abhishreshthaa
Abhijeet S
Syndicated research
Syndicated research is often based on a given sample or panel survey, of which the entire or part is supplied to various users. A number of marketing, research agencies like the Indian Marketing and Research Bureau (IMRB), Marketing and Research Group (MARG), MODE, as also academic and economic outfits like the National Council of Applied Economic Research (NCAER) and others are constantly engaged in gauging the behaviour of markets and consumers.
Syndicated research can be initiated by client organizations also. Many blue chip companies especially in the consumer sector go in for the research of this kind, all with the basic purpose of understanding the market, the consumer psychology and the shifting paradigms. In the last couple of decades, there has been an increasing urge to know about the “media-consumer”, his/her media habits, accessibility and changing perceptions.
This has been the result of the proliferation of media, especially in the context of the satellite channels and the ultimate power of “remote” to surf channels or prefer one media vehicle over the other. The National Readership Survey (NRS) and more recently the Indian Readership Survey (IRS) have fulfilled the need to a great extent.
Syndicated research is often based on a given sample or panel survey, of which the entire or part is supplied to various users. A number of marketing, research agencies like the Indian Marketing and Research Bureau (IMRB), Marketing and Research Group (MARG), MODE, as also academic and economic outfits like the National Council of Applied Economic Research (NCAER) and others are constantly engaged in gauging the behaviour of markets and consumers.
Syndicated research can be initiated by client organizations also. Many blue chip companies especially in the consumer sector go in for the research of this kind, all with the basic purpose of understanding the market, the consumer psychology and the shifting paradigms. In the last couple of decades, there has been an increasing urge to know about the “media-consumer”, his/her media habits, accessibility and changing perceptions.
This has been the result of the proliferation of media, especially in the context of the satellite channels and the ultimate power of “remote” to surf channels or prefer one media vehicle over the other. The National Readership Survey (NRS) and more recently the Indian Readership Survey (IRS) have fulfilled the need to a great extent.