Description
Syllabus MBA Regular 2 Years Semester System Program
SYLLABUS
MBA
(Regular 2 Years Program)
Biju Patnaik University of Technology, Orissa
Rourkela
S Y L L A B U S
MBA
(Regular 2 Years Semester System Program)
Biju Patnaik University of Technology, Orissa
Rourkela
COURSE STRUCTURE – MBA (SEMESTER SYSTEM)
Code No. Subject Credit Hours Full Mark
Semester:1
MBA?101 Organization Structure & Management 4 45 100
MBA?102 Organizational Behaviour 4 45 100
MBA?103 Managerial Economics 4 45 100
MBA?104 Quantitative Techniques 4 45 100
MBA?105 Basic Financial Accounting 4 45 100
MBA?106 IT for Managers 3 35 100
MBA?107 Communicative English 3 35 100
MBA?108 Communicative English (Lab) 2 30 50
MBA?109 IT Lab 2 30 50
30 355 800
Semester:2
MBA?201 Marketing Management 4 45 100
MBA?202 Financial Management 4 45 100
MBA?203 Human Resource Management 4 45 100
MBA?204 Production and Operation Management 4 45 100
MBA?205 Research Methodology & SPSS 3 35 100
MBA?206 Business Environment & Sustainable Devt. 3 35 100
MBA?207 MIS & ERP 3 35 100
MBA?208 Business Communication 3 35 100
MBA?209 Business Communication (Lab) 2 30 50
MBA?210 MIS & ERP (Lab) 2 30 50
MBA?211 Research Methods & SPSS (Lab) 1 15 50
33 395 950
Semester:3
MBA?301 Cost and Management Accounting 4 45 100
MBA?302 Banking & Insurance Management 4 45 100
MBA?303 Business & Corporate Law 3 35 100
MBA?304 Entrepreneurship & Management of SME 3 35 100
MBA?305 Elective?I 4 45 100
MBA?306 Elective?II 4 45 100
MBA?307 Elective?III 4 45 100
MBA?308 Elective?IV 4 45 100
MBA?309 Summer Project Presentation & Viva 4 100
34 340 900
Semester:4
MBA?401 Business Ethics & Corporate Governance 3 35 100
MBA?402 Strategic Management 3 35 100
MBA?403 Elective?V 4 45 100
MBA?404 Elective?VI 4 45 100
MBA?405 Elective?VII 4 45 100
MBA?406 Elective?VIII 4 45 100
MBA?407 Comprehensive Viva 4 100
26 250 700
TOTAL 123 1340 3350
ELECTIVES
3
rd
Semester Elective?I (Choose one paper from the following)
MBA?305A Consumer Behaviour
MBA?305B Project Appraisal
MBA?305C Human Resource Planning
MBA?305D Software Management
MBA?305E Technology Management
3
rd
Semester Elective?II (Choose one paper from the following)
MBA?306A Sales & Distribution Management
MBA?306B Financial Services
MBA?306C Compensation Management
MBA?306D E?Business
MBA?306E Total Quality Management
3
rd
Semester Elective?III (Choose one paper from the following)
MBA?307A Services Marketing
MBA?307B Security Analysis & Portfolio Management
MBA?307C Performance Management
MBA?307D Networking Management
MBA?307E Project Operations and Management
3
rd
Semester Elective?IV (Choose one paper from the following)
MBA?308A Product & Brand Management
MBA?308B Taxation Management
MBA?308C Human Resource Development
MBA?308D Computer Aided Management
MBA?308E Innovation and R & D Management
4
th
Semester Elective?V (Choose one paper from the following)
MBA?403A Integrated Marketing Communication
MBA?403B Derivatives and Risk Management
MBA?403C Employment Legislations
MBA?403D System Analysis & Design
MBA?403E Materials Management
4
th
Semester Elective?VI (Choose one paper from the following)
MBA?404A Retail Management
MBA?404B Strategic Financial Management
MBA?404C Organizational Change and Development
MBA?404D Data Base Management
MBA?404E Supply Chain Management
4
th
Semester Elective?VII (Choose one paper from the following)
MBA?405A Rural and Agricultural Marketing
MBA?405B International Financial Management
MBA?405C Industrial Relations
MBA?405D Information Security And Cyber Law
MBA?405E Service Operations Management
4
Th
Semester Elective?VIII (Choose one paper from the following)
MBA?406A International Marketing
MBA?406B Financial Institutes & Financial Markets
MBA?406C Cross Cultural & Global HRM
MBA?406D Object Oriented Program with Java
MBA?406E Management of Physical Assets
Area specialization Matrix:
There shall be 5 functional management areas in the 3
rd
and 4
th
semester as specializations as
under:
Marketing Finance HR IT Operations
3
rd
Sem
Elective?I Consumer
Behaviour
Project
Appraisal
Human
Resource
Planning
Software
Management
Technology
Management
Elective?II Sales &
Distribution
Management
Financial
Services
Compensation
Management
E?Business Total Quality
Management
Elective?III Services
Marketing
Security
Analysis &
Portfolio
Management
Performance
Management
Networking
Management
Project
Operations
and
Management
Elective?IV Product &
Brand
Management
Taxation
Management
Human
Resource
Development
Computer
Aided
Management
Innovation
and R & D
Management
4
th
Sem
Elective?V Integrated
Marketing
Communication
Derivatives
and Risk
Management
Employment
Legislations
System
Analysis &
Design
Materials
Management
Elective?VI Retail
Management
Strategic
Financial
Management
Organizational
Change and
Development
Data Base
Management
Supply Chain
Management
Elective?VII Rural and
Agricultural
Marketing
International
Financial
Management
Industrial
Relations
Information
Security And
Cyber Law
Service
Operations
Management
Elective?VIII International
Marketing
Financial
Institutes &
Financial
Markets
Cross Cultural
& Global HRM
Object
Oriented
Program with
Java
Management
of Physical
Assets
Choice of Electives:
Al l the students have to choose eight elective papers i n both the semesters
i n 2
nd
year. Detai l modal i ty of choi ces and award of speci al i zati on for such
opti ons are as stated bel ow:
OPTION?I (Dual Specialization)
i . A student can sel ect any one combi nati on compri si ng two streams of
functi onal management areas as fol l ows:
• Fi nance and Marketi ng;
• Fi nance and HR;
• Fi nance and IT;
• Fi nance and Operati on;
• Marketi ng and HR;
• Marketi ng and IT;
• Marketi ng and Operati on
• HR and IT and
• HR and Operati on.
• Operati on and IT
i i . Now, he / she may choose 4(four) papers each from these two streams
out of 8 (ei ght) papers offered i n both the semesters i n each such
functi onal management area.
For Exampl e,
Suppose a candi date opts for the combi nati on of Fi nance and
Marketi ng, he may take 4 papers from Fi nance and 4 papers from
Marketi ng whi ch may spread over both the 3
rd
and 4
t h
semesters i n
2
nd
year.
Under thi s si tuati on, he/she shal l be sai d to have opted for dual
speci al i zati ons. After successful compl eti on of the course, he shal l be
consi dered pass wi th dual speci al i zati ons. The grade sheet shal l
refl ect the same.
OPTION?II (Single Specialization)
A student may opt for onl y one stream of functi onal management as
speci al i zati on. In thi s case he has to sel ect at least four papers from
that parti cul ar stream of functi onal management and rest papers
from other areas of functi onal Managements. Under such si tuati on,
he i s sai d to have opted for si ngl e speci al i zati on. The grade sheet
shal l refl ect onl y one speci al i zati on.
The col l ege authori ty shal l noti fy the combi nati ons at the start of the 3
rd
semester that woul d be made avai l abl e to students consi deri ng thei r own
resources and faci l i ti es. Each and every student has to regi ster the stream of
functi onal management area(s) and papers he/ she woul d l i ke to opt at the
start of the academi c sessi on.
Important Note: If minimum 10 students opt for a particul ar elective paper
in 3
rd
and 4
t h
semester at the college level, then it may be offered in the
college and students nay be allowed for registration of the same.
The teachi ng methodol ogy i n core and el ecti ve papers shoul d emphasi ze on
case study approach wherever appropri ate wi th cases bei ng of recent ori gi n.
The students shoul d note that the case analysis would be a compulsory
question i n the end term examination of each paper.
******
1
1
st
Year MBA
1
st
Semester
MBA?101 Organization Structure & Management Process
MBA?102 Organizational Behaviour
MBA?103 Managerial Economics
MBA?104 Quantitative Techniques
MBA?105 Basic Financial Accounting
MBA?106 IT for Managers
MBA?107 Communicative English
MBA?108 Communicative English ( Lab.)
MBA?109 IT Lab
2
MBA?101: ORGANIZATION STRUCTURE & MANAGEMENT PROCESS
Module ? I : Management and Nature of Organization
Introduction: Nature, purpose and functions, level and types of Managers, Managerial
Roles, Essential Managerial Skills, Key personal characteristics for Managerial success.
Evolution and various schools to management thoughts.
Nature of Organisation? Proprietorship, Partnership, Co?operatives and Statutory
Corporations, Companies?Concepts of holding and subsidiary companies, Comparison and
Choice of structures, Features of International Organisations and Multi–national
Companies.
Module ? II : Planning and Decision Making
Meaning and nature of planning, types of plans, steps in planning process; Objectives:
meaning, setting and managing objectives – MBO method: concept and process of
managing by objectives; Strategies: definition, levels of strategies, its importance in an
Organization; Policies: meaning, formulation of policies; Programs: meaning, nature;
Planning premises: concept, developing effective planning premises; Decision making, steps
in decision making, approaches to decision making, types of decisions and various
techniques used for decision making, Nature and process of controlling, Techniques of
controlling.
Module ? III : Organizing:
Organizing as Managerial Function – organization structure, formal and informal
organization.Traditional Organization Structures – Functional, Divisional and Matrix
Structure. Directions in organizational Structures – Team structure, network structure,
boundary less structure. Organizing Trends and Practices – Chain of command, unity of
command, span of control, delegation and empowerment, decentralization and use of staff,
organizational design and organizational configuration.
Leading as a function of management, Leadership and vision, Leadership traits, classic
Leadership styles, Leaders behaviour – Likert’s four systems, Managerial Grid. Overlapping
role of leader and managers.
Case analysis compulsory
Recommended Books:
1. Management Text and Cases, VSP Rao & V. Harikrishna, Excel.
2. Management , Robbins, Coulter & Vohra, Pearson.
3. Management Principles & Applications, Ricky W. Griffin, Cengage.
4. Business Organization & Management, C.R. Basu, TMH
5. Business Structure and Processes, Appannaiha et all, HPH.
6. Essentials of Management, Koontz and Weihrich, TMH
7. Business Organization & Management, M.C. Shukla, S. Chand.
8. Principles of Management, Gupta, PHI
9. Management Principles, Processes & Practices, Bhat Kumar, Oxford.
10. Principles and Practices & Management –L.M Prasad, Sultan Chand.
3
MBA?102: ORGANIZATIONAL BEHAVIOUR
Module ? I :
Organizational behavior:
Introduction, goals, elements, scope and historical development of Organizational
Behaviour, fundamental concepts, contributing disciplines to OB, Models of OB, social
systems and organizational culture, international dimensions of organizational behaviour,
limitations of Organizational behaviour, the future of OB
Module ? II :
Individual behaviours: Introduction, foundation of individual behavior:
Personality: determinants, personality traits, types, from concepts to skills, theories,
instruments to measure personality, personality attributes influencing OB.
Perception: factors influencing perception, theories, perceptual errors.
Emotions: types of emotions, determinants, emotional labour, emotional intelligence.
Attitudes: sources of attitudes, types of attitudes, cognitive dissonance theory, from
concepts to skills, changing attitudes, work related attitudes.
Values: importance of values, sources of our value systems, ¬types of values, loyalty and
ethical behavior.
Learning: theories of learning ? some specific organizational applications.
Theories of Motivation.
Module ? III :
Behaviour in the organization: Introduction, Issues between organizations and individuals.
Interpersonal behaviour: Conflict in Organizations: nature of conflict, levels of conflict,
conflict management styles.
Group dynamics: types of groups, meetings, teamwork, stages of group formation.
Employee stress: forms, causes, implications, approaches to stress management.
Case analysis compulsory
Recommended Books:
1. Organizational Behaviour, K. Awathappa, HPH.
2. Organizational Behaviour, Robbins, Judge, Sanghi, Pearson.
3. Organizational Behaviour, VSP Rao, Excel
4. Introduction to Organizational Behaviour, Moorhead, Griffin, Cengage.
5. Understanding Organizational Behaviour, Parek, Oxford
6. Organizational Behaviour, Hitt, Miller, Colella, Wiley
7. Behaviour in Organizations, Greenberg, Baron, PHI
8. Organizational Behaviour,M Parikh,R Gupta?TMH
9. Cases in Organizational Behaviour & HRM, Saiyadain?Sodhi?Joshi, TMH
10. Organizational Behavior,Khanka,S.Chand
11. Organisational Behaviour, Gupta, joshi, Kalyani
4
MBA?103: MANAGERIAL ECONOMICS
Module ? I : Introduction & Demand and Production Analysis :
Introduction to Managerial Economics, Use of Economic models in Decision making,
Specifications of the model, Demand Analysis for decision making, Demand Schedule and
demand function, Elasticity of Demand, Demand forecasting, Production Analysis,
production Function, One Variable input Production function and two variable Input
production function. (Simple numerical problems be solved)
Module ? II : Cost & Pricing Analysis
Various Cost concepts, Cost Functions – Short run Cost Functions and its Empirical
Estimation, Long run Cost Function, Economies of scale and economies of scope. Price and
Output decision under perfect Competition, Monopoly, Monopolistic Competition and
Oligopoly. Descriptive pricing approaches: full cost pricing, product pricing. Pricing
strategies : price skimming, penetration pricing and loss leader pricing. (Simple numerical
problems be solved)
Module ? III : Macro Economic Analysis of Managerial Decisions
Meaning and Nature of Macro Economics; Circular Flow of income, the concept of GDP,
GNP, Concepts of Consumptions, Savings and Investment. Business Cycles : Consequences
and Measures to solve the Problems of Business Cycles, Inflation.
CASE ANALYSIS COMPULSORY
Recommended Books:
1. Managerial Economics, Geetika Ghosh, Roy Choudhury, (2
nd
Edition)TMH.
2. Managerial Economics, Keat, Young, Banarjee, Pearson.
3. Managerial Economics, Theory & Applications, D.M. Mithani, HPH.
4. Managerial Economics, An Integrative Approach, Mark Hirschey, Cengage.
5. Managerial Economics, Salvatre/Srivastava, Oxford.
6. Managerial Economics, analysis of managerial decisionmaking, H.L. Ahuja, S. Chand.
7. Managerial Economics, D.N. Dwivedi, Vikas.
8. Managerial Economics, PLMehta, Sultan Chand and Sons
5
MBA?104: QUANTITATIVE TECHNIQUES
Module ? I
Introduction to Linear Programming Problems, Formulation of Linear Programming
Problems, General statement and assumptions underlying Linear Programming, Graphical
method for solution of LPP. Simplex method for solution of LPP, Solution of maximization
and minimization problems, Big?M method, Two phase method, Unbounded and
degenerate solution of LPP, Duality in Linear programming. Introduction to transportation
problems, North?West corner rule, Least cost method, Vogel’s approximation method for
obtaining initial feasible solutions, Stepping stone and MODI method to get optimal
solution, Transhipment problem.
Module ? II
Introduction to Assignment problems, Hungarian method to solve assignment problems,
Unbalanced assignment problems, Constrained assignment problems. Introduction to
sequencing problem, Solution to sequencing problems, Gantt chart, Johnson’s rule.
Introduction to replacement theory, Replacement policy for equipments which deteriorates
gradually and fail suddenly. Introduction to game theory, Game models, Two persons zero
sum games and their solution, solution of 2Xn and mX2 games by graphical approach,
Solution of mXn games.
Module ? III
Introduction to decision theory, One stage decision making problem, multi stage decision
making problem, utility theory. Introduction to Markov process, Markov analysis: input and
output. Introduction to forecasting problems, Time series models for forecasting.
Introduction to simulation, Process of simulation, Monte Carlo simulation, Simulation of
inventory system, simulation of queuing system.
CASE ANALYSIS COMPULSORY
Recommended Books:
1. Quantitative Techniques in Management, Vohra ? TMH
2. Quantitative Analysis for Management, Rendey, Staiv, Hanna, Badri? Pearson.
3. Quantitative Techniques for Managerial Decisions, J.K.Sharma, McMillan
4. Quantitative Techniques, K.S.Bhatt, HPH
5. An Introduction to Management Science, Anderson, Sweeney, Williams? Cengage
6. Operation Research, Ravindram, Philips, Solberg? Wiley.
7. Quantitative Techniques, C.R. Kothari, Vikas.
8. Operation Research, Winston, Cengage.
9. Operation Research, Tripathy, Kalyani.
6
MBA?105: BASIC FINANCIAL ACCOUNTING
Module ? I : ACCOUNTING
Importance & scope of accounting, Accounting concepts & conventions, Accounting
Standards, IFRS, Accounting equations, Users of accounting statements.
Preparation of Books of Original Records: Journals, Subsidiary books, Ledgers & Trial
balance.
Preparation of Final Accounts / Statements: Basic adjustments, , Preparation of financial
statements.
Depreciation Fixed Asset Accounting, Inventory valuation.
Students should learn application of Tally package.
Module ? II : CORPORATE ACCOUNTING
Accounting of Joint Stock Companies: Overview of Share Capital and Debentures,
Accounting for Issue and forfeiture of Shares, Issue of Bonus Share. Issue of Debentures,
Financial Statements of Companies: Income Statement and Balance Sheet in Schedule VI.
Provisions of the Companies Act: Affecting preparation of Financial Statements, Creative
Accounting, Annual Report, Presentation and analysis of Audit reports and Directors report.
(Students should be exposed to reading of Annual Reports of Companies both detailed and
summarized version).
Module ? III : FINANCIAL PERFORMANCE MEASUREMENT
Funds Flow & Cash Flow Statement: Preparation & Analysis. Financial Statement Analysis.
Analysis of Financial Performance of a firm ; Use of Different Tools, Ratio Analysis –
Different Types of Ratios.
CASE ANALYSIS COMPULSORY FOR EACH MODULE.
Recommended Books:
1. Financial Accounting for Management, Ambrish Gupta, Pearson
2. Financial Accounting for Management, D Khatri, TMH
3. Accounting for Management, M.N.Arora, HPH
4. Financial and Management Accounting, Satpathy/Sahoo, Vrinda
5. Financial Accounting: A Managerial Perspective, R. Narayan Swamy, PHI
6. Financial Accounting, Warren, Revee, Cengage
7. Basic Financial Accounting for Management, Shah, Oxford
8. A New Approach to Financial Accounting, Bal/Sahu/Das, S. Chand
9. Financial Accounting, Jain/Narang/Agarwal, Kalyani
10. Financial Accounting for Managers, T.P.Ghosh, Taxman.
11. A Text Book of Accounting for Management, Maheswari, Vikas
7
MBA?106: IT FOR MANAGERS
Module ? I: Role of Computer in modern business and in various functional areas of business
and its applications. Concept of Computers: Brief History of computer, Generation and its
evolution (now and then), Classification, Characteristics and limitations of computers. Basic
computing Architecture, CPU and its components. Components : Software, Hardware,
Firmware, Input/output devices, Storage Units (CD, DVD, Hard Disks, Pen drive), Memory
types (RAM, ROM, Cache). Operating Systems: Functions, Process Management: Multi?
programming, Multi?processing, Multi?tasking, Multi?threading, Real time OS; Memory
Management: virtual memory; User Interface: Shells, GUI, etc; File system. Measuring
Computer Performance through Benchmarks.
Evolution of programming language, Classification, Features and selection of programming
language. Software – Definition, Relation with Hardware. Software categories? System
Software (Home edition, Professional edition, Enterprise edition), Application Software:
types of application software, Graphics and multimedia concepts, Algorithm Definition and
properties.
Module ? II: Database Management Systems
Concept of files, file management; organization and types of Access, Drawbacks in file based
system. Database; types of Database, components of a Database system. DBMS,
components of DBMS; DBMS language, Advantage and limitations of Database, Database
models, Advanced Database: Distributed, Object oriented Database, Multimedia Database
systems, Mobile Databases.
Module ? III: Basic concepts of Computer Networks, Internet and Security.
Introduction to Networks: LAN, MAN, WAN, Topology, Data Communication, Transmission
Media, Network Devices: Hubs, Switches, routers, repeaters. Introduction to
Communication Protocol: TCP/IP, OSI model, Communication Connectivity: DSL, Dial?up,
Broad Band. Internet and its Applications: Evolution of Internet, Basics of working of
Internet, Service Providers, E?mail, Telnet, FTP, WWW. Internet Security: Types of attacks,
DOS attacks, Viruses and Worms, Identity Theft, Snooping and Sniffing. Cyber Law and
Internet security Legislation.
Recommended Books:
1. Information Technology for Managers, Sudalaimuthu & Hariharan, HPH
2. Understanding Computers Today & Tomorrow, D.Monley & CS Parker,
Cengage/Thomson
3. Introduction to Computer Science, ITL Education Solutions Ltd, Pearson
4. Information Technology, Dr Sushila Madan, Taxmann
8
MBA?107: COMMUNICATIVE ENGLISH
Module ? I Basics of Communication
1.1 Communication elements and process
1.2 Need of Communication Skills for Managers
1.3 Channels, forms and dimensions of communication
1.3 Verbal and non?verbal communication
1.4 Barriers to communication and how to overcome the barriers
1.5 Principles of effective communication
7 C’s of Communication
Clarity, Completeness, Coherence Conciseness, Credibility, Correctness, Continuity
1.6 Avoidance of Ambiguity, J argon, Cliches
Module ? II Language and Communication
2.1 Plain English and simple expressions, foreign words and their plain alternatives
Indianised and standard English
2.2 The importance of communication through English at the present time,
2.3 The Sounds of English
2.4 Stress and Intonation
2.5 The importance of the four skills (listening, speaking, reading and writing) and
strategies for developing the skills.
Listening: barriers, strategies for improving listening skills
Speaking : the characteristics of effective speech : voice quality, rate of speaking,
clear articulation, eye contact, use of expressions, and gestures and posture.
Reading : developing reading skills and strategies, skimming and scanning ;
predicting, guessing, inferring ; reading critically, taking notes.
Writing : the characteristics of effective writing ,clear organization and structuring
of ideas, summarizing, clarity of language, stylistic variation .
2.6 Biasfree English
2.7 Formal and informal language use
Module ? III: Review of English Grammar
3.1 English verbs
3.2 Tense and time& Aspect
3.3 Modals
3.4 Voice
3.5 Negation
3.6 Interrogation; reported and tag questions
3.7 Preposition
3.8 Conditionals
3.9 Phrasal verbs
3.10 Parallel structure
3.11 one word substitutes and proverbs
3.12 Modifiers
9
Recommended Books:
1. An introduction to Professional English and Soft Skills: Das et al, BPUT Text Book.
CUP.
2. Communicative English, Rai & Rai, HPH
3. Better English Pronunciation, J.D.O.Conuor (Cambridge)
4. A University Grammer of English , Quirk et al, Pearson
5. Foundations of Business Communication, Dona J. Young, TMH
6. Communicative Skills, Leena Sen, PHI
7. Oxford Writing & Speaking English? Sealy – OUP
8. Communicative English, Mohapatra, Dash, Kalyani
10
MBA?108: COMMUNICATIVE ENGLISH SKILLS – LAB
Lab sessions will be used to provide practice activities based on the content of all three
modules of theory.
Module ? I
Understanding the need of Communication Skills for Managers and the importance of
effective communication through different social/work?related situations and role?play
activities, Recognizing the barriers through case studies related to organizational
communication Role plays to understand nonverbal communication and activities to
identify effective use of body language, paralanguage and spatial communication.
Module ? II
Phonemic transcription using IPA symbols.
i . transcription of words and short sentences in normal English orthography (writing)
into their IPA equivalents ;
ii. transcription of words presented orally ;
iii . conversion of words presented through IPA symbols into normal orthography
iv . syllable division and stress marking (in words presented in IPA form)
Listening exercises
i. listening with a focus on pronunciation (ear?training) : segmental sounds, stress,
weak forms, intonation, listening the dictations
ii listening for meaning (oral comprehension) : listening to talks, lectures,
conversations, discussions, jokes, riddles etc.
Speaking exercises
i pronunciation practice (for accent neutralization), particularly of problem sounds, in
isolated words as well as sentences
ii practicing word stress, rhythm in sentences, weak forms, intonation, common every
day
Expressions, meeting, greeting, taking leave, intervening, requesting, refusing…etc
iii reading aloud of dialogues, poems, excerpts from plays, speeches etc. for practice in
pronunciation
iv speaking briefly on topics of interest ; taking part in debates and group discussions
Reading exercises
Reading and comprehension of the texts supported by suitable exercises
Use of Dictionary,
Note making after reading a text, showing the main idea and supporting ideas and the
relationships between them
Writing exercises
Practice in writing paragraphs, short essays and summaries, idea building, creative writing
Module III
Developing correctness in speech as well as writing
Practice exercises on the common grammatical errors,
11
Remedial measures to focus on correct use of English verbs, Tense, Aspect, Voice, Negation,
Interrogation, Phrasal verbs, parallel structure, one word substitutes, proverbial expressions
and Modifiers, prepositions, modal exercises &conditionals
Lab Tests:
1
st
Lab test 15 marks. (Listening, Speaking)
2
nd
Lab test 15 marks. (Reading and Writing)
3
rd
Lab test 20 marks (Verbal and Non verbal communication ability). The faculty.concerned
shall assign caselets related to commnication in the business world to the students who
shall make analysis of the same and present in the classroom. This may be given as an
individual or group assignment.
MBA?109: IT Lab
1. Introduction to OS and Office Software.
Additional features of
a. Windows XP
b. Windows?7
c. Server 2003
d. Windows 8 Server
2. Internet Basics, Types of Connection, Internet Protocol, IP Address, Connectivity to
Internet, WI?Fi Connectivity.
3. Google Search Tricks and Techniques
4. Working with Google Services: Docs, Spreadsheet, presenter, sites, etc.
5. Introduction to Oracle or MySQL.
6. Learning Basic DDL and DML commands.
a. Create, Alter, Drop, Truncate, View commands.
b. Insert, Select, Update, Delete commands.
7. UNIX / LINUX structure, UNIX/LINUX commands
Common commands, Practice Session (MKDir, CD, PWD, LS, MAN, CP, MV, RM,
Delete, RMdir, Cat)
8. Working with Gnome: editor (gedit), file explorer (nautilas), working with office
applications (openoffice).
12
1
st
Year MBA
2
nd
Semester
MBA?201 Marketing Management
MBA?202 Financial Management
MBA?203 Human Resource Management
MBA?204 Production & Operation Management
MBA?205 Research Methodology & SPSS
MBA?206 Business Environment & Sustainable Dev.
MBA?207 MIS & ERP
MBA?208 Business Communication
MBA?209 Business Communication (Lab)
MBA?210 MIS & ERP (Lab)
MBA?211 Research Methodology & SPSS (Lab)
13
MBA?201: MARKETING MANAGEMENT
Module ? I
Concepts of Marketing and market, Marketing Mix, Product, Price, Promotion, Place,
Product: Product concept, Product classification, New Product Development, Product life
cycle, Product mix decision, Branding, Packaging, Labelling decisions, Service as a product,
Price: objective of pricing, Pricing policies, Pricing methods.
