The Integral Part of Marketing Communication Being The Ad Campaigns
An array of messages depicting similar ideas and themes which also make up as an integral part of marketing communication. The concept I am talking about is Ad campaigns which make use of different media. Many a times these campaigns are based on a particular theme that lasts for a longer period. Even at the time of examination students ask for tips from students similarly there are certain tips that can help one develop an effective and efficient ad campaign.
While creating a campaign and deciding the target for your campaign take into consideration the niche segment because taking over the niche segment perfectly first should be the main target because once you get popular in that segment word of mouth helps you expand in the other markets too.
Understanding the pros and cons of the ad campaign is important because these factors give you the competitive advantage, because ultimately these are going to provide you profits in future.
Lay stress on the packaging of your products; because you may have noticed many a times that people often recognize products from their packaging. Image counts when it comes to advertising and promoting or logo. Building a image is important because image is what everyone watches when you enter a market if you have a good image and everyone’s says good about you; you are appreciated by all.
To get something you have to spend something hence paying and getting back in return more than the investment is what is expected from the market.
Providing information about your products in right media is like hitting the right thing. Having knowledge about what the audience likes and dislikes is important and should be researched well.
Catering to the niche will help you achieve the set targets and when you think of providing everything to everyone, you won’t get everything.
Even after catering to the audience with the required information see to it that you take the feedback for the same; which will help you for the further improvements to be made.
The following Ad Campaigns were listed as the top 50
Volkswagen, "Think Small", Doyle Dane Bernbach, 1959
Coca-Cola, "The pause that refreshes", D'Arcy Co., 1929
Marlboro, The Marlboro Man, Leo Burnett Co., 1955
Nike, "Just do it", Wieden & Kennedy, 1988
McDonald's, "You deserve a break today", Needham, Harper & Steers, 1971
DeBeers, "A diamond is forever", N.W. Ayer & Son, 1948
Absolut Vodka, The Absolut Bottle, TBWA, 1981
Miller Lite beer, "Tastes great, less filling", McCann-Erickson Worldwide, 1974
Clairol, Does she...or doesn't she?", Foote, Cone & Belding, 1957
Avis, "We try harder", Doyle Dane Bernbach, 1963
Federal Express, "Fast talker", Ally & Gargano, 1982
Apple Computer, "1984", Chiat/Day, 1984
Alka-Seltzer, Various ads, Jack Tinker & Partners; Doyle Dane Bernbach; Wells Rich, Greene, 1960s, 1970s
Pepsi-Cola, "Pepsi-Cola hits the spot", Newell-Emmett Co., 1940s
Maxwell House, "Good to the last drop", Ogilvy, Benson & Mather, 1959
Ivory Soap, "99 and 44/100% Pure", Proctor & Gamble Co., 1882
American Express, "Do you know me?", Ogilvy & Mather, 1975
U.S. Army, "Be all that you can be", N.W. Ayer & Son, 1981
Anacin, "Fast, fast, fast relief", Ted Bates & Co., 1952
Rolling Stone, "Perception. Reality.", Fallon McElligott Rice, 1985
Pepsi-Cola, "The Pepsi generation", Batton, Barton, Durstine & Osborn, 1964
Hathaway Shirts, "The man in the Hathaway shirt", Hewitt, Ogilvy, Benson & Mather, 1951
Burma-Shave, Roadside signs in verse, Allen Odell, 1925
Burger King, "Have it your way", BBDO, 1973
Campbell Soup, "Mmm mm good", BBDO, 1930s
U.S. Forest Service, Smokey the Bear/"Only you can prevent forest fires", Advertising Council/Foote, Cone & Belding
Budweiser, "This Bud's for you", D'Arcy Masius Benton & Bowles, 1970s
Maidenform, "I dreamed I went shopping in my Maidenform bra", Norman, Craig & Kunnel, 1949
Victor Talking Machine Co., "His master's voice", Francis Barraud, 1901
Jordan Motor Car Co., "Somewhere west of Laramie", Edward S. (Ned) Jordan, 1923
Woodbury Soap, "The skin you love to touch", J. Walter Thompson Co., 1911
Benson & Hedges 100s, "The disadvantages", Wells, Rich, Greene, 1960s
National Biscuit Co., Uneeda Biscuits' Boy in Boots, N.W. Ayer & Son, 1899
Energizer, The Energizer Bunny, Chiat/Day, 1989
Morton Salt, "When it rains it pours", N.W. Ayer & Son, 1912
Chanel, "Share the fantasy", Doyle Dane Bernbach, 1979
Saturn, "A different kind of company, A different kind of car.", Hal Riney & Partners, 1989
Crest toothpaste, "Look, Ma! No cavities!", Benton & Bowles, 1958
M&Ms, "Melts in your mouth, not in your hands", Ted Bates & Co., 1954
Timex, "Takes a licking and keeps on ticking", W.B. Doner & Co & predecessor agencies, 1950s
Chevrolet, "See the USA in your Chevrolet", Campbell-Ewald, 1950s
Calvin Klein, "Know what comes between me and my Calvins? Nothing!
Reagan for President, "It's morning again in America" Tuesday Team, 1984
Winston cigarettes, "Winston tastes good--like a cigarette should" 1954
U.S. School of Music, "They laughed when I sat down at the piano, but when I started to play!" Ruthrauff & Ryan, 1925
Camel cigarettes, "I'd walk a mile for a Camel", N. W. Ayer & Son, 1921
Wendy's, "Where's the beef?", Dancer-Fitzgerald-Sample, 1984
Listerine, "Always a bridesmaid, but never a bride", Lambert & Feasley, 1923
Cadillac, "The penalty of leadership", MacManus, John & Adams, 1915
Keep America Beautiful, "Crying Indian", Advertising Council/Marstellar Inc., 1971
An array of messages depicting similar ideas and themes which also make up as an integral part of marketing communication. The concept I am talking about is Ad campaigns which make use of different media. Many a times these campaigns are based on a particular theme that lasts for a longer period. Even at the time of examination students ask for tips from students similarly there are certain tips that can help one develop an effective and efficient ad campaign.
