By Ashish Bahukhandi, CEO AppsDiscover Technologies Pvt. Ltd :
From getting a complete know how of the rudimentary knowledge of basic SEO Optimization, to maintaining a keen look out for the changes in Google’s algorithms, getting to play the SEO optimization game and staying at the top has always been a tough nut to crack.
But brace yourself, if 2016 was complex, 2017 with all its latest trends is something to sit up and take note of.
From structured data mark up to, accelerated mobile pages, to long-form content, and more. This year is going to bring in several noteworthy changes and even of your business has the geo-specific keywords in place, or even an optimized inbound anchor link text, these SEO trends in 2017 are to be jotted down:
About AppsDiscover:
AppsDiscover Technologies Pvt. Ltd is a premium Mobile and Desktop Ad Network solution provider company that offers the most preferred online affiliate programs & affiliate marketing products which help advertisers across multiple industrial backgrounds to advertise their service offerings and track mobile ad campaigns in the easiest way possible. AppsDiscover is an intelligent mobile advertising platform designed to help mobile technology companies to reach global growth, acquire active users and monetize inventory. With a simple idea to reach every user across the globe with quality Ad delivery, AppsDiscover started its operations in 2013 in India. After achieving exponential growth in Indian market, the Company started its operations in Singapore in 2015 to offer its expertise in South East Asia. The Company is headquartered in Gurgaon, India.
For further information, kindly visit www.appsdiscover.com
From getting a complete know how of the rudimentary knowledge of basic SEO Optimization, to maintaining a keen look out for the changes in Google’s algorithms, getting to play the SEO optimization game and staying at the top has always been a tough nut to crack.
But brace yourself, if 2016 was complex, 2017 with all its latest trends is something to sit up and take note of.
From structured data mark up to, accelerated mobile pages, to long-form content, and more. This year is going to bring in several noteworthy changes and even of your business has the geo-specific keywords in place, or even an optimized inbound anchor link text, these SEO trends in 2017 are to be jotted down:
Get Structured data markup working: Structured data markup can do wonders for your already SEO optimized website. This feature is used to define the ‘things’ and ‘properties’ of a website. This means that if a business website is on sports then the types of sports etc. are the things and the ratings, photos, bios, etc. are the properties. The idea is that if your website has well defined structured data markup then that might lead to an enhanced SERP listing. Which means that if the users type in certain search keywords then Google can easily pick up the most relevant content from your site and present it in a rich answer format to the users, leading to a jump in your website traffic. A clear indicator being that there was a 40% increase in the quick answer ratings on Google in 2016 itself, expanding way more in 2017.
Accelerated Mobile Pages (AMP) trends: Now your website might show up with just the right amount of SEO optimization but one has to be aware that major users and buyers of today surf the internet through phones and hand held devices rather than desktops. Thus, accelerated mobile pages leads the website to load well on the mobile devices. This section consists of three segments – AMP HTML, AMP JS, and Google AMP Cache which should be taken care of if the company wishes to stay ahead in 2017. This is a fact that major purchases do not take place over the mobile but according to Deloitte accelerated mobile pages affects major offline purchase decisions and it has led approximate to $970 billion dollars of purchase last year itself.
Long-form content comes into play: It has been proved that long format content placed with optimum optimization leads to higher visibility than shorter contents. Long form content ranging from 1000 words to 2000 words to even 10000 words lead to a higher ranking and quality of the website. This is why business houses in 2017 are focusing on getting two or three longer form contents rather than going in for five or six shorter form content.
Infographics rule 2017: Infographics pretty much are the call of the day. The more image oriented your website’s content will be, the more it will be able to grab attention and the more leads it will be able to generate. Higher use of interactive infographics for one’s website is highly recommended for those who wish to stay ahead in the SEO game in 2017.
Cross media platforms are in:Social media is the place to be if higher visibility is what you wish for your business. This platform plays a significant role in branding of any product or service and SEO trends are hugely drawn with the massive amount of traffic social media platforms get. Users mostly resort to social media for reviews, updates, ratings, photos, and so forth, increasing the traffic and defining the SEO trends in 2017.
Making the content with user intent: Although this strategy has been old and done with, it shall play a huge role in setting 2017 trends as major business houses forget to keep the content of their websites according to the user intent. A very simple example might be that the content of a website should be defined only on the fact that whether it is made for informational use or transactional purposes. With this SEO strategy in mind should the content be drawn with user intent in mind leading them to the desired outcome. Otherwise there exist a huge issue of users bouncing off the website if the website fails to take into account the user intent angle.
Blog comments the old way out: This has been an ever-present strategy and shall remain to exist even in 2017. The comment switch backlinks lead to a higher lead generation and this has the power to bring much more traffic than expected to the website through organic searches. But one thing which the business houses have to be aware about is that the comments one posts on these blogs have to maintain a high quality to remain relevant in 2017 SEO trends.
About AppsDiscover:
AppsDiscover Technologies Pvt. Ltd is a premium Mobile and Desktop Ad Network solution provider company that offers the most preferred online affiliate programs & affiliate marketing products which help advertisers across multiple industrial backgrounds to advertise their service offerings and track mobile ad campaigns in the easiest way possible. AppsDiscover is an intelligent mobile advertising platform designed to help mobile technology companies to reach global growth, acquire active users and monetize inventory. With a simple idea to reach every user across the globe with quality Ad delivery, AppsDiscover started its operations in 2013 in India. After achieving exponential growth in Indian market, the Company started its operations in Singapore in 2015 to offer its expertise in South East Asia. The Company is headquartered in Gurgaon, India.
For further information, kindly visit www.appsdiscover.com