Description
IBM believes that a company culture based on core values not only helps our business, but also defines the role that we can and should play in society.
© 2008 IBM Corporation
The Global Village Initiative
IBM Perspective
Ginny C Ghezzo
Emerging Technology and Standards Evangelism
© 2008 IBM Corporation
2
Global Village Initiative February 2008
Your products?
Your services?
Your inancial strengt!s?
Your custo"er base?
Your supply c!ain?
Your "anage"ent syste"s?
Your business "odel?
Your !istory?
Your brand?
Your e#pertise?
hatever it is that ma!es yo" "ni#"e$ inuse it
$it! t!e ne$ enablers o innovation% and you can
earn !ig!er proits% penetrate ne$ "ar&ets% drive
productivity
' in a $ord% dierentiate yoursel ro" t!e
co"petition(
hat ma!es yo" special%
Focus on the intersection of business and technology
IBM thro"gh the years
Pre &'(( &'((s &'&(s &'2(s &')(s &'*(s &'+(s &',(s &'-(s &'.(s &''(s 2(((s
© 2008 IBM Corporation
)
Global Village Initiative February 2008
)erver
In the or!s/ 0emote Patient Monitoring
*atient +iary
+ata
?
Monitoring device collects patient data
?
+ata is sent to "obile !ub
?
+ata is auto"atically sent to server but can also be inspected on !ub
?
+ata is processed on server and inspected by p!ysician
?
,egi"e is deter"ined by p!ysician based on "edical data analysis
?
Custo" Features can be built suc! as entering data into a patient diary on t!e !ub
© 2008 IBM Corporation
*
Global Village Initiative February 2008
1here the right thing to do is the easy thing to do2
It is only by adopting common standards that an
ind"stry achieves "ncommon things3
1. Acknowledge Trends
2. Acknowledge
Stakeholder Needs
3. Embrace Standards &
Collaboration
© 2008 IBM Corporation
+
Global Village Initiative February 2008
Standards in Action
Speed o4 5evelopment
6air play
Choice
S!ills re"se
Speed o4 7d8"stment
to changes
6le9ibility
© 2008 IBM Corporation
,
Global Village Initiative February 2008
7 service oriented architect"re 4or device
data :S;57< shi4ts the programming
model e9isting 4or an emerging class o4
enterprise sol"tions to=ard S;7 and
event driven architect"re3
E9amples o4 this class o4 application/
? data driven
? event driven
? location based
? !ybrid and cross industry
* Common characteristic of these solutions and applications are that they depend upon timely data feeds to and from
devices which map phenomena directly from the physical world into digital representations.
Creating the pipeline of real world* data
© 2008 IBM Corporation
-
Global Village Initiative February 2008
© 2008 IBM Corporation
.
