The functions of a brand

[sunandaC]

The functions of a brand


A brand is a consistent, holistic pledge made by a company, the face a
company presents to the world.

A brand serves as an unmistakable symbol for products and services.

It functions as the “business card” a company proffers on the competitive scene to set itself apart from the rest.

In addition to differentiating in this way, a brand conveys to consumers, shareholders, stakeholders, society and the world at large all the values and attitudes embodied in a product or company.

A brand fulfills key functions for consumers and companies alike.

 

[jitendra05]

The functions of a brand


A brand is a consistent, holistic pledge made by a company, the face a
company presents to the world.

A brand serves as an unmistakable symbol for products and services.

It functions as the “business card” a company proffers on the competitive scene to set itself apart from the rest.

In addition to differentiating in this way, a brand conveys to consumers, shareholders, stakeholders, society and the world at large all the values and attitudes embodied in a product or company.

A brand fulfills key functions for consumers and companies alike.

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