Tata Nano – PEOPLES’ CAR

[garconfrancais06]

Analysis of competitors & Making strategies:-

1 Direct Competitors:-
 Maruti 800
 Two Wheelers
 Three Wheelers(auto rickshaw)
 True Value Cars
2 Indirect Competitors:-
 Metros
 Local Trains
3 New Entrants:-
 Koncept Car
 Sky Bus

4 Target Customers:-
i. Lower Middle Class families.
ii. Two Wheelers owners
iii. Customers of True value cars
iv. Working Women who are conscious about safety

5 Core Competencies:-
 Fuel Efficient (20 kms./ ltr.)
 More Spacious than its closest rival
 Beautiful Looks
 Easy for Parking & can go through narrow roads easily

Strategies:- The indigenous market for small cars now occupies a substantial
share of around 70% of the annual car production in India of about
one million.
 The main target is the working women who will be secure in traveling with Nano .
 For lower middle class who dream of buying a car.

 

[ruchika.chhabra]

hey..that's a good analysis...must say! thanks...

 

[rachit.tiwari]

nice work...!!