Global Village Initiative February 2008
Backu
© 2008 IBM Corporation
'
Global Village Initiative February 2008
>? BEC;ME ;@ 5EM7@5/
-n issue increasingly aced by !ealt!care providers is t!e gro$ing diiculty
and cost o preventing% rat!er t!an treating% !ypertension and alls in t!e
elderly( )torstr."s /r!vervsCenter 0)/C1 2 in collaboration $it! regional
public and local private !ealt!care providers 2 $anted to e#plore t!e
potential and c!allenges o using pervasive co"puting to "onitor !ig!2ris&
elderly individuals( - successul de"onstration $ould not only !elp
practitioners tac&le t!e issue o !ypertension and all prevention% but could
!elp establis! t!e value o pervasive co"puting in reducing !ealt!care
costs related to t!ese "edical issues(
S;ABTI;@/
)torstr."s /r!vervsCenter $or&ed $it! IBM and local !ealt!care providers
to create a predictive !ealt! "onitoring syste"( By co"bining advanced
tele"etry tec!nology $it! leading edge practices in ot!er industries% )/C
laid t!e ground$or& or a $!ole ne$ $ay o "anaging c!ronic illnesses
a"ong t!e elderly( 3!e data ro" bluetoot! devices $orn by t!e patients
$as collected by IBM *ersonal Care Connect 0*CC1 ' a custo"2designed%
4eb)p!ere2based solution ' and sent to !ealt!care providers $!o t!en
used it in treating t!eir patients(
BE@E6ITS/
? 3!e pilot s!o$ed t!at over 50 years% a govern"ent using t!e solutions
could reali6e 780 to 500 "illion in savings ro" t!e prevention o all2related
deat!s and 720 to 29 "illion in savings or deat!s related to !ypertension
? I"proved :uality o lie or elderly citi6ens
? More eicient allocation o scarce !ealt!care resources
“The work we achieved with
IBM provides clear evidence
that remote predictive
monitoring of chronic
medical conditions can help
healthcare organizations
deliver better outcomes while
achieving a whole level of
resource efficiency.” – Ann
Roldan, Project Manager,
Storstrøms ErhvervsCenter
StorstrCms ErhvervsCenter :SEC<
Aaying the 4o"ndation 4or a ne= model o4 elderly atDhome healthcare
/;3/,s 50
biggest ban&s
50 o t!e $orld>s 50
biggest auto
"anuacturers
80? o t!e biggest
@) !ealt! plans
50 o t!e $orldAs 50
biggest telcos
8 o t!e $orld>s 50
biggest insurers
B o t!e $orld>s 9
biggest retailers
More t!an B%900
)C- Business
*artners
Dal o t!e $orldAs B0
biggest electronics
co"panies
'-E o4 c"stomers 8"sti4ied their S;7 pro8ect on cost
&((E sa= increased b"siness 4le9ibility
+&E sa= reven"e gro=th
B o t!e $orldAs 9
biggest Financial
Fir"s
C"stomers T"rning to IBM 4or S;7 Val"e
© 2008 IBM Corporation
&&
Global Village Initiative February 2008
IBM System pF IBM )yste" 6% IBM )yste" i% IBM )yste" #
IBM has the capabilities to help yo" =here ever yo" start
B"siness Innovation G ;ptimization Services
5
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M
a
n
a
g
e
m
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n
t
In4rastr"ct"re Services
Enterprise Service B"s Facilitates communication between services
Partner Services B"siness 7pp
Services
7ccess Services
Interaction Services Process Services In4ormation Services
© 2008 IBM Corporation
&2
Global Village Initiative February 2008
Connecting plat4ormsF standardsF and gro=th
?
Standardization o4 the rail net=or! enabled ind"strialized
7merica and E"rope
?
7 connecting plat4orm 4"eling gro=thF creating ne=
b"siness opport"nities
? Connecting resources $it! actory eiciencies
? Connecting goods $it! "ar&ets
? /nabling ne$ distribution "odels 0)ears ,oebuc&1
?
;ther technology plat4orms/ electricity gridF national
high=ay systemsF $$33the internet
1Standards contrib"te more to economic
gro=th than patents and licenses32
E/cono"ic beneits o standardi6ationF% 3ec!nical @niversity +resden 03@+1 and
t!e Fraun!oer Institute or )yste"s and Innovations
© 2008 IBM Corporation
&)
Global Village Initiative February 2008
Evol"tion to an ;pen Standard
Custo"er need or
tec!nical solution
to &no$n proble"
=ac& o industry
accepted tec!nical
solution
May be co"peting
tec!nical
approac!es
or single
proprietary solution
=ac& o
interoperability
- co"pany%
individual or group
o co"panies or
individuals agree to
address issue
,esources devoted
to developing best
tec!nical solution%
oten in
collaborative
as!ion
Interested parties publis!
speciications
)peciications publicly
available suicient to
enable i"ple"entation%
interoperability
Can be i"ple"ented $it!
little or no restrictionsG
I*, eit!er ,-
IBM believes that a company culture based on core values not only helps our business, but also defines the role that we can and should play in society.
