Advertising promotes a corrupt & bankrupt concept of relationship. Most of us yearn for intimate & committed relationship that will last. Advertising ties consumers’ needs with products & promises us that, things will give us that relationship but it never does.
Many ads seem to be about advertising between a parent & a child, turn out to be glorifying relationship between the parent & a product e.g.: an ad shows a woman on the telephone & a little girl behind her touching her hair. The headline says “what makes the room cozy.” It is an ad for room freshener. Another ad shows a girl running towards the open arms of a woman. The copy says “open your eyes what is important is right in front of you.” It is an ad for a shoe.
Ads have always promised a better relationship via a product. Buy this & you will be loved. Advertisers say that products don’t betray us or abandon us “you can love it without getting your heart broken” proclaims a car ad. Another TV ad shows a man snoring in bed. The woman beside him tosses & turns & hugs a pillow. A female voice says “put some excitement back into your life.” What the woman longs for is new sheets.
Many ads seem to be about advertising between a parent & a child, turn out to be glorifying relationship between the parent & a product e.g.: an ad shows a woman on the telephone & a little girl behind her touching her hair. The headline says “what makes the room cozy.” It is an ad for room freshener. Another ad shows a girl running towards the open arms of a woman. The copy says “open your eyes what is important is right in front of you.” It is an ad for a shoe.
Ads have always promised a better relationship via a product. Buy this & you will be loved. Advertisers say that products don’t betray us or abandon us “you can love it without getting your heart broken” proclaims a car ad. Another TV ad shows a man snoring in bed. The woman beside him tosses & turns & hugs a pillow. A female voice says “put some excitement back into your life.” What the woman longs for is new sheets.