CARGO MOTORS
SEMINAR ON CONTEMPORARY ISSUE A STUDY ON
Tata Motors
www.studygalaxy.com
1
CARGO MOTORS
Preface
The underlying aim of the seminar on contemporary issue as an integral part of MBA program is to provide the students with practical aspects of the organization – working environment. Such type of presentation helps a student to visualize and realize about the congruencies between the theoretical learning in the premises of college and actual followed by the organization. t gives the knowledge of application aspect of the theories learnt in the classroom. The seminar pro!ect in TATA M"T"#S is a complete e$perience in itself% which provide me with the understanding. This has become as inspirable of my knowledge of management being learned in MBA program.
2
CARGO MOTORS
Table of contents
• Executive summary • Introduction • Objective of the study • Scope of the study • Evolution of automobile industry • Segmentation of Automobile Industry • History • Production area • Vision and • Values • !ata motors in international mar"et ? !ata #ae$oo %ommercial Vehicle ? !ata novus ? &orld truc" • 'uture plans • (%) matrix of !A!A motors • Product profile • Opportunities and threats
3
ission Statement
CARGO MOTORS
• #ata analysis and interpretation • Observation and finding • *imitations • Suggestions • %onclusion • references
4
CARGO MOTORS
EXECUTIVE SUMMARY
&ocus of the research is to '(eveloping the understanding of the consumer)s preferences towards the various heavy vehicle options*
Company Profile
Tata Motors +imited is ndia)s largest automobile company% with revenues of #s. ,-.-/.01 crores 23S( 1.1 billion4 in 5667861. T is the leader by far in commercial vehicles in each segment% and among the top three in passenger in vehicles market with winning products in the compact% midsize car and utility vehicle segments. The company is the world9s fourth largest truck manufacturer% and the world)s second largest bus.
Dealer Profile
:argo Motors +imited was established by late Shri ;. Managing (irector of :argo Motors. ?e started his career in the Automobile ndustry around /@01 and in /@-@ seeing his enterprising abilities Telco awarded a (ealership to the
mpany for Sales and Service of Tata Aehicles% for the remote area of Butch at Candhidham in Cu!arat. :argo Motors continued to set landmarks for the automobile trading wherever :argo Motors9 business e$panded be it Cu!rat% =:#.
Scope & ob ecti!e
5
CARGO MOTORS
The study will be helpful to know the consumer behavior towards the TATA Motors and nature of heavy vehicle industry.
SEMINAR ON CONTEMPORARY ISSUE A STUDY ON
Tata Motors
www.studygalaxy.com
1
CARGO MOTORS
Preface
The underlying aim of the seminar on contemporary issue as an integral part of MBA program is to provide the students with practical aspects of the organization – working environment. Such type of presentation helps a student to visualize and realize about the congruencies between the theoretical learning in the premises of college and actual followed by the organization. t gives the knowledge of application aspect of the theories learnt in the classroom. The seminar pro!ect in TATA M"T"#S is a complete e$perience in itself% which provide me with the understanding. This has become as inspirable of my knowledge of management being learned in MBA program.
2
CARGO MOTORS
Table of contents
• Executive summary • Introduction • Objective of the study • Scope of the study • Evolution of automobile industry • Segmentation of Automobile Industry • History • Production area • Vision and • Values • !ata motors in international mar"et ? !ata #ae$oo %ommercial Vehicle ? !ata novus ? &orld truc" • 'uture plans • (%) matrix of !A!A motors • Product profile • Opportunities and threats
3
ission Statement
CARGO MOTORS
• #ata analysis and interpretation • Observation and finding • *imitations • Suggestions • %onclusion • references
4
CARGO MOTORS
EXECUTIVE SUMMARY
&ocus of the research is to '(eveloping the understanding of the consumer)s preferences towards the various heavy vehicle options*
Company Profile
Tata Motors +imited is ndia)s largest automobile company% with revenues of #s. ,-.-/.01 crores 23S( 1.1 billion4 in 5667861. T is the leader by far in commercial vehicles in each segment% and among the top three in passenger in vehicles market with winning products in the compact% midsize car and utility vehicle segments. The company is the world9s fourth largest truck manufacturer% and the world)s second largest bus.
Dealer Profile
:argo Motors +imited was established by late Shri ;. Managing (irector of :argo Motors. ?e started his career in the Automobile ndustry around /@01 and in /@-@ seeing his enterprising abilities Telco awarded a (ealership to the
mpany for Sales and Service of Tata Aehicles% for the remote area of Butch at Candhidham in Cu!arat. :argo Motors continued to set landmarks for the automobile trading wherever :argo Motors9 business e$panded be it Cu!rat% =:#.Scope & ob ecti!e
5
CARGO MOTORS
The study will be helpful to know the consumer behavior towards the TATA Motors and nature of heavy vehicle industry.