Despite of low cost, Nano has its high standards with safety and performance. It is priced approximately half the price of its near competitors i.e. China’s QQ3Y Chery and Maruti800 which costs $5000 USD. The car is finds its potential market in various segments and in various areas of application.
• Compact car in average peak hour traffic (16-18 Kmph) in major Indian cities
o Length 3.1m, Height 1.6m, Width 1.5m
• Better safety
o 2 cylinder non opposed petrol engine with single balancer shaft
o Strong seats, tubeless tires.
The following are expected to use Nano:
• People facing traffic problems in peak hour who drive single or with pillion for the same. People owning sedan are expected to shift to Nano to avail better fuel economy of nearly 20Km/L
• Indian two wheeler owners who buy approx 40-50 lakh vehicles per year are expected to shift to Nano as premium motorcycles cost nearly 80000.
• There is a much potential to replace auto rickshaw as price is nearly equal with better safety and performance efficiency.
• Safer ride than unbalanced scooter with 4people on it.
• People desiring to own car but wait for financial resources. In India there is 7car/1000 people
• 5M vehicle in Delhi roads meet 1/5th of transport needs. Overcrowded bus and high cost to afford other cars.
• Small families: 21% more space than Maruti800
• Youngsters for better safety and performance than having two wheelers
• Efficient: Euro IV and Bharat III standard with better fuel economy than other vehicles
• Indian market is value conscious, so the acceptance of car is very high in overall demography.
• Connectivity and potential in rural market.
o Tubeless tires and all weather condition car
• Urban working class: low maintaince due to high end 34 patented design technology
• SUV and sedan owners
• Gas in India is costlier
• Van owners
has anyone taken this into consideration? I need comments for this post :SugarwareZ-256: