The existing CRM Solutions
Delivering the ‘360 view’ requires automation to bring together all the data concerning a customer.
This implies the organisation has to change from:
Mass Marketing - Product Focus
Product Focus - Customer Focus
Economies of Scale - Economies of time
1 way communication - Interactive
Response Time - Real Time
Delivering the ‘360 view’ requires automation to bring together all the data concerning a customer.
This implies the organisation has to change from:
Mass Marketing - Product Focus
Product Focus - Customer Focus
Economies of Scale - Economies of time
1 way communication - Interactive
Response Time - Real Time