Technology in Advertisment

PHOENIX PRESENTS :

ROLE OF TECHNOLOGY IN ADVERTISEMENT
GROUP MEMBERS : ? ANKIT JAIN ? GOPAL KUMAR ? MEGHANA PATIL ? PRIYANKA KOTHARI ? SHANTARAM ZANWAR

WHAT IS ADVERTISEMENT???

TYPES OF ADVERTISEMENT
ADVERTISEMENT

DIGITAL

PHYSICAL

INTERNET

T.V

RADIO

PRINT MEDIA

OUTDOOR

PRINT MEDIA

PRINT MEDIA
? NEWSPAPERS ? MAGAZINES , etc

TECHNOLOGY IN PRINT MEDIA
? OFFSET PRINTING

? TALKING NEWSPAPER AD - PHOTO DIODE
? ? ? LIGHT-SENSITIVE SPEAKER CONVERT LIGHT INTO EITHER CURRENT OR VOLTAGE WEIGHS AROUND 10-15 GMS

TECHNOLOGY IN PRINT MEDIA
? VIDEO IN PRINT (V.I.P)
? ? ? ? ? LIQUID CRYSTAL DISPLAY (LCD) TECHNOLOGY CAN STORE 40MINS OF VIDEO BATTERY CAN BE RECHARGED VIA MINI-USB RECHARGEABLE BATTERY LASTS UP TO 70 MINS DEVELOPED BY LA-FIRM AMERICHIP

TELEVISION ADVERTISEMENT

TECHNOLOGY IN TELEVISION ADVERTISEMENT
? HUMAN MORPHING ? SIMULATION ? TOON MARKETING

INTERNET ADVERTISEMENT

INTERNET ADVERTISEMENT

? BANNER ADVERTISING ? FLYING POP UPS ? PAY PER CLICK

MOBILE ADVERTISEMENT

TYPES OF MOBILE ADVERTISEMENTS
? TEXT ADS SMS and USSD ? VOICE BASED ADS OBD calls ? RESPONSE BASED ADS -- IVR ? BLUETOOTH BASED ADS

BlueMAGNET
? Contact up to 28 devices simultaneously. ? Easy to use. ? Requires permission ? Creates single or multiple advertising campaigns for different vendors or publishers. ? Can send different types of advertisements

OUTDOOR ADVERTISEMENT

TECHNOLOGIES IN OUTDOOR ADVERTISEMENTS
? HOARDINGS / BILLBOARDS
± COMPUTER PAINTING & DIGITAL BRUSHING

TECHNOLOGIES IN OUTDOOR ADVERTISEMENTS
? ELECTRONIC VIDEO BOARD (EVB)
± LCD (Liquid Crystal Display) ± LED (Light-emitting diode)

TECHNOLOGIES IN OUTDOOR ADVERTISEMENTS
? Eye-Tracking Device

? MOBILE BILLBOARDS



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