TATA motors case study

A

anshp

New member
HI evry1!!I need some suggestions on the questions below...

What do you think is the driving force behind TATA's launching a low priced car?Do u really consider it to be "people's car"??

What kind of market is TATA facing,specifically in this 1lakh car segment?Is it having any competition,if yes from whom??
 
well one lakh car i believe is a ppl car cos first thing in india market that attracts ppl is price
secondly i think now a days ppl buy a bike of 70k and all now they can dream of instead buying a car
i don think there is any competiition cos as u go by the cars speed and engine etc there can be no competition cos this ccar can be runned only in cities

only competition it may have if some 1 gets a car for 2 lac on road price with better engine etc etc
 
Hi ,
I am thinking on working with Tata Nano Case study and presentation. It would be really helpful if somebody can forward all the relevant docs.

Thanks & Regards
Abhisheik Sharma
 
Hi ,
I am thinking on working with Tata Nano Case study and presentation. It would be really helpful if somebody can forward all the relevant docs.

Thanks & Regards
Abhisheik Sharma
 
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