Price: Objective of pricing, Pricing policies, Pricing methods.
Promotion: Advertising, Sales promotion, Personal selling, Public relation, Publicity and
propaganda.
Place: Marketing channels, vertical and horizontal integration, Channel conflict
management, Distribution system and Logistic Management.
Module ? II
Marketing environment, Marketing planning and control, Segmenting (Demographic and
Psychographic) targeting, Positioning (STP), Marketing research and forecasting, Marketing
Information System value proposition.
Module ? III
Role of consumers, Consumer Decision making process, Factors influencing consumer
decision making, Special topics in Marketing: Green marketing, Relationship Marketing,
societal Marketing, Guerrilla Marketing, Online Marketing, Mega marketing, Database
marketing.
CASE ANALYSIS COMPULSORY
Recommended Books:
1. Marketing Management, Kotler, Keler, Koshi, Jha, Pearson
2. Marketing Management, Ramaswamy, Namakumar, McMillan
3. Marketing, Etzel/Walker/Standtom/Pandit, TMH
4. Marketing Management, Karunakaran, HPH
5. Marketing Management, Evans/Berman, Cengage
6. Marketing Management, Govind Rajan, PHI
7. Marketing Management? Text & Cases, Kazmi, Excel
8. Marketing Management Text & Cases, Lal, TMH
14
MBA?202: FINANCIAL MANAGEMENT
Module ? I
Financial Management : Introduction to finance Fundamental principles objectives of
financial management – profit maximization and wealth maximization. Functions of
Financial Management.
Time value of Money; Compounding and Discounting. Risk and Return – Risk & Return,
Measurement of Risk
Sources of Finance : (Short Term and Long Term)
Module ? II
Investment decisions : Capital Budgeting? Investment evaluation techniques; Estimation of
cash flow for new project, replacement projects, Risks in capital budgeting, Sensitivity
Analysis, Decision Tree Analysis.
Cost of Capital: Factors affecting cost of capital, Retained Earnings, WACC.
Capital structure decisions: Theories of Capital Structure, Designing Capital Structure,
Leverages: Determination of operating leverage, financial leverage and total leverage,
Leverage and Financial Distress
Dividend policy: Relevance and Irrelevance Theories of Dividend, Factors affecting the
dividend policy, Alternative Forms of Dividend.
Module ? III
Working Capital Management : Factors influencing working capital requirements, Current
asset policy and current asset finance policy. Determination of operating cycle and cash
cycle. Estimation of working capital requirements of a firm. Cash budgeting, long term cash
forecasting, optimal cash balance, investment of surplus fund. Inventory Management?need
for inventory, order quantity?EOQ model, monitoring and control of inventory, Receivables
Management?Meaning and objective, cost and benefit of receivable management, factors
influencing the size of investment in receivables, credit evaluation of individual accounts,
monitoring accounts receivable
CASE ANALYSIS COMPULSORY
Recommended Books:
1. Financial Management, I.M. Pandey, Vikas
2. Financial Management, Kapil, Pearson
3. Fundamentals of Financial Management, Brigham & Houston, Cengage
4. Financial Management, Prasanna Chandra, TMH
5. Financial Management, Reddy, HPH
6. Financial Management, Srivastav, Misra, Oxford
7. Financial Management, Shashi K Gupta, R.K. Sharma, Kalyani
8. Financial Management, Tulsian, S. Chand
9. Financial Management, Rustagi, Taxman
15
MBA?203: HUMAN RESOURCE MANAGEMENT
Module ? I
Concept, Nature, scope and objectives of Human Resource Management, HRM : The
challenges – Environmental, Organizational and Individual, Human Resource Planning, Job
analysis, recruitment? sources, concept and objectives, Selection: Concept, Procedure and
cost benefit analysis of selection, Induction, career planning, Bases of Promotion, Transfer,
Separations, Outplacement and Outsourcing HR. Emerging trends of HRM in globalized
economy and cross?cultural environment.
Module ? II
Training & Development?Concept, Training needs assessment, Types of training
programmes: on?the?job and off?the?job, ROI of training, metrics for evaluation of training
programme, Performance Appraisal? Objectives, Uses and Methods? Traditional and
Modern methods (Assessment and Development Centres, 360
0
Appraisals), Problems of
Performance Appraisal, Legal issues in Performance Appraisal. Classification of Employees
and Conceptual differences in Compensation Systems. Concept of Wages & Salary,
Components of Wages, Method of Wage Determination, Methods of Wage Payment, Wage
Differentials, Job Evaluation.
Module ? III
Industrial Relations: Concept and Approaches to Industrial Relations, Unitary, Plurastic and
Radical Approach, Industrial Relations System, Overview of International HRM: Selection,
Compensation, Training & Development, Patriation and Repatriation.
Recommended Books:
1. Human Resource Management, VSP Rao, Excel Books
2. Human Resource Management, Durai, Pearson
3. Personnel & Human Resource Management, P. Subba Rao, HPH
4. HRM Text & Cases, Aswathappa, TMH
5. HRM, Snell, Bohlander, Vohra; Cengage
6. Managing Human Resources, Gomez, Balkin, Cardy, PHI
7. Human Resource Management, Jyoti, Venkates, Oxford
8. Human Resource Management, Khanka, S.Chand
9. HRM? a case study approach, Muller Camen, Jaico
16
MBA?204: PRODUCTION AND OPERATIONS MANAGEMENT
Module ? I Overview of Production & Operations Management, Work Study
Introduction , Responsibilities of Production Manager, Strategic Decisions in Operations,
Manufacturing Vs. Service Operation, Types of Production processes (Project/Job, Batch,
Mass/Line , Continuous ), Concept of FMS(Flexible Manufacturing System), Vertical
integration, Productivity & Factors affecting productivity, Role of Production, Planning &
Control (PPC), New Product Development & Process Design, Learning Curve, Introduction of
Work Study, Method study Procedure, Principles of Motion Economy, Stop Watch Time
Study Procedure, Importance of Rating & Allowances in Time Study, Pre?determined Time
Standard (MTM).
Module ? II Aggregate Planning, Capacity Planning and Project Management,
Scheduling, Maintenance Management
Aggregate Planning: Relevant cost; Evaluation of strategic alternatives (Level, Chase and
Mixed), Types of capacity, Economics and Diseconomies of scale, Developing capacity
alternatives. Project Management: Basic concept, Network principles?CPM, PERT, Crashing,
Sequencing,2 and 3 Machine cases: Johnson’s Rule, Job shop Scheduling: Priority
dispatching Rules, Importance of Maintenance, Breakdown, Preventive, Predictive and
TPM(Total Productive Maintenance), Basic concept of Reliability.
Module ? III Facility Location and Layout, Inventory Control, Quality Control
Importance & Factors affecting the Plant Location, Single and Multi facility location
Techniques (Centroid and Minimax method), Plant Layout & its classification, Relationship
Diagram & Block Diagramming, Assembly Line of Balancing, Inventory Control: Relevant
Costs, P & Q Systems of Inventory, Basic EOQ Model, and Model with Quantity discount,
Economic Batch Quantity. Safety Stock, Reorder Point, ABC Analysis, Material Requirement
Planning, Concept of Quality Management, Quality of Design, Statistical Quality Control, X
Bar, R and P Charts. Acceptance sampling, Elementary concept on TQM (Total Quality
Management) ,JIT(Just In Time)
Case Study: Relevant cases have to be discussed in following areas: Aggregate Planning
Strategies, CRAFT (Computerized Relative Allocation of Facilities Technique), ROC (Rank
Order Clustering Method), Material Requirement Planning.
• Aggregate planning strategies
• Layout Techniques (CRAFT, ROC)
• Material Requirement Planning
Recommended Books:
1. Operations Management, Mahadevan, Pearson
2. Production & Operations Management, K. Aswathappa, K. Shridhar Bhat, HPH
3. Production & Operations Management, Bedi, Oxford
4. Production & Operations Management, S.N. Chary, TMH
5. Operations Management, Krajewski, Rizman, Malhotra, Pearson
6. Operations Management for competitive Advantage, Chase, Jacob, Aquilan, Agrawal, TMH
7. Production & Operations Management, Panneer Selvam, PHI
17
MBA?205: RESEARCH METHODOLOGY & SPSS
Module ? I :
Nature and Scope of Business Research, Identification of Research problem, Research
objective, Type of Business Research, Research Process, Research Designs : Exploratory,
Descriptive, Experimental and Observational. Planning and formulation of Research
Projects, Preparation of questionnaire and schedules, Measurement problem and scaling
techniques. Collection of data : Primary and Secondary data. Purpose of research
application, Type of research reports, Structure of Research report, Report writing and
Presentation. SPSS and Report Presentation: Use of Statistical package for social sciences.
Module ? II:
Sampling : Probabilistic and Non?probabilistic sampling. Methods of drawing samples :
Lottery methods and using random number table, Sampling vs. complete enumeration,
Sampling and Non sampling errors, Concept of different sampling methods : Simple random
Sampling, Stratified random sampling, Cluster sampling, Multistage sampling.
Module ? III:
Data analysis : Editing, Coding, transformation of data, Basic data analysis, Setting of
hypothesis, hypothesis testing, Cluster and Factor analysis ( Concept only). Hypothesis : Null
hypothesis and alternative hypothesis, Testing of hypothesis, Type I and Type II errors,
Sampling distribution and Standard errors, Test of Significance: Small sample tests : t and F
tests, Large sample test : Z test, Chi? Square tests : Goodness of fit and test of association.
Non?parametric tests : Sign test, Wilcoxon signed rank test, Run test, Man? Whitney U test,
Randomness test ; Analysis of Variance : One way and two?way Classifications.
CASE ANALYSIS COMPULSORY
Recommended Books:
1. Business Research Methods, Cooper, Schindler, TMH
2. Research Methodology, C.R. Kothari, Newage Publication
3. Research Methodology for Management with SPSS, Majhi & Khatua, HPH
4. Management Research Methodology, Krishnaswamy, Sirakumar, Pearson
5. Research Methodology, Zeikmund, Cengage
6. Research Methodology, Paneer Selvam, PHI
7. Research Methodology, Prasanta Sarangi, Taxmann
8. A Text Book of Research Methodology, AKPC Swain, Kalyani
9. Research Methodology, Das, Vrinda
18
MBA?206: BUSINESS ENVIRONMENT & SUSTAINABLE
DEVELOPMENT
Module ? I : Business environment:
Meaning of business, nature of modern business, Environment of business, Economic
system, Macro economic scenario, neoliberal profile of the economy (LPG)
Indian Money Market, Capital Market in India, Stock market and its regulation, Currency
convertibility, Exchange rate management
Module ? II :Business and Govt.?Indian Perspective
Economic roles of the state and govt., Economic planning in India, Export import policy and
trade liberalization, Industrial policy resolution in India, Indian economic policies, Exim
policy, disinvestment policy, taxation policy.
Module ? III: Managing Environmental issues and Sustainable Development
Environmental management as a competitive advantage, The greening of management,
Role of Govt. in environmental regulations, Industrialization, urban development and
environment, Global environmental issues, Sustainable development?Concepts, relevance in
modern Business, World Business Council for Sustainable Development(WBCSD) Report.
Case analysis compulsory
Recommended Books:
1. Business Environment for Sustainable Development, Francis Cherunilam, HPH
2. Economic Environment of Business, H.L. Ahuja, S. Chand
3. Business Environment in a Global Context, Andrew Harison, Oxford
4. Business Environment, Text and Cases – Justin Paul, TMH
5. Business Environment, Vivek Mittal, Excel
6. Business and Society, Lawrence and Weber,TMH
19
MBA?207: MIS & ERP
Module ? I: Role of MIS in Organizations
Organization and Information Systems, Changing Environment and its impact on Business ?
The ITES and its influence ? The Organization: Structure, Managers and activities ? Data,
information and its attributes ? The level of people and their information needs ? Types of
Decisions and information ? Information System, categorization of information on the basis
of nature and characteristics.
Module ? II: System Analysis and Development Methodologies
Need for System Analysis ? Stages in System Analysis ? Structured SAD and tools like DFD,
Context Diagram Decision Table and Structured Diagram. System Development Models:
Water Flow, Prototype, Spiral, RAD – Roles and responsibilities of System Analyst, Database
Administrator and Database Designer. System Development Life Cycle: Sequential Process
of software development; Computer Aided Software Engineering (CASE); Tools and the
modular approach to software development; Information system audit.
Module ? III: Enterprise Systems
Enterprise Resources Planning (ERP): Features, selection criteria, merits, issues and
challenges in Implementation ? Supply Chain Management (SCM): Features, Modules in
SCM ? Customer Relationship Management (CRM): Phases. Knowledge Management and e?
governance. Nature of IT decision ? Strategic decision ? Configuration design and evaluation
Information technology implementation plan.
Security and Ethical Challenges: Ethical responsibilities of Business Professionals – Business,
technology; Computer crime – Hacking, cyber theft, unauthorized use at work; Piracy –
software and intellectual property; Privacy – Issues and the Internet Privacy; Challenges –
working condition, individuals; Health and Social Issues, Ergonomics and cyber terrorism;
Recommended Books:
1. Enterprise Resource Planning & Mgment. of Information System, CSV Murthy, HPH
2. Management Information System, Launden & Launden, Pearson
3. Management Information System, Effy Oz, Cengage
4. ERP, Leon Alexis, TMH
5. MIS – In Knowledge Economy ? Joseph & Mohapatra – PHI
6. ERP – Concept and practices – Garg and Krishna ? PHI
7. Management Information System? James O Brian? TMH
8. Management Information System, Jawadekar, McGraw Hill
20
MBA?208: BUSINESS COMMUNICATION
Module ? I Interpersonal and Inter?cultural Communication Skills
1.1.1 Cross?cultural communication: Cross?cultural issues which affect Communication
across different Cultures, Culture and non?verbal communication ,Effective
intercultural communication.
1.2 Persuasive communication: the process of persuasion, formal and informal
persuasion.
1.3 Negotiation Skills
1.4 Presentation skills: Planning, Structure and Delivery.
Module ? II Business Writing
2.1 Developing coherent paragraphs
2.2 Précis writing
2.3 Business letters: writing routine and persuasive letters – positive and negative
messages.
2.4 Writing memos ,circulars, notices and emails,
2.5 Business reports: what is a report , kinds and objectives of reports, Process,
Structure and Layout.
2.6 Writing business proposals
2.7 Meetings: Agenda and Minutes.
Module ? III Soft skills
3.1 How communication skills and soft skills are inter?related
3.2 Leadership skills
3.3 Group Dynamics:
3.4 Group Discussions
3.5 Interview skills
3.6 Telephone etiquettes.
3.7 Business etiquettes.
Recommended Books:
1. Business Communication Today, Bovee et al, Pearson
2. Business Communication, Lesiker, et al, McGraw Hill
3. Business Communication, Viswanathan, HPH
4. Business Communication for Managers, Penrose, Rasberry Myers, Cengage
5. Developing Soft Skills, Cornerstone, Pearson
6. Skills Development for Business & Management students, Oxford
7. Effective Technical Communication, Rizvi, TMH
8. Case Studies for Organisational Communication, Keytone, Jaico
21
MBA?209: BUSINESS COMMUNICATION LAB
Module ? I
Case studies highlighting cross cultural issues
Negotiation Skills practice through role plays in different situations
Extempore
Delivering Oral Presentations
Module ? II
Practice should be provided in functional writing by using samples. The principles of
‘Process Writing’ should be used to teach writing skills. The focus should mainly be on:
• The development of coherent paragraphs
• Precis writing
• Writing Business letters
• Writing memos ,circulars, notices and emails,
• Writing Business reports and business proposals
• Preparing agenda and minutes for meetings through mock meetings
Module ? III
Practice should be provided through:
• Activities designed to highlight leadership and team skills,
• Group Discussions
• Group presentations
• Oral case analysis in small groups
• Mock interviews
• Telephone etiquettes practice
Lab Tests:
1
st
Lab test 15 marks.
2nd Lab test15 marks.
3
rd
Lab Test 20 marks.
(The1st and 2
nd
Lab test and will be based on the practice provided during Lab sessions
during the semester There will be no testing of theoretical knowledge .)
The 3
rd
Lab test will test the soft skills along with the language skills. Students are
required to prepare presentations with a set of slides(text/visual)on topics(preferably of a
non ?technical nature)chosen by them with the approval of the concerned faculty member
.Each student will deliver one presentation to the class and the topic chosen for the purpose
should not be repeated by others. Other faculty members of the college may also be invited
to form a panel.
The presentations will be evaluated on the basis of the following criteria:
Format for preparation of slides
Content focus: Innovative idea
Power of visuals
Extent of persuasiveness, structure, economy, distribution?visual/verbal
22
Language focus: Pronunciation
Grammar
Choice of words and sentence structure
Presenter focus: Involvement
Rapport with audience
Body language
Paralanguage
Handling the question answer session
MBA?210: MIS & ERP (LAB)
MS Project:
(i) Getting Started with Microsoft Project: Managing your Projects with Microsoft
Project, Starting Microsoft Project, Exploring Views, Exploring Reports, Creating a
New Project Plan, Setting Networking Days, Entering Project Properties.
(ii) Getting a Task List: Entering Tasks, Project Management Focus; Defining the
Right Tasks for the Right Deliverable, Estimating Durations, Project Management
Focus; How do you come up with Accurate Task Durations, Entering a Milestone,
Organizing Tasks into Phases, Project Management Focus: Top?Down and
Bottom?up Planning, Linking Tasks, Documenting Tasks.
(iii) Setting Up Resources; Setting Up people Resources, Setting up equipment
Resources, Setting up Material Resources, Entering Resource Pay Rates, Project
management Focus: Getting Resource Cost Information, Adjustment Working
Time for Individual Resources, Documenting Resources.
(iv) Assigning Resources to Tasks: Assigning Resources to Tasks, Assigning Additional
Resources to a Task, Project management Focus: When should Effort Driven
Scheduling Apply, Assigning Material Resources to Tasks.
ERP: Open Source Software
Recommended Books
1.Microsoft Office Project 2007, Marmel, Wiley
23
MBA 211: Research Methodology & SPSS (Lab)
Assignment?1: Learning the Basics of SPSS.
Assignment?2: Looking at Frequency Distributions and Descriptive Statistics.
Assignment?3: Presenting Data in Graphic Form.
Assignment?4: Testing Research Hypotheses for Two Independent Samples.
Assignment?5: Testing Research Hypotheses about Two Related Sampled.
Assignment?6: Comparing Independent Samples with One?way ANOVA.
Assignment?7: comparing related Samples with One?way ANOVA.
Assignment?8: Measuring the Simple Relationship between Two Variables.
Assignment?9: Describing the Linear Relationship between Two Variables.
Assignment?10: Assessing the Association between Two Categorical Variables.
Assignment?11: Entering Data using Programs other than SPSS.
Recommended Books:
1. Ready, Set, GO! A Student Guide to SPSS, Thomas Pavkov, Kent Pierce, TMH.
2. SPSS for Windows step by step,George & Mallery,Pearson
3. Data Analysis with SPSS, Carver and Nash, Cengage.
24
2
nd
Year
3
rd
Semester Core Papers
MBA?301 Cost & Management Accounting
MBA?302 Banking & Insurance Management
MBA?303 Business Corporate Law
MBA?304 Entrepreneurship & Management of SME
25
MBA?301: COST AND MANAGEMENT ACCOUNTING
Module ? I : Introduction to Cost Accounting
Introduction, Terminology (Cost, costing, cost unit, cost centre, profit centre, cost object),
Objectives of Cost Accounting, Cost Accounting Vs Financial Accounting, Necessity for Cost
Accounting, Methods of costing & types of costing, Classification of costs (by nature, by
activities, by behaviour, by time, in relation to managerial decision making), Preparation of
cost sheet, Job costing , Contract Costing, Process Costing, Joint products and by?products,
Reconciliation of cost and financial accounts.
Module ? II : Management Accounting
Definition, Scope and functions of Management Accounting and difference between
Management Accounting and Financial Accounting, Break?even and Cost?volume?profit
analysis, Marginal costing and practical application (In situations like key factor analysis,
optimizing product mix, make or buy decision, discontinuance and diversification of
products, accept or reject special offer, close down of operations).
Module ? III : Budgetary Control & Standard Costing
Budgeting process, Preparation of Sales or Revenue budget & other budgets, Flexible
budgeting, Master Budget, Efficiency Ratio, Activity Ratio, Capacity Ratio, Standard Costing
– Objectives, Variance analysis – Interpretation of variances, Decisions under risk and
uncertainty, Cost control and cost reduction.
CASE ANALYSIS COMPULSORY
Recommended Books:
1. Cost and Management Accounting, M. Hanif, TMH
2. A Text Book of Cost & Management Accounting, M.N. Arora, Vikas
3. Management Accounting, Shah, Oxford
4. Cost Accounting Ravi M Kishore, Taxmann
5. Cost Accounting, Jawaharlal & Srivastava, TMH
6. Management & Cost Accounting, Drury, Cengage
26
MBA?302: BANKING AND INSURANCE MANAGEMENT
Module ? I Overview of Banking
Evolution of Banking, Banking in India, Types of Banks, Roles of Banks (viz. Intermediation,
Payment system, Financial services), Banking Regulations, BASEL Norms, Banking Products –
Fee based and fund based.
Micro credit?size of loan, target user, utilization of loan product, terms and conditions:
Micro savings?Life cycle needs, personal emergencies, disasters, investment opportunities,
Micro finance credit?lending model?community banking model, cooperative model, SHG
model, Gramin joint liability group model, village banking model.
Module ? II Basics of Insurance :
Indemnity, Insurable interest, Materiality of facts, Uberimmaefidae and implications, Duty
of disclosure. Types of Insurance : Life Insurance, General Insurance, Health & Medical
Insurance, Property related Insurance, Liability Insurance, Reinsurance. Principles governing
marketing of insurance products. Insurance Regulation and Role of IRDA.
Micro insurance?risk faced by the poor, defining micro insurance, enabling environment for
micro insurance in the Indian context, demand and supply of micro insurance, Delivery
mechanism?micro insurance models?partner?agent model, Full service model, Community
based model, provider model. Linking micro credit with micro insurance, IRDA regulations
on micro insurance.
Module ? III Management Techniques & Process :
Bank Management : Liquidity Management, Investment Management , Loan Management ,
Liability Management, Credit Management, Risk Management
Insurance Management: Definition of Risk, Classification of Pure Risks: Personal Risks,
Property Risks, Liability Risks, Failure of Others, Overlapping Risks; Rules of Risk
Management, Risk Management Technique, Risk Management Process: under writing TPA
basic assessment, claim management of claim settlement.
Case discussion and analysis compulsory
Recommended Books:
1. Banking Theory, Law & Practice, Gordon Natrajan, HPH
2. Insurance Management, S.C.Sahoo & S.C.Das, HPH
3. Bank Management & Financial Services, Rose, Hudgins, McGraw Hill
4. Risk Management & Insurance, Trieschmann, Hoyt, Sommer, Cengage
5. Banking and Insurance, Mohapatra and Acharya, Pearson
27
MBA?303: BUSINESS & CORPORATE LAW
Module ? I Law of Contract:
Contract Act: Offer and Acceptance, Consideration, Free consent, Legality of object and
consideration, Performance and Discharge of contract, quasi contract, Contract of
Guarantee, Bailment, Bailment(rights and duties of bailor and bailee), Agency (various
modes of creating agency, rights and duties of agents and principal).
Law of Sales: Sale of Goods Act: Sale and Agreement to sell, Conditions and Warrantees,
Transfer of property, Finder of goods, Performance of contract of sale, Rights of an unpaid
seller.
Module ? II Economic Laws:
Competition Act 2002:
Consumer Protection Act 1986,
Industries (Development and Regulation) Act, 1957
Foreign Exchange Management Act, 1999 and RULES.
Module ? III Company Law:
Salient Features of Companies, Classification and Formation of Companies, Memorandum
and Articles of Association, Doctrine of Indoor Management, Appointment of Directors,
Meetings of Directors & Shareholders of Companies, Overview of different modes of
winding up of Companies.
CASE DISCUSSION COMPULSORY
Recommended Books:
1. Business and Corporate Law, Saravanavel and Mohapatra, HPH
2. Business Law, N.D. Kapoor, New Age
3. Business Law, Gulshan, Excel
4. Legal Aspects of Business, Pathak, TMH
28
MBA?304: ENTREPRENEURSHIP & MANAGEMENT OF SMALL AND
MEDIUM ENTERPRISES
Module ? I : Understanding Entrepreneurship
Concept of Entrepreneur, Entrepreneurial Motivation
Entrepreneurship.
Why to start Business – Entrepreneurial characteristics and skills –
Entrepreneurial success and failures.
Entrepreneurial Process
Steps of entrepreneurial process
Deciding – Developing – Moving – Managing – Recognizing.
Module ? II: Setting up of a small Business Enterprise.
Identifying the Business opportunity ? Business opportunities in various
sectors formalities for setting up of a small business enterprise. –
Environmental pollution Related clearances.
Sickness in Small Business Enterprises.
Causes of sickness – Symptoms of sickness – cures of sickness.
Govt. policies on revival of sickness and remedial measures.
Module ? III: Institutionals Supporting Small Business.
Central / State level Institution.
Preparation of a Business Plan – Elements of a Business Plan.
Kinds of Business plans
Financial Management – Working Capital management.
Accounting & Book Keeping – Preparation of Financial
Statement – Marketing Management, problems & strategies
Problems of HRM – Relevant Labour – laws.
Case Analysis Compulsory
Recommended Books:
1. Entrepreneurship Development Small Business Entrepreses, Charantimath, Pearson
2. Small Scale Industries and Entrepreneurship, Vasant Desai, HPH.
3. Entrepreneurship in the new Millennium, Kuratko & Hodgetts, Cengage
4. Entrepreneurship & New Venture Creation, Sahay & Sharma, EB
5. Entrepreneurial Development, Dr.S.S. Kharka, S. Chand
6. Entrepreneurship, Roy, Oxford
29
2
nd
Year
4
th
Semester Core Papers
MBA?401 Business Ethics & Corporate Governance
MBA?402 Strategic Management
30
MBA?401: BUSINESS ETHICS AND CORPORATE GOVERNANCE
Module ? I Ethics & Business.
What is Ethics, Nature and scope of Ethics, Facts and value, Ethical subjectivism and
Relativism, Moral Development (Kohlberg’s 6 stages of Moral Development), Ethics and
Business, Myth of a moral business.
Decision making (Normal Dilemmas and Problems): Application of Ethical theories in
Business (i) Utilitarianism (J.Bentham and J.S. Mill), (ii) Deontology (I. Kant) Virtue Ethics
(Aristotle). Economic Justice: Distributive Justice, John Rawls Libertarian Justice (Robest
Nozick) Ethical Issues in Functional Areas of Business. Marketing: Characteristics of Free and
Perfect competitive market, Monopoly oligopoly, Ethics in Advertising (Truth in Advertising).
Finance: Fairness and Efficiency in Financial Market, Insider Trading, Green Mail, Golden
parchate. HR: Workers Right and Duties: Work place safety, sexual harassment, whistle
blowing.
Module ? II Corporate Governance.