© 2008 IBM Corporation
The Global Village Initiative
IBM Perspective
Ginny C Ghezzo
Emerging Technology and Standards Evangelism
© 2008 IBM Corporation
2
Global Village Initiative February 2008
Your products?
Your services?
Your inancial strengt!s?
Your custo"er base?
Your supply c!ain?
Your "anage"ent syste"s?
Your business "odel?
Your !istory?
Your brand?
Your e#pertise?
hatever it is that ma!es yo" "ni#"e$ inuse it
$it! t!e ne$ enablers o innovation% and you can
earn !ig!er proits% penetrate ne$ "ar&ets% drive
productivity
' in a $ord% dierentiate yoursel ro" t!e
co"petition(
hat ma!es yo" special%
Focus on the intersection of business and technology
IBM thro"gh the years
Pre &'(( &'((s &'&(s &'2(s &')(s &'*(s &'+(s &',(s &'-(s &'.(s &''(s 2(((s
© 2008 IBM Corporation
)
Global Village Initiative February 2008
)erver
In the or!s/ 0emote Patient Monitoring
*atient +iary
+ata
?
Monitoring device collects patient data
?
+ata is sent to "obile !ub
?
+ata is auto"atically sent to server but can also be inspected on !ub
?
+ata is processed on server and inspected by p!ysician
?
,egi"e is deter"ined by p!ysician based on "edical data analysis
?
Custo" Features can be built suc! as entering data into a patient diary on t!e !ub
© 2008 IBM Corporation
*
Global Village Initiative February 2008
1here the right thing to do is the easy thing to do2
It is only by adopting common standards that an
ind"stry achieves "ncommon things3
1. Acknowledge Trends
2. Acknowledge
Stakeholder Needs
3. Embrace Standards &
Collaboration
© 2008 IBM Corporation
+
Global Village Initiative February 2008
Standards in Action
Speed o4 5evelopment
6air play
Choice
S!ills re"se
Speed o4 7d8"stment
to changes
6le9ibility
© 2008 IBM Corporation
,
Global Village Initiative February 2008
7 service oriented architect"re 4or device
data :S;57< shi4ts the programming
model e9isting 4or an emerging class o4
enterprise sol"tions to=ard S;7 and
event driven architect"re3
E9amples o4 this class o4 application/
? data driven
? event driven
? location based
? !ybrid and cross industry
* Common characteristic of these solutions and applications are that they depend upon timely data feeds to and from
devices which map phenomena directly from the physical world into digital representations.
Creating the pipeline of real world* data
© 2008 IBM Corporation
-
Global Village Initiative February 2008
© 2008 IBM Corporation
.
Global Village Initiative February 2008
Backu
© 2008 IBM Corporation
'
Global Village Initiative February 2008
>? BEC;ME ;@ 5EM7@5/
-n issue increasingly aced by !ealt!care providers is t!e gro$ing diiculty
and cost o preventing% rat!er t!an treating% !ypertension and alls in t!e
elderly( )torstr."s /r!vervsCenter 0)/C1 2 in collaboration $it! regional
public and local private !ealt!care providers 2 $anted to e#plore t!e
potential and c!allenges o using pervasive co"puting to "onitor !ig!2ris&
elderly individuals( - successul de"onstration $ould not only !elp
practitioners tac&le t!e issue o !ypertension and all prevention% but could
!elp establis! t!e value o pervasive co"puting in reducing !ealt!care
costs related to t!ese "edical issues(
S;ABTI;@/
)torstr."s /r!vervsCenter $or&ed $it! IBM and local !ealt!care providers
to create a predictive !ealt! "onitoring syste"( By co"bining advanced
tele"etry tec!nology $it! leading edge practices in ot!er industries% )/C
