Well i think now in future we are going to see tough fight for top spot for the best telecom services provider. Its clear by the way in which companies like AIRCEL, TATA G.S.M are marketing their product, specially Aircel has made it clear that their main focal point will be the youth section who is having great craze for internet and other V.A.S services. Their pocket internet plan of 98/- and 1200 national SMSes for 60 rupee are very interesting and attracting the youth of country.
If we consider other companies then two new mobile operators are going to enter in market very soon these operators are - Swaan telecom, Loop mobile. So i think competition in telecom sector is going to be much more interesting as due to this cut throat competition ultimate benefits will go to consumers. Airtel i think its on maturity stage they are not coming up with innovative schemes and offers which can pose threat to their top position in G.S.M sector. whereas it seems that people are fed up with reliance old and hectic schemes and they are looking for something new and if relaince does not make some interesting inclusions in its current offers and services i think that day is not so far when reliance will struggle in the market created by itself.