Origin and Development of Corporate governance, Theories underlying Corporate
Governance (Stake holder’s theory and Stewardship theory, Agency theory, Separation of
ownership and control, corporate Governance Mechanism: Anglo?American Model,
German Model, Japanese Model, Indian Model, OECD, emphasis on Corporate governance,
Ethics and Governance, Process and Corporate Governance (Transparency Accountability
and Empowerment).
Module ? III Role Players.
Role of Board of Directors and Board Structure, Role of Board of Directors, Role of the Non?
executive Director, Role of Auditors, SEBI Growth of Corporate Governance. Role of
Government, Corporate governance in India, Kumaramangalam Birla Committee, CII,
Report, Cadbury Committee.
CASE ANALYSIS COMPULSORY
Recommended Books:
1. Business Ethics and Corporate Governance, C.S.V.Murthy, HPH
2. Business Ethics, Francis & Mishra, TMH
3. Corporate governance, Fernado, Pearson
4. Business Ethics & Corporate Governance, S. Prabakaran, EB
5. Corporate Governance, Mallin, Oxford
6. Corporate Governance & Business Ethics, U.C.Mathur, MacMillan
31
MBA?402: STRATEGIC MANAGEMENT
Module ? I: Introduction
Concept of strategy, Vision, Mission, Goal, Objective, Strategic Management Process,
Corporate planning –an overview, SBU, Modes of strategic decision making, Strategic intent,
Hierarchy of strategy.
Module ? II: Strategy formulation.
Environmental Scanning, SWOT analysis, Internal and External environmental analysis,
Competition Analysis: Porter’s Five Forces Theory, Generic strategies, Competitive
Advantage, Value chain analysis, Mckinesey’s 7s frame work, Balance Score card.
Module ? III: Strategic Implementation and Control
Stability, Growth, Turnaround, Retrenchment, Diversification, vertical integration,
Horizontal integration, Strategic alliance, merger and acquisition, Divestment, Business
Portfolio analysis– BCG & GEC matrix – Strategic Choice Strategic evaluation and control
(including techniques)
Case analysis compulsory
Recommended Books:
1. Strategic Management & Business Policy, Kazmi, TMH
2. Strategic Management, R. Srinivasana?PHI
3. Corporate Strategy, Lynch, Pearson
4. Business Policy and Strategic Management, P. Subbarao, HPH
5. Strategic Management, Haberberg & Rieple, Oxford
6. An Integrated approach to Strategic Management, Hill & Jones, Cengage
7. Strategic Management, U.C. Mathur, McMillan
8. Strategic Management & Entrepreneurship, D.Acharya & A. Nanda, HPH
9. Cases in Strategic Management, Amita Mital, TMH
32
ELECTIVE COURSES
Marketing
MBA?305A: Consumer Behaviour
MBA?306A: Sales & Distribution Management
MBA?307A: Services Marketing
MBA?308A: Product & Brand Management
MBA?403A: Integrated Marketing Communication
MBA?404A: Retail Management
MBA?405A: Rural and Agricultural Marketing
MBA?406A: International Marketing
33
MBA?305A: CONSUMER BEHAVIOR
Module ? I
Theories of Consumer Behaviour: Learning theory, Psychoanalytic theory, Gestalt, Cognitive
theory, Psychological field, Blackbox Models, Distributive Approach, Consumer decision:
Process approach, Factors influencing consumer decision making, Segmentation,
Psychographics & VALS; Diffusion of Innovations.
Module ? II
Individual Determinants of Behaviour? Personality, perception, attitude (attitudinal models),
learning, Motivation, Group influence on consumer behaviour?Social class, Social groups,
Opinion leaders. Culture, Sub?culture, Cultural relevance to marketing decisions,
Characteristics of culture, Cultural Values, Cultural Changes, Cross cultural understandings.
Family: Role & Structure, Family Life Cycle, Purchasing decisions, Changing role of families.
Module ? III
Models of Consumer Behaviour; Howard?Seth Model, Angle?Blackwell?Kollat
(Multimediation Model), Nicosia Model. Seth’s Family Decision?making Model.
Recommended Books:
1. Consumer Behaviour – Schiffmen, Kanuk – Pearson
2. Consumer Behaviour – Loudav & Della Bitta – TMH
3. Consumer Behaviour – Suja R. Nair – HPH
4. Consumer Behaviour – Blackwell / Minlard / Engel ? Cengage
5. Consumer Behaviour – Mujumdar – PHI
6. Consumer Behaviour – M.S. Raju, Dominique Xardel – Vikas
7. Consumer Behaviour – Batra & Karmi – Excel Books
34
MBA?306A: SALES AND DISTRIBUTION MANAGEMENT
Module ? I
Sales Management; Objectives and Functions, Setting up a sales organization, Personal
Selling, Management of Sales force, Recruitment & Selection, Training, Motivation and
Evaluation, Compensating Sales Force, Sale forecasting, Territory Management, Sales
Budget, Sales Quota.
Module ? II
Distribution Management, Design of Distribution Channel, Channel Conflict, Co?operation &
Com Petition, Vertical marketing system, Horizontal Marketing system, Designing Customer
Oriented Marketing Channels: Wholesaling, Retailing.
Module ? III
Order Processing, Transportation, Warehousing, Inventory, Market Logistics Decision, SCM,
Emerging Trends.
Case analysis compulsory
Recommended Books:
1. Sales & Distribution Management – Havaldar, Cavale ? TMH
2. Sales Management – Still, Cundifts, Govani – Pearson
3. Sales & Distribution Management – S.L. Gupta – Excel Books
4. Sales & Distribution Management , Chunnwala –HPH
5. Salesmanship & Sales Management – Sahu & Raut – Vikas
6. Sales & Distribution Management,Panda and Sahadev,Oxford
35
MBA?307A: SERVICES MARKETING
Module ? I
Emergence of Service Economy, Challenges, Service Consumer Behaviour, Service
Encounter, Blueprint, Service Delivery, Servicescapes, Service Strategy(7ps), Service failure
& Recovery, Service Tax Provision.
Module ? II
Quality Issues and Models, Gap Analysis, SERVQUAL, Demand?Supply Management,
Branding, Packaging, Pricing, Promotion, Service Research.
Module ? III
Marketing of service Sector?Financial Services, Tourism Services, Education Services,
Information services (ITES), CRM in Service Sector, Health Services, Health Tourism Services
Case analysis compulsory
Recommended Books:
1. Services Marketing – Zeithmal, Bituer, Gremler, Pandit – TMH
2. Services Marketing – Lovelock, Wirtz, Chatterjee – Pearson
3. Services Marketing – Shajahan – HPH
4. Services Marketing – Rao, Pearson
5. Services Marketing – Apte – Oxford
6. Text book of Marketing of Services – Chowdhary and Chowdhary, Mcmillan
7. Services Marketing & Management – B. Balaji, S. Chand
36
MBA?308A: PRODUCT AND BRAND MANAGEMENT
Module ? I
Products? Concepts, Planning, New Product, Development Strategies, , Launching Strategies,
PLC, Portfolio Management?BCG,GE, Porter’s Model, Competitor’s Analysis, Customer
Analysis, Market potential, Product Demand pattern and Trend Analysis.
Module ? II
Branding?Decisions, Branding Strategies, Co?branding strategies, Brand leveraging
strategies, Positioning, Architecture, brand Image and Brand identity, Brand Identity Prism,
Brand extensions.
Module ? III
Packaging, Labeling, Brand Rejuvenation, Brand Success strategies, Brand Resilience, Brand
Equity Brand valuation, Building global brands, Branding failures.
Case analysis compulsory
Recommended Books:
1. Product Management – Lehmann & Winner – TMH
2. Strategic Brand Management – Keller – Pearson
3. Product and brand management? K.Venugopal Rao –HPH
4. Product and Brand Management – U.C. Mathur – Excel Books
5. Product Management – Canandan – TMH
37
MBA?403A: INTEGRATED MARKETING COMMUNICATION
Module ? I
Integrated Marketing Communication, IMC Planning Process Advertising; 5Ms, Social and
Ethical Issues in Advertising, , Developing Ad Programmes, Setting Objectives, Ad Budgets,
Designing Message, Media Selection and Planning, Ad Research, Evaluation and Control.
Module ? II
Sales Promotion, Types, Planning Sales Promotion Programmes, Personal Selling, Role,
Advantages and Disadvantages, Personal Selling Skills.
Module ? III
Power of Publicity, Public Relations, Direct Marketing Process, On Line Advertising, Social
Networking, Challenges, Network Marketing, Advertising In Multicultural Environment.
Case analysis compulsory
Recommended Books:
1. Advertising & Promotions an IMC Perspective – Shah & D’Souza – TMH
2. Integrated Marketing Communication – Niraj Kumar – HPH
3. Advertising & Sales Promotion – Kazmi & Batra – Excell Books
4. Advertising Management – Batra, Myers, Anker – Pearson
5. Advertising Management with Integrated Brand Promotion – Cengage
6. Advertising Management – Jethwaney Jain – Oxford
7. Advertising – An IMC Perspective – Murthy, Bhojanna – Excel Books
38
MBA?404A: RETAIL MANAGEMENT
Module ? I
Growth of retailing, Retail Theories, Types of retailers, Retail Formats, Retail Consumer
Behaviour, Retail Marketing Mix., Retail Market Strategy.
Module ? II
Retail Location Decisions, Merchandise Planning, Managing Assortments, Store
Management, Layout, Design, Space Management, Visual Merchandising, Retail Aesthetics,
Customer Service, Retail Atmospherics, Retail Equity, Retail Purchase Planning.
Module ? III
Retail Communication Mix, Retail Pricing: Price Setting, Pricing Strategies, Managing Retail
Brands, Retail Supply Chain, CRM, HRM Practices in Retail, Technology in Retailing, Future of
Retailing.
Case analysis compulsory
Recommended Books:
1. Retail Management – Berman, Evans – Pearson
2. Retail Management – Bajaj, Tulsi & Srivastava – Oxford
3. Retail Management – Dunue Lusch – Cengage
4. Retailing Management – Levy, Weitz, Pandit – TMH
6. Fundamentals of Retailing – Madaan – MC Graw Hill
7. Retail Management – Asif Sheikh, Kaneez Fatima – HPH
39
MBA?405A: RURAL & AGRICULTURAL MARKETING
Module ? I
Rural market structure, Rural consumer Buying Behaviour, Rural market environment, Rural
Marketing Information System, Research & Forecasting, Rural demand, Segmentation,
Targeting, Positioning, Problems of rural marketing, Rural Marketing agencies.
Module ? II
Rural Marketing Mix: Product Decisions, Pricing Decisions, Promotion Decisions,
Distribution, Channel Management, Relationship Management Physical Distribution, Sales
force management
Module ? III
Agri Marketing: Scope, Role in Economic Development, Demand and Supply of Farm
Products, Marketing of Agricultural inputs and farm products, Strategy for Agricultural
Marketing.
Case analysis compulsory
Recommended Books:
1. Rural Marketing – Badi & Badi – HPH
2. Rural Marketing – Dogra, Ghuman – TMH
3. Rural Marketing – K. Ramakrishnan – Pearson
4. Rural Marketing – Kashyap, Raut – Biztantra
5. Rural Marketing – T.P. Gopalaswamy – Vikas
40
MBA 406A INTERNATIONAL MARKETING
.
Module ? I
Conceptual frame work of International Marketing: Basic differences between domestic and
International marketing International Marketing Environment. EPRG frame work in
International marketing, stages of development into Global Marketing.
Module ? II
Indian Foreign Trade : Indian Trade Policy ? Recent trends in India’s Foreign trade ? Export
Assistance, Institutional Infrastructure for Export Promotion in India. Identification of
Foreign Markets: Product Planning for Exports ? Export pricing ? Market Entry and Overseas
Distribution System ? Promoting products internationally.
Module ? III
Overseas Market Research: Marketing Plan for Exports ? New Techniques in International
Marketing, International subcontracting Joint Ventures, Counter trade Arrangements,
Multinationals. Exports finance, risk export documents and procedure.
Text Books:
1. International Marketing, Joshi R.M Oxford University Press.
2. Global Marketing Management, Keegan ? Pearson.
3. International marketing, Fransis Cherunilam HPH
41
ELECTIVE COURSES
Finance
MBA?305B: Project Appraisal
MBA?306B: Financial Services
MBA?307B: Security Analysis & Portfolio Management
MBA?308B: Taxation Management
MBA?403B: Derivatives and Risk Management
MBA?404B: Strategic Financial Management
MBA?405B: International Financial Management
MBA?406B: Financial Institutes and Financial Markets
42
MBA?305B: PROJECT APPRAISAL
Module ? I Project Identification and Formulation
Project characteristics, Taxonomy of projects, Project Identification, Preparation, Screening
of Project Ideas, Tax Incentives and Tax Planning for project investment decisions, Zero
based project formulation, UNIDO manuals, Detailed Feasibility Study Report.
Project Appraisal: Technical appraisal, Commercial appraisal, Economic appraisal, Financial
Appraisal, Management appraisal, Govt. projects and social projects, Social Cost benefit
analysis. Environmental Appraisal.
Module ? II Project Cost Estimate and Risk Analysis
Cost of project, Components of capital cost of a project, Project Risk Analysis, Techniques of
Risk Analysis, Project Organization. Infrastructure projects? characteristics and issues related
to infrastructure projects, state of infrastructure in India, New Approaches for
infrastructure, PPP, mix of govt. support and regulation.
Module ? III Project Evaluation and Audit
Sources of financing, Role of Financial Institutions in project financing, Covenants attached
to lending, Data required for calculation of NPV, PI, IRR, BCR, NBCR, Project cost overruns
and cost control, Phases of post audit, Type of post audit, Project close out of Terminalia.
Recommended Books:
1. Project Management – B Patel, Vikas
2. Project Management and Control, N Singh, HPH
3. Contemporary project Management – T.J. Kloppenborg – Cengage
3. Projects – P. Chandra – TMH
4. Project Management – K. Nagarajan – New Age
5. Project Management – Panner Selvam / Senthil Kumar
6. Introduction to Project Finance – HR Machi Raju – Vikash
7. Project Management – Pinto – Pearson
8. International Project Management, Koster, Sage
9. Guideline on projects, Prakash and Shivkumar, HPH
43
MBA?306B: FINANCIAL SERVICES
Module?I: An introduction to Financial Services:
Meaning, Nature, Classification, Scope, Some special fund and non?fund based financial
services: Leasing, Hire purchase, Factoring, Retail finance, Mutual funds, Credit rating,
Securitization.
Module?II: Merchant Banking & Venture Capital:
Nature & Scope, Structure, Services, Regulations of merchant banking, Merchant bankers in
the market making process, Merchant banking in India. Venture Capital: Meaning, Features,
Scope, Importance. Methods of venture financing, Venture capital funds in India. Private
Equity and venture capital finance.
Module?III: Financial Markets & Instruments:
Money Market: Features, Objectives, Importance, Call Money, Commercial Bills, Treasury
Bills, Commercial Papers, Certificate of Deposits. Players of Money Market.
Capital Market: New issue market, stock market, Methods of floating new issues, players in
the new issue market, Advantages of primary market, stock exchange – Constitution,
Control, Function, Listing of securities, Trading mechanism, Equity, Debentures, Bonds,
Warrants, ADRs and GDRs.
Recommended Books:
1. Financial Markets and Services – Gordon / Natarajan – HPH
2. Financial Services – S. Gurusamy ? TMH
3. Merchant Banking and Financial Services – K. Ravi Chandran – HPH
4. Financial Markets and Institutions – Jeff Madura – Cengage
5. Financial Services and Markets – P. Pandian – Vikash
6. Financial Marketing, Institutions and Financial Services – Gomez – PHI
7. Indian Financial System – Khan – TMH
8. Financial Services in India, Kothari, Sage
44
MBA?307B: SECURITY ANALYSIS & PORTFOLIO MANAGEMENT
Module?I: Investment & Security Analysis
Introduction, Characteristics and objectives of Investment Management, Investment vs
gambling and speculation, Types of investors and avenues, New Issue market and Stock
Exchanges, Trading mechanisms in stock exchanges, Risk & Return, Stock Return and
Valuation, Bond?return and valuation, Fundamental Analysis and Economic / Industry /
Compandy Analysis, Technical Analysis, Efficient Market Hypothesis.
Module?II: Portfolio Analysis & Management
Introduction, Phases of portfolio management, Portfolio analysis, Portfolio Selection,
Portfolio construction, Capital Market Theory (CAPM, CML, SML, , Efficient frontier with
Riskless lending and borrowing, Markowitz Model, Sharpe single index Model), Arbitrage
pricing theory.
Module?III: Portfolio Evaluation and Behavioural Finance
Portfolio revision, performance evaluation of portfolio, forecasting of portfolio
performance, psychological traits affecting investment decision, Explaining biases, fusion
investing, Bubbles and behavioural economics, Technical analysis and behavioural finance.
Recommended Books:
1. Security Analysis and Portfolio Management – Fisher / Jodan – Pearson
2. Security Analysis and Portfolio Management – Kevin – PHI
3. Investnment Management, Preeti Singh, HPH
4. Investment Analysis and Portfolio Management – Reilly / Brown – Cengage
5. Investment Analysis and Portfolio Management – P. Chandra – TMH
6. Value investing and Behavioural Finance, Parikh, TMH
7. Investment Management – V.K. Bhalla – S. Chand
8. Investment Management and Security Analysis – D.K. Khatri – Mcmillan
9. Security Analysis and Portfolio Management – P. Pandian – Vikash
10. Security Analysis and Portfolio Management, Mohapatra, Mishra & Das, HPH
45
MBA?308B: TAX MANAGEMENT
Module?I: Income Tax: Definition: Cannons of Taxation, Assessee, Income, Previous
Year, Assessment Year, Gross avoidance, Planning, Exemption, Deduction, Rebate, Relief.
Residential status and tax incidence – Individual and Corporate, Income exempted from Tax?
Individual & Corporate, Computation of taxable income of individual, HUF, Firm &
Corporate.
Module?II: Tax Management: Rate of tax and surcharge, Tax rebate, Tax Management?
Submission of return and procedure of assessment, PAN, TAN, Priliminary ideas of
deduction and collection of Tax at source, Advance payment of Tax, Refund of Tax.
Minimum Alternate Tax (MAT). Schemes of Tax Planning, Tax Planning for salaries, Profits
and gains of business on profession, Capital Gains, Employees remuneration, Tax factor in
dividend policy.
Module?III: Indirect Tax Management – Central Sales Tax Act, 1956, Customs Act and
Valuation, Central Excise Act 1944, Value Added Tax (VAT).
Recommended Books:
1. Corporate Tax Planning and Business Tax Procedure – Singhania/Singhania ?
Taxmann
2. Indirect Taxes – Law and Practice – V.S. Datey – Taxmann
3. Income Tax – Law and Practice – N. Hari Haran – TMH
4. Students’ Guide to Income Tax – Singhania / Singhania – Taxmann
46
MBA?403B: DERIVATIVES AND RISK MANAGEMENT
Module ? I Financial Derivatives
Introduction , Definition of Financial Derivative , Features, Types of Derivatives, Basic
Financial Derivatives, History of Derivatives Market, Use of Derivatives, Critiques of
Derivatives. Traders in Derivative Markets, Factors contributing to the growth of
Derivatives. Financial Derivatives Market in India. Forward contract, Features of Forward
contract, Classification of Forward Contracts.
Module ? II Future Market, Contracting & Pricing
Introduction, Financial Futures contracts, Types of Financial Futures, Contracts, Evolution of
Futures Market in India, Operators/Traders in Future Market, Functions and growth in
Future Market, Future Market trading Mechanism, Theories of Future prices. Hedging
Concepts – Long, Short, Cross. Forward prices Vs Future prices.
Module ? III Forward and Swap Market: Pricing and Trading Mechanism
Introduction, concept, Types, Distinction between option and futures contracts, option
valuation, Determinants of option pricing , Black – Scholes option pricing model, Binomial
Option pricing model , Trading with option, Hedging with option; SWAP: Introduction,
concept, Nature, Evolution, Features, Types of Swaps. Over view of Commodity Derivatives.
Recommended Books:
1. Options, Futures and Other Derivatives – Hull / Basu – Pearson
2. Financial Derivatives – Theory, Concepts and problems – Gupta – PHI
3. Derivatives and Risk Management – Srivastav – Oxford
4. Options and Futures, Patwari and Bhargava, Jaico
5. Risk Management and Derivatives – Stulz – Cengage
6. Derivatives and Risk Management – Varma – TMH
7. Introduction to Derivatives, Johnson, Oxford
8. Financial Derivatives – B. Mishra / S.S. Debashis – Excel Books
9. Financial Derivatives – Kumar – PHI
10. Derivatives Simplified, Bhaskar, Mahapatra, Sage
11. Mastering Derivatives Markets, Taylor, Pearson
47
MBA?404B: STRATEGIC FINANACIAL MANAGEMENT
Module ? I : Corporate Restructuring
Nature & objective, Forms of Corporate restructuring, Types and Theories of Mergers,
Reasons for merger, Demerger, Take over and Acquisitions, Business Alliances, Divestitures.
Legal and Procedural Aspects, Tax Implication. Cross border acquisitions and International
acquisitions.
Module ? II : Strategic Financial Management
Objectives of Strategic Finance Management, The 9S model, Strategic investigation of
growth, Value Chain analysis and Value Engineering, SBU, Life Cycle Costing, Strategic Cost
Management, Activity Based Costing (ABC), Objective Based Costing(OBC), Target Costing,
Balanced Scorecard, Special Purpose Vehicle, Venture Finance, Economic Value Added and
Owner’s Value Added.
Module ? III : Financial Engineering
Financial Innovations and Financial Engineering: Leverage Buy out?operations, Norms for
financing leverage buyouts, Corporate Control Mechanisms, Financially Engineered
Products.
Recommended Books:
1. Strategic Financial Management – Ravi M Kishore – Taxmann
2. Financial Engineering, Marshall and Basnsal, PHI
3. Strategic Financial Management – Jakhotiya – Vikash
4. Creating Value from Mergers and Acquisitions – Sudarsaan – Pearson
5. Mergers, Acquisitions and Corporate Restructuring, Gaughan, Wiley
6. Mergers, Acquisitions and Business Valuation – R. Vadapalli – Excel Books
7. Mergers & Acquisitions, Weston, Weiver, TMH
8. Mergers, Restructuring & Corporate Control, Weston, Chang, PHI
9. Corporate Restructuring, Das et all, HPH
10. Mergers & Acquisitions? Text and Cases, Rajesh Kumar, TMH
48
MBA?405B: INTERNATIONAL FINANCE
Module ? I: International Dimensions of Financial Management: The Emergence of
MNC, Nature of the MNC, Objectives of the firm and Risk Management, Domestic Financial
Management and International Financial Management, Multinational Capital Budgeting –
application and interpretation.
Module ? II: Managing Foreign Exchange exposure: Management of foreign exchange
risk, Management of translation exposure, Management of transactions exposure,
Management of economic exposure.
Module ? III: International Financial Markets: International Banking and Money market,
International Banking Services, Capital adequacy standards, International Money Markets,
International Equity Sources, Global Equity Markets, Methods of sourcing, Cross listing in
secondary markets, New Equity issues, International Debts sources, Debt Management and
Funding Goals, International Debt, Instruments, International bank loans, Euro notes,
International Bond Market.
Recommended Books:
1. International Financial Management – Sharan, TMH
2. International Financial Management – Madhuvij – Excel Books
3. International Financial Management – Apte – TMH
4. International Financial Management – Siddaiah – Pearson
5. International Financial Management – V.A. Avadhani – HPH
6. International Finance – A case Book – Desai – Wiley
7. International Finance – O’ Brien – Oxford
49
MBA 406B: Financial Institutions and Markets
Module - I : Financial Markets:
Financial System and Financial Markets- Meaning, Types, Classification of Financial
Markets, Money Market, Call money Market, Govt. Securities Market. Capital Market, Debt
Market, Primary and Secondary Market, Interlinking Financial Market-Indian and Global
Financial Markets.
Module - II : Financial Institutions:
Broad Categories- Special Characteristics, Money Market Institutions, Capital Market
Institutions, Financial Services Institutions, Functions and structure introduced,
Stock Exchanges: Constitution, control, functions, Prudential Norms, SEBI Regulations,
Sensitive Indices, Investor Services, Grievance Redressal Measures.
Financial Services Institutions: Clearing Corporation of India Ltd, Discount and Finance
House of India Ltd, National Securities Depository Ltd, Securities Trading Corporation of
India Ltd. Credit Rating Institutions.
Financial Instruments: Commercial Papers, Certificate of Deposits, Treasury Bills,
Commercial Bills, Gilt-edged Securities, Equity Shares, Dematerialisation, Preference
Shares, Debentures, Warrants and Convertibles, ADRs and GDRs, Derivatives- Options and
Futures,
Module - III : Indian Financial Institutions:
Commercial Banks- Roles, Functions, Regulations, Public Sector, Private Sector and Foreign
Banks, Development Banks: IFCI, IDBI, SFCs, NABARD, RRBs, SIDBI, IIBI, Non-
Banking Financial Institutions, Insurance Companies- Public and Private, Invesment Policy,
Regulatory Authority
Text Books:
1. Financial Markets and Institutions, S Gurusamy, Thomson
2.; Management of Indian Financial institutions, Srivastava,Nigam HPH
3. Financial Services in India, Kothari, Sage
50
ELECTIVE COURSES
HR
MBA?305C: Human Resource Planning
MBA?306C: Compensation Management
MBA?307C: Performance Management
MBA?308C: Human Resource Development
MBA?403C: Employment Legislations
MBA?404C: Organizational Change and Development
MBA?405C: Industrial Relations
MBA?406C: Cross Cultural and Global HRM
51
MBA?305C: HUMAN RESOURCE PLANNING
Module ? I: Human Resource Planning:
Concept and Objectives of HRP, Types of HR plan, Factors affecting HRP, Approaches?Social Demand
Approach, Rate of Return Approach and Manpower Requirement Approach, Evolution and growth
of HRP, Qualitative and Quantitative Dimensions of HRP, Labour Market Behaviour and its impact on
HRP.
Human Resource Information System: Concept, Objectives of HRIS, Types of information,
sources of information, Method of data collection, Procedure of maintaining HRIS at macro and
micro level.
Module ? II: Human Resource Planning Process:
Forecast and Projection, types of HR forecasts, Methods of HR demand forecasting at macro and
micro level. Supply forecasting? Wastage analysis, Age population balance, Pattern of internal
movements of employees in the organization.
Module ? III: Career planning
Succession Planning: concept, objectives and process, Career planning and development, Stages of
career, Early Career and Mid?career crisis and its management. Human Resources Audit: Scope,
Characteristics and Process of HR audit, Human Resource Accounting.
Recommended Books:
1. Human Resource Planning, Bhattacharya ? EB
2. Human Resource Planning and Audit, Arun Sekhri ? HPH
3. Strategic Human Resource Planning, Vivek Paranjpee, Allied
4. Strategic Human Resource Planning, Belcourt and Mc Bey ? Cengage
5. Strategic Staffing, Phillips, Gully ? Pearson
52
MBA?306C: COMPENSATION MANAGEMENT
Module ? I: COMPENSATION MANAGEMENT
Conceptual Framework of Compensation Management: Concept and Components of
Wages, Theories of wages: Subsistence theory, Wage Fund Theory, Marginal Productivity
theory, Residual claimant theory, Bargaining theory, Criteria of wage fixation. Methods of
Payment, Broad? banding, Executive compensation, Emerging trends of compensation
management in IT industries.
