Description
During in this such a brief criteria related to the entrepreneur starting, marketing and managing a small business independent.
Last updated 10/2008 1
BUAD 306 The Entrepreneur: Starting, Marketing & Managing A Small Business
Independent and Group Tutorial & Blackboard Classes
3 Semester Hours
Fall 2015
Mary Baldwin College
Professor: F. Jeffrey Keil Address: P. O. Box 68
Home 804-784-9968 Manakin Sabot, Virginia 23103
Cell 804-683-7678
E-Mail: [email protected] or [email protected]
COURSE DESCRIPTION:
Students will participate in feasibility studies and potential development of a new venture such as
a small business. They will be involved in all aspects of creation, planning, assessment,
development, and potential start-up and operation of a new business. This course focuses on the
venture planning process. Topics include feasibility assessment, business-plan development, and
preparation for start-up. Students will learn how to evaluate the feasibility of a new business
idea prior to making a sound go/no go decision. Students will learn about the purposes and
elements of a business plan and develop a business plan that can be implemented for a new
venture. Students who own and operate a business may develop a business plan for this
business, with the approval of the instructor. Case studies will be used to build the skills
required to develop and launch a business.
COURSE GOALS AND OBJECTIVES:
Upon the successful completion of this course, the student will be able to:
a. Have a though understanding of Entrepreneurship.
b. Become familiar with the legal forms of ownership, planning and organizing a business
c. Better understand what marketing goods and services exist today.
d. Study and learn the operations of different businesses.
e. To improve your skills in planning a business.
f. Develop your ability to understand the use of technology, risk and what’s involved in this
turbulent time of 2015-2016 in the United States and the world.
g. To discover the importance of government, ethics, international opportunities and
planning for the future.
PREREQUISITES: Buad 200, Buad 210, Buad 230 or permission of the instructor.
COURSE RESOURCES:
Text:
Launching New Ventures by Kathleen Allen, 6
th
Edition, 2012, Hardback South Western ISBN
#978-0-53848179-3.
Last updated 10/2008 2
COURSE REQUIREMENTS:
This course will consist of lectures, discussions, and applications. The case study approach will
be utilized using the Internet along with current information thru periodicals, newspapers,
television, radio and other resources.
The course will cover Chapters 1-19. The Midterm Exam will cover Chapters 1-9 which will be
worth 25% or 100 points, the Final Exam will cover Chapters 10-19 and will be worth 25% or
100 points. The use of Case Studies will be worth 25% of your final grade or 100 points. Cases
will be assigned to each student upon starting the course.
Assignments can consist of case studies in the textbook. You may pick any two cases from the
four sections of the textbook to analyze.
A project will be required. Students will participate in the potential development of a new
venture such as a small business. They will be involved in all aspects of creation, planning,
assessment, development and potential start-up and operation of a new business. This is worth
25% of your grade or 100 points.
The points for the course are as follows:
A = 360-400 Points
B = 320-359 Points
C = 280-319 Points
D = 240-279 Points
F = 0-239 Points
EXTENTIONS:
ET’s should have a minimum of 80% of all work completed in the course. A minimum should
be at least the midterm exam, both case studies and a description about the project that you
intend to work on. If you have a medical emergency or personal issue, please contact me as soon
as possible, prior to the end of the semester. An ET is not automatic.
HONOR SYSTEM:
All of your academic work is covered by the MBC honor system. If you have group work, I
need everyone to do an equal amount on any project assigned to you. The only proof would be
the group’s integrity and honesty.
If we are meeting as a group, follow the syllabus as far as weekly assignments. The dates will be
assigned prior to the semester actually starting. Prior to the first class, each student needs to
have acquired the textbook and support materials and have read the first few chapters. You can
contact your instructor with an introduction and ask any questions that you may have at that
time.
As an independent study class, you will follow the same syllabus and weeks along with the
assignments. We will engage in three substantive teaching-learning interactions throughout the
Last updated 10/2008 3
semester. If you have any questions, please contact the instructor by phone, e-mail or fax for
further explanation. The grading system is described in this syllabus.
doc_302629832.pdf
During in this such a brief criteria related to the entrepreneur starting, marketing and managing a small business independent.
