The Impact of Advertising on
Students
There is a direct connection between a society's
levels of exposure to advertising and the levels of
consumption. It teaches us that buying products
can fulfill our deepest needs, at the same time
that it hides the conditions under which those
products are made as well as the environmental
consequences of endless consumption.
Darren Brown: YouTube video
Question:
If two adults who create
advertising are as
susceptible to subliminal
suggestion as indicated by
this video, how do you
think advertising affects
your peer group? Turn to
the person next to you and
talk about this question for
two minutes.
Advertising and marketing messages are inundating
children and teens and significantly contributing to
some of the biggest problems facing teens today.
advertising aimed specifically at children = $17 billion/year
teenagers spending = $155 billion/year
children younger than 12 spending = $25 billion/year
both groups influence = app.$200 billion of parents’ spending/year
The average American teen:
views more than 3000 ads/day
sees 40,000 ads on TV/year
will have viewed app. 360 000 ads on TV before graduation
½ are food commercials
Greater exposure to alcohol advertising contributes to
an increase in drinking among underage youth. For each
additional ad a young person sees they drink 1% more.
2000 of the 30 000 ads young people see each year are
for alcohol.
Research indicates that appearance-oriented media are
immensely popular among young people and can produce
and sustain body dissatisfaction.
I think advertising is not only a form of education it's
one of the most powerful forms of education in our
society, and one of the reasons that it's so powerful
is that it is not considered educational.
Jean Kilbourne
Lecturer, featured in the video, Still Killing Us Softly
That's one of advertisement's most brilliant
accomplishments, to get us to believe that we're not
affected by advertising.
Bernard McGrane
Chapman University
Question:
Do you think advertising
is a form of education?
Why or why not? Turn to
the person next to you
and talk about this
question for 2 minutes.
It is important to develop your ability to think critically and
independently about the messages we get from media, and
to spread awareness among your peers.
doc_699093098.ppt
Students
There is a direct connection between a society's
levels of exposure to advertising and the levels of
consumption. It teaches us that buying products
can fulfill our deepest needs, at the same time
that it hides the conditions under which those
products are made as well as the environmental
consequences of endless consumption.
Darren Brown: YouTube video
If two adults who create
advertising are as
susceptible to subliminal
suggestion as indicated by
this video, how do you
think advertising affects
your peer group? Turn to
the person next to you and
talk about this question for
two minutes.
Advertising and marketing messages are inundating
children and teens and significantly contributing to
some of the biggest problems facing teens today.
advertising aimed specifically at children = $17 billion/year
teenagers spending = $155 billion/year
children younger than 12 spending = $25 billion/year
both groups influence = app.$200 billion of parents’ spending/year
The average American teen:
views more than 3000 ads/day
sees 40,000 ads on TV/year
will have viewed app. 360 000 ads on TV before graduation
½ are food commercials
Greater exposure to alcohol advertising contributes to
an increase in drinking among underage youth. For each
additional ad a young person sees they drink 1% more.
2000 of the 30 000 ads young people see each year are
for alcohol.
Research indicates that appearance-oriented media are
immensely popular among young people and can produce
and sustain body dissatisfaction.
I think advertising is not only a form of education it's
one of the most powerful forms of education in our
society, and one of the reasons that it's so powerful
is that it is not considered educational.
Jean Kilbourne
Lecturer, featured in the video, Still Killing Us Softly
That's one of advertisement's most brilliant
accomplishments, to get us to believe that we're not
affected by advertising.
Bernard McGrane
Chapman University
Question:
Do you think advertising
is a form of education?
Why or why not? Turn to
the person next to you
and talk about this
question for 2 minutes.
It is important to develop your ability to think critically and
independently about the messages we get from media, and
to spread awareness among your peers.
doc_699093098.ppt