Module ? II: WAGE DETERMINATION:
Principles of wage and salary administration, Job Evaluation: Concept, Scope, Methods and
techniques, Performance based pay systems; Knowledge based pay system, market based
pay system, Incentive based pay system, Types of incentive plans, Wage differentials.
Module ? III: WAGE ADMINISTRATION IN INDIA:
Wage Policy in India, Methods of wage determination in India, The Pay Commission, Wage
Boards: Structure, Scope and functions, Role of Collective bargaining in wage
determination, The Rate of Minimum Wages Act.
Recommended Books:
1. Understanding Wage and Compensation System, A.M. Sharma, HPH
2. Compensation and Reward Management, B.D. Singh ? EB
3. Compensation, Milkvich et al, Mc Graw Hill
4. Compensation Management in a Knowledge – Based World, Henderson ? Pearson
53
MBA?307C: PERFORMANCE MANAGEMENT
Module ? I: Performance Management (PM) Conceptual Frame Work:
Introduction to Performance Management, nature, scope, importance, process of
Performance Management, link between Performance Management and Performance
Appraisal, Benefits of Performance Management, Performance Planning, Role Analysis and
Evaluating Performance Management.
Performance Appraisal & Potential Appraisal:
Meaning of Performance appraisal, methods and approaches to performance appraisal,
Obstacles in appraisal, Designing appraisal for better results, Performance Appraisal
Interview, Potential Appraisal.
Module ? II:
360
0
feedback, Assessment centers, Performance reviews, Coaching and Counseling,
Performance Management in Manufacturing, Services and IT Sector with special reference
to NALCO, State Bank of India, Infosys and ITC, Strategies for improving performance.
Performance Management and development, Performance Management and pay.
Module ? III: Performance Management Application & Improvement:
Performance Management for Teams, Performance Management in practice, Analyzing
Performance problems. Performance counseling? Concept, Principles and Skills competency
based Performance Management.
Performance Management linked Reward Systems? Reward Management, Objectives,
Components of Reward System, Linkage of Performance Management to Reward and
Compensation Systems “Do only what you get paid for” Syndrome, Types of pay for
Performance Plans – Individual based, Team Based, Plant Wide Plans and Corporate Wide
Plans.
Recommended Books:
a. Performance Management, Aquinis ? Pearson
b. Performance Management, Chadha, Macmillan
c. Performance Management, Armstrong, Michael, Baron, Jaico
d. Performance Management, Cardy – PHI
e. Performance Management, Kohli, Deb – Oxford
f. Performance Management, D Sharma, HPH
g. Performance Management System, R.K. Sahu – EB
h. Performance Management and Appraisal, TV Rao, Sage
54
MBA?308C: HUMAN RESOURCE DEVELOPMENT
Module ? I: Evolution & Concept of HRD
Concept, importance, objectives, evolution of HRD, Relationship between HRM and
HRD/Training. HRD functions, Role of an HRD Professional, HRD climate & its elements, HRD
Matrix, HRD Process, HRD Process models, Role of line Managers in HRD.
Assessing HRD needs: Concept and purpose of Needs Assessment, Training HRD Need,
Techniques of training Need Assessment (TNA), Levels of Need Analysis. Task analysis,
Persons Analysis, Organizational analysis,
Module ? II: Implementing HRD Programmes
Learning and HRD? Learning and Instruction, Maximizing Learning, Individual Differences in
the Learning Process, Learning Strategies and Styles. HRD Interventions – Strategy and
Types and Evaluating.
Introduction, Training Delivery Methods, On the job (OJT) Training Methods – JIT,
Simulation, Job Rotations, Coaching and Mentoring Classroom Training Approaches –
Lecture approach, Discussion Method, Experiential Methods, Computer based Training
Methods.
Module ? III : Organisational Development & HRD
Evaluation – Purpose of HRD Evaluation, Models and Framework of Evaluation –
Kirkpatrick’s framework and other Models. Data collection for Evaluation, Research Design,
Ethical Issues, Assessment of the Impart of HRD Program.
Organizational Development? Concepts and Theories. Organizational Culture?Work force
diversity & HRD, Managing Workforce Diversity, labour Market changes, adapting to
demographic changes. HRD practices in manufacturing and services sector. Issues and
Challenges of HRD In cross?cultural environment for Global workforce.
Recommended Books:
1. Human Resource Development, Dr. D.K. Bhattacharya – HPH
2. Human Resource Development, Werner / Desimone ? Cengage
3. Human Resource Development, T.V. Rao, Oxford
4. Organization Development and Transformation, Mc Graw Hill
5. Human Resource Development and Management, A.M. Sheikh, S. Chand
55
MBA?403C: EMPLOYMENT LEGISLATIONS
Module ? I: Labour Legislation:
Need, objectives, scope, growth of labour legislation in India. Legislations on working
conditions, Factories Act, 1948, Mines Act 1952, Contract Labour (Regulation and Abolition)
Act, 1970.
Module ? II: Legislations concerning wages
Payment of Wages Act, 1936, Payment of Bonus Act 1965, Equal Remuneration Act, 1976,
The Workmen’s Compensation Act, 1923, Employees’ State Insurance Act, 1948, The
Employees Provident Fund Act, 1952 & 1995.
Module ? III: Industrial Relations Legislations
Payment of Gratuity Act, 1972, Indian Trade Union Act 1926, Industrial Employment
Standing Order Act, 1946, Industrial Dispute Act 1947.
Recommended Books:
1. Industrial Jurisprudence & Labour Legislation, A.M. Sharma, HPH
2. Industrial Relations, Trade Union & Labour Legislation, Sinha, Sinha, Shekhar,
Pearson
3. Labour Laws, Taxmann
4. Industrial and Labour Legislations, L.M. Porwal and Sanjeev Kumar ? Vrinda
56
MBA?404C: ORGANIZATIONAL CHANGE & DEVELOPMENT
Module ? I: Organisational Change:
Concept, forces and types of organizational change ? External and Internal, Recognizing the
need for change, problem diagnosis, The Six?Box organizational Model, The 7?S framework,
Identifying alternate change techniques , Resistance to change, Managing resistance to
change, The process of organizational change. Incremental Change Vs Disruptive Change.
Module ? II: Managing Change :
Managing Change: Planning, Creating the support system, Internal Resource Persons (IRP)
and External agent, managing the transition, organization restructuring, reorganizing work
activities, strategies, process oriented strategies, competitor and customer oriented
strategies.
Module ? III: Organisational Development:
Organisational change and process Consultation, Organisation Development ? OD process,
OD Interventions, Action Research orientation, Evaluating OD Effectiveness.
Managers as change agents, Internal and external change agents, Organizational change
and its management in manufacturing and service sectors? Power sector reforms in Orissa.
Recommended Books:
1. Managing Organizational Change, Palmer Dunford Avin ? TMH
2. Management of Organization Changes, K. Harigopal, Response Book
3. Organization Change & Development, Kavita Singh, Excel
4. Organisational structure change and management, Bhattacharya, HPH
6. Training in Organizations, Goldstein, Ford ? Cengage.
57
MBA?405C: INDUSTRIAL RELATIONS
Module ? I : Industrial Relation:
Concept, Scope and Approaches to Industrial Relations? Unitary, Pluralistic, and Radical
approach, Industrial Relations Systems (IRS), Values in IR. Role of State in Industrial
Relations in India.
Trade Unionism: Concept, structure and function, Union Registration and Recognition,
Theories on Trade Unionism? Selling Pearl man, Sidney and Beatrice Webb, Karl Marx,
Robert Hoxie and Mahatma Gandhi, White Collar Trade Unions, Trade Union Movement in
India.
Module ? II: Industrial Dispute: causes, types, methods of settlement of dispute in India,
Code of Discipline and Grievance Management.
Collective Bargaining: Meaning, Concept and functions, Types of Bargaining, Process of
Bargaining, Emerging Trends in Collective Bargaining, Theories of Collective Bargaining by
M.W. chamberlain, Allan Flanders, Walton Mckersie and Sidney & Beatrice Webb. Levels of
bargaining and agreements, negotiation techniques and skills.
Module ? III: Tripartism and IR, ILC & SLC. ILO? Structure and Functions. Conventions and
Recommendations. Bipartism link with Tripartism, Strengthening Tripartite Social Dialogue.
Workers Participation in Management: Concept, Scope, Levels and functions, Farms of
Workers’ Participation, Workers Participation in other countries.
Recommended Books:
1. Industrial Relations, C.S. Venkata Ratnam, Oxford
2. Industrial Relations, Trade Unions & Labour Legislation, Sinha & Shekhar, ? Pearson
3. Dynamics of Industrial Relations, Mamoria, Gankar – HPH
4. HRM & Industrial Relations, P. Subba Rao, HPH
5. Industrial Relations, Monappa – TMH
6. Industrial Relations, Balasubramanian ? Everest Publishing House
7. Employee Relation P N Singh, Niraj Kumar ? Pearson
58
MBA?406C CROSS CULTURAL AND GLOBAL HRM
Module ? I ; Global Business Environment and Human Component :
Global Business Environment and Human and Cultural variables and Cross cultural
differences and managerial implication; cross cultural research methodology and Hofstede
study.
Module ? II ; Cross Cultural management :
Cross Cultural Leadership and Decision making, Cross Cultural Communication and
negotiation.
Module ? III : International Human Resource Management:
Approaches; International Recruitment and Selection, Performance Management and
Training and Development, International HRM roles in multinational organizations,
Expatriate problem, International Compensation, Repatriation.
Key issues in International Labour Relations :
Labour Unions and International Labour Relations, HRM practices in countries specially in
Japan, Germany, Netherlands, Scandinavian Countries, USA.
Reference Books
1. International HRM, P.Subba Rao, HPH
2. Cultures Consequence ; International Differences in Work related Values, G.
Hofstede – – Sage
3. International Dimensions of Human Resource Mgt. , Doweing , P.J. – End
Edition Words Worth
4. International HRM, A. Harzing, Sage
59
ELECTIVE COURSES
Information Technology
MBA?305D: Software Management
MBA?306D: E?Business
MBA?307D: Networking Management
MBA?308D: Computer Aided Management
MBA?403D: System Analysis & Design
MBA?404D: Data Base Management
MBA?405D: Information Security & Cyber Law
MBA?406D: Object oriented program with Java
60
MBA?305D: SOFTWARE MANAGEMENT
Module ? I : Introduction:
The Software Engineefring Discipline – Evolution And Impact; Programs Vs. Software
Products; Why Should Software Engineering; Emergence Of Software Engineering: Early
Computer Programming, High?level Language Programming, Control Flow?based Design,
Data Structure?oriented Design, Data Flow?oriented Design, Object?oriented Design;
Software Life Cycle Models; Classical Waterfall Model; Iterative Watermall Model;
Prototyping Model; Evolutionary Model; Spiral Model
Software Project Management; Responsibilities Of A Software Project Manager; Project
Planning; Materials For Project Size Estimation: Lines Of Code (Loc), Function Point Metric;
Project Estimation Techniques: Empirical Estimation Techniques, Heuristic Techniques,
Analytical Estimation Techniques; Empirical Estimation Techniques: Expert Judgment
Technique, Delphi Cost Estimation; Cocomo – A Heirostoc Estimation Technique: Basic
Cocomo Model, Staffing Level Estimation: Norden’s Work, Putnam’s Work
Risk Management: Risk Identification, Risk Assessment, Risk Containment
Module ? II: Classical Analysis & Design Of Software
Requirements Gathering And Analysis; Software Requirements Specification (Srs): Contents
Of The Srs Document, Functional Requirements, Traceability , Characteristics Of A Good Srs
Document;
Software Design; Cohesion And Coupling, Classification Of Cohesiveness, Classification Of
Coupling; Software Design Approaches: Function?oriented Design, Object?oriented Design;
Function?oriented Software Design; Overview Of Sa/Sd Methodology; Structured Analysis;
Data Flow Diagrams (Dfds): Primitive Symbols Used For Constructing Dfds, Some Important
Concepts Associated With Designing Dfds; Structured Design: Flow Chart Vs. Structure
Chart, Transformation Of A Dfd Model Into A Structure Chart;
Module ? III : Object Oriented Software Analysis & Design
Object Modelling Using Uml; Unified Modelling Language (Uml): Uml Diagrams Use Case
Model: Representation Of Use Cases, Use Case Packaging; Class Diagrams;Interaction
Diagrams; Activity Diagrams; State Chart Diagram Object?oriented Software Development;
Design Patterns
Software Quality: Coding: Coding Standards And Guidelines; Code Review: Code Walk?
throughs, Code Inspection; Testing: Verification Vs. Validation, Design Of Test Cases; Unit
Testing; Black?box Testing; White?box Testing; Debugging; Integration Testing; System
Testing: Performance Testing; Software Reliability And Quality Management: Software
Reliability: Reliability Metrics, Statistical Testing; Software Quality; Software Quality
Management System: Evolution Of Quality System; Sei Capability Maturity Model:
Comparison Between ISO 9000 Certification And Sei/Cmm; Six Sigma
Recommended Books:
1. Fundamentals of Software Engineering, Mall, Rajib, PHI.
2. Software Engineering ? A Practitioner’s Approach , Roger Pressman, TMH
61
4. Software Engineering, Sommerville, Pearson.
5. An Integrated approach to Software Engineering, Jalote, Pankaj , Narosa.
6. Software Project Management, Hughes & Cotterell, TMH
7. Project Mgmt., Maylor, Pearson Education
3. Software Engineering Project Management – Edited by Richand H.Theyer ? Wiley.
62
MBA?306D: E?BUSINESS
Module ? I : INTRODUCTION
Definition of E?commerce, Unique Features of E?commerce Technology:Ubiquity, Global
Reach, Universal Standards, Richness, Interactivity, Information Density, Personalization/
Customization, Social Technology: User Content Generation and Social Networking., Web
2.0, Play My version; Growth of the Internet and the Web, Origins and Growth of E?
commerce, Insight on Technology: Spider Webs, Bow Ties, Scale?Free Networks and Deep
Web Technology and E?commerce in Perspective
E?Business Technologies
The Internet: Key Technology Concepts: Packet Switching, Transmission Control
Protocol/Internet Protocol (TCP/IP), IP Addresses, Domain Names, DNS, and URLs,
Client/Server Computing
The Internet Today: The Internet Backbone, Internet Exchange Points, Campus Area
Networks (CANs), Internet Service Providers, Intranets and Extranets, Who Govern the
Internet?
Building an E?commerce Website: Planning: The Systems Development Life Cycle, Systems
Analysis/Planning: Identify Business Objectives, System Functionality and Information
Requirements. , System Design: Hardware and Software Platforms, Building Your?Own
versus Outsourcing, Host your Own versus Outsourcing,
Module ? II: E?Business Models : Eight Key Elements of a Business Model: Value
Proposition, Revenue Model, Market Opportunity, Competitive Environment, Competitive
Advantage, Market Strategy, Major Business to?Consumer (B2C) Business Models: Portal, E?
tailer, Insight on Technology: Search, ads and Apps: The future for Google, (and Microsoft),
Content Provider, Transaction Broker, Market Creator, Service Provider, Community
Provider
Major Business?to?business (B2B) Business Model: E?distributor, E?Procurement, Exchanges,
Insight on Business: Onvia Evolves, Industry Consortia, Private Industrial Networks,
Business Models in Emerging E?commerce Areas: Consumer?to?consumer (C2C) Business
Models, Peer?to?peer (P2P) Business Models, M?commerce Business Models , E?Commerce
Enablers: The Gold Rush Models, Insight on Society: Is Privacy Possible in a Wireless World?,
How the Internet and the Web Change Business: Strategy, Structure, and Process, Industry
structure , Industry Value Chains, Firm Value Chains, Firm Value Webs, Business Strategy
BACK OFFICE AUTOMATICS FOR E?BUSINESS
BUILDING THE E?BUSISNESS BACKBONE: ENTERPRISE RESOURCE PLANNING:
The Basics of Enterprise Resource Planning, ERP Decision = Enterprise Architecture Planning
ERP Implementation, ERP Architecture and Toolkit Evolution
63
IMPLEMENTATION SUPPLY CHAIN MANAGEMENT AND E? FULFILLMENT: The Basics of
Supply Chain Management, Internet?Enabled SCM, E?Supply Chain Fusion, Management
Issues in e?supply Chain Fusion, The continuing Evolution of e?Supply Chains, A Roadmap
for Managers
DEMYSTIFYING E?PROCUREMENT: BUY?SIDE, SELL?SIDE, NET MARKETS AND TRADING
EXCHANGES: Evolution of e?Procurement Models, Evolution of Procurement Processes, e?
Procurement Infrastructure Integrating Ordering, Fulfillment, and payment, E?Procurement
Analysis and Administration Applications, Marketplace Enables, A Roadmap for e?
Procurement Managers
Module ? III : MOVING TO E?BUSINESS : SPOTTING E?BUSINESS TRENDS, Trends Driving e?
business, Customer?Oriented Trends, e?Service Trends, Organizational Trends, Employee
Megatrends, Enterprise Technology Trends, General Technology Trends, What These 20
Trends Have in Common
DIGITIZING THE BUSINESS: E?BUSINESS PATTERNS, e?Business Patterns: The Structural
Foundation, The e?Channel Pattern, The Click?and?Brick Pattern, The e?Portal Pattern, The e?
Market Maker Pattern, The Pure?E “Digital Products” Pattern
THINKING E?BUSINESS DESIGN: MORE THAN TECHNOLOGY, The Race to Create Novel e?
Business Designs, Step: 1: Self – Diagnosis, Step: 2: Reverse the Value Chain, Step: 3: Choose
a Focus, Step 4: Execute Flawlessly, Lessons from e?Business Design
ETHICAL, SOCIAL AND POLITICAL ISSUES
Understanding Ethical, Social, and Political Issues in E?commerce, A Model for organizing
the issues, Basic Ethical Concepts: Responsibility, Accountability, and Liability, Analyzing
Ethical Dilemmas, Candidate Ethical Principles, Privacy and Information Rights, Information
Collected at E?commerce Sites, Profiling and Behavioral Targeting, The Internet and
Government Invasions of Privacy:, E?commerce Surveillance, Legal Protections, Informed
Consent, Intellectual Property Rights, Types of Intellectual Property Protection, Copyright:
The Problem of Perfect Copies and Encryption , Patents: Business Methods and Processes,
Trademarks: Online Infringement and Dilution, Challenge: Balancing the Protection of
Property with other values,
Recommended Books:
1. e?Business 2.0 , Kalakota, Robinson, Pearson.
2. e?Commerce: Business Technology & Society, Laudon and Traver, Pearson
3. Electronic Commerce ? Technologies & Applications, Bhaskar Bharat,TMH
4. Global E?Commerce, Christopher J. & Clerk T.H.K., University Press
5. E?Commerce An Indian Perspective, Joseph P.T., PHI
6. Beginning E?Commerce, Reynolds , SPD
7. E – Commerce : Strategy Technologies & Applications, Whiteley, David, Tata McGraw
Hill.
64
MBA?307D: NETWORKING MANAGEMENT
Module ? I : Introduction to Networks
Need for computer networking, components of a data communication system, direction of
data flow(simplex, half?duplex, full?duplex).
Types of networks: LAN, MAN, WAN; concepts of Internet, Intranet, Extranet, WWW.
Network topology, transmission media.
Applications of networking in business and society.
Concepts of data transmission, signal encoding, modulation methods, synchronization,
multiplexing and concentration, coding method, cryptography.
Module ? II : OSI Model and Data Link Technologies
Communication system architecture – OSI reference model, Topology types, selections,
design, Local area networks (LAN), CSMA / CD, token bus, token ring techniques, link level
control (LLC) protocols, HDLS, analysis of protocols & performance
Network and Transport Layers
Network Layer: IP addressing, IP routing, Routing Protocols: RIP, OSPF, DHCP, DNS, IPV6,
other functions in network layer
Transport Layer: TCP, UDP, ports and sockets, Sessions and Connections, client?server
implementation
Basic Network Services
Telnet, FTP, SMTP and POP, HTTP,
Module ? III: Advanced Topics
Mobile Computing: Introduction to mobile technology, concept of GPRS, Wireless
Application Protocols & other protocols, concept of bluetooth.
Network Security & Privacy: overview, purpose, spamming , cryptography (ciphering, DES,
RSA ?concept only), authentication (concept only) and firewall.
Recommended Books:
1. Internetworking with TCP / IP, Vol – 1, PHI/, Comer, Pearson Education
2. Data Communication & Networking, Forouzan, TMH.
3. Data and Computer Communications, Stallings, W., Pearson Education
4. Computer Networks, Tanenbaum, Pearson Education
5. Computer Networks for Scientists & Engineers, Zheng, OUP
6. Computer Networks – Tanenbaum – Pearson
65
MBA?308D: COMPUTER AIDED MANAGEMENT
Module ? I : Management and Decision Support Systems
Management Support Systems: Introduction, Objective and Characteristics, Collaborative
Computing Technologies: Group Support System, Technologies, Data Reviewing Concept
and Applications.
Decision Support Systems:
Introduction to Decision Support Systems, Decisions and Decision Makers, Decision in the
Organization, Modeling Decision Processes, Group Decision Support and Groupware
Technologies, Executive Information Systems, Designing and Building Decision Support
Systems, Implementing and Integrating Decision Support Systems.
Module ? II: Knowledge Management
Knowledge Management: Concepts, Development Methods, Technologies & Tools,
Electronic Document Management. Case Study.
Knowledge ? Based Decision Support: Artificial Intelligence (AI): Concept, Definition, AI Vs
Natural Intelligence. Expert System: Concept, Structure, Working, Benefits & Limitations.
Knowledge Acquisition & Validation: Scope, Methods, Validation, Verification, Analysing,
Coding, Documenting & Diagramming. Knowledge Representation, Inference Techniques,
Intelligence System Development. Fuzzy Logic, Genetic Algorithm
Module ? III: Data Warehouse and Data Mining
Data Warehousing : Access, Analysis, Mining & Visualization; OLAP & OLTP
Data Mining: What is Data Mining?, Motivating Challenges, The Origins of Data Mining, Data
Mining Tasks, Exploring Data: Summary Statistics, Visualization, OLAP and Multidimensional
Data Analysis, Classification: Preliminaries, General Approach to Solving a Classification
Problem, Decision Tree Induction, Model Overfitting, Evaluating the Performance of a
Classifier, Methods for Comparing Classifiers, Association Analysis: Problem Definition,
Frequent Itemset Generation, Rule Generation, Compact Representation of Frequent
Itemsets, Alternative Methods for Generating Frequent Itemsets, FP?Growth Algorithm,
Evaluation of Association Patterns, Effect of Skewed Support Distribution
Advanced Topics
Neural Computing : Fundamentals, Types of Neural Networks, Neural Network Application,
Development, Architecture, Learning Algorithms, Neural Network Software & Hardware,
Benefits & Limitations of Neural Networks.
Grid Computing: Overview.
Implementing & Integrating Management Support Systems: Issues, Strategies, Generic
Models, Integrating EIS, DSS, ES & Global Integration.
Recommended Books:
1. Decision Support System & Intelligent System, Turban, Aronson, Pearson.
2. BUSINESS INTELLIGENCE: DATA MINING AND OPTIMIZATION FOR DECISION MAKING, VERCELLIS
CARLO , Wiley
3. INTRODUCTION TO KNOWLEDGE MANAGEMENT: KM IN BUSINESS, GROFF TODD R & JONES THOMAS
66
MBA?403D: SYSTEM ANALYSIS AND DESIGN
Module ? I: Overview of Systems Analysis & Design:
Business Systems Concepts, Systems Development Life Cycle(SDLC), Life cycle models
(Waterfall model, Prototyping model, Incremental model, Spiral model, RAD model),
Feasibility Analysis, Design, Implementation, Testing & Evaluation.
Business Process Re?engineering: Concepts, Process involved; Case study.
Analysis and Design Methodologies
System Requirement Specification & Analysis: Fact finding techniques, data ? flow Diagrams,
data dictionaries, process organization & interactions, decision analysis, standards ( IEEE/
ISO). Data Modeling & Analysis.
Detailed Design Modularization: Module Specification, File Design, Systems Development
involving Data Bases. Structured Design Methodology(SDM). Database Design. Output
Design. Input Design. User Interface Design.
Module ? II: Object?Oriented Analysis & Design
Modeling System Requirements using ‘USE CASES’. Object Modeling: Object Structure,
Object Features, Classes & Objects, Key Concepts of object oriented approach, Object
Representation methods, Object Status, State Diagram, Modeling behaviour in object
Modeling ? use cases, Object oriented Analysis, Object oriented Design, Modeling & Design
using UML, Activity Diagram & Swim lane Diagram, Sequence & Collaboration Diagram. OO
Testing strategies & techniques.
Module ? III: System Control & Quality Assurance through testing
Design Objectives reliability & maintenance, Software Design & documentation tools, top –
down, bottom – up and variants. Testing strategies & techniques: Unit and integration
testing, testing practices and plans; System Controls, Audit Trails, CASE Tools.
Hardware & Software Selection:
Hardware acquisition, memory , process, peripherals, Benchmarking, Vendor selection,
Software selection – operating system, languages, Language Processes, performance &
acceptance criteria.
Recommended Books:
1. Analysis & Design of Information Systems, Senn: McGraw Hill International.
2. Object Oriented Analysis & Design, Booch, Grady
3. Modern System Analysis & Design, Hoffer: Pearson Education.
4. System Analysis & Design, Kendall: Pearson.
5. Systems Analysis & Design, Kiewycs, Igor Hawrysz: PHI
6. Systems Analysis and Design, Rajaraman V., PHI
7. UML? Reference Manual, Rambaugh, Jacobson, Booch: Pearson.
8. Structured System Analysis and Design, ISRD, Tata McGraw Hill.
9. Systems Analysis and Design, N Cock, Sage
67
MBA?404D: DATABASE MANAGEMENT
Module ? I : Introduction
Database?System Applications, Purpose of Database Systems, View of Data, Database
Languages, Relational Database, Database Design, Object?Based and Semistructured
Database, Data Storage and Querying , Transaction Management, Data Mining and Analysis,
Database Architecture, Database Users and Administrations, History of Database Systems
Relational Model
Relational Model: Structure of Relational Database, Fundamental Relational?Algebra
Operations, Additional Relational?Algebra Operations, Extended Relational?Algebra
Operations, Null Values, Modification of the Database
SQL: Background, Data Definition, Basic Structure of SQL Queries, Set Operations, Aggregate
Functions, Null Values, Nested Subqueries , Complex Queries, Views, Modification of the
Database, Joined Relations,
Module ? II : DATABASE DESIGN METHODOLOGY
Database Design and the E?R Model: Overview of the Design Process, The Entity?
Relationship Model, Constraints, Entity?Relationship Diagrams, Entity?Relationship Design
Issues], Weak Entity Sets, Extended E?R Features, Database Design for Banking Enterprise,
Reduction to Relational Schemes, Other Aspects of Database Design
Relational Database Design: Features of Good Relational Designs, Atomic Domains and First
Normal Form, Decomposition Using Functional Dependency Theory , Functional?
