly special attention to the loans provided to them.
Home Loan - Home loans for individuals to purchase or construct houses.HDFC finances up to 80% of the cost of the property based on the repayment capacity of the customer. Land Purchase Loan - Be it land for a dream house, or just an investment for the future, HDFC Land Purchase Loan is a convenient.HDFC finances up to 80% of the cost of the land. Repayment of the loan can be done over a maximum period of 15 years. Car Loan -any car manufactured in India the customer can borrow up to 80% of the value of the car. Also it has flexible repayment options, ranging from 12 to 60 months.
Communication is a strong technique to influence the feelings, beliefs and behavior of the consumers. Promotion involved communication of information about the company and the product. It is used to create, capture and maintain demand. Thus HDFC, uses tag lines understandable and easily communicable to the consumer.
Thus, marketing mix is important for any company to recognize its 4 p·s and 4 c·s HDFC being one among the most important banks in India uses the technique of marketing mix so as to maintain proper and good relations with the customers.
doc_588499328.pptx