Last updated 10/2008 1
BUAD 306 The Entrepreneur: Starting, Marketing & Managing A Small Business
Independent and Group Tutorial & Blackboard Classes
3 Semester Hours
Fall 2015
Mary Baldwin College
Professor: F. Jeffrey Keil Address: P. O. Box 68
Home 804-784-9968 Manakin Sabot, Virginia 23103
Cell 804-683-7678
E-Mail: [email protected] or [email protected]
COURSE DESCRIPTION:
Students will participate in feasibility studies and potential development of a new venture such as
a small business. They will be involved in all aspects of creation, planning, assessment,
development, and potential start-up and operation of a new business. This course focuses on the
venture planning process. Topics include feasibility assessment, business-plan development, and
preparation for start-up. Students will learn how to evaluate the feasibility of a new business
idea prior to making a sound go/no go decision. Students will learn about the purposes and
elements of a business plan and develop a business plan that can be implemented for a new
venture. Students who own and operate a business may develop a business plan for this
business, with the approval of the instructor. Case studies will be used to build the skills
required to develop and launch a business.
COURSE GOALS AND OBJECTIVES:
Upon the successful completion of this course, the student will be able to:
a. Have a though understanding of Entrepreneurship.
b. Become familiar with the legal forms of ownership, planning and organizing a business
c. Better understand what marketing goods and services exist today.
d. Study and learn the operations of different businesses.
e. To improve your skills in planning a business.
f. Develop your ability to understand the use of technology, risk and what’s involved in this
turbulent time of 2015-2016 in the United States and the world.
g. To discover the importance of government, ethics, international opportunities and
planning for the future.
PREREQUISITES: Buad 200, Buad 210, Buad 230 or permission of the instructor.
COURSE RESOURCES:
Text:
Launching New Ventures by Kathleen Allen, 6
th
Edition, 2012, Hardback South Western ISBN
#978-0-53848179-3.
Last updated 10/2008 2
COURSE REQUIREMENTS:
This course will consist of lectures, discussions, and applications. The case study approach will
be utilized using the Internet along with current information thru periodicals, newspapers,
television, radio and other resources.
The course will cover Chapters 1-19. The Midterm Exam will cover Chapters 1-9 which will be
worth 25% or 100 points, the Final Exam will cover Chapters 10-19 and will be worth 25% or
100 points. The use of Case Studies will be worth 25% of your final grade or 100 points. Cases
will be assigned to each student upon starting the course.
Assignments can consist of case studies in the textbook. You may pick any two cases from the
four sections of the textbook to analyze.
A project will be required. Students will participate in the potential development of a new
venture such as a small business. They will be involved in all aspects of creation, planning,
assessment, development and potential start-up and operation of a new business. This is worth
25% of your grade or 100 points.
The points for the course are as follows:
A = 360-400 Points
B = 320-359 Points
C = 280-319 Points
D = 240-279 Points
F = 0-239 Points
EXTENTIONS:
ET’s should have a minimum of 80% of all work completed in the course. A minimum should
be at least the midterm exam, both case studies and a description about the project that you
intend to work on. If you have a medical emergency or personal issue, please contact me as soon
as possible, prior to the end of the semester. An ET is not automatic.
HONOR SYSTEM:
All of your academic work is covered by the MBC honor system. If you have group work, I
need everyone to do an equal amount on any project assigned to you. The only proof would be
the group’s integrity and honesty.
If we are meeting as a group, follow the syllabus as far as weekly assignments. The dates will be
assigned prior to the semester actually starting. Prior to the first class, each student needs to
have acquired the textbook and support materials and have read the first few chapters. You can
contact your instructor with an introduction and ask any questions that you may have at that
time.
As an independent study class, you will follow the same syllabus and weeks along with the
assignments. We will engage in three substantive teaching-learning interactions throughout the
Last updated 10/2008 3
semester. If you have any questions, please contact the instructor by phone, e-mail or fax for
further explanation. The grading system is described in this syllabus.
doc_302629832.pdf