Dependency Theory, Decomposition Using Functional Dependencies, Decomposition Using
Multivalued Dependencies;
Application Design and Development: User Interfaces and Tools, Web Interfaces to
Database, Web Fundamentals, Servlets and JSP, Building Large Web Applications, Triggers,
Authorization in SQL, Application Security,
Module ? III : Integrity Issues in Database
Backup and Recovery: Overview of Integrity Control Functions, The Processes of Database
Backup and Recovery, Backup Strategies, Summary Chart of Traditional Backup and
Recovery Strategies, Residual Dump Backup Strategy, Variables in the Backup Process,
Process Checkpoint and Restart,
Quality Control and Concurrent Update: Data Validation, Update Authorization, Concurrent
Update Control, Update Synchronization;
Access Control and Encryption: Data Access Control Policies and Approaches, A General
Model of Data Access Control, User Identification and Authentication, Authorization,
Controlling Inferences from Statistical Data, Encryption, Threat Monitoring and Audit Trail;
Advanced Topics
Database?System Architecture: Centralized and Client?Server Architecture, Server System
Architectures, Parallel Systems, Distributed Systems, Network Types,
68
Parallel Database: Introduction, I/O Parallelism, Interquery Parallelism, Intraquery
Parallelism, Intraoperation Parallelism , Interoperation Parallelism , Design of Parallel
Systems,
Distributed System: Homogeneous and Heterogeneous Database, Distributed Data Storage,
Distributed Transactions, Commit Protocols, Concurrency Control in Distributed Database,
Availability, Distributed Query Processing, Heterogeneous Distributed Database, Directory
Systems
Data Analysis and Mining: Decision?Support Systems, Data Analysis and OLAP, Data
Warehousing, Data Mining,
Recommended Books:
1. Fundamentals of Database System, Elmasri, Navathe : Pearson Education.
2. Database System Concepts, Silberschatz, Korth, Sudarshan : McGraw Hill
International.
3. An Introduction to Database System, Date : Pearson Education.
4. Database Management, Bipin Desai
5. Database System , Molina, Ullman, Widom : Pearson Education.
6. Fundamentals of Relational Databases, Schaum’s Outline Series : Tata McGraw Hill.
7. The Oracle 9i Complete Reference, Loney & Koch: Oracle Press
8. SQL & PL/SQL , Ivan Bayross : BPB
69
MBA?405D: INFORMATION SECURITY & CYBER LAW
Module ? I: Cryptography and security
CRYPTO BASICS: How to Speak Crypto, Classic Crypto, Simple Substitution Cipher,
Cryptanalysis of a Simple Substitution, Definition of Secure, Double Transportation Cipher,
One?Time Pad, Modern Crypto History, A Taxonomy of Cryptography, A Taxonomy of
Cryptanalysis;
SYMMETRIC KEY CRYPTO: Introduction, Stream Ciphers, A5/1, RC4, Block Ciphers, Feistel
Cipher, DES, AES, Block Cipher Modes, Integrity;
PUBLIC KEY CRYPTO: Introduction, Knapsack, RSA, Repeated Squaring, Public Key Notation,
User for Public Key Crypto, Confidentially in the Real World, Signature and Non?repudiation,
Confidentiality and Non?repudiation, Public Key Infrastructure;
Access Control
AUTHENTICATION: Passwords, Keys Versus Passwords, Choosing Passwords, Attacking
Systems via Passwords, Password Verification, Math of Password Cracking, Other Password
Issues, Biometrics, Types of Errors, Biometric Examples, Biometric Conclusions, Something
You have, Two?Factor Authentication, Single Sign? on and Web Cookies;
AUTHORIZATION: Access Control Matrix, ACLs and Capabilities, Confused Deputy,
Multilateral Security, Multilateral Security, Convert Channel, Inference Control, CAPTCHA,
Firewalls, Packet Filter, Stateful Packet Filter, Application Proxy, Personal Firewall, Defense
in Depth, Intrusion Detection, Signature?Based IDS, Anomaly?Based IDS;
Module ? II : SECURITY IN SOFTWARE
SOFTWARE FLAWS AND MALWARE: Software Flaws, Buffer Overflow, Incomplete
Mediation, Race Conditions, Malware, Brain, Morris Worm, Code Red, SQL Slammer, Trojan
Example, Malware Detection, The Future of Malware, Cyber Diseases Versus Biological
Diseases, Miscellaneous Software?Based Attacks, Salami Attacks, Linearization Attacks, Time
Bombs, Trusting Software
INSECURITY IN SOFTWARE: Software Reverse Engineering, Anti?Disassembly Techniques,
Anti?Debugging Techniques, Software Tamper Resistance, Guards, Obfuscation,
Metamorphism Revisited;
Digital Rights Management: What is DRM?, A Real?World DRM System, DRM for Streaming
Media, DRM for a P2P Application, DRM in the Enterprise, DRM Failures, DRM Conclusions
OPERATING SYSTEM AND SECURITY: Operating System Security Functions, Separation,
Memory Protection, Access Control, Trusted Operating System, MAC, DAC and More,
Trusted Path, Trusted Computing Base, Next Generation Secure Computing Base, NGSCB
Feature Groups, NGSCB Compelling Applications, Criticisms of NGSCB;
Module ? III: SECURITY PLANNING AND IMPLEMENTATION
Risk Management: An Overview of Risk Management, Risk Identification, Risk Assessment,
Risk Control Strategies, Selecting a Risks Control Strategy, Quantitative versus Quantitative
70
Risk Control Practices, Risk Management Discussion Points, Recommended Risk Control
Practices,
Planning and Implementing Security: Information Security Policy, Standards and Practices,
The Information Security Blueprint, Control Strategies, Information Security Project
Management, Technical Topics of Implementation, Nontechnical Aspects of
Implementation, Information Systems Security Certification and Accreditation,
Cyber Law
Legal, Ethical and Professional Issues in Information Security, Introduction, Law and Ethics in
Information Security, Relevant U.S Laws, International Laws and Legal Bodies, Ethics and
Information Security, Codes of Ethics and Professional Organizations;
Reference Books:
1. Information Securtiy: Principles and Practice, Stamp, Wiley
2. Principles of Information Security, Whitman and Mattford, Cengage/Thomson
3. Cryptography Security And Network Security, Forouzan, TMH
4. Cryptography Security And Network Security, Kahate, TMH
5. Charies P. Pfleeger, Shari Lawrence Pfleeger, PHI.
6. Cryptography & Network Security: William Stalling.
7. Information Security for Management – Venugopal Iyengar ? HPH
MBA 406 D :Object Oriented Program with Java
Module ? I Object Oriented Concepts :
Concept of objects, Concept of Messages, Concept of Classes, Concept of
Inheritance.
Java Programming Language :
Variables and data types, Operators, Expressions, Control Flow Statements,
Arrays and Strings.
Module ? II Object and Classes :
Introduction to classes : members and methods, Constructors and Destructors, Life
cycle of an object, Creating and Using Objects.
Module ? III Advanced Feature of Classes :
Inheritance, Interfaces, Packages, Object Oriented Design Principles
Reference Books :
1. Balaguruswamy E.,? Programming with Java : A Premier, Tata McGraw Hill
2. Ken Arnold, Gosling, Holmes; The Java Programming Language – Pearson
Education.
71
ELECTIVE COURSES
Operation Management
MBA?305E: Technology Management
MBA?306E: Total Quality Management
MBA?307E: Project Operations and Management
MBA?308E: Innovation and R & D Management
MBA?403E: Materials Management
MBA?404E: Supply Chain Management
MBA?405E: Service Operations Management
MBA?406E: Management of physical assets
72
MBA?305E: TECHNOLOGY MANAGEMENT
Module ? I: Introduction & Technology Policy
Definition ,Technology and society ,Definition of technology ,Classifications of
technology,Definition of management ,Management of technology (MOT),The conceptual
frame work for (MOT), ? Drivers of MOT? Significance and Scope of MOT? Role of Chief
Technology Officer – Responding to Technology challenges. Technology Policy –
Determinants of Nation’s Capability – Role of Government – Science and Technology policy
– Status of Technology in India – Future of India
Module ? II Technology Planning and Strategy Tools, Technology Acquisition
Technology Planning – Tools for Company Technology Analysis – Tools for industry
Technology Analysis – Trajectories of Technology, Alliances: Formal versus Informal
Alliances, Duration of an Alliance, Location: Domestic versus International Alliances
Concerns in Alliances , Mergers and Acquisitions of Technology, Strategic Reasons for
Mergers and Acquisitions, Types of Mergers and Acquisitions, Technology Acquisition ?
Methods Acquisition ? Internal Development ? External acquisition Sources ? Acquisition
decisions
Module ? III Innovation Management, Technology Transfer
Definition of Innovation, Definition of Management of Innovation, The Process of Managing
Innovation, Making Decisions for Managing Innovation, Tools for Managing Innovation,
Process Innovations – Concept and types of process ? Process Management Concerns ?
Types of Process innovations? Process improvement techniques – Organizing for
improvements , Technology Transfer – Definition – Classification and Significance ? Elements
of transfer process ? Types of Technology transfer
Case Study: Compulsory, Relevant Cases have to be discussed in each unit
Recommended Books:
1. Management of Technology – Track Khalil – TMH
73
MBA?306E: TOTAL QUALITY MANAGEMENT
Module ? I: Introduction to Quality Management, its Philosophies and TQM
The history and Importance of Quality, Defining Quality, Quality as a Management
Framework, Quality and Competitive Advantage, Three Levels of Quality, The Deming
Philosophy, The Juran Philosophy, The Crosby Philosophy, Comparisons of Quality
Philosophies,Other quality Philosophers, Quality Management Awards and Frameworks,
Acceptance Sampling Techniques, Seven basic tools of quality, ISO 9000:2000, Six Sigma,
Total quality management ,introduction to total quality management, the evolution of total
quality.
Module ? II Principles and Design for Six Sigma
Kaizen,Total Productive Maintenance(TPM), Meaning, Seven Magnificent Quality Tools,
Application, Poka?Yoke, Six Sigma, The Statistical basis of Six Sigma, Project Selection for Six
Sigma, Six Sigma Problem Solving, Six Sigma in Services and Small Organizations, Tools for
Concept Development, Tools for Design Development Tools for Design Optimization, Tools
for Design Verification.
Module – III Statistical Process Control
Statistical Process Control, Specification & Limits, Charts for variables & attributes, Process
Control (X, R & P chart), Summary of Control Chart Construction , Designing Control Charts
Product control?acceptance sampling and OC curve, Process Improvement Methodologies,
Basic Tools for Process Improvement, Other Tools for Process Improvement, Engaging the
Workforce in Process Improvement
Quality Systems
ISO Systems, ISO Certification Schemes, Preparing an Organization for ISO Certification,
Baldridge, Deming, Service Quality Management?Product & services, Classification, Service
Quality, Total Productive Maintenance, Function Deployment, House of Quality, Offline
Design of Parameters and Specifications
Case Study: Compulsory, Relevant Cases have to be discussed in each unit.
Recommended Books:
1. Total Quality Management ? J.R. Evans – Cengage
2. Quality Management – Bedi ? Oxford
3. Modern Methods for Quality Control and Improvement – Wardsworth/ Stephens /
Godlsrey – Wiley
4. Quality Management – Gitlow / Oppenheim / Levine – TMH
5. Total Quality – Bharat Wakhlu – S. Chand
6. Quality Control and Management – Evans / Lindsary – Cengage
7. Total Quality Management – K. Sridhara Bhat
8. Introduction to Statistical Quality Control – Montgomery – Wiley
9. 100 methods of TQM, Gopal Kanji, Sage.
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MBA?307E: PROJECT OPERATION MANAGEMENT
Module ? I : Project Management Concepts and Needs Identification
Attributes of a Project, Project Life Cycle, The Project management Process, Global Project
Management, Benefits of Project Management, Needs Identification, Project Selection,
Preparing a Request for Proposal, Soliciting Proposals, Project organization, the project as
part of the functional organization, pure project organization ,the matrix organization,
mixed organizational systems
Module ? II : Project Planning and Scheduling:
Design of project management system; project work system; work breakdown structure,
project execution plan, work packaging plan, project procedure manual; project scheduling;
bar charts, line of balance (LOB) and Network Techniques (PERT / CPM)/ GERT, Resource
allocation, Crashing and Resource Sharing
Module ? III : Project Monitoring and Control and Project Performance
Planning, Monitoring and Control; Design of monitoring system; Computerized PMIS
(Project Management Information System). Coordination; Procedures, Meetings, Control;
Scope/Progress control, Performance control, Schedule control, Cost control, Performance
Indicators; Project Audit; Project Audit Life Cycle, Responsibilities of Evaluator/ Auditor,
Responsibilities of the Project Manager.
Case Study: Compulsory, Relevant Cases have to be discussed in each unit.
Recommended Books:
1. Project Management – Gido / Clements – Cengage
2. Project Management, Meredith Mantel, Wiley
3. Project Management, S.Choudhury, TMH
4. Project Management for Business and Technology – Nicholas – PHI
5. Successful Project Management – Rosenau / Githens – Wiley
6. International Project Management, K Kostar, Sage
75
MBA?308E: INNOVATION AND R&D MANAGEMENT
Module ? I : Introduction & Managerial aspects of Innovation function
Introduction, Components of Innovation, Types of Innovations, Models of Innovation
Processes, Evolution and characteristics of Innovation Management, Key drivers of
Innovation, Factors influencing Innovation ,Organizing for Innovation, Factors influencing
organizational design, Developing Innovation Strategy ,Characteristics of creative of creative
organization.
Module ? II : Research and Development Management
Introduction,, Meaning,Objectives,Significance, Classification of R&D according to R&D
type, process phase, measurement level, purpose of measurement and measurement
perspective. Technology development approaches, Performance of R&D management in
Indian scenario.
Module ? III : Financial Evaluation of R&D Projects
Introduction, Cost effectiveness of R&D,R&D financial forecasts, Project selection,
Evaluating R&D ventures, Conflicting views of managers, Allocation of resources, R&D
programme planning and control, Project management, Project Planning and Control
techniques.
Case Study: Compulsory, Relevant Cases have to be discussed in each unit.
Recommended Books:
1. The management of technology and innovation?A strategic approach,White,Cengage
2. Innovation Management, S Moikal, Sage
76
MBA?404E: MATERIALS MANAGEMENT
Module ? I
Materials Management: An Overview; Objectives; Evolution; Strategies; Functions; Profit
Making Potential; Costs.
Module ? II
Inventory Management: Stages; Selective Control; Demand Forecasting; Lead?time; Safety
Stock; Fixed Quantity Reorder System; Fixed Period Reorder System; MRP and JIT systems;
Inventory Valuation.
Module ? III
Purchasing: Objectives; Types of Materials; Important Aspects; Procedures; Quality;
Quantity, Time, Price and Source; Standardization and Codification; Vendor development;
Value Analysis; Make or Buy Decisions; Negotiations; Institutional, Government and
International Buying; Capital Equipment Purchases. Warehousing and Transportation:
Warehouse Location; Transportation; Receiving, Issuing and Store Keeping.
Case Analysis and Presentation.
Recommended Books:
1. Materials Management, Gopalkrishna & Sudarsan, TMH
2. Materials Management?Procedures, Texts & Cases, A.K. Dutta, Pearson
3. Hand Book of Materials Management – Gopal Krishnan – PHI
4. Inventory Control and Management – Waters – Wiley
5. Procurement Principles & Mgt.– Bailey/Farmer/Crocker/Jessop– Pearson
6. Inventory Management – Principles and Practices –Narayan/Subramanian– Excel
77
MBA?405E: SUPPLY CHAIN MANAGEMENT
Module ? I : Supply Chain Foundations:
Supply Chain as a network of entities: Role and interactions between the entities. Value
Chain Focus of Supply Chain. Impact of Supply Chain Management on Sales, Cost, Profit,
Profitability, Balance Sheet, Profit and Loss Account, and Customer Accounts Profitability.
Centralized and Decentralized Supply Chains: their coordination and aligning business
activities.
Module ? II : Customer Orientation:
Customer Satisfaction oriented Supply Chain Management strategy, Customer
segmentation, Customer requirements analysis, Aligning supply chain to customer needs:
Quick response logistics, Vendor Managed Inventory, Cross docking, Packaging Innovations,
Third Party Logistic and Service concepts and applications.
Procurement Logistics: Source Identification: Global Vs. Domestic Sourcing, Landed Cost
Computation, Vendor Rating, Contract Negotiation, Consolidation, Self Certified Vendor
Management, Individual component Vs. Module Purchases. Vendor Development and
Vendor Relationship Management, Vendor Performance Monitoring.
Module ? III : Manufacturing Logistics Management:
Lean and Agile Manufacturing, Virtual Manufacturing, Just?in?Time Manufacturing, Lead?
time Components and their Compression, Lot Streaming.
Distribution Management: Distribution Channels: Structure and Operation, Distribution
Cost Components, Pipe line Inventory and Response Considerations, Hub and Spoke
Models, Cross docking, Carrier Selection, Vendor Consolidation, Vehicle Loading and Vehicle
Routing Methods.
Case Studies
Recommended Books:
1. Text Book of Logistics and Supply Chain Management – Agarwal – McMillan
2. Business Logistics / Supply Chain Management – Ballou / Srivastava – Pearson
3. Supply Chain Management: Strategy, Planning & Operations, Sunil Chopra, Pearson
4. Global Operations and Logistics – Dornier / Ernst / Fender / Kouvelis – Wiley
5. A Logistic Approach to Supply Chain Management – Coyle / Langley / Gibson /
Novack / Bardi – Cengage
6. Introduction to Operations and Supply Chain Management – Bozarth / Handfield –
Pearson
7. Supply Chain Management – Sahay – Mc Millan
8. Fundamentals of Supply Chain Management, J Mentzer, Sage
78
MBA?406E: SERVICE OPERATIONS MANAGEMENT
Module ? I
Service Operations Concept: Difference between Manufacturing and Service Operations,
Service Operations Characteristics, Different Pure Service Organizations and their
peculiarities, Field Service and its impact on manufacturing organizations, Field Service and
Customer satisfaction.
Service Operation Strategy: Service objectives and goal formulation, Service organization:
In house Vs. Outsourcing, Centralized Vs. Decentralized, Creating Customer Connection,
Enhancing customer satisfaction, Service Operations as Profit Centre.
Module ? II: Field Service Management, Service Manpower Planning & Scheduling:
Field Service Organization, Field Service Inventory Management, Field Technical Support
Service, Integrating Field Service with Information Technology, Field Service Effectiveness
Evaluation, Field Service and Customer Relations Management, Uncertainty in Manpower
Requirements, Cyclical and Seasonal nature of demand, Queuing effect, Service Level
Considerations and Cost Considerations in Manning, Linear Programming and other models
of planning and scheduling.
Module ? III Customer Relationship Management:
Customer requirement assessment, Customer satisfaction parameters and indices,
Manpower recruitment and training, Customer feedback collection and analysis, Customer
service evaluation.
IT enabled Customer Service: Call Centre Operations and Management, Web?enabled
Services, ERP enabled Field and Technical Support Services, Tele marketing and servicing.
Case Study: Compulsory, Relevant Cases have to be discussed in each unit.
Recommended Books:
1. Service Management – Operations, Strategy / Information Technology : Fitsimmons and
Fizsimmons – TMH
2. Service Management & Operations, Haksever, Render, Rumel, Pearson
79
MBA 406E MANAGEMENT OF PHYSICAL ASSETS
Module ? I : Introduction:
Plant Acquisition: Technological alternatives ? Generation and Selection, Life Cycle
Costing and Womb–to–Tomb approach to Equipment Selection, Technological
Obsolescence Consideration, Defender?Challenger Concept and Dynamic equipment policy.
Inspection and Condition Monitoring: Inspection and routine maintenance, Preventive
Maintenance and Replacement, Condition Monitoring Techniques: Vibration Analysis, SOAP,
Thermographic Analysis etc., Condition Based and Reliability Centered Maintenance.
Module ? II : Failure Data Analysis:
Failure data collection and statistical analysis: Failure density function, Reliability function,
Hazard Rate function, Bath?tub?Curve, MTBF and MTTR calculations.
Preventive Maintenance Models:
Block, Age and Group Replacement Policies, Opportunistic Replacement Policies, Choice of
Replacement Policy.
Module ? III : Maintenance Planning:
Maintenance Crew size planning, Scheduling of maintenance activities, Failure Mode and
Criticality Analysis, Fault Tree Analysis, Prioritizing the Maintenance Activities, Scheduling of
Activities during Planned and Forced shutdowns.
Spares Parts Provisioning:
Spare parts Classification: VED, FSN and ABC Classification, Insurance Spares provisioning,
Repairable and Non?repairable Spares, Optimal Rotable Spare Parts Planning, Continuous
review One?for?One replacement strategy, Inventory Policy for slow moving spares.
Reference Books:
1. Jardine AKS., “Maintenance, Replacement and Reliability”, Pitman.
2. Kelley, F.P., “Maintenance Planning and Control”, Butterworth, 1984
doc_121525909.pdf
Syllabus MBA Regular 2 Years Semester System Program
SYLLABUS
MBA
(Regular 2 Years Program)
Biju Patnaik University of Technology, Orissa
Rourkela
S Y L L A B U S
MBA
(Regular 2 Years Semester System Program)
Biju Patnaik University of Technology, Orissa
Rourkela
COURSE STRUCTURE – MBA (SEMESTER SYSTEM)
Code No. Subject Credit Hours Full Mark
Semester:1
MBA?101 Organization Structure & Management 4 45 100
MBA?102 Organizational Behaviour 4 45 100
MBA?103 Managerial Economics 4 45 100
MBA?104 Quantitative Techniques 4 45 100
MBA?105 Basic Financial Accounting 4 45 100
MBA?106 IT for Managers 3 35 100
MBA?107 Communicative English 3 35 100
MBA?108 Communicative English (Lab) 2 30 50
MBA?109 IT Lab 2 30 50
30 355 800
Semester:2
MBA?201 Marketing Management 4 45 100
MBA?202 Financial Management 4 45 100
MBA?203 Human Resource Management 4 45 100
MBA?204 Production and Operation Management 4 45 100
MBA?205 Research Methodology & SPSS 3 35 100
MBA?206 Business Environment & Sustainable Devt. 3 35 100
MBA?207 MIS & ERP 3 35 100
MBA?208 Business Communication 3 35 100
MBA?209 Business Communication (Lab) 2 30 50
MBA?210 MIS & ERP (Lab) 2 30 50
MBA?211 Research Methods & SPSS (Lab) 1 15 50
33 395 950
Semester:3
MBA?301 Cost and Management Accounting 4 45 100
MBA?302 Banking & Insurance Management 4 45 100
MBA?303 Business & Corporate Law 3 35 100
MBA?304 Entrepreneurship & Management of SME 3 35 100
MBA?305 Elective?I 4 45 100
MBA?306 Elective?II 4 45 100
MBA?307 Elective?III 4 45 100
MBA?308 Elective?IV 4 45 100
MBA?309 Summer Project Presentation & Viva 4 100
34 340 900
Semester:4
MBA?401 Business Ethics & Corporate Governance 3 35 100
MBA?402 Strategic Management 3 35 100
MBA?403 Elective?V 4 45 100
MBA?404 Elective?VI 4 45 100
MBA?405 Elective?VII 4 45 100
MBA?406 Elective?VIII 4 45 100
MBA?407 Comprehensive Viva 4 100
26 250 700
TOTAL 123 1340 3350
ELECTIVES
3
rd
Semester Elective?I (Choose one paper from the following)
MBA?305A Consumer Behaviour
MBA?305B Project Appraisal
MBA?305C Human Resource Planning
MBA?305D Software Management
MBA?305E Technology Management
3
rd
Semester Elective?II (Choose one paper from the following)
MBA?306A Sales & Distribution Management
MBA?306B Financial Services
MBA?306C Compensation Management
MBA?306D E?Business
MBA?306E Total Quality Management
3
rd
Semester Elective?III (Choose one paper from the following)
MBA?307A Services Marketing
MBA?307B Security Analysis & Portfolio Management
MBA?307C Performance Management
MBA?307D Networking Management
MBA?307E Project Operations and Management
3
rd
Semester Elective?IV (Choose one paper from the following)
MBA?308A Product & Brand Management
MBA?308B Taxation Management
MBA?308C Human Resource Development
MBA?308D Computer Aided Management
MBA?308E Innovation and R & D Management
4
th
Semester Elective?V (Choose one paper from the following)
MBA?403A Integrated Marketing Communication
MBA?403B Derivatives and Risk Management
MBA?403C Employment Legislations
MBA?403D System Analysis & Design
MBA?403E Materials Management
4
th
Semester Elective?VI (Choose one paper from the following)
MBA?404A Retail Management
MBA?404B Strategic Financial Management
MBA?404C Organizational Change and Development
MBA?404D Data Base Management
MBA?404E Supply Chain Management
4
th
Semester Elective?VII (Choose one paper from the following)
MBA?405A Rural and Agricultural Marketing
MBA?405B International Financial Management
MBA?405C Industrial Relations
MBA?405D Information Security And Cyber Law
MBA?405E Service Operations Management
4
Th
Semester Elective?VIII (Choose one paper from the following)
MBA?406A International Marketing
MBA?406B Financial Institutes & Financial Markets
MBA?406C Cross Cultural & Global HRM
MBA?406D Object Oriented Program with Java
MBA?406E Management of Physical Assets
Area specialization Matrix:
There shall be 5 functional management areas in the 3
rd
and 4
th
semester as specializations as
under:
Marketing Finance HR IT Operations
3
rd
Sem
Elective?I Consumer
Behaviour
Project
Appraisal
Human
Resource
Planning
Software
Management
Technology
Management
Elective?II Sales &
Distribution
Management
Financial
Services
Compensation
Management
E?Business Total Quality
Management
Elective?III Services
Marketing
Security
Analysis &
Portfolio
Management
Performance
Management
Networking
Management
Project
Operations
and
Management
Elective?IV Product &
Brand
Management
Taxation
Management
Human
Resource
Development
Computer
Aided
Management
Innovation
and R & D
Management
4
th
Sem
Elective?V Integrated
Marketing
Communication
Derivatives
and Risk
Management
Employment
Legislations
System
Analysis &
Design
Materials
Management
Elective?VI Retail
Management
Strategic
Financial
Management
Organizational
Change and
Development
Data Base
Management
Supply Chain
Management
Elective?VII Rural and
Agricultural
Marketing
International
Financial
Management
Industrial
Relations
Information
Security And
Cyber Law
Service
Operations
Management
Elective?VIII International
Marketing
Financial
Institutes &
Financial
Markets
Cross Cultural
& Global HRM
Object
Oriented
Program with
Java
Management
of Physical
Assets
Choice of Electives:
Al l the students have to choose eight elective papers i n both the semesters
i n 2
nd
year. Detai l modal i ty of choi ces and award of speci al i zati on for such
opti ons are as stated bel ow:
OPTION?I (Dual Specialization)
i . A student can sel ect any one combi nati on compri si ng two streams of
functi onal management areas as fol l ows:
• Fi nance and Marketi ng;
• Fi nance and HR;
• Fi nance and IT;
• Fi nance and Operati on;
• Marketi ng and HR;
• Marketi ng and IT;
• Marketi ng and Operati on
• HR and IT and
• HR and Operati on.
• Operati on and IT
i i . Now, he / she may choose 4(four) papers each from these two streams
out of 8 (ei ght) papers offered i n both the semesters i n each such
functi onal management area.
