The design and Redesign of Logo and its Continuous Revival and Up gradation Leading to Success
Many of the logo designers in the market take into consideration many things when logo designing. The said tips that help in efficient designing the logo some of which are as follows. While designing it is not always necessary to convey what the organization represents or what the company does.
Apart from the representation, another thing to be kept in mind is regards the size of the logo, it should be suitable enough to look elegant when printed on cards and letterheads of the company. While designing the logo the target market should also be taken in to consideration because it should be appealing and relative to them. Nextly seek instant impact; one should be aware that the logo is placed in a really good place something different from your competitors.
And once the logo gets finalized, experts say once done and marketed cannot be changed and hence stay with what you have the process of changing will bring about change in the customer composition you have in place. Many times when the businessmen get confused they set a questionnaire to clarify company goals, thus depicting the output that comes in the logo of the organization. Information could also be sought from the clients whom you are trading with; they are a good source of inspiration in designing the logo of the company.
Apart from the above some extra tips towards good logo are simplicity, being memorable and engaging , the color matters, should be scalable, also think about the cross media. Creating and managing Timeless logos is what develops the value of the firm. It should be such that even if any changes are brought about in the logo it should not matter much to the audience relating with it.
The tips given above will surely help one to develop an excellent logo, however one must not forget that it takes a lots of brainstorming in creating a logo. Creating a logo that is memorable a unique is what is expected. Apart from it being creative it should also be relative enough. Say for example a logo of a shipping company might indicate motion. Ruth Kedar created Google’s logo in the company in early days.
Google wanted to create a unique logo that would differentiate them from the other search engines at the time, such as Yahoo, Excite, HotBot, LookSmart, and Lycos. They wanted to instill their vision and mission in their logo. After many attempts they finally found they ever wanted, and the way google is the logo is also simple along with sophistication and humor.
Logo can solely create or destroy the image of the organization other factors being stable enough. It has an advantage over its competitors. Logos can also evoke an emotional response. At one point in time Enron was identified as a strong corporation. This strong, easily recognizable logo is now associated with corporate fraud. Most powerful logos have the power to convince and possess credibility. We know how effective credible people are, but now credibility principles apply to company logos.
When a company speaks, it must be considered a credible source. All companies can achieve success they just have pondered over the logos they have created. Ask few of the questions like does my logo symbolize your company? Does it have trustworthy attitude? Is your company name credibility-based? A credible logo is heart of the company marketing communication system that brings in success, things that you get in return are loyal customers capable employees dedicated suppliers and superb financial relations.
Successful logos for sure can be said are credibility based, which makes a company brand go long way. Thus a company which is expert trustworthy and forward thinking will be more credible and thus depicting brand customer relationships. Companies which plan for expansion go with brands that have high credibility. Credibility means trustworthy forward thinking and being expert. Thus leveraging your own strong brand (logo) for expansion purposed will surely put you at an advantage.
Following are the top 15 successful logo redesigns
Toys R Us
UPS
Skittles
MTV
Delta Airlines
Starbucks
Sprint
KFC
CBS Broadcasting Inc
Apple Inc
FedEx
City of Melbourne
Discovery Channel
MailChimp
Target
Although the above were few of the examples of excellent logo redesigning, the following list gives the top 35 logos in the market; that have captured large market share along with hearts and minds of billions hence ranked the top.
Apple
Nike
Coca-Cola
Fedex
Recycling Logo
Adidas
World Wildlife Fund
The Olympics
Firefox
Disney
Volkswagon
Mercedes Benz
Nbc
The Cross
Xbox
Puma
Yin And Yang Symbol
Mitsubishi
Starbucks
Audi
Mcdonalds
London Underground
Nasa
Toyota
Lg
Wii
Red Bull
Bbc
Ge
Yellow Pages
Ibm
Hewlett Packard
At&T
Windows
At the end its about the years of experience you gain remaining in the market, and as all say success at the very first attempt of entering the market is not sure, hence slow and steady win the race can suit here, but continual developments and efforts are necessary. At the end just one say ALL IS WELL.