laid t!e ground$or& or a $!ole ne$ $ay o "anaging c!ronic illnesses
a"ong t!e elderly( 3!e data ro" bluetoot! devices $orn by t!e patients
$as collected by IBM *ersonal Care Connect 0*CC1 ' a custo"2designed%
4eb)p!ere2based solution ' and sent to !ealt!care providers $!o t!en
used it in treating t!eir patients(
BE@E6ITS/
? 3!e pilot s!o$ed t!at over 50 years% a govern"ent using t!e solutions
could reali6e 780 to 500 "illion in savings ro" t!e prevention o all2related
deat!s and 720 to 29 "illion in savings or deat!s related to !ypertension
? I"proved :uality o lie or elderly citi6ens
? More eicient allocation o scarce !ealt!care resources
“The work we achieved with
IBM provides clear evidence
that remote predictive
monitoring of chronic
medical conditions can help
healthcare organizations
deliver better outcomes while
achieving a whole level of
resource efficiency.” – Ann
Roldan, Project Manager,
Storstrøms ErhvervsCenter
StorstrCms ErhvervsCenter :SEC<
Aaying the 4o"ndation 4or a ne= model o4 elderly atDhome healthcare
/;3/,s 50
biggest ban&s
50 o t!e $orld>s 50
biggest auto
"anuacturers
80? o t!e biggest
@) !ealt! plans
50 o t!e $orldAs 50
biggest telcos
8 o t!e $orld>s 50
biggest insurers
B o t!e $orld>s 9
biggest retailers
More t!an B%900
)C- Business
*artners
Dal o t!e $orldAs B0
biggest electronics
co"panies
'-E o4 c"stomers 8"sti4ied their S;7 pro8ect on cost
&((E sa= increased b"siness 4le9ibility
+&E sa= reven"e gro=th
B o t!e $orldAs 9
biggest Financial
Fir"s
C"stomers T"rning to IBM 4or S;7 Val"e
© 2008 IBM Corporation
&&
Global Village Initiative February 2008
IBM System pF IBM )yste" 6% IBM )yste" i% IBM )yste" #
IBM has the capabilities to help yo" =here ever yo" start
B"siness Innovation G ;ptimization Services
5
e
v
e
l
o
p
m
e
n
t
S
e
r
v
i
c
e
s
S
e
r
v
i
c
e
M
a
n
a
g
e
m
e
n
t
In4rastr"ct"re Services
Enterprise Service B"s Facilitates communication between services
Partner Services B"siness 7pp
Services
7ccess Services
Interaction Services Process Services In4ormation Services
© 2008 IBM Corporation
&2
Global Village Initiative February 2008
Connecting plat4ormsF standardsF and gro=th
?
Standardization o4 the rail net=or! enabled ind"strialized
7merica and E"rope
?
7 connecting plat4orm 4"eling gro=thF creating ne=
b"siness opport"nities
? Connecting resources $it! actory eiciencies
? Connecting goods $it! "ar&ets
? /nabling ne$ distribution "odels 0)ears ,oebuc&1
?
;ther technology plat4orms/ electricity gridF national
high=ay systemsF $$33the internet
1Standards contrib"te more to economic
gro=th than patents and licenses32
E/cono"ic beneits o standardi6ationF% 3ec!nical @niversity +resden 03@+1 and
t!e Fraun!oer Institute or )yste"s and Innovations
© 2008 IBM Corporation
&)
Global Village Initiative February 2008
Evol"tion to an ;pen Standard
Custo"er need or
tec!nical solution
to &no$n proble"
=ac& o industry
accepted tec!nical
solution
May be co"peting
tec!nical
approac!es
or single
proprietary solution
=ac& o
interoperability
- co"pany%
individual or group
o co"panies or
individuals agree to
address issue
,esources devoted
to developing best
tec!nical solution%
oten in
collaborative
as!ion
Interested parties publis!
speciications
)peciications publicly
available suicient to
enable i"ple"entation%
interoperability
Can be i"ple"ented $it!
little or no restrictionsG
I*, eit!er ,-