The Creative World In Branding
Creative Brand Strategy is a corporate branding and strategic communications consultancy, specializing in developing simple, research-based actionable solutions to help companies align and strengthen their brand messaging across every point of customer contact. Our goal is to create relevant, clear, consistent and compelling communications initiatives to help you achieve your goals. Creative development and production of a full spectrum of advertising and marketing communications programs, both offline and online. Big corporations brand themselves and so should you. You will need to be different and create a unique brand in order to stand out from the competition. Carry yourself well and look people in the eye. Express yourself clearly and intelligently. Always be aware that you are promoting your brand. Dress and act the part. Just like in high school people will label you as they see you. Always let them see you as successful and confident. Make a list of your strengths and play up to them. Remember what it is that makes you special and build on it. Think about what makes you completely different from your competition. The reason people stay with a brand is because they have built a trust with you. You stick with your favorite soft drink because it tastes the way you like it and doesn't change. Your favorite fast food restaurant delivers the quality and service you have come to know. You trust them. Visual Identities or brands are the first contact people have with your company, it's like the image of your company how we see it at first sight, that's why a good visual identity is becoming very important. Today the user experience is what makes the difference and the best way to create this experience is through design.
Consumers are confronted with hundreds of advertisements on a daily basis so how do you ensure they choose your products over the competition? Branding plays a large role in the consumer selection process and helps to differentiate your company from all others on the market.
Brands are omnipresent and appear everywhere in life, from tins of baked beans in the supermarket to clothing, cars and cosmetics. Making sure your brand gets as much exposure as possible maximises the opportunities to familiarise the brand in the minds of customers, ultimately leading to increased sales and profitability.
If consumers are exposed to hundreds of other brands on a daily basis then a spot of imagination may be required to devise ways in which your brand can be highlighted.
Creating branded promotional items which customers can use enhances visibility of the brand name and this often proves to be more effective than creating promotional marketing materials which are discarded because they have no practical use.
Practical, promotional materials that customers are likely to use every day can enhance brand image and reputation and gain daily exposure for your company. Customers must hear and see an organisations name, logo, tag line and corporate colour in a consistent yet varied manner before the message holds. Branded promotional items are therefore a great way of achieving this.
When creating branded promotional products, it is important to ensure consistency prevails throughout everything produced. The name, logo and colours used must remain the same throughout all promotional materials created and this should be in alignment with the corporate website, business cards, letterheads and any other company materials.
When it comes to choosing what sort of promotional item you wish to brand and distribute, begin by thinking about who your target audience are and what they might do on a daily basis. Professionals and office workers may be grateful of a branded USB stick whereas a traffic warden may prefer an umbrella.
Branding your logo onto useful items encourages existing customers to hold your company in high regard, a message which will no doubt be passed onto others.
For office workers, promotional office stationary such as pens, notebooks and will be used on a daily basis and will be received gratefully. A main advantage of opting for branded office stationery is related to cost as it tends to be inexpensive to produce, even in large quantities. You generally tend to have various options to choose from in terms of color of type of stationary so you can tailor the product to suit your audience.
A highly competitive and efficient branding program will make use of all media and advertising tools available. Companies that are seeking to obtain a local customer base, will develop entertaining and lucrative newspaper ads that will draw attention to the business, as well as the services that are offered by the business. In these ads, it is important for the business to highlight its finest qualities, as well as to display those aspects of the business that potential customers will find beneficial to them. When using any advertising or media resource, it is important to conduct an analysis of customer needs and wants, so that the branding that is displayed to those customers, will display business services that most closely satisfy the needs of the customer . The advertisements should show the business as a highly efficient and easily accessible organization, that this there to meet the needs of the potential customers. A program of this nature, should brand the business as having a reputation of excellence in providing services in a timely and efficient manner, which will attract many individuals who are seeking services of this nature. Creative branding will stay a top priority for fledgling businesses that are just entering the market, as well as well-established businesses that want to increase their profitability, and maintain their operational budgets.
The brand’s Emotive Core becomes a lens through which everything you do becomes more meaningful. It is meant to inspire creative people to create more meaningful connections in every “brand moment” — that is, each time the brand interacts with people vital to the brand’s success. The task of conveying personal relevance and generating emotional importance based on a brand’s Emotive Core is an incredibly interesting and challenging creative task. It provides a richer playground for creative thinking. It is also gratifying in that creative efforts based on emotive branding change not only what people do (buy more stuff) but how they feel about themselves and the brand — and how they behave as a result of that.