Many of the logo designers in the market take into consideration many things when logo designing. The said tips that help in efficient designing the logo some of which are as follows. While designing it is not always necessary to convey what the organization represents or what the company does.
Apart from the representation, another thing to be kept in mind is regards the size of the logo, it should be suitable enough to look elegant when printed on cards and letterheads of the company. While designing the logo the target market should also be taken in to consideration because it should be appealing and relative to them. Nextly seek instant impact; one should be aware that the logo is placed in a really good place something different from your competitors.
And once the logo gets finalized, experts say once done and marketed cannot be changed and hence stay with what you have the process of changing will bring about change in the customer composition you have in place. Many times when the businessmen get confused they set a questionnaire to clarify company goals, thus depicting the output that comes in the logo of the organization. Information could also be sought from the clients whom you are trading with; they are a good source of inspiration in designing the logo of the company.
Apart from the above some extra tips towards good logo are simplicity, being memorable and engaging , the color matters, should be scalable, also think about the cross media. Creating and managing Timeless logos is what develops the value of the firm. It should be such that even if any changes are brought about in the logo it should not matter much to the audience relating with it.
The tips given above will surely help one to develop an excellent logo, however one must not forget that it takes a lots of brainstorming in creating a logo. Creating a logo that is memorable a unique is what is expected. Apart from it being creative it should also be relative enough. Say for example a logo of a shipping company might indicate motion. Ruth Kedar created Google’s logo in the company in early days.
Google wanted to create a unique logo that would differentiate them from the other search engines at the time, such as Yahoo, Excite, HotBot, LookSmart, and Lycos. They wanted to instill their vision and mission in their logo. After many attempts they finally found they ever wanted, and the way google is the logo is also simple along with sophistication and humor.
Logo can solely create or destroy the image of the organization other factors being stable enough. It has an advantage over its competitors. Logos can also evoke an emotional response. At one point in time Enron was identified as a strong corporation. This strong, easily recognizable logo is now associated with corporate fraud. Most powerful logos have the power to convince and possess credibility. We know how effective credible people are, but now credibility principles apply to company logos.
When a company speaks, it must be considered a credible source. All companies can achieve success they just have pondered over the logos they have created. Ask few of the questions like does my logo symbolize your company? Does it have trustworthy attitude? Is your company name credibility-based? A credible logo is heart of the company marketing communication system that brings in success, things that you get in return are loyal customers capable employees dedicated suppliers and superb financial relations.
Successful logos for sure can be said are credibility based, which makes a company brand go long way. Thus a company which is expert trustworthy and forward thinking will be more credible and thus depicting brand customer relationships. Companies which plan for expansion go with brands that have high credibility. Credibility means trustworthy forward thinking and being expert. Thus leveraging your own strong brand (logo) for expansion purposed will surely put you at an advantage.
Following are the top 15 successful logo redesigns
Toys R Us
UPS
Skittles
MTV
Delta Airlines
Starbucks
Sprint
KFC
CBS Broadcasting Inc
Apple Inc
FedEx
City of Melbourne
Discovery Channel
MailChimp
Target
Although the above were few of the examples of excellent logo redesigning, the following list gives the top 35 logos in the market; that have captured large market share along with hearts and minds of billions hence ranked the top.
Apple
Nike
Coca-Cola
Fedex
Recycling Logo
Adidas
World Wildlife Fund
The Olympics
Firefox
Disney
Volkswagon
Mercedes Benz
Nbc
The Cross
Xbox
Puma
Yin And Yang Symbol
Mitsubishi
Starbucks
Audi
Mcdonalds
London Underground
Nasa
Toyota
Lg
Wii
Red Bull
Bbc
Ge
Yellow Pages
Ibm
Hewlett Packard
At&T
Windows
At the end its about the years of experience you gain remaining in the market, and as all say success at the very first attempt of entering the market is not sure, hence slow and steady win the race can suit here, but continual developments and efforts are necessary. At the end just one say ALL IS WELL.