Tangible Product Development

[abhishreshthaa]

The product concept becomes visible and operational when the psychological needs are specified in physical terms. Every product has five characteristics:


a. Quality

b. Features


c. Style/design


d. Packaging


e. Branding

 

[jitendra05]

The product concept becomes visible and operational when the psychological needs are specified in physical terms. Every product has five characteristics:


a. Quality

b. Features


c. Style/design


d. Packaging


e. Branding

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