abhishreshthaa
Abhijeet S
A retail firm must identify the characteristics, needs and attitudes of consumers and then devise an appropriate target market plan. It must consider the demographics, lifestyles, consumer profiles, shopping attitudes, decision making process of its target market.
Comprises of 4 aspects:
Merchandise management
Business location
Retail Pricing
Promotional strategy.
Comprises of 4 aspects:
Merchandise management
Business location
Retail Pricing
Promotional strategy.