For Exampl e,
Suppose a candi date opts for the combi nati on of Fi nance and
Marketi ng, he may take 4 papers from Fi nance and 4 papers from
Marketi ng whi ch may spread over both the 3
rd
and 4
t h
semesters i n
2
nd
year.
Under thi s si tuati on, he/she shal l be sai d to have opted for dual
speci al i zati ons. After successful compl eti on of the course, he shal l be
consi dered pass wi th dual speci al i zati ons. The grade sheet shal l
refl ect the same.
OPTION?II (Single Specialization)
A student may opt for onl y one stream of functi onal management as
speci al i zati on. In thi s case he has to sel ect at least four papers from
that parti cul ar stream of functi onal management and rest papers
from other areas of functi onal Managements. Under such si tuati on,
he i s sai d to have opted for si ngl e speci al i zati on. The grade sheet
shal l refl ect onl y one speci al i zati on.
The col l ege authori ty shal l noti fy the combi nati ons at the start of the 3
rd
semester that woul d be made avai l abl e to students consi deri ng thei r own
resources and faci l i ti es. Each and every student has to regi ster the stream of
functi onal management area(s) and papers he/ she woul d l i ke to opt at the
start of the academi c sessi on.
Important Note: If minimum 10 students opt for a particul ar elective paper
in 3
rd
and 4
t h
semester at the college level, then it may be offered in the
college and students nay be allowed for registration of the same.
The teachi ng methodol ogy i n core and el ecti ve papers shoul d emphasi ze on
case study approach wherever appropri ate wi th cases bei ng of recent ori gi n.
The students shoul d note that the case analysis would be a compulsory
question i n the end term examination of each paper.
******
1
1
st
Year MBA
1
st
Semester
MBA?101 Organization Structure & Management Process
MBA?102 Organizational Behaviour
MBA?103 Managerial Economics
MBA?104 Quantitative Techniques
MBA?105 Basic Financial Accounting
MBA?106 IT for Managers
MBA?107 Communicative English
MBA?108 Communicative English ( Lab.)
MBA?109 IT Lab
2
MBA?101: ORGANIZATION STRUCTURE & MANAGEMENT PROCESS
Module ? I : Management and Nature of Organization
Introduction: Nature, purpose and functions, level and types of Managers, Managerial
Roles, Essential Managerial Skills, Key personal characteristics for Managerial success.
Evolution and various schools to management thoughts.
Nature of Organisation? Proprietorship, Partnership, Co?operatives and Statutory
Corporations, Companies?Concepts of holding and subsidiary companies, Comparison and
Choice of structures, Features of International Organisations and Multi–national
Companies.
Module ? II : Planning and Decision Making
Meaning and nature of planning, types of plans, steps in planning process; Objectives:
meaning, setting and managing objectives – MBO method: concept and process of
managing by objectives; Strategies: definition, levels of strategies, its importance in an
Organization; Policies: meaning, formulation of policies; Programs: meaning, nature;
Planning premises: concept, developing effective planning premises; Decision making, steps
in decision making, approaches to decision making, types of decisions and various
techniques used for decision making, Nature and process of controlling, Techniques of
controlling.
Module ? III : Organizing:
Organizing as Managerial Function – organization structure, formal and informal
organization.Traditional Organization Structures – Functional, Divisional and Matrix
Structure. Directions in organizational Structures – Team structure, network structure,
boundary less structure. Organizing Trends and Practices – Chain of command, unity of
command, span of control, delegation and empowerment, decentralization and use of staff,
organizational design and organizational configuration.
Leading as a function of management, Leadership and vision, Leadership traits, classic
Leadership styles, Leaders behaviour – Likert’s four systems, Managerial Grid. Overlapping
role of leader and managers.
Case analysis compulsory
Recommended Books:
1. Management Text and Cases, VSP Rao & V. Harikrishna, Excel.
2. Management , Robbins, Coulter & Vohra, Pearson.
3. Management Principles & Applications, Ricky W. Griffin, Cengage.
4. Business Organization & Management, C.R. Basu, TMH
5. Business Structure and Processes, Appannaiha et all, HPH.
6. Essentials of Management, Koontz and Weihrich, TMH
7. Business Organization & Management, M.C. Shukla, S. Chand.
8. Principles of Management, Gupta, PHI
9. Management Principles, Processes & Practices, Bhat Kumar, Oxford.
10. Principles and Practices & Management –L.M Prasad, Sultan Chand.
3
MBA?102: ORGANIZATIONAL BEHAVIOUR
Module ? I :
Organizational behavior:
Introduction, goals, elements, scope and historical development of Organizational
Behaviour, fundamental concepts, contributing disciplines to OB, Models of OB, social
systems and organizational culture, international dimensions of organizational behaviour,
limitations of Organizational behaviour, the future of OB
Module ? II :
Individual behaviours: Introduction, foundation of individual behavior:
Personality: determinants, personality traits, types, from concepts to skills, theories,
instruments to measure personality, personality attributes influencing OB.
Perception: factors influencing perception, theories, perceptual errors.
Emotions: types of emotions, determinants, emotional labour, emotional intelligence.
Attitudes: sources of attitudes, types of attitudes, cognitive dissonance theory, from
concepts to skills, changing attitudes, work related attitudes.
Values: importance of values, sources of our value systems, ¬types of values, loyalty and
ethical behavior.
Learning: theories of learning ? some specific organizational applications.
Theories of Motivation.
Module ? III :
Behaviour in the organization: Introduction, Issues between organizations and individuals.
Interpersonal behaviour: Conflict in Organizations: nature of conflict, levels of conflict,
conflict management styles.
Group dynamics: types of groups, meetings, teamwork, stages of group formation.
Employee stress: forms, causes, implications, approaches to stress management.
Case analysis compulsory
Recommended Books:
1. Organizational Behaviour, K. Awathappa, HPH.
2. Organizational Behaviour, Robbins, Judge, Sanghi, Pearson.
3. Organizational Behaviour, VSP Rao, Excel
4. Introduction to Organizational Behaviour, Moorhead, Griffin, Cengage.
5. Understanding Organizational Behaviour, Parek, Oxford
6. Organizational Behaviour, Hitt, Miller, Colella, Wiley
7. Behaviour in Organizations, Greenberg, Baron, PHI
8. Organizational Behaviour,M Parikh,R Gupta?TMH
9. Cases in Organizational Behaviour & HRM, Saiyadain?Sodhi?Joshi, TMH
10. Organizational Behavior,Khanka,S.Chand
11. Organisational Behaviour, Gupta, joshi, Kalyani
4
MBA?103: MANAGERIAL ECONOMICS
Module ? I : Introduction & Demand and Production Analysis :
Introduction to Managerial Economics, Use of Economic models in Decision making,
Specifications of the model, Demand Analysis for decision making, Demand Schedule and
demand function, Elasticity of Demand, Demand forecasting, Production Analysis,
production Function, One Variable input Production function and two variable Input
production function. (Simple numerical problems be solved)
Module ? II : Cost & Pricing Analysis
Various Cost concepts, Cost Functions – Short run Cost Functions and its Empirical
Estimation, Long run Cost Function, Economies of scale and economies of scope. Price and
Output decision under perfect Competition, Monopoly, Monopolistic Competition and
Oligopoly. Descriptive pricing approaches: full cost pricing, product pricing. Pricing
strategies : price skimming, penetration pricing and loss leader pricing. (Simple numerical
problems be solved)
Module ? III : Macro Economic Analysis of Managerial Decisions
Meaning and Nature of Macro Economics; Circular Flow of income, the concept of GDP,
GNP, Concepts of Consumptions, Savings and Investment. Business Cycles : Consequences
and Measures to solve the Problems of Business Cycles, Inflation.
CASE ANALYSIS COMPULSORY
Recommended Books:
1. Managerial Economics, Geetika Ghosh, Roy Choudhury, (2
nd
Edition)TMH.
2. Managerial Economics, Keat, Young, Banarjee, Pearson.
3. Managerial Economics, Theory & Applications, D.M. Mithani, HPH.
4. Managerial Economics, An Integrative Approach, Mark Hirschey, Cengage.
5. Managerial Economics, Salvatre/Srivastava, Oxford.
6. Managerial Economics, analysis of managerial decisionmaking, H.L. Ahuja, S. Chand.
7. Managerial Economics, D.N. Dwivedi, Vikas.
8. Managerial Economics, PLMehta, Sultan Chand and Sons
5
MBA?104: QUANTITATIVE TECHNIQUES
Module ? I
Introduction to Linear Programming Problems, Formulation of Linear Programming
Problems, General statement and assumptions underlying Linear Programming, Graphical
method for solution of LPP. Simplex method for solution of LPP, Solution of maximization
and minimization problems, Big?M method, Two phase method, Unbounded and
degenerate solution of LPP, Duality in Linear programming. Introduction to transportation
problems, North?West corner rule, Least cost method, Vogel’s approximation method for
obtaining initial feasible solutions, Stepping stone and MODI method to get optimal
solution, Transhipment problem.
Module ? II
Introduction to Assignment problems, Hungarian method to solve assignment problems,
Unbalanced assignment problems, Constrained assignment problems. Introduction to
sequencing problem, Solution to sequencing problems, Gantt chart, Johnson’s rule.
Introduction to replacement theory, Replacement policy for equipments which deteriorates
gradually and fail suddenly. Introduction to game theory, Game models, Two persons zero
sum games and their solution, solution of 2Xn and mX2 games by graphical approach,
Solution of mXn games.
Module ? III
Introduction to decision theory, One stage decision making problem, multi stage decision
making problem, utility theory. Introduction to Markov process, Markov analysis: input and
output. Introduction to forecasting problems, Time series models for forecasting.
Introduction to simulation, Process of simulation, Monte Carlo simulation, Simulation of
inventory system, simulation of queuing system.
CASE ANALYSIS COMPULSORY
Recommended Books:
1. Quantitative Techniques in Management, Vohra ? TMH
2. Quantitative Analysis for Management, Rendey, Staiv, Hanna, Badri? Pearson.
3. Quantitative Techniques for Managerial Decisions, J.K.Sharma, McMillan
4. Quantitative Techniques, K.S.Bhatt, HPH
5. An Introduction to Management Science, Anderson, Sweeney, Williams? Cengage
6. Operation Research, Ravindram, Philips, Solberg? Wiley.
7. Quantitative Techniques, C.R. Kothari, Vikas.
8. Operation Research, Winston, Cengage.
9. Operation Research, Tripathy, Kalyani.
6
MBA?105: BASIC FINANCIAL ACCOUNTING
Module ? I : ACCOUNTING
Importance & scope of accounting, Accounting concepts & conventions, Accounting
Standards, IFRS, Accounting equations, Users of accounting statements.
Preparation of Books of Original Records: Journals, Subsidiary books, Ledgers & Trial
balance.
Preparation of Final Accounts / Statements: Basic adjustments, , Preparation of financial
statements.
Depreciation Fixed Asset Accounting, Inventory valuation.
Students should learn application of Tally package.
Module ? II : CORPORATE ACCOUNTING
Accounting of Joint Stock Companies: Overview of Share Capital and Debentures,
Accounting for Issue and forfeiture of Shares, Issue of Bonus Share. Issue of Debentures,
Financial Statements of Companies: Income Statement and Balance Sheet in Schedule VI.
Provisions of the Companies Act: Affecting preparation of Financial Statements, Creative
Accounting, Annual Report, Presentation and analysis of Audit reports and Directors report.
(Students should be exposed to reading of Annual Reports of Companies both detailed and
summarized version).
Module ? III : FINANCIAL PERFORMANCE MEASUREMENT
Funds Flow & Cash Flow Statement: Preparation & Analysis. Financial Statement Analysis.
Analysis of Financial Performance of a firm ; Use of Different Tools, Ratio Analysis –
Different Types of Ratios.
CASE ANALYSIS COMPULSORY FOR EACH MODULE.
Recommended Books:
1. Financial Accounting for Management, Ambrish Gupta, Pearson
2. Financial Accounting for Management, D Khatri, TMH
3. Accounting for Management, M.N.Arora, HPH
4. Financial and Management Accounting, Satpathy/Sahoo, Vrinda
5. Financial Accounting: A Managerial Perspective, R. Narayan Swamy, PHI
6. Financial Accounting, Warren, Revee, Cengage
7. Basic Financial Accounting for Management, Shah, Oxford
8. A New Approach to Financial Accounting, Bal/Sahu/Das, S. Chand
9. Financial Accounting, Jain/Narang/Agarwal, Kalyani
10. Financial Accounting for Managers, T.P.Ghosh, Taxman.
11. A Text Book of Accounting for Management, Maheswari, Vikas
7
MBA?106: IT FOR MANAGERS
Module ? I: Role of Computer in modern business and in various functional areas of business
and its applications. Concept of Computers: Brief History of computer, Generation and its
evolution (now and then), Classification, Characteristics and limitations of computers. Basic
computing Architecture, CPU and its components. Components : Software, Hardware,
Firmware, Input/output devices, Storage Units (CD, DVD, Hard Disks, Pen drive), Memory
types (RAM, ROM, Cache). Operating Systems: Functions, Process Management: Multi?
programming, Multi?processing, Multi?tasking, Multi?threading, Real time OS; Memory
Management: virtual memory; User Interface: Shells, GUI, etc; File system. Measuring
Computer Performance through Benchmarks.
Evolution of programming language, Classification, Features and selection of programming
language. Software – Definition, Relation with Hardware. Software categories? System
Software (Home edition, Professional edition, Enterprise edition), Application Software:
types of application software, Graphics and multimedia concepts, Algorithm Definition and
properties.
Module ? II: Database Management Systems
Concept of files, file management; organization and types of Access, Drawbacks in file based
system. Database; types of Database, components of a Database system. DBMS,
components of DBMS; DBMS language, Advantage and limitations of Database, Database
models, Advanced Database: Distributed, Object oriented Database, Multimedia Database
systems, Mobile Databases.
Module ? III: Basic concepts of Computer Networks, Internet and Security.
Introduction to Networks: LAN, MAN, WAN, Topology, Data Communication, Transmission
Media, Network Devices: Hubs, Switches, routers, repeaters. Introduction to
Communication Protocol: TCP/IP, OSI model, Communication Connectivity: DSL, Dial?up,
Broad Band. Internet and its Applications: Evolution of Internet, Basics of working of
Internet, Service Providers, E?mail, Telnet, FTP, WWW. Internet Security: Types of attacks,
DOS attacks, Viruses and Worms, Identity Theft, Snooping and Sniffing. Cyber Law and
Internet security Legislation.
Recommended Books:
1. Information Technology for Managers, Sudalaimuthu & Hariharan, HPH
2. Understanding Computers Today & Tomorrow, D.Monley & CS Parker,
Cengage/Thomson
3. Introduction to Computer Science, ITL Education Solutions Ltd, Pearson
4. Information Technology, Dr Sushila Madan, Taxmann
8
MBA?107: COMMUNICATIVE ENGLISH
Module ? I Basics of Communication
1.1 Communication elements and process
1.2 Need of Communication Skills for Managers
1.3 Channels, forms and dimensions of communication
1.3 Verbal and non?verbal communication
1.4 Barriers to communication and how to overcome the barriers
1.5 Principles of effective communication
7 C’s of Communication
Clarity, Completeness, Coherence Conciseness, Credibility, Correctness, Continuity
1.6 Avoidance of Ambiguity, J argon, Cliches
Module ? II Language and Communication
2.1 Plain English and simple expressions, foreign words and their plain alternatives
Indianised and standard English
2.2 The importance of communication through English at the present time,
2.3 The Sounds of English
2.4 Stress and Intonation
2.5 The importance of the four skills (listening, speaking, reading and writing) and
strategies for developing the skills.
Listening: barriers, strategies for improving listening skills
Speaking : the characteristics of effective speech : voice quality, rate of speaking,
clear articulation, eye contact, use of expressions, and gestures and posture.
Reading : developing reading skills and strategies, skimming and scanning ;
predicting, guessing, inferring ; reading critically, taking notes.
Writing : the characteristics of effective writing ,clear organization and structuring
of ideas, summarizing, clarity of language, stylistic variation .
2.6 Biasfree English
2.7 Formal and informal language use
Module ? III: Review of English Grammar
3.1 English verbs
3.2 Tense and time& Aspect
3.3 Modals
3.4 Voice
3.5 Negation
3.6 Interrogation; reported and tag questions
3.7 Preposition
3.8 Conditionals
3.9 Phrasal verbs
3.10 Parallel structure
3.11 one word substitutes and proverbs
3.12 Modifiers
9
Recommended Books:
1. An introduction to Professional English and Soft Skills: Das et al, BPUT Text Book.
CUP.
2. Communicative English, Rai & Rai, HPH
3. Better English Pronunciation, J.D.O.Conuor (Cambridge)
4. A University Grammer of English , Quirk et al, Pearson
5. Foundations of Business Communication, Dona J. Young, TMH
6. Communicative Skills, Leena Sen, PHI
7. Oxford Writing & Speaking English? Sealy – OUP
8. Communicative English, Mohapatra, Dash, Kalyani
10
MBA?108: COMMUNICATIVE ENGLISH SKILLS – LAB
Lab sessions will be used to provide practice activities based on the content of all three
modules of theory.
Module ? I
Understanding the need of Communication Skills for Managers and the importance of
effective communication through different social/work?related situations and role?play
activities, Recognizing the barriers through case studies related to organizational
communication Role plays to understand nonverbal communication and activities to
identify effective use of body language, paralanguage and spatial communication.
Module ? II
Phonemic transcription using IPA symbols.
i . transcription of words and short sentences in normal English orthography (writing)
into their IPA equivalents ;
ii. transcription of words presented orally ;
iii . conversion of words presented through IPA symbols into normal orthography
iv . syllable division and stress marking (in words presented in IPA form)
Listening exercises
i. listening with a focus on pronunciation (ear?training) : segmental sounds, stress,
weak forms, intonation, listening the dictations
ii listening for meaning (oral comprehension) : listening to talks, lectures,
conversations, discussions, jokes, riddles etc.
Speaking exercises
i pronunciation practice (for accent neutralization), particularly of problem sounds, in
isolated words as well as sentences
ii practicing word stress, rhythm in sentences, weak forms, intonation, common every
day
Expressions, meeting, greeting, taking leave, intervening, requesting, refusing…etc
iii reading aloud of dialogues, poems, excerpts from plays, speeches etc. for practice in
pronunciation
iv speaking briefly on topics of interest ; taking part in debates and group discussions
Reading exercises
Reading and comprehension of the texts supported by suitable exercises
Use of Dictionary,
Note making after reading a text, showing the main idea and supporting ideas and the
relationships between them
Writing exercises
Practice in writing paragraphs, short essays and summaries, idea building, creative writing
Module III
Developing correctness in speech as well as writing
Practice exercises on the common grammatical errors,
11
Remedial measures to focus on correct use of English verbs, Tense, Aspect, Voice, Negation,
Interrogation, Phrasal verbs, parallel structure, one word substitutes, proverbial expressions
and Modifiers, prepositions, modal exercises &conditionals
Lab Tests:
1
st
Lab test 15 marks. (Listening, Speaking)
2
nd
Lab test 15 marks. (Reading and Writing)
3
rd
Lab test 20 marks (Verbal and Non verbal communication ability). The faculty.concerned
shall assign caselets related to commnication in the business world to the students who
shall make analysis of the same and present in the classroom. This may be given as an
individual or group assignment.
MBA?109: IT Lab
1. Introduction to OS and Office Software.
Additional features of
a. Windows XP
b. Windows?7
c. Server 2003
d. Windows 8 Server
2. Internet Basics, Types of Connection, Internet Protocol, IP Address, Connectivity to
Internet, WI?Fi Connectivity.
3. Google Search Tricks and Techniques
4. Working with Google Services: Docs, Spreadsheet, presenter, sites, etc.
5. Introduction to Oracle or MySQL.
6. Learning Basic DDL and DML commands.
a. Create, Alter, Drop, Truncate, View commands.
b. Insert, Select, Update, Delete commands.
7. UNIX / LINUX structure, UNIX/LINUX commands
Common commands, Practice Session (MKDir, CD, PWD, LS, MAN, CP, MV, RM,
Delete, RMdir, Cat)
8. Working with Gnome: editor (gedit), file explorer (nautilas), working with office
applications (openoffice).
12
1
st
Year MBA
2
nd
Semester
MBA?201 Marketing Management
MBA?202 Financial Management
MBA?203 Human Resource Management
MBA?204 Production & Operation Management
MBA?205 Research Methodology & SPSS
MBA?206 Business Environment & Sustainable Dev.
MBA?207 MIS & ERP
MBA?208 Business Communication
MBA?209 Business Communication (Lab)
MBA?210 MIS & ERP (Lab)
MBA?211 Research Methodology & SPSS (Lab)
13
MBA?201: MARKETING MANAGEMENT
Module ? I
Concepts of Marketing and market, Marketing Mix, Product, Price, Promotion, Place,
Product: Product concept, Product classification, New Product Development, Product life
cycle, Product mix decision, Branding, Packaging, Labelling decisions, Service as a product,
Price: objective of pricing, Pricing policies, Pricing methods.
Price: Objective of pricing, Pricing policies, Pricing methods.
Promotion: Advertising, Sales promotion, Personal selling, Public relation, Publicity and
propaganda.
Place: Marketing channels, vertical and horizontal integration, Channel conflict
management, Distribution system and Logistic Management.
Module ? II
Marketing environment, Marketing planning and control, Segmenting (Demographic and
Psychographic) targeting, Positioning (STP), Marketing research and forecasting, Marketing
Information System value proposition.
Module ? III
Role of consumers, Consumer Decision making process, Factors influencing consumer
decision making, Special topics in Marketing: Green marketing, Relationship Marketing,
societal Marketing, Guerrilla Marketing, Online Marketing, Mega marketing, Database
marketing.
CASE ANALYSIS COMPULSORY
Recommended Books:
1. Marketing Management, Kotler, Keler, Koshi, Jha, Pearson
2. Marketing Management, Ramaswamy, Namakumar, McMillan
3. Marketing, Etzel/Walker/Standtom/Pandit, TMH
4. Marketing Management, Karunakaran, HPH
5. Marketing Management, Evans/Berman, Cengage
6. Marketing Management, Govind Rajan, PHI
7. Marketing Management? Text & Cases, Kazmi, Excel
8. Marketing Management Text & Cases, Lal, TMH
14
MBA?202: FINANCIAL MANAGEMENT
Module ? I
Financial Management : Introduction to finance Fundamental principles objectives of
financial management – profit maximization and wealth maximization. Functions of
Financial Management.
Time value of Money; Compounding and Discounting. Risk and Return – Risk & Return,
Measurement of Risk
Sources of Finance : (Short Term and Long Term)
Module ? II
Investment decisions : Capital Budgeting? Investment evaluation techniques; Estimation of
cash flow for new project, replacement projects, Risks in capital budgeting, Sensitivity
Analysis, Decision Tree Analysis.
Cost of Capital: Factors affecting cost of capital, Retained Earnings, WACC.
Capital structure decisions: Theories of Capital Structure, Designing Capital Structure,
Leverages: Determination of operating leverage, financial leverage and total leverage,
Leverage and Financial Distress
Dividend policy: Relevance and Irrelevance Theories of Dividend, Factors affecting the
dividend policy, Alternative Forms of Dividend.
Module ? III
Working Capital Management : Factors influencing working capital requirements, Current
asset policy and current asset finance policy. Determination of operating cycle and cash
cycle. Estimation of working capital requirements of a firm. Cash budgeting, long term cash
forecasting, optimal cash balance, investment of surplus fund. Inventory Management?need
for inventory, order quantity?EOQ model, monitoring and control of inventory, Receivables
Management?Meaning and objective, cost and benefit of receivable management, factors
influencing the size of investment in receivables, credit evaluation of individual accounts,
monitoring accounts receivable
CASE ANALYSIS COMPULSORY
Recommended Books:
1. Financial Management, I.M. Pandey, Vikas
2. Financial Management, Kapil, Pearson
3. Fundamentals of Financial Management, Brigham & Houston, Cengage
4. Financial Management, Prasanna Chandra, TMH
5. Financial Management, Reddy, HPH
6. Financial Management, Srivastav, Misra, Oxford
7. Financial Management, Shashi K Gupta, R.K. Sharma, Kalyani
8. Financial Management, Tulsian, S. Chand
9. Financial Management, Rustagi, Taxman
15
MBA?203: HUMAN RESOURCE MANAGEMENT
Module ? I
Concept, Nature, scope and objectives of Human Resource Management, HRM : The
challenges – Environmental, Organizational and Individual, Human Resource Planning, Job
analysis, recruitment? sources, concept and objectives, Selection: Concept, Procedure and
cost benefit analysis of selection, Induction, career planning, Bases of Promotion, Transfer,
Separations, Outplacement and Outsourcing HR. Emerging trends of HRM in globalized
economy and cross?cultural environment.
Module ? II
Training & Development?Concept, Training needs assessment, Types of training
programmes: on?the?job and off?the?job, ROI of training, metrics for evaluation of training
programme, Performance Appraisal? Objectives, Uses and Methods? Traditional and
Modern methods (Assessment and Development Centres, 360
0
Appraisals), Problems of
Performance Appraisal, Legal issues in Performance Appraisal. Classification of Employees
and Conceptual differences in Compensation Systems. Concept of Wages & Salary,
Components of Wages, Method of Wage Determination, Methods of Wage Payment, Wage
Differentials, Job Evaluation.
Module ? III
Industrial Relations: Concept and Approaches to Industrial Relations, Unitary, Plurastic and
Radical Approach, Industrial Relations System, Overview of International HRM: Selection,
Compensation, Training & Development, Patriation and Repatriation.
Recommended Books:
1. Human Resource Management, VSP Rao, Excel Books
2. Human Resource Management, Durai, Pearson
3. Personnel & Human Resource Management, P. Subba Rao, HPH
4. HRM Text & Cases, Aswathappa, TMH
5. HRM, Snell, Bohlander, Vohra; Cengage
6. Managing Human Resources, Gomez, Balkin, Cardy, PHI
7. Human Resource Management, Jyoti, Venkates, Oxford
8. Human Resource Management, Khanka, S.Chand
9. HRM? a case study approach, Muller Camen, Jaico
16
MBA?204: PRODUCTION AND OPERATIONS MANAGEMENT
Module ? I Overview of Production & Operations Management, Work Study
Introduction , Responsibilities of Production Manager, Strategic Decisions in Operations,
Manufacturing Vs. Service Operation, Types of Production processes (Project/Job, Batch,
Mass/Line , Continuous ), Concept of FMS(Flexible Manufacturing System), Vertical
integration, Productivity & Factors affecting productivity, Role of Production, Planning &
Control (PPC), New Product Development & Process Design, Learning Curve, Introduction of
Work Study, Method study Procedure, Principles of Motion Economy, Stop Watch Time
Study Procedure, Importance of Rating & Allowances in Time Study, Pre?determined Time
Standard (MTM).
Module ? II Aggregate Planning, Capacity Planning and Project Management,
Scheduling, Maintenance Management
Aggregate Planning: Relevant cost; Evaluation of strategic alternatives (Level, Chase and
Mixed), Types of capacity, Economics and Diseconomies of scale, Developing capacity
alternatives. Project Management: Basic concept, Network principles?CPM, PERT, Crashing,
Sequencing,2 and 3 Machine cases: Johnson’s Rule, Job shop Scheduling: Priority
dispatching Rules, Importance of Maintenance, Breakdown, Preventive, Predictive and
TPM(Total Productive Maintenance), Basic concept of Reliability.
