TECHNIQUES OF SALES PROMOTIONS

abhishreshthaa

Abhijeet S
Consumer market sales promotions


Trade sales promotions

Sales force sales promotions

Price discounts

Off-Invoice Allowance

Sales contests


Price pack deals

Buying allowance

Incentives
Rebates/refunds

Display and advertising allowance


Awards and prizes


Continuity programs


Buy back allowance


Premiums (gifts)


Coupons


Bill back allowance


Sales meetings


Samples


Count and recount allowance


Training


Contests and sweepstakes


Slotting allowance


Sales manuals etc.


Premiums and advertising specialties



Merchandise allowance


Free trials


POP displays


Brand placement


Cash rebate


Event sponsorship


Free goods


Product warranties

Trade coupons


Exchange offers


Dealer listing


Internet promotions


Dealer loaders


Low interest financing



Sales contests


Free service camps


SPIFFS (push money)


Incentives

Sales training programs

Trade shows
 
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