Target Marketing,Segmentation and positioning

STP:
1. characteristics of markets and market segments
2. importance of market segmentation
3. criteria for successful market segmentation
4. commonly used to segment consumer markets
5. bases for segmenting business markets
6. List the steps involved in segmenting markets
7. alternative strategies for selecting target markets
8. Explain one-to-one marketing
9. Discuss the forces that have influenced the emergence of one-to-one marketing
10. Discuss privacy issues related to one-to-one marketing
11. Explain how and why firms implement positioning strategies and how product differentiation plays a role
 
need help

can any1 plz tell me whr will i get project for Customer satisfaction.
i am a new member here.
plz let me knw.
thnx
 
Thanx


Helpfull info.. Kudos to the moderator..
can some 1 upload some info for my info target marketing of tata motors.
 
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