Module ? III Facility Location and Layout, Inventory Control, Quality Control
Importance & Factors affecting the Plant Location, Single and Multi facility location
Techniques (Centroid and Minimax method), Plant Layout & its classification, Relationship
Diagram & Block Diagramming, Assembly Line of Balancing, Inventory Control: Relevant
Costs, P & Q Systems of Inventory, Basic EOQ Model, and Model with Quantity discount,
Economic Batch Quantity. Safety Stock, Reorder Point, ABC Analysis, Material Requirement
Planning, Concept of Quality Management, Quality of Design, Statistical Quality Control, X
Bar, R and P Charts. Acceptance sampling, Elementary concept on TQM (Total Quality
Management) ,JIT(Just In Time)
Case Study: Relevant cases have to be discussed in following areas: Aggregate Planning
Strategies, CRAFT (Computerized Relative Allocation of Facilities Technique), ROC (Rank
Order Clustering Method), Material Requirement Planning.
• Aggregate planning strategies
• Layout Techniques (CRAFT, ROC)
• Material Requirement Planning
Recommended Books:
1. Operations Management, Mahadevan, Pearson
2. Production & Operations Management, K. Aswathappa, K. Shridhar Bhat, HPH
3. Production & Operations Management, Bedi, Oxford
4. Production & Operations Management, S.N. Chary, TMH
5. Operations Management, Krajewski, Rizman, Malhotra, Pearson
6. Operations Management for competitive Advantage, Chase, Jacob, Aquilan, Agrawal, TMH
7. Production & Operations Management, Panneer Selvam, PHI
17
MBA?205: RESEARCH METHODOLOGY & SPSS
Module ? I :
Nature and Scope of Business Research, Identification of Research problem, Research
objective, Type of Business Research, Research Process, Research Designs : Exploratory,
Descriptive, Experimental and Observational. Planning and formulation of Research
Projects, Preparation of questionnaire and schedules, Measurement problem and scaling
techniques. Collection of data : Primary and Secondary data. Purpose of research
application, Type of research reports, Structure of Research report, Report writing and
Presentation. SPSS and Report Presentation: Use of Statistical package for social sciences.
Module ? II:
Sampling : Probabilistic and Non?probabilistic sampling. Methods of drawing samples :
Lottery methods and using random number table, Sampling vs. complete enumeration,
Sampling and Non sampling errors, Concept of different sampling methods : Simple random
Sampling, Stratified random sampling, Cluster sampling, Multistage sampling.
Module ? III:
Data analysis : Editing, Coding, transformation of data, Basic data analysis, Setting of
hypothesis, hypothesis testing, Cluster and Factor analysis ( Concept only). Hypothesis : Null
hypothesis and alternative hypothesis, Testing of hypothesis, Type I and Type II errors,
Sampling distribution and Standard errors, Test of Significance: Small sample tests : t and F
tests, Large sample test : Z test, Chi? Square tests : Goodness of fit and test of association.
Non?parametric tests : Sign test, Wilcoxon signed rank test, Run test, Man? Whitney U test,
Randomness test ; Analysis of Variance : One way and two?way Classifications.
CASE ANALYSIS COMPULSORY
Recommended Books:
1. Business Research Methods, Cooper, Schindler, TMH
2. Research Methodology, C.R. Kothari, Newage Publication
3. Research Methodology for Management with SPSS, Majhi & Khatua, HPH
4. Management Research Methodology, Krishnaswamy, Sirakumar, Pearson
5. Research Methodology, Zeikmund, Cengage
6. Research Methodology, Paneer Selvam, PHI
7. Research Methodology, Prasanta Sarangi, Taxmann
8. A Text Book of Research Methodology, AKPC Swain, Kalyani
9. Research Methodology, Das, Vrinda
18
MBA?206: BUSINESS ENVIRONMENT & SUSTAINABLE
DEVELOPMENT
Module ? I : Business environment:
Meaning of business, nature of modern business, Environment of business, Economic
system, Macro economic scenario, neoliberal profile of the economy (LPG)
Indian Money Market, Capital Market in India, Stock market and its regulation, Currency
convertibility, Exchange rate management
Module ? II :Business and Govt.?Indian Perspective
Economic roles of the state and govt., Economic planning in India, Export import policy and
trade liberalization, Industrial policy resolution in India, Indian economic policies, Exim
policy, disinvestment policy, taxation policy.
Module ? III: Managing Environmental issues and Sustainable Development
Environmental management as a competitive advantage, The greening of management,
Role of Govt. in environmental regulations, Industrialization, urban development and
environment, Global environmental issues, Sustainable development?Concepts, relevance in
modern Business, World Business Council for Sustainable Development(WBCSD) Report.
Case analysis compulsory
Recommended Books:
1. Business Environment for Sustainable Development, Francis Cherunilam, HPH
2. Economic Environment of Business, H.L. Ahuja, S. Chand
3. Business Environment in a Global Context, Andrew Harison, Oxford
4. Business Environment, Text and Cases – Justin Paul, TMH
5. Business Environment, Vivek Mittal, Excel
6. Business and Society, Lawrence and Weber,TMH
19
MBA?207: MIS & ERP
Module ? I: Role of MIS in Organizations
Organization and Information Systems, Changing Environment and its impact on Business ?
The ITES and its influence ? The Organization: Structure, Managers and activities ? Data,
information and its attributes ? The level of people and their information needs ? Types of
Decisions and information ? Information System, categorization of information on the basis
of nature and characteristics.
Module ? II: System Analysis and Development Methodologies
Need for System Analysis ? Stages in System Analysis ? Structured SAD and tools like DFD,
Context Diagram Decision Table and Structured Diagram. System Development Models:
Water Flow, Prototype, Spiral, RAD – Roles and responsibilities of System Analyst, Database
Administrator and Database Designer. System Development Life Cycle: Sequential Process
of software development; Computer Aided Software Engineering (CASE); Tools and the
modular approach to software development; Information system audit.
Module ? III: Enterprise Systems
Enterprise Resources Planning (ERP): Features, selection criteria, merits, issues and
challenges in Implementation ? Supply Chain Management (SCM): Features, Modules in
SCM ? Customer Relationship Management (CRM): Phases. Knowledge Management and e?
governance. Nature of IT decision ? Strategic decision ? Configuration design and evaluation
Information technology implementation plan.
Security and Ethical Challenges: Ethical responsibilities of Business Professionals – Business,
technology; Computer crime – Hacking, cyber theft, unauthorized use at work; Piracy –
software and intellectual property; Privacy – Issues and the Internet Privacy; Challenges –
working condition, individuals; Health and Social Issues, Ergonomics and cyber terrorism;
Recommended Books:
1. Enterprise Resource Planning & Mgment. of Information System, CSV Murthy, HPH
2. Management Information System, Launden & Launden, Pearson
3. Management Information System, Effy Oz, Cengage
4. ERP, Leon Alexis, TMH
5. MIS – In Knowledge Economy ? Joseph & Mohapatra – PHI
6. ERP – Concept and practices – Garg and Krishna ? PHI
7. Management Information System? James O Brian? TMH
8. Management Information System, Jawadekar, McGraw Hill
20
MBA?208: BUSINESS COMMUNICATION
Module ? I Interpersonal and Inter?cultural Communication Skills
1.1.1 Cross?cultural communication: Cross?cultural issues which affect Communication
across different Cultures, Culture and non?verbal communication ,Effective
intercultural communication.
1.2 Persuasive communication: the process of persuasion, formal and informal
persuasion.
1.3 Negotiation Skills
1.4 Presentation skills: Planning, Structure and Delivery.
Module ? II Business Writing
2.1 Developing coherent paragraphs
2.2 Précis writing
2.3 Business letters: writing routine and persuasive letters – positive and negative
messages.
2.4 Writing memos ,circulars, notices and emails,
2.5 Business reports: what is a report , kinds and objectives of reports, Process,
Structure and Layout.
2.6 Writing business proposals
2.7 Meetings: Agenda and Minutes.
Module ? III Soft skills
3.1 How communication skills and soft skills are inter?related
3.2 Leadership skills
3.3 Group Dynamics:
3.4 Group Discussions
3.5 Interview skills
3.6 Telephone etiquettes.
3.7 Business etiquettes.
Recommended Books:
1. Business Communication Today, Bovee et al, Pearson
2. Business Communication, Lesiker, et al, McGraw Hill
3. Business Communication, Viswanathan, HPH
4. Business Communication for Managers, Penrose, Rasberry Myers, Cengage
5. Developing Soft Skills, Cornerstone, Pearson
6. Skills Development for Business & Management students, Oxford
7. Effective Technical Communication, Rizvi, TMH
8. Case Studies for Organisational Communication, Keytone, Jaico
21
MBA?209: BUSINESS COMMUNICATION LAB
Module ? I
Case studies highlighting cross cultural issues
Negotiation Skills practice through role plays in different situations
Extempore
Delivering Oral Presentations
Module ? II
Practice should be provided in functional writing by using samples. The principles of
‘Process Writing’ should be used to teach writing skills. The focus should mainly be on:
• The development of coherent paragraphs
• Precis writing
• Writing Business letters
• Writing memos ,circulars, notices and emails,
• Writing Business reports and business proposals
• Preparing agenda and minutes for meetings through mock meetings
Module ? III
Practice should be provided through:
• Activities designed to highlight leadership and team skills,
• Group Discussions
• Group presentations
• Oral case analysis in small groups
• Mock interviews
• Telephone etiquettes practice
Lab Tests:
1
st
Lab test 15 marks.
2nd Lab test15 marks.
3
rd
Lab Test 20 marks.
(The1st and 2
nd
Lab test and will be based on the practice provided during Lab sessions
during the semester There will be no testing of theoretical knowledge .)
The 3
rd
Lab test will test the soft skills along with the language skills. Students are
required to prepare presentations with a set of slides(text/visual)on topics(preferably of a
non ?technical nature)chosen by them with the approval of the concerned faculty member
.Each student will deliver one presentation to the class and the topic chosen for the purpose
should not be repeated by others. Other faculty members of the college may also be invited
to form a panel.
The presentations will be evaluated on the basis of the following criteria:
Format for preparation of slides
Content focus: Innovative idea
Power of visuals
Extent of persuasiveness, structure, economy, distribution?visual/verbal
22
Language focus: Pronunciation
Grammar
Choice of words and sentence structure
Presenter focus: Involvement
Rapport with audience
Body language
Paralanguage
Handling the question answer session
MBA?210: MIS & ERP (LAB)
MS Project:
(i) Getting Started with Microsoft Project: Managing your Projects with Microsoft
Project, Starting Microsoft Project, Exploring Views, Exploring Reports, Creating a
New Project Plan, Setting Networking Days, Entering Project Properties.
(ii) Getting a Task List: Entering Tasks, Project Management Focus; Defining the
Right Tasks for the Right Deliverable, Estimating Durations, Project Management
Focus; How do you come up with Accurate Task Durations, Entering a Milestone,
Organizing Tasks into Phases, Project Management Focus: Top?Down and
Bottom?up Planning, Linking Tasks, Documenting Tasks.
(iii) Setting Up Resources; Setting Up people Resources, Setting up equipment
Resources, Setting up Material Resources, Entering Resource Pay Rates, Project
management Focus: Getting Resource Cost Information, Adjustment Working
Time for Individual Resources, Documenting Resources.
(iv) Assigning Resources to Tasks: Assigning Resources to Tasks, Assigning Additional
Resources to a Task, Project management Focus: When should Effort Driven
Scheduling Apply, Assigning Material Resources to Tasks.
ERP: Open Source Software
Recommended Books
1.Microsoft Office Project 2007, Marmel, Wiley
23
MBA 211: Research Methodology & SPSS (Lab)
Assignment?1: Learning the Basics of SPSS.
Assignment?2: Looking at Frequency Distributions and Descriptive Statistics.
Assignment?3: Presenting Data in Graphic Form.
Assignment?4: Testing Research Hypotheses for Two Independent Samples.
Assignment?5: Testing Research Hypotheses about Two Related Sampled.
Assignment?6: Comparing Independent Samples with One?way ANOVA.
Assignment?7: comparing related Samples with One?way ANOVA.
Assignment?8: Measuring the Simple Relationship between Two Variables.
Assignment?9: Describing the Linear Relationship between Two Variables.
Assignment?10: Assessing the Association between Two Categorical Variables.
Assignment?11: Entering Data using Programs other than SPSS.
Recommended Books:
1. Ready, Set, GO! A Student Guide to SPSS, Thomas Pavkov, Kent Pierce, TMH.
2. SPSS for Windows step by step,George & Mallery,Pearson
3. Data Analysis with SPSS, Carver and Nash, Cengage.
24
2
nd
Year
3
rd
Semester Core Papers
MBA?301 Cost & Management Accounting
MBA?302 Banking & Insurance Management
MBA?303 Business Corporate Law
MBA?304 Entrepreneurship & Management of SME
25
MBA?301: COST AND MANAGEMENT ACCOUNTING
Module ? I : Introduction to Cost Accounting
Introduction, Terminology (Cost, costing, cost unit, cost centre, profit centre, cost object),
Objectives of Cost Accounting, Cost Accounting Vs Financial Accounting, Necessity for Cost
Accounting, Methods of costing & types of costing, Classification of costs (by nature, by
activities, by behaviour, by time, in relation to managerial decision making), Preparation of
cost sheet, Job costing , Contract Costing, Process Costing, Joint products and by?products,
Reconciliation of cost and financial accounts.
Module ? II : Management Accounting
Definition, Scope and functions of Management Accounting and difference between
Management Accounting and Financial Accounting, Break?even and Cost?volume?profit
analysis, Marginal costing and practical application (In situations like key factor analysis,
optimizing product mix, make or buy decision, discontinuance and diversification of
products, accept or reject special offer, close down of operations).
Module ? III : Budgetary Control & Standard Costing
Budgeting process, Preparation of Sales or Revenue budget & other budgets, Flexible
budgeting, Master Budget, Efficiency Ratio, Activity Ratio, Capacity Ratio, Standard Costing
– Objectives, Variance analysis – Interpretation of variances, Decisions under risk and
uncertainty, Cost control and cost reduction.
CASE ANALYSIS COMPULSORY
Recommended Books:
1. Cost and Management Accounting, M. Hanif, TMH
2. A Text Book of Cost & Management Accounting, M.N. Arora, Vikas
3. Management Accounting, Shah, Oxford
4. Cost Accounting Ravi M Kishore, Taxmann
5. Cost Accounting, Jawaharlal & Srivastava, TMH
6. Management & Cost Accounting, Drury, Cengage
26
MBA?302: BANKING AND INSURANCE MANAGEMENT
Module ? I Overview of Banking
Evolution of Banking, Banking in India, Types of Banks, Roles of Banks (viz. Intermediation,
Payment system, Financial services), Banking Regulations, BASEL Norms, Banking Products –
Fee based and fund based.
Micro credit?size of loan, target user, utilization of loan product, terms and conditions:
Micro savings?Life cycle needs, personal emergencies, disasters, investment opportunities,
Micro finance credit?lending model?community banking model, cooperative model, SHG
model, Gramin joint liability group model, village banking model.
Module ? II Basics of Insurance :
Indemnity, Insurable interest, Materiality of facts, Uberimmaefidae and implications, Duty
of disclosure. Types of Insurance : Life Insurance, General Insurance, Health & Medical
Insurance, Property related Insurance, Liability Insurance, Reinsurance. Principles governing
marketing of insurance products. Insurance Regulation and Role of IRDA.
Micro insurance?risk faced by the poor, defining micro insurance, enabling environment for
micro insurance in the Indian context, demand and supply of micro insurance, Delivery
mechanism?micro insurance models?partner?agent model, Full service model, Community
based model, provider model. Linking micro credit with micro insurance, IRDA regulations
on micro insurance.
Module ? III Management Techniques & Process :
Bank Management : Liquidity Management, Investment Management , Loan Management ,
Liability Management, Credit Management, Risk Management
Insurance Management: Definition of Risk, Classification of Pure Risks: Personal Risks,
Property Risks, Liability Risks, Failure of Others, Overlapping Risks; Rules of Risk
Management, Risk Management Technique, Risk Management Process: under writing TPA
basic assessment, claim management of claim settlement.
Case discussion and analysis compulsory
Recommended Books:
1. Banking Theory, Law & Practice, Gordon Natrajan, HPH
2. Insurance Management, S.C.Sahoo & S.C.Das, HPH
3. Bank Management & Financial Services, Rose, Hudgins, McGraw Hill
4. Risk Management & Insurance, Trieschmann, Hoyt, Sommer, Cengage
5. Banking and Insurance, Mohapatra and Acharya, Pearson
27
MBA?303: BUSINESS & CORPORATE LAW
Module ? I Law of Contract:
Contract Act: Offer and Acceptance, Consideration, Free consent, Legality of object and
consideration, Performance and Discharge of contract, quasi contract, Contract of
Guarantee, Bailment, Bailment(rights and duties of bailor and bailee), Agency (various
modes of creating agency, rights and duties of agents and principal).
Law of Sales: Sale of Goods Act: Sale and Agreement to sell, Conditions and Warrantees,
Transfer of property, Finder of goods, Performance of contract of sale, Rights of an unpaid
seller.
Module ? II Economic Laws:
Competition Act 2002:
Consumer Protection Act 1986,
Industries (Development and Regulation) Act, 1957
Foreign Exchange Management Act, 1999 and RULES.
Module ? III Company Law:
Salient Features of Companies, Classification and Formation of Companies, Memorandum
and Articles of Association, Doctrine of Indoor Management, Appointment of Directors,
Meetings of Directors & Shareholders of Companies, Overview of different modes of
winding up of Companies.
CASE DISCUSSION COMPULSORY
Recommended Books:
1. Business and Corporate Law, Saravanavel and Mohapatra, HPH
2. Business Law, N.D. Kapoor, New Age
3. Business Law, Gulshan, Excel
4. Legal Aspects of Business, Pathak, TMH
28
MBA?304: ENTREPRENEURSHIP & MANAGEMENT OF SMALL AND
MEDIUM ENTERPRISES
Module ? I : Understanding Entrepreneurship
Concept of Entrepreneur, Entrepreneurial Motivation
Entrepreneurship.
Why to start Business – Entrepreneurial characteristics and skills –
Entrepreneurial success and failures.
Entrepreneurial Process
Steps of entrepreneurial process
Deciding – Developing – Moving – Managing – Recognizing.
Module ? II: Setting up of a small Business Enterprise.
Identifying the Business opportunity ? Business opportunities in various
sectors formalities for setting up of a small business enterprise. –
Environmental pollution Related clearances.
Sickness in Small Business Enterprises.
Causes of sickness – Symptoms of sickness – cures of sickness.
Govt. policies on revival of sickness and remedial measures.
Module ? III: Institutionals Supporting Small Business.
Central / State level Institution.
Preparation of a Business Plan – Elements of a Business Plan.
Kinds of Business plans
Financial Management – Working Capital management.
Accounting & Book Keeping – Preparation of Financial
Statement – Marketing Management, problems & strategies
Problems of HRM – Relevant Labour – laws.
Case Analysis Compulsory
Recommended Books:
1. Entrepreneurship Development Small Business Entrepreses, Charantimath, Pearson
2. Small Scale Industries and Entrepreneurship, Vasant Desai, HPH.
3. Entrepreneurship in the new Millennium, Kuratko & Hodgetts, Cengage
4. Entrepreneurship & New Venture Creation, Sahay & Sharma, EB
5. Entrepreneurial Development, Dr.S.S. Kharka, S. Chand
6. Entrepreneurship, Roy, Oxford
29
2
nd
Year
4
th
Semester Core Papers
MBA?401 Business Ethics & Corporate Governance
MBA?402 Strategic Management
30
MBA?401: BUSINESS ETHICS AND CORPORATE GOVERNANCE
Module ? I Ethics & Business.
What is Ethics, Nature and scope of Ethics, Facts and value, Ethical subjectivism and
Relativism, Moral Development (Kohlberg’s 6 stages of Moral Development), Ethics and
Business, Myth of a moral business.
Decision making (Normal Dilemmas and Problems): Application of Ethical theories in
Business (i) Utilitarianism (J.Bentham and J.S. Mill), (ii) Deontology (I. Kant) Virtue Ethics
(Aristotle). Economic Justice: Distributive Justice, John Rawls Libertarian Justice (Robest
Nozick) Ethical Issues in Functional Areas of Business. Marketing: Characteristics of Free and
Perfect competitive market, Monopoly oligopoly, Ethics in Advertising (Truth in Advertising).
Finance: Fairness and Efficiency in Financial Market, Insider Trading, Green Mail, Golden
parchate. HR: Workers Right and Duties: Work place safety, sexual harassment, whistle
blowing.
Module ? II Corporate Governance.
Origin and Development of Corporate governance, Theories underlying Corporate
Governance (Stake holder’s theory and Stewardship theory, Agency theory, Separation of
ownership and control, corporate Governance Mechanism: Anglo?American Model,
German Model, Japanese Model, Indian Model, OECD, emphasis on Corporate governance,
Ethics and Governance, Process and Corporate Governance (Transparency Accountability
and Empowerment).
Module ? III Role Players.
Role of Board of Directors and Board Structure, Role of Board of Directors, Role of the Non?
executive Director, Role of Auditors, SEBI Growth of Corporate Governance. Role of
Government, Corporate governance in India, Kumaramangalam Birla Committee, CII,
Report, Cadbury Committee.
CASE ANALYSIS COMPULSORY
Recommended Books:
1. Business Ethics and Corporate Governance, C.S.V.Murthy, HPH
2. Business Ethics, Francis & Mishra, TMH
3. Corporate governance, Fernado, Pearson
4. Business Ethics & Corporate Governance, S. Prabakaran, EB
5. Corporate Governance, Mallin, Oxford
6. Corporate Governance & Business Ethics, U.C.Mathur, MacMillan
31
MBA?402: STRATEGIC MANAGEMENT
Module ? I: Introduction
Concept of strategy, Vision, Mission, Goal, Objective, Strategic Management Process,
Corporate planning –an overview, SBU, Modes of strategic decision making, Strategic intent,
Hierarchy of strategy.
Module ? II: Strategy formulation.
Environmental Scanning, SWOT analysis, Internal and External environmental analysis,
Competition Analysis: Porter’s Five Forces Theory, Generic strategies, Competitive
Advantage, Value chain analysis, Mckinesey’s 7s frame work, Balance Score card.
Module ? III: Strategic Implementation and Control
Stability, Growth, Turnaround, Retrenchment, Diversification, vertical integration,
Horizontal integration, Strategic alliance, merger and acquisition, Divestment, Business
Portfolio analysis– BCG & GEC matrix – Strategic Choice Strategic evaluation and control
(including techniques)
Case analysis compulsory
Recommended Books:
1. Strategic Management & Business Policy, Kazmi, TMH
2. Strategic Management, R. Srinivasana?PHI
3. Corporate Strategy, Lynch, Pearson
4. Business Policy and Strategic Management, P. Subbarao, HPH
5. Strategic Management, Haberberg & Rieple, Oxford
6. An Integrated approach to Strategic Management, Hill & Jones, Cengage
7. Strategic Management, U.C. Mathur, McMillan
8. Strategic Management & Entrepreneurship, D.Acharya & A. Nanda, HPH
9. Cases in Strategic Management, Amita Mital, TMH
32
ELECTIVE COURSES
Marketing
MBA?305A: Consumer Behaviour
MBA?306A: Sales & Distribution Management
MBA?307A: Services Marketing
MBA?308A: Product & Brand Management
MBA?403A: Integrated Marketing Communication
MBA?404A: Retail Management
MBA?405A: Rural and Agricultural Marketing
MBA?406A: International Marketing
33
MBA?305A: CONSUMER BEHAVIOR
Module ? I
Theories of Consumer Behaviour: Learning theory, Psychoanalytic theory, Gestalt, Cognitive
theory, Psychological field, Blackbox Models, Distributive Approach, Consumer decision:
Process approach, Factors influencing consumer decision making, Segmentation,
Psychographics & VALS; Diffusion of Innovations.
Module ? II
Individual Determinants of Behaviour? Personality, perception, attitude (attitudinal models),
learning, Motivation, Group influence on consumer behaviour?Social class, Social groups,
Opinion leaders. Culture, Sub?culture, Cultural relevance to marketing decisions,
Characteristics of culture, Cultural Values, Cultural Changes, Cross cultural understandings.
Family: Role & Structure, Family Life Cycle, Purchasing decisions, Changing role of families.
Module ? III
Models of Consumer Behaviour; Howard?Seth Model, Angle?Blackwell?Kollat
(Multimediation Model), Nicosia Model. Seth’s Family Decision?making Model.
Recommended Books:
1. Consumer Behaviour – Schiffmen, Kanuk – Pearson
2. Consumer Behaviour – Loudav & Della Bitta – TMH
3. Consumer Behaviour – Suja R. Nair – HPH
4. Consumer Behaviour – Blackwell / Minlard / Engel ? Cengage
5. Consumer Behaviour – Mujumdar – PHI
6. Consumer Behaviour – M.S. Raju, Dominique Xardel – Vikas
7. Consumer Behaviour – Batra & Karmi – Excel Books
34
MBA?306A: SALES AND DISTRIBUTION MANAGEMENT
Module ? I
Sales Management; Objectives and Functions, Setting up a sales organization, Personal
Selling, Management of Sales force, Recruitment & Selection, Training, Motivation and
Evaluation, Compensating Sales Force, Sale forecasting, Territory Management, Sales
Budget, Sales Quota.
Module ? II
Distribution Management, Design of Distribution Channel, Channel Conflict, Co?operation &
Com Petition, Vertical marketing system, Horizontal Marketing system, Designing Customer
Oriented Marketing Channels: Wholesaling, Retailing.
Module ? III
Order Processing, Transportation, Warehousing, Inventory, Market Logistics Decision, SCM,
Emerging Trends.
Case analysis compulsory
Recommended Books:
1. Sales & Distribution Management – Havaldar, Cavale ? TMH
2. Sales Management – Still, Cundifts, Govani – Pearson
3. Sales & Distribution Management – S.L. Gupta – Excel Books
4. Sales & Distribution Management , Chunnwala –HPH
5. Salesmanship & Sales Management – Sahu & Raut – Vikas
6. Sales & Distribution Management,Panda and Sahadev,Oxford
35
MBA?307A: SERVICES MARKETING
Module ? I
Emergence of Service Economy, Challenges, Service Consumer Behaviour, Service
Encounter, Blueprint, Service Delivery, Servicescapes, Service Strategy(7ps), Service failure
& Recovery, Service Tax Provision.
Module ? II
Quality Issues and Models, Gap Analysis, SERVQUAL, Demand?Supply Management,
Branding, Packaging, Pricing, Promotion, Service Research.
