The Marketing Do's For The Marketer
Create a plan. This does not have to be an intimidating process. You know what efforts have garnered clients in the past. List them and expand on them. A simple marketing plan includes a list of marketing practices and a timeline.
Cold Calling I know, yuck! Here’s how I look at it. I love meeting new people. I call with the intent of having a nice conversation with someone new, and I’ve met the most amazing people! You can buy a list or hire a college student, bring on an intern, or have your virtual assistant compile a list for you.
Telemarketing If cold calling on your own is not an option, consider hiring a professional telemarketing firm. A few hours a week can garner one or two solid leads for you
Social Media A good networker doesn’t walk into a room and hand out 20 business cards, tell everyone about himself and leave. They are there to build relationships. It’s the same in social media. Ask questions, express interest, get to know people. This is a long term investment and you won’t be sorry. Great relationships, business and personal, are built this way.
Podcasting. This intimidates and confuses some people, but once you research how to create your own podcast you will be amazed at how easy it is. Having your own podcast puts you in the position of the “expert” and also helps you to expand your horizons.
Guest blogging and inviting guest bloggers. If you are not blogging yet, do. This again, is a long term investment – you probably won’t see results right away, but they will come.
Comment on other blogs and contact popular bloggers who also target your audience with ideas for their blog, offering to write for them.
You will gain subscribers and expand your audience. After you build your following invite popular bloggers to do a guest post on your blog. They will bring followers, many of whom will stay.
Follow up with your list and past clients. This one seems obvious but it’s often neglected. When a new client comes to me with cash flow problems this is the first area we look at. There is much untapped business with existing customers, past clients and prospects.
Ask for referrals. If you recruit the assistance of your happy clients your practice will grow. Supply them with materials to forward or hand to their friends and family. Make it easy for people to spread the word about you.
Be consistent in your message. It may take time for your marketing efforts to have an impact and prompt a significant response. Market frequently and be consistent in your key message.
Create a plan. This does not have to be an intimidating process. You know what efforts have garnered clients in the past. List them and expand on them. A simple marketing plan includes a list of marketing practices and a timeline.
Cold Calling I know, yuck! Here’s how I look at it. I love meeting new people. I call with the intent of having a nice conversation with someone new, and I’ve met the most amazing people! You can buy a list or hire a college student, bring on an intern, or have your virtual assistant compile a list for you.
Telemarketing If cold calling on your own is not an option, consider hiring a professional telemarketing firm. A few hours a week can garner one or two solid leads for you
Social Media A good networker doesn’t walk into a room and hand out 20 business cards, tell everyone about himself and leave. They are there to build relationships. It’s the same in social media. Ask questions, express interest, get to know people. This is a long term investment and you won’t be sorry. Great relationships, business and personal, are built this way.
Podcasting. This intimidates and confuses some people, but once you research how to create your own podcast you will be amazed at how easy it is. Having your own podcast puts you in the position of the “expert” and also helps you to expand your horizons.
Guest blogging and inviting guest bloggers. If you are not blogging yet, do. This again, is a long term investment – you probably won’t see results right away, but they will come.
Comment on other blogs and contact popular bloggers who also target your audience with ideas for their blog, offering to write for them.
You will gain subscribers and expand your audience. After you build your following invite popular bloggers to do a guest post on your blog. They will bring followers, many of whom will stay.
Follow up with your list and past clients. This one seems obvious but it’s often neglected. When a new client comes to me with cash flow problems this is the first area we look at. There is much untapped business with existing customers, past clients and prospects.
Ask for referrals. If you recruit the assistance of your happy clients your practice will grow. Supply them with materials to forward or hand to their friends and family. Make it easy for people to spread the word about you.
Be consistent in your message. It may take time for your marketing efforts to have an impact and prompt a significant response. Market frequently and be consistent in your key message.