Taj Air Caterers & Singapore Airlines in CRM

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Sunanda K. Chavan
Taj Air Caterers & Singapore Airlines

Taj actively participates in product designs and influences service design, wherever necessary. This has evolved after getting an insight into Singapore Airlines’ customer profile and their needs.

He product is designed to reflect their passengers’ preferences, which are quite different in Delhi and Mumbai, and on different sectors ex-Mumbai. TAJ Chefs conduct an annual workshop on Indian Cuisine for Singapore Airlines’ caterers worldwide.

Taj staff gets trained at Singapore Airlines’ catering subsidiary, SATS. Taj Ctareres share a lot of information and can access technology issues with Singapore Airlines.
 
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