Creative Brand Strategy is a corporate branding and strategic communications consultancy, specializing in developing simple, research-based actionable solutions to help companies align and strengthen their brand messaging across every point of customer contact. Our goal is to create relevant, clear, consistent and compelling communications initiatives to help you achieve your goals. Creative development and production of a full spectrum of advertising and marketing communications programs, both offline and online. Big corporations brand themselves and so should you. You will need to be different and create a unique brand in order to stand out from the competition. Carry yourself well and look people in the eye. Express yourself clearly and intelligently. Always be aware that you are promoting your brand. Dress and act the part. Just like in high school people will label you as they see you. Always let them see you as successful and confident. Make a list of your strengths and play up to them. Remember what it is that makes you special and build on it. Think about what makes you completely different from your competition. The reason people stay with a brand is because they have built a trust with you. You stick with your favorite soft drink because it tastes the way you like it and doesn't change. Your favorite fast food restaurant delivers the quality and service you have come to know. You trust them. Visual Identities or brands are the first contact people have with your company, it's like the image of your company how we see it at first sight, that's why a good visual identity is becoming very important. Today the user experience is what makes the difference and the best way to create this experience is through design.
Consumers are confronted with hundreds of advertisements on a daily basis so how do you ensure they choose your products over the competition? Branding plays a large role in the consumer selection process and helps to differentiate your company from all others on the market.
Brands are omnipresent and appear everywhere in life, from tins of baked beans in the supermarket to clothing, cars and cosmetics. Making sure your brand gets as much exposure as possible maximises the opportunities to familiarise the brand in the minds of customers, ultimately leading to increased sales and profitability.
If consumers are exposed to hundreds of other brands on a daily basis then a spot of imagination may be required to devise ways in which your brand can be highlighted.
Creating branded promotional items which customers can use enhances visibility of the brand name and this often proves to be more effective than creating promotional marketing materials which are discarded because they have no practical use.
Practical, promotional materials that customers are likely to use every day can enhance brand image and reputation and gain daily exposure for your company. Customers must hear and see an organisations name, logo, tag line and corporate colour in a consistent yet varied manner before the message holds. Branded promotional items are therefore a great way of achieving this.
When creating branded promotional products, it is important to ensure consistency prevails throughout everything produced. The name, logo and colours used must remain the same throughout all promotional materials created and this should be in alignment with the corporate website, business cards, letterheads and any other company materials.
When it comes to choosing what sort of promotional item you wish to brand and distribute, begin by thinking about who your target audience are and what they might do on a daily basis. Professionals and office workers may be grateful of a branded USB stick whereas a traffic warden may prefer an umbrella.
Branding your logo onto useful items encourages existing customers to hold your company in high regard, a message which will no doubt be passed onto others.
For office workers, promotional office stationary such as pens, notebooks and will be used on a daily basis and will be received gratefully. A main advantage of opting for branded office stationery is related to cost as it tends to be inexpensive to produce, even in large quantities. You generally tend to have various options to choose from in terms of color of type of stationary so you can tailor the product to suit your audience.
A highly competitive and efficient branding program will make use of all media and advertising tools available. Companies that are seeking to obtain a local customer base, will develop entertaining and lucrative newspaper ads that will draw attention to the business, as well as the services that are offered by the business. In these ads, it is important for the business to highlight its finest qualities, as well as to display those aspects of the business that potential customers will find beneficial to them. When using any advertising or media resource, it is important to conduct an analysis of customer needs and wants, so that the branding that is displayed to those customers, will display business services that most closely satisfy the needs of the customer . The advertisements should show the business as a highly efficient and easily accessible organization, that this there to meet the needs of the potential customers. A program of this nature, should brand the business as having a reputation of excellence in providing services in a timely and efficient manner, which will attract many individuals who are seeking services of this nature. Creative branding will stay a top priority for fledgling businesses that are just entering the market, as well as well-established businesses that want to increase their profitability, and maintain their operational budgets.
The brand’s Emotive Core becomes a lens through which everything you do becomes more meaningful. It is meant to inspire creative people to create more meaningful connections in every “brand moment” — that is, each time the brand interacts with people vital to the brand’s success. The task of conveying personal relevance and generating emotional importance based on a brand’s Emotive Core is an incredibly interesting and challenging creative task. It provides a richer playground for creative thinking. It is also gratifying in that creative efforts based on emotive branding change not only what people do (buy more stuff) but how they feel about themselves and the brand — and how they behave as a result of that.