The Importance of Customised Training Programmes

When you decide to work with a sales training provider you should ensure that the programme is tailor made to suit your individual company’s needs and goals. No two businesses are alike so there is no reason why the sales training should be the same.

A customised training approach gives your sales team something to relate to so they better grasp the techniques being taught and can then use them successfully. A customisable training programme along with their internal trainer certification is what gives your sales team the success and advantages over the competition in the market. The tailor made training also allows your sales team to feel that the techniques are their own to use and grow with.

A good training provider will also help you develop your internal training team. The best functioning training team will include sales directors or managers who can use the skills provided easily and can then act as reinforcement for the rest of the sales team.

Gaining a Leg-Up on the Competition

When there are so many sales teams out in the industry using the same cookie cutter approach to sales a unique and customised sales training programme is a great way to gain a significant advantage on the competition. By turning towards this kind of programme you’ll be giving your customers more than other companies offer in the way of customer service and care. While the other businesses are reading off a tight-knit script instead of actively participating in a conversation with their customer your sales team will be bringing all of their acquired tools from their sales training to your customers. This positive customer service experience will be what sets you apart from the other sales teams that rely on the typical sales protocols.

The Turnstone Approach

Turnstone Sales Training provides sales training as well as leadership development. They specialise in holistic and proven training programmes for sales teams, sales management, and overall customer service. The company has earned a reputation for delivering increased productivity. When you choose to work with Turnstone you and your sales team can benefit from this proven track record and industry experience. You will also get their tailor made training programme. The training provider will also help your business develop leadership teams, sustainable sales techniques, a learning continuum (including more than one piece of intellectual property), and online reinforcements along with talent assessment for all of your sales team members. Turnstone also believes that a proper sales training provider should offer hands on training to promote participation in the training programme along with multiple learning tools that can cater to the many different adult learning styles. They will also work hard to help your sales team work with the latest technologies so they can give your customers the best possible service.

 

[Dhruv Bindhani]

The article effectively advocates for customized sales training programs over generic, "cookie-cutter" approaches. It argues that a tailored program is crucial for a sales team's success, competitive advantage, and long-term growth.

Here's a breakdown of the key arguments and how they contribute to the overall message:

The Need for Customization:

The article starts by asserting that every business is unique, and therefore, its sales training should be as well. A custom approach ensures the content is relatable to the sales team's specific context, products, and customer base. This relatability is critical for trainees to truly grasp new techniques and apply them successfully. It also fosters a sense of ownership and empowerment among the sales team, making the techniques feel "their own."

Developing Internal Training Capabilities:

A significant point is the emphasis on a good training provider helping to develop internal training teams. This includes equipping sales directors or managers with the skills to reinforce the training and provide ongoing support. This creates a sustainable learning environment within the company, extending the impact beyond the initial training sessions.

Gaining a Competitive Edge:

This is a core benefit highlighted. In an industry where many sales teams might rely on similar, uninspired scripts, a unique and customized sales training program allows a company to stand out. By enabling sales teams to move beyond "tight-knit scripts" and engage in active, authentic conversations, businesses can offer superior customer service and care. This enhanced customer experience becomes a key differentiator, leading to a competitive advantage.

The Turnstone Approach (as an example):

The article uses "Turnstone Sales Training" as an exemplar of a provider that embodies these principles. It highlights their:

• Holistic and Proven Programs: Covering sales teams, sales management, and customer service.
• Focus on Increased Productivity: A key desired outcome for any sales training.
• Tailor-Made Programs: Reinforcing the article's central thesis.
• Leadership Development: Crucial for building a strong internal training and coaching culture.
• Sustainable Techniques and Learning Continuum: Emphasizing long-term growth beyond a one-off event.
• Online Reinforcements and Talent Assessment: Indicating a modern, data-driven approach.
• Hands-on Training and Multiple Learning Tools: Catering to diverse adult learning styles for better engagement and retention.
• Integration of Latest Technologies: Ensuring the sales team is equipped with modern tools for customer service.

Overall Impression:

The article makes a persuasive case for investing in customized sales training. It clearly articulates the benefits of moving beyond generic programs to empower sales teams with relevant, actionable skills that resonate with their specific business environment. The mention of Turnstone Sales Training effectively illustrates how a provider can meet these criteria, reinforcing the practical application of the discussed principles. The piece is well-structured and logical, guiding the reader through the problem, the solution, and the benefits.