The greatest enemy of a good plan is the dream of a perfect plan.
The Marketing weapons you need so that you can conquer everything in the marketing field. Hence have a look at the following:
Website is the first impression of your company hence makes it a good one. Many people prefer to do their research online before making a purchase, so make sure that your site leaves your customers and prospects with the right impression.
To be successful, direct-mail piece should look professional and feature well-written copy. You may also hire a professional copywriter and designer if these skills are beyond your ability. You may even be able to barter for design or writing work.
A professional-looking brochure can help convince potential customers who are still on the fence about your products.
Referrals are probably the single best way to attract new customers. If you do something well, people will talk about it. Offering incredible customer service to your clients will ensure that you end up with satisfied customers who are willing to share your information with their friends and colleagues.
When you are perceived as a knowledgeable expert, potential customers know that they can rely on you for quality information and quality products.
Communicate regularly with your clients or customers. When you provide interesting and informative content related to the products you sell, you can turn a subscriber list into a frequent buyer list.
Online affiliate programs are one of the most cost-effective ways to market your products to a wide range of potential customers.
Even the outgoing message on your answering machine or voice mail system can help promote your business when used correctly. Make sure your message provides additional product or service information so that it works for you, even in the middle of the night.
Some of the social media tools are as follows:
Google Alerts — email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.
Blog Search Engines
blog search engine and news aggregator that allows users to search for, read
Blog Tracking Service
Tailrank — "We track the hottest news in the blogosphere!"; blog tracking service that enables users to find and track topics being discussed in blogs
Content Sharing Sites
Flickr — online photo management and sharing site that hosts billions of images and videos; launched in Canada in February 2004, bought by Yahoo! in March 2005.
Photobucket — photo, graphics, and video management and sharing site founded in 2003
Scribd — document library where users can publish and find information; founded in 2006.
Wikipedia — multilingual, Web-based, free content encyclopedia project written collaboratively by self-selected users from all around the world and overseen by volunteers; the most popular Internet reference site
Yahoo Answers — service that allows users to ask and answer questions; after Wikipedia, the 2nd most popular Internet reference site.
Yelp — local information guide with user listed and reviewed restaurants, night life, shopping, outdoor recreation, coffee and tea shops, salons and spas, events, and more
YouTube — service for uploading and watching on websites, mobile devices, blogs, and by email; founded in February 2005 and bought by Google in November 2006.
Discussion Group Services
Google Groups — service that enables people who want to discuss common interests, both in traditional Usenet groups and in groups similar to mailing lists.
Yahoo Groups — service that allows users to set up both electronic mailing lists and Web-based discussion groups.
Event Search and Promotion Sites
Eventful — service that allows its community of users to find, promote, track, share, and create events.
Meetup — network of self-organized clubs and community groups that enable people to find others in their area who share their interests.
Micro-Blogging Sites
Pownce — social networking and micro-blogging site with an emphasis on messaging and sharing files, events, and links with a user’s friends from other services; founded in 2007 by a team including Kevin Rose (of Digg and other services); launched in January 2008.
Twitter — an essential social networking and micro-blogging service where updates are displayed on the user's profile page and instantly delivered to other users who have signed up to receive them
Tumblr — micro-blogging site that hosts “Tumblelogs,” which have short, mixed-media posts that emphasize creative writing an videos rather than commentary; founded in 2007 by Jason Kottke.
The Marketing weapons you need so that you can conquer everything in the marketing field. Hence have a look at the following:
Website is the first impression of your company hence makes it a good one. Many people prefer to do their research online before making a purchase, so make sure that your site leaves your customers and prospects with the right impression.
To be successful, direct-mail piece should look professional and feature well-written copy. You may also hire a professional copywriter and designer if these skills are beyond your ability. You may even be able to barter for design or writing work.
A professional-looking brochure can help convince potential customers who are still on the fence about your products.
Referrals are probably the single best way to attract new customers. If you do something well, people will talk about it. Offering incredible customer service to your clients will ensure that you end up with satisfied customers who are willing to share your information with their friends and colleagues.
When you are perceived as a knowledgeable expert, potential customers know that they can rely on you for quality information and quality products.
Communicate regularly with your clients or customers. When you provide interesting and informative content related to the products you sell, you can turn a subscriber list into a frequent buyer list.
Online affiliate programs are one of the most cost-effective ways to market your products to a wide range of potential customers.
Even the outgoing message on your answering machine or voice mail system can help promote your business when used correctly. Make sure your message provides additional product or service information so that it works for you, even in the middle of the night.
Some of the social media tools are as follows:
Google Alerts — email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.
Blog Search Engines
blog search engine and news aggregator that allows users to search for, read
Blog Tracking Service
Tailrank — "We track the hottest news in the blogosphere!"; blog tracking service that enables users to find and track topics being discussed in blogs
Content Sharing Sites
Flickr — online photo management and sharing site that hosts billions of images and videos; launched in Canada in February 2004, bought by Yahoo! in March 2005.
Photobucket — photo, graphics, and video management and sharing site founded in 2003
Scribd — document library where users can publish and find information; founded in 2006.
Wikipedia — multilingual, Web-based, free content encyclopedia project written collaboratively by self-selected users from all around the world and overseen by volunteers; the most popular Internet reference site
Yahoo Answers — service that allows users to ask and answer questions; after Wikipedia, the 2nd most popular Internet reference site.
Yelp — local information guide with user listed and reviewed restaurants, night life, shopping, outdoor recreation, coffee and tea shops, salons and spas, events, and more
YouTube — service for uploading and watching on websites, mobile devices, blogs, and by email; founded in February 2005 and bought by Google in November 2006.
Discussion Group Services
Google Groups — service that enables people who want to discuss common interests, both in traditional Usenet groups and in groups similar to mailing lists.
Yahoo Groups — service that allows users to set up both electronic mailing lists and Web-based discussion groups.
Event Search and Promotion Sites
Eventful — service that allows its community of users to find, promote, track, share, and create events.
Meetup — network of self-organized clubs and community groups that enable people to find others in their area who share their interests.
Micro-Blogging Sites
Pownce — social networking and micro-blogging site with an emphasis on messaging and sharing files, events, and links with a user’s friends from other services; founded in 2007 by a team including Kevin Rose (of Digg and other services); launched in January 2008.
Twitter — an essential social networking and micro-blogging service where updates are displayed on the user's profile page and instantly delivered to other users who have signed up to receive them
Tumblr — micro-blogging site that hosts “Tumblelogs,” which have short, mixed-media posts that emphasize creative writing an videos rather than commentary; founded in 2007 by Jason Kottke.