While creating a campaign and deciding the target for your campaign take into consideration the niche segment because taking over the niche segment perfectly first should be the main target because once you get popular in that segment word of mouth helps you expand in the other markets too.
Understanding the pros and cons of the ad campaign is important because these factors give you the competitive advantage, because ultimately these are going to provide you profits in future.
Lay stress on the packaging of your products; because you may have noticed many a times that people often recognize products from their packaging. Image counts when it comes to advertising and promoting or logo. Building a image is important because image is what everyone watches when you enter a market if you have a good image and everyone’s says good about you; you are appreciated by all.
To get something you have to spend something hence paying and getting back in return more than the investment is what is expected from the market.
Providing information about your products in right media is like hitting the right thing. Having knowledge about what the audience likes and dislikes is important and should be researched well.
Catering to the niche will help you achieve the set targets and when you think of providing everything to everyone, you won’t get everything.
Even after catering to the audience with the required information see to it that you take the feedback for the same; which will help you for the further improvements to be made.
The following Ad Campaigns were listed as the top 50
Volkswagen, "Think Small", Doyle Dane Bernbach, 1959
Coca-Cola, "The pause that refreshes", D'Arcy Co., 1929
Marlboro, The Marlboro Man, Leo Burnett Co., 1955
Nike, "Just do it", Wieden & Kennedy, 1988
McDonald's, "You deserve a break today", Needham, Harper & Steers, 1971
DeBeers, "A diamond is forever", N.W. Ayer & Son, 1948
Absolut Vodka, The Absolut Bottle, TBWA, 1981
Miller Lite beer, "Tastes great, less filling", McCann-Erickson Worldwide, 1974
Clairol, Does she...or doesn't she?", Foote, Cone & Belding, 1957
Avis, "We try harder", Doyle Dane Bernbach, 1963
Federal Express, "Fast talker", Ally & Gargano, 1982
Apple Computer, "1984", Chiat/Day, 1984
Alka-Seltzer, Various ads, Jack Tinker & Partners; Doyle Dane Bernbach; Wells Rich, Greene, 1960s, 1970s
Pepsi-Cola, "Pepsi-Cola hits the spot", Newell-Emmett Co., 1940s
Maxwell House, "Good to the last drop", Ogilvy, Benson & Mather, 1959
Ivory Soap, "99 and 44/100% Pure", Proctor & Gamble Co., 1882
American Express, "Do you know me?", Ogilvy & Mather, 1975
U.S. Army, "Be all that you can be", N.W. Ayer & Son, 1981
Anacin, "Fast, fast, fast relief", Ted Bates & Co., 1952
Rolling Stone, "Perception. Reality.", Fallon McElligott Rice, 1985
Pepsi-Cola, "The Pepsi generation", Batton, Barton, Durstine & Osborn, 1964
Hathaway Shirts, "The man in the Hathaway shirt", Hewitt, Ogilvy, Benson & Mather, 1951
Burma-Shave, Roadside signs in verse, Allen Odell, 1925
Burger King, "Have it your way", BBDO, 1973
Campbell Soup, "Mmm mm good", BBDO, 1930s
U.S. Forest Service, Smokey the Bear/"Only you can prevent forest fires", Advertising Council/Foote, Cone & Belding
Budweiser, "This Bud's for you", D'Arcy Masius Benton & Bowles, 1970s
Maidenform, "I dreamed I went shopping in my Maidenform bra", Norman, Craig & Kunnel, 1949
Victor Talking Machine Co., "His master's voice", Francis Barraud, 1901
Jordan Motor Car Co., "Somewhere west of Laramie", Edward S. (Ned) Jordan, 1923
Woodbury Soap, "The skin you love to touch", J. Walter Thompson Co., 1911
Benson & Hedges 100s, "The disadvantages", Wells, Rich, Greene, 1960s
National Biscuit Co., Uneeda Biscuits' Boy in Boots, N.W. Ayer & Son, 1899
Energizer, The Energizer Bunny, Chiat/Day, 1989
Morton Salt, "When it rains it pours", N.W. Ayer & Son, 1912
Chanel, "Share the fantasy", Doyle Dane Bernbach, 1979
Saturn, "A different kind of company, A different kind of car.", Hal Riney & Partners, 1989
Crest toothpaste, "Look, Ma! No cavities!", Benton & Bowles, 1958
M&Ms, "Melts in your mouth, not in your hands", Ted Bates & Co., 1954
Timex, "Takes a licking and keeps on ticking", W.B. Doner & Co & predecessor agencies, 1950s
Chevrolet, "See the USA in your Chevrolet", Campbell-Ewald, 1950s
Calvin Klein, "Know what comes between me and my Calvins? Nothing!
Reagan for President, "It's morning again in America" Tuesday Team, 1984
Winston cigarettes, "Winston tastes good--like a cigarette should" 1954
U.S. School of Music, "They laughed when I sat down at the piano, but when I started to play!" Ruthrauff & Ryan, 1925
Camel cigarettes, "I'd walk a mile for a Camel", N. W. Ayer & Son, 1921
Wendy's, "Where's the beef?", Dancer-Fitzgerald-Sample, 1984
Listerine, "Always a bridesmaid, but never a bride", Lambert & Feasley, 1923
Cadillac, "The penalty of leadership", MacManus, John & Adams, 1915
Keep America Beautiful, "Crying Indian", Advertising Council/Marstellar Inc., 1971