Module ? III
Marketing of service Sector?Financial Services, Tourism Services, Education Services,
Information services (ITES), CRM in Service Sector, Health Services, Health Tourism Services
Case analysis compulsory
Recommended Books:
1. Services Marketing – Zeithmal, Bituer, Gremler, Pandit – TMH
2. Services Marketing – Lovelock, Wirtz, Chatterjee – Pearson
3. Services Marketing – Shajahan – HPH
4. Services Marketing – Rao, Pearson
5. Services Marketing – Apte – Oxford
6. Text book of Marketing of Services – Chowdhary and Chowdhary, Mcmillan
7. Services Marketing & Management – B. Balaji, S. Chand
36
MBA?308A: PRODUCT AND BRAND MANAGEMENT
Module ? I
Products? Concepts, Planning, New Product, Development Strategies, , Launching Strategies,
PLC, Portfolio Management?BCG,GE, Porter’s Model, Competitor’s Analysis, Customer
Analysis, Market potential, Product Demand pattern and Trend Analysis.
Module ? II
Branding?Decisions, Branding Strategies, Co?branding strategies, Brand leveraging
strategies, Positioning, Architecture, brand Image and Brand identity, Brand Identity Prism,
Brand extensions.
Module ? III
Packaging, Labeling, Brand Rejuvenation, Brand Success strategies, Brand Resilience, Brand
Equity Brand valuation, Building global brands, Branding failures.
Case analysis compulsory
Recommended Books:
1. Product Management – Lehmann & Winner – TMH
2. Strategic Brand Management – Keller – Pearson
3. Product and brand management? K.Venugopal Rao –HPH
4. Product and Brand Management – U.C. Mathur – Excel Books
5. Product Management – Canandan – TMH
37
MBA?403A: INTEGRATED MARKETING COMMUNICATION
Module ? I
Integrated Marketing Communication, IMC Planning Process Advertising; 5Ms, Social and
Ethical Issues in Advertising, , Developing Ad Programmes, Setting Objectives, Ad Budgets,
Designing Message, Media Selection and Planning, Ad Research, Evaluation and Control.
Module ? II
Sales Promotion, Types, Planning Sales Promotion Programmes, Personal Selling, Role,
Advantages and Disadvantages, Personal Selling Skills.
Module ? III
Power of Publicity, Public Relations, Direct Marketing Process, On Line Advertising, Social
Networking, Challenges, Network Marketing, Advertising In Multicultural Environment.
Case analysis compulsory
Recommended Books:
1. Advertising & Promotions an IMC Perspective – Shah & D’Souza – TMH
2. Integrated Marketing Communication – Niraj Kumar – HPH
3. Advertising & Sales Promotion – Kazmi & Batra – Excell Books
4. Advertising Management – Batra, Myers, Anker – Pearson
5. Advertising Management with Integrated Brand Promotion – Cengage
6. Advertising Management – Jethwaney Jain – Oxford
7. Advertising – An IMC Perspective – Murthy, Bhojanna – Excel Books
38
MBA?404A: RETAIL MANAGEMENT
Module ? I
Growth of retailing, Retail Theories, Types of retailers, Retail Formats, Retail Consumer
Behaviour, Retail Marketing Mix., Retail Market Strategy.
Module ? II
Retail Location Decisions, Merchandise Planning, Managing Assortments, Store
Management, Layout, Design, Space Management, Visual Merchandising, Retail Aesthetics,
Customer Service, Retail Atmospherics, Retail Equity, Retail Purchase Planning.
Module ? III
Retail Communication Mix, Retail Pricing: Price Setting, Pricing Strategies, Managing Retail
Brands, Retail Supply Chain, CRM, HRM Practices in Retail, Technology in Retailing, Future of
Retailing.
Case analysis compulsory
Recommended Books:
1. Retail Management – Berman, Evans – Pearson
2. Retail Management – Bajaj, Tulsi & Srivastava – Oxford
3. Retail Management – Dunue Lusch – Cengage
4. Retailing Management – Levy, Weitz, Pandit – TMH
6. Fundamentals of Retailing – Madaan – MC Graw Hill
7. Retail Management – Asif Sheikh, Kaneez Fatima – HPH
39
MBA?405A: RURAL & AGRICULTURAL MARKETING
Module ? I
Rural market structure, Rural consumer Buying Behaviour, Rural market environment, Rural
Marketing Information System, Research & Forecasting, Rural demand, Segmentation,
Targeting, Positioning, Problems of rural marketing, Rural Marketing agencies.
Module ? II
Rural Marketing Mix: Product Decisions, Pricing Decisions, Promotion Decisions,
Distribution, Channel Management, Relationship Management Physical Distribution, Sales
force management
Module ? III
Agri Marketing: Scope, Role in Economic Development, Demand and Supply of Farm
Products, Marketing of Agricultural inputs and farm products, Strategy for Agricultural
Marketing.
Case analysis compulsory
Recommended Books:
1. Rural Marketing – Badi & Badi – HPH
2. Rural Marketing – Dogra, Ghuman – TMH
3. Rural Marketing – K. Ramakrishnan – Pearson
4. Rural Marketing – Kashyap, Raut – Biztantra
5. Rural Marketing – T.P. Gopalaswamy – Vikas
40
MBA 406A INTERNATIONAL MARKETING
.
Module ? I
Conceptual frame work of International Marketing: Basic differences between domestic and
International marketing International Marketing Environment. EPRG frame work in
International marketing, stages of development into Global Marketing.
Module ? II
Indian Foreign Trade : Indian Trade Policy ? Recent trends in India’s Foreign trade ? Export
Assistance, Institutional Infrastructure for Export Promotion in India. Identification of
Foreign Markets: Product Planning for Exports ? Export pricing ? Market Entry and Overseas
Distribution System ? Promoting products internationally.
Module ? III
Overseas Market Research: Marketing Plan for Exports ? New Techniques in International
Marketing, International subcontracting Joint Ventures, Counter trade Arrangements,
Multinationals. Exports finance, risk export documents and procedure.
Text Books:
1. International Marketing, Joshi R.M Oxford University Press.
2. Global Marketing Management, Keegan ? Pearson.
3. International marketing, Fransis Cherunilam HPH
41
ELECTIVE COURSES
Finance
MBA?305B: Project Appraisal
MBA?306B: Financial Services
MBA?307B: Security Analysis & Portfolio Management
MBA?308B: Taxation Management
MBA?403B: Derivatives and Risk Management
MBA?404B: Strategic Financial Management
MBA?405B: International Financial Management
MBA?406B: Financial Institutes and Financial Markets
42
MBA?305B: PROJECT APPRAISAL
Module ? I Project Identification and Formulation
Project characteristics, Taxonomy of projects, Project Identification, Preparation, Screening
of Project Ideas, Tax Incentives and Tax Planning for project investment decisions, Zero
based project formulation, UNIDO manuals, Detailed Feasibility Study Report.
Project Appraisal: Technical appraisal, Commercial appraisal, Economic appraisal, Financial
Appraisal, Management appraisal, Govt. projects and social projects, Social Cost benefit
analysis. Environmental Appraisal.
Module ? II Project Cost Estimate and Risk Analysis
Cost of project, Components of capital cost of a project, Project Risk Analysis, Techniques of
Risk Analysis, Project Organization. Infrastructure projects? characteristics and issues related
to infrastructure projects, state of infrastructure in India, New Approaches for
infrastructure, PPP, mix of govt. support and regulation.
Module ? III Project Evaluation and Audit
Sources of financing, Role of Financial Institutions in project financing, Covenants attached
to lending, Data required for calculation of NPV, PI, IRR, BCR, NBCR, Project cost overruns
and cost control, Phases of post audit, Type of post audit, Project close out of Terminalia.
Recommended Books:
1. Project Management – B Patel, Vikas
2. Project Management and Control, N Singh, HPH
3. Contemporary project Management – T.J. Kloppenborg – Cengage
3. Projects – P. Chandra – TMH
4. Project Management – K. Nagarajan – New Age
5. Project Management – Panner Selvam / Senthil Kumar
6. Introduction to Project Finance – HR Machi Raju – Vikash
7. Project Management – Pinto – Pearson
8. International Project Management, Koster, Sage
9. Guideline on projects, Prakash and Shivkumar, HPH
43
MBA?306B: FINANCIAL SERVICES
Module?I: An introduction to Financial Services:
Meaning, Nature, Classification, Scope, Some special fund and non?fund based financial
services: Leasing, Hire purchase, Factoring, Retail finance, Mutual funds, Credit rating,
Securitization.
Module?II: Merchant Banking & Venture Capital:
Nature & Scope, Structure, Services, Regulations of merchant banking, Merchant bankers in
the market making process, Merchant banking in India. Venture Capital: Meaning, Features,
Scope, Importance. Methods of venture financing, Venture capital funds in India. Private
Equity and venture capital finance.
Module?III: Financial Markets & Instruments:
Money Market: Features, Objectives, Importance, Call Money, Commercial Bills, Treasury
Bills, Commercial Papers, Certificate of Deposits. Players of Money Market.
Capital Market: New issue market, stock market, Methods of floating new issues, players in
the new issue market, Advantages of primary market, stock exchange – Constitution,
Control, Function, Listing of securities, Trading mechanism, Equity, Debentures, Bonds,
Warrants, ADRs and GDRs.
Recommended Books:
1. Financial Markets and Services – Gordon / Natarajan – HPH
2. Financial Services – S. Gurusamy ? TMH
3. Merchant Banking and Financial Services – K. Ravi Chandran – HPH
4. Financial Markets and Institutions – Jeff Madura – Cengage
5. Financial Services and Markets – P. Pandian – Vikash
6. Financial Marketing, Institutions and Financial Services – Gomez – PHI
7. Indian Financial System – Khan – TMH
8. Financial Services in India, Kothari, Sage
44
MBA?307B: SECURITY ANALYSIS & PORTFOLIO MANAGEMENT
Module?I: Investment & Security Analysis
Introduction, Characteristics and objectives of Investment Management, Investment vs
gambling and speculation, Types of investors and avenues, New Issue market and Stock
Exchanges, Trading mechanisms in stock exchanges, Risk & Return, Stock Return and
Valuation, Bond?return and valuation, Fundamental Analysis and Economic / Industry /
Compandy Analysis, Technical Analysis, Efficient Market Hypothesis.
Module?II: Portfolio Analysis & Management
Introduction, Phases of portfolio management, Portfolio analysis, Portfolio Selection,
Portfolio construction, Capital Market Theory (CAPM, CML, SML, , Efficient frontier with
Riskless lending and borrowing, Markowitz Model, Sharpe single index Model), Arbitrage
pricing theory.
Module?III: Portfolio Evaluation and Behavioural Finance
Portfolio revision, performance evaluation of portfolio, forecasting of portfolio
performance, psychological traits affecting investment decision, Explaining biases, fusion
investing, Bubbles and behavioural economics, Technical analysis and behavioural finance.
Recommended Books:
1. Security Analysis and Portfolio Management – Fisher / Jodan – Pearson
2. Security Analysis and Portfolio Management – Kevin – PHI
3. Investnment Management, Preeti Singh, HPH
4. Investment Analysis and Portfolio Management – Reilly / Brown – Cengage
5. Investment Analysis and Portfolio Management – P. Chandra – TMH
6. Value investing and Behavioural Finance, Parikh, TMH
7. Investment Management – V.K. Bhalla – S. Chand
8. Investment Management and Security Analysis – D.K. Khatri – Mcmillan
9. Security Analysis and Portfolio Management – P. Pandian – Vikash
10. Security Analysis and Portfolio Management, Mohapatra, Mishra & Das, HPH
45
MBA?308B: TAX MANAGEMENT
Module?I: Income Tax: Definition: Cannons of Taxation, Assessee, Income, Previous
Year, Assessment Year, Gross avoidance, Planning, Exemption, Deduction, Rebate, Relief.
Residential status and tax incidence – Individual and Corporate, Income exempted from Tax?
Individual & Corporate, Computation of taxable income of individual, HUF, Firm &
Corporate.
Module?II: Tax Management: Rate of tax and surcharge, Tax rebate, Tax Management?
Submission of return and procedure of assessment, PAN, TAN, Priliminary ideas of
deduction and collection of Tax at source, Advance payment of Tax, Refund of Tax.
Minimum Alternate Tax (MAT). Schemes of Tax Planning, Tax Planning for salaries, Profits
and gains of business on profession, Capital Gains, Employees remuneration, Tax factor in
dividend policy.
Module?III: Indirect Tax Management – Central Sales Tax Act, 1956, Customs Act and
Valuation, Central Excise Act 1944, Value Added Tax (VAT).
Recommended Books:
1. Corporate Tax Planning and Business Tax Procedure – Singhania/Singhania ?
Taxmann
2. Indirect Taxes – Law and Practice – V.S. Datey – Taxmann
3. Income Tax – Law and Practice – N. Hari Haran – TMH
4. Students’ Guide to Income Tax – Singhania / Singhania – Taxmann
46
MBA?403B: DERIVATIVES AND RISK MANAGEMENT
Module ? I Financial Derivatives
Introduction , Definition of Financial Derivative , Features, Types of Derivatives, Basic
Financial Derivatives, History of Derivatives Market, Use of Derivatives, Critiques of
Derivatives. Traders in Derivative Markets, Factors contributing to the growth of
Derivatives. Financial Derivatives Market in India. Forward contract, Features of Forward
contract, Classification of Forward Contracts.
Module ? II Future Market, Contracting & Pricing
Introduction, Financial Futures contracts, Types of Financial Futures, Contracts, Evolution of
Futures Market in India, Operators/Traders in Future Market, Functions and growth in
Future Market, Future Market trading Mechanism, Theories of Future prices. Hedging
Concepts – Long, Short, Cross. Forward prices Vs Future prices.
Module ? III Forward and Swap Market: Pricing and Trading Mechanism
Introduction, concept, Types, Distinction between option and futures contracts, option
valuation, Determinants of option pricing , Black – Scholes option pricing model, Binomial
Option pricing model , Trading with option, Hedging with option; SWAP: Introduction,
concept, Nature, Evolution, Features, Types of Swaps. Over view of Commodity Derivatives.
Recommended Books:
1. Options, Futures and Other Derivatives – Hull / Basu – Pearson
2. Financial Derivatives – Theory, Concepts and problems – Gupta – PHI
3. Derivatives and Risk Management – Srivastav – Oxford
4. Options and Futures, Patwari and Bhargava, Jaico
5. Risk Management and Derivatives – Stulz – Cengage
6. Derivatives and Risk Management – Varma – TMH
7. Introduction to Derivatives, Johnson, Oxford
8. Financial Derivatives – B. Mishra / S.S. Debashis – Excel Books
9. Financial Derivatives – Kumar – PHI
10. Derivatives Simplified, Bhaskar, Mahapatra, Sage
11. Mastering Derivatives Markets, Taylor, Pearson
47
MBA?404B: STRATEGIC FINANACIAL MANAGEMENT
Module ? I : Corporate Restructuring
Nature & objective, Forms of Corporate restructuring, Types and Theories of Mergers,
Reasons for merger, Demerger, Take over and Acquisitions, Business Alliances, Divestitures.
Legal and Procedural Aspects, Tax Implication. Cross border acquisitions and International
acquisitions.
Module ? II : Strategic Financial Management
Objectives of Strategic Finance Management, The 9S model, Strategic investigation of
growth, Value Chain analysis and Value Engineering, SBU, Life Cycle Costing, Strategic Cost
Management, Activity Based Costing (ABC), Objective Based Costing(OBC), Target Costing,
Balanced Scorecard, Special Purpose Vehicle, Venture Finance, Economic Value Added and
Owner’s Value Added.
Module ? III : Financial Engineering
Financial Innovations and Financial Engineering: Leverage Buy out?operations, Norms for
financing leverage buyouts, Corporate Control Mechanisms, Financially Engineered
Products.
Recommended Books:
1. Strategic Financial Management – Ravi M Kishore – Taxmann
2. Financial Engineering, Marshall and Basnsal, PHI
3. Strategic Financial Management – Jakhotiya – Vikash
4. Creating Value from Mergers and Acquisitions – Sudarsaan – Pearson
5. Mergers, Acquisitions and Corporate Restructuring, Gaughan, Wiley
6. Mergers, Acquisitions and Business Valuation – R. Vadapalli – Excel Books
7. Mergers & Acquisitions, Weston, Weiver, TMH
8. Mergers, Restructuring & Corporate Control, Weston, Chang, PHI
9. Corporate Restructuring, Das et all, HPH
10. Mergers & Acquisitions? Text and Cases, Rajesh Kumar, TMH
48
MBA?405B: INTERNATIONAL FINANCE
Module ? I: International Dimensions of Financial Management: The Emergence of
MNC, Nature of the MNC, Objectives of the firm and Risk Management, Domestic Financial
Management and International Financial Management, Multinational Capital Budgeting –
application and interpretation.
Module ? II: Managing Foreign Exchange exposure: Management of foreign exchange
risk, Management of translation exposure, Management of transactions exposure,
Management of economic exposure.
Module ? III: International Financial Markets: International Banking and Money market,
International Banking Services, Capital adequacy standards, International Money Markets,
International Equity Sources, Global Equity Markets, Methods of sourcing, Cross listing in
secondary markets, New Equity issues, International Debts sources, Debt Management and
Funding Goals, International Debt, Instruments, International bank loans, Euro notes,
International Bond Market.
Recommended Books:
1. International Financial Management – Sharan, TMH
2. International Financial Management – Madhuvij – Excel Books
3. International Financial Management – Apte – TMH
4. International Financial Management – Siddaiah – Pearson
5. International Financial Management – V.A. Avadhani – HPH
6. International Finance – A case Book – Desai – Wiley
7. International Finance – O’ Brien – Oxford
49
MBA 406B: Financial Institutions and Markets
Module - I : Financial Markets:
Financial System and Financial Markets- Meaning, Types, Classification of Financial
Markets, Money Market, Call money Market, Govt. Securities Market. Capital Market, Debt
Market, Primary and Secondary Market, Interlinking Financial Market-Indian and Global
Financial Markets.
Module - II : Financial Institutions:
Broad Categories- Special Characteristics, Money Market Institutions, Capital Market
Institutions, Financial Services Institutions, Functions and structure introduced,
Stock Exchanges: Constitution, control, functions, Prudential Norms, SEBI Regulations,
Sensitive Indices, Investor Services, Grievance Redressal Measures.
Financial Services Institutions: Clearing Corporation of India Ltd, Discount and Finance
House of India Ltd, National Securities Depository Ltd, Securities Trading Corporation of
India Ltd. Credit Rating Institutions.
Financial Instruments: Commercial Papers, Certificate of Deposits, Treasury Bills,
Commercial Bills, Gilt-edged Securities, Equity Shares, Dematerialisation, Preference
Shares, Debentures, Warrants and Convertibles, ADRs and GDRs, Derivatives- Options and
Futures,
Module - III : Indian Financial Institutions:
Commercial Banks- Roles, Functions, Regulations, Public Sector, Private Sector and Foreign
Banks, Development Banks: IFCI, IDBI, SFCs, NABARD, RRBs, SIDBI, IIBI, Non-
Banking Financial Institutions, Insurance Companies- Public and Private, Invesment Policy,
Regulatory Authority
Text Books:
1. Financial Markets and Institutions, S Gurusamy, Thomson
2.; Management of Indian Financial institutions, Srivastava,Nigam HPH
3. Financial Services in India, Kothari, Sage
50
ELECTIVE COURSES
HR
MBA?305C: Human Resource Planning
MBA?306C: Compensation Management
MBA?307C: Performance Management
MBA?308C: Human Resource Development
MBA?403C: Employment Legislations
MBA?404C: Organizational Change and Development
MBA?405C: Industrial Relations
MBA?406C: Cross Cultural and Global HRM
51
MBA?305C: HUMAN RESOURCE PLANNING
Module ? I: Human Resource Planning:
Concept and Objectives of HRP, Types of HR plan, Factors affecting HRP, Approaches?Social Demand
Approach, Rate of Return Approach and Manpower Requirement Approach, Evolution and growth
of HRP, Qualitative and Quantitative Dimensions of HRP, Labour Market Behaviour and its impact on
HRP.
Human Resource Information System: Concept, Objectives of HRIS, Types of information,
sources of information, Method of data collection, Procedure of maintaining HRIS at macro and
micro level.
Module ? II: Human Resource Planning Process:
Forecast and Projection, types of HR forecasts, Methods of HR demand forecasting at macro and
micro level. Supply forecasting? Wastage analysis, Age population balance, Pattern of internal
movements of employees in the organization.
Module ? III: Career planning
Succession Planning: concept, objectives and process, Career planning and development, Stages of
career, Early Career and Mid?career crisis and its management. Human Resources Audit: Scope,
Characteristics and Process of HR audit, Human Resource Accounting.
Recommended Books:
1. Human Resource Planning, Bhattacharya ? EB
2. Human Resource Planning and Audit, Arun Sekhri ? HPH
3. Strategic Human Resource Planning, Vivek Paranjpee, Allied
4. Strategic Human Resource Planning, Belcourt and Mc Bey ? Cengage
5. Strategic Staffing, Phillips, Gully ? Pearson
52
MBA?306C: COMPENSATION MANAGEMENT
Module ? I: COMPENSATION MANAGEMENT
Conceptual Framework of Compensation Management: Concept and Components of
Wages, Theories of wages: Subsistence theory, Wage Fund Theory, Marginal Productivity
theory, Residual claimant theory, Bargaining theory, Criteria of wage fixation. Methods of
Payment, Broad? banding, Executive compensation, Emerging trends of compensation
management in IT industries.
Module ? II: WAGE DETERMINATION:
Principles of wage and salary administration, Job Evaluation: Concept, Scope, Methods and
techniques, Performance based pay systems; Knowledge based pay system, market based
pay system, Incentive based pay system, Types of incentive plans, Wage differentials.
Module ? III: WAGE ADMINISTRATION IN INDIA:
Wage Policy in India, Methods of wage determination in India, The Pay Commission, Wage
Boards: Structure, Scope and functions, Role of Collective bargaining in wage
determination, The Rate of Minimum Wages Act.
Recommended Books:
1. Understanding Wage and Compensation System, A.M. Sharma, HPH
2. Compensation and Reward Management, B.D. Singh ? EB
3. Compensation, Milkvich et al, Mc Graw Hill
4. Compensation Management in a Knowledge – Based World, Henderson ? Pearson
53
MBA?307C: PERFORMANCE MANAGEMENT
Module ? I: Performance Management (PM) Conceptual Frame Work:
Introduction to Performance Management, nature, scope, importance, process of
Performance Management, link between Performance Management and Performance
Appraisal, Benefits of Performance Management, Performance Planning, Role Analysis and
Evaluating Performance Management.
Performance Appraisal & Potential Appraisal:
Meaning of Performance appraisal, methods and approaches to performance appraisal,
Obstacles in appraisal, Designing appraisal for better results, Performance Appraisal
Interview, Potential Appraisal.
Module ? II:
360
0
feedback, Assessment centers, Performance reviews, Coaching and Counseling,
Performance Management in Manufacturing, Services and IT Sector with special reference
to NALCO, State Bank of India, Infosys and ITC, Strategies for improving performance.
Performance Management and development, Performance Management and pay.
Module ? III: Performance Management Application & Improvement:
Performance Management for Teams, Performance Management in practice, Analyzing
Performance problems. Performance counseling? Concept, Principles and Skills competency
based Performance Management.
Performance Management linked Reward Systems? Reward Management, Objectives,
Components of Reward System, Linkage of Performance Management to Reward and
Compensation Systems “Do only what you get paid for” Syndrome, Types of pay for
Performance Plans – Individual based, Team Based, Plant Wide Plans and Corporate Wide
Plans.
Recommended Books:
a. Performance Management, Aquinis ? Pearson
b. Performance Management, Chadha, Macmillan
c. Performance Management, Armstrong, Michael, Baron, Jaico
d. Performance Management, Cardy – PHI
e. Performance Management, Kohli, Deb – Oxford
f. Performance Management, D Sharma, HPH
g. Performance Management System, R.K. Sahu – EB
h. Performance Management and Appraisal, TV Rao, Sage
54
MBA?308C: HUMAN RESOURCE DEVELOPMENT
Module ? I: Evolution & Concept of HRD
Concept, importance, objectives, evolution of HRD, Relationship between HRM and
HRD/Training. HRD functions, Role of an HRD Professional, HRD climate & its elements, HRD
Matrix, HRD Process, HRD Process models, Role of line Managers in HRD.
Assessing HRD needs: Concept and purpose of Needs Assessment, Training HRD Need,
Techniques of training Need Assessment (TNA), Levels of Need Analysis. Task analysis,
Persons Analysis, Organizational analysis,
Module ? II: Implementing HRD Programmes
Learning and HRD? Learning and Instruction, Maximizing Learning, Individual Differences in
the Learning Process, Learning Strategies and Styles. HRD Interventions – Strategy and
Types and Evaluating.
Introduction, Training Delivery Methods, On the job (OJT) Training Methods – JIT,
Simulation, Job Rotations, Coaching and Mentoring Classroom Training Approaches –
Lecture approach, Discussion Method, Experiential Methods, Computer based Training
Methods.
Module ? III : Organisational Development & HRD
Evaluation – Purpose of HRD Evaluation, Models and Framework of Evaluation –
Kirkpatrick’s framework and other Models. Data collection for Evaluation, Research Design,
Ethical Issues, Assessment of the Impart of HRD Program.
Organizational Development? Concepts and Theories. Organizational Culture?Work force
diversity & HRD, Managing Workforce Diversity, labour Market changes, adapting to
demographic changes. HRD practices in manufacturing and services sector. Issues and
Challenges of HRD In cross?cultural environment for Global workforce.
Recommended Books:
1. Human Resource Development, Dr. D.K. Bhattacharya – HPH
2. Human Resource Development, Werner / Desimone ? Cengage
3. Human Resource Development, T.V. Rao, Oxford
4. Organization Development and Transformation, Mc Graw Hill
5. Human Resource Development and Management, A.M. Sheikh, S. Chand
55
MBA?403C: EMPLOYMENT LEGISLATIONS
Module ? I: Labour Legislation:
Need, objectives, scope, growth of labour legislation in India. Legislations on working
conditions, Factories Act, 1948, Mines Act 1952, Contract Labour (Regulation and Abolition)
Act, 1970.
Module ? II: Legislations concerning wages
Payment of Wages Act, 1936, Payment of Bonus Act 1965, Equal Remuneration Act, 1976,
The Workmen’s Compensation Act, 1923, Employees’ State Insurance Act, 1948, The
Employees Provident Fund Act, 1952 & 1995.
Module ? III: Industrial Relations Legislations
Payment of Gratuity Act, 1972, Indian Trade Union Act 1926, Industrial Employment
Standing Order Act, 1946, Industrial Dispute Act 1947.
Recommended Books:
1. Industrial Jurisprudence & Labour Legislation, A.M. Sharma, HPH
2. Industrial Relations, Trade Union & Labour Legislation, Sinha, Sinha, Shekhar,
Pearson
3. Labour Laws, Taxmann
4. Industrial and Labour Legislations, L.M. Porwal and Sanjeev Kumar ? Vrinda
56
MBA?404C: ORGANIZATIONAL CHANGE & DEVELOPMENT
Module ? I: Organisational Change:
Concept, forces and types of organizational change ? External and Internal, Recognizing the
need for change, problem diagnosis, The Six?Box organizational Model, The 7?S framework,
Identifying alternate change techniques , Resistance to change, Managing resistance to
change, The process of organizational change. Incremental Change Vs Disruptive Change.
Module ? II: Managing Change :
Managing Change: Planning, Creating the support system, Internal Resource Persons (IRP)
and External agent, managing the transition, organization restructuring, reorganizing work
activities, strategies, process oriented strategies, competitor and customer oriented
strