The Challenge Of Preconceptions
The challenge when managing expectations comes down to two variables -
1.Communication
2.Preconceptions
To make things especially challenging, each person has different preconceptions based on their unique experiences.
To make things worse, we aren’t even necessarily comparing apples to apples. Someone may become your customer with their benchmark for preconceptions coming from what they studied at university or college in the offline world.
In this case they are comparing offline academic training to your online course. Hardly an adequate comparison, but unfortunately impossible for you to control.
Everything including price, format, content, style, length, level of difficulty, to even simple things like what font is used on your webpages, comes with baggage.
What people expect is based on what has come before.
The difference between what they expect and what you deliver will determine your level of attrition, and whether what you put out there gains traction and succeeds or disappoints and flops. Success really comes down to understanding what people want and making sure they get it exactly how they expect to get it.
:juggle:
The challenge when managing expectations comes down to two variables -
1.Communication
2.Preconceptions
To make things especially challenging, each person has different preconceptions based on their unique experiences.
To make things worse, we aren’t even necessarily comparing apples to apples. Someone may become your customer with their benchmark for preconceptions coming from what they studied at university or college in the offline world.
In this case they are comparing offline academic training to your online course. Hardly an adequate comparison, but unfortunately impossible for you to control.
Everything including price, format, content, style, length, level of difficulty, to even simple things like what font is used on your webpages, comes with baggage.
What people expect is based on what has come before.
The difference between what they expect and what you deliver will determine your level of attrition, and whether what you put out there gains traction and succeeds or disappoints and flops. Success really comes down to understanding what people want and making sure they get it exactly how they expect to get it.
:juggle: