It wouldn’t be fair to our country vis a vis , its alter ego to just scrape one facet of the coin and leave the other unscathed. The rendition and transmutation of foreign MNCs to mould into Indian colors was still at a pre-pubescent stage when they met their nemesis and crossed swords with them in their own alleys; repeatedly tasting defeat and clueless about the reasons. They were doing whatever will-o-wispy stuff they did in their native capitalist galore but yet a probable solution or breakthrough eluded them for decades. The most candid and elaborate plans failed to leave a mark on Indian soil.
The reason became clear enough soon. What they rendered as soil , was indeed remnants of collectivism left behind by the swaraj movement. An inherent upheaval of nationalism which remained dormant when unperturbed, but raced faster than the turtles to the finish line ; all the while taking a nap by the shade en route.
The TATA’s benefited from this first hand when their salt albeit costlier than Captain cook ; nipped the later in the bud. Apparently Gandhi’s salt march remains fresh in our minds even today after watching some small clips in age-old reels ; it must have been fresher in the generation of that time. The packaging itself reminded people of colonial transgressions. The TATA marketers took it up a notch by symbolizing it as “Desh ka Namak” . A tactful yet futuristic euphemism, that still is to be stirred from its niche.
[/b]
The reason became clear enough soon. What they rendered as soil , was indeed remnants of collectivism left behind by the swaraj movement. An inherent upheaval of nationalism which remained dormant when unperturbed, but raced faster than the turtles to the finish line ; all the while taking a nap by the shade en route.
The TATA’s benefited from this first hand when their salt albeit costlier than Captain cook ; nipped the later in the bud. Apparently Gandhi’s salt march remains fresh in our minds even today after watching some small clips in age-old reels ; it must have been fresher in the generation of that time. The packaging itself reminded people of colonial transgressions. The TATA marketers took it up a notch by symbolizing it as “Desh ka Namak” . A tactful yet futuristic euphemism, that still is to be stirred from its niche.
[/b]