THE LEGAL ASPECTS OF PARASITIC MARKETING

[sunandaC]

The difficulty with parasitic marketing is that the law is on the side of the parasites.

As per the Lanham Act, Parasitic Marketing does not involve counterfeiting or the illegal use of trademarks, tradenames or symbols.

Companies simply develop a creative advertising campaign around the event, never use the event logo, trademark or tradename and capitalize by association with the event without paying for official sponsor status.

Lawyers can devise strategies for corporate clients that stay on the legal side of the trademark rights dispute.


The argument concerning Parasitic Marketing practice revolves around business ethics v/s aggressive advertising.

 

[jitendra05]

The difficulty with parasitic marketing is that the law is on the side of the parasites.

As per the Lanham Act, Parasitic Marketing does not involve counterfeiting or the illegal use of trademarks, tradenames or symbols.

Companies simply develop a creative advertising campaign around the event, never use the event logo, trademark or tradename and capitalize by association with the event without paying for official sponsor status.

Lawyers can devise strategies for corporate clients that stay on the legal side of the trademark rights dispute.


The argument concerning Parasitic Marketing practice revolves around business ethics v/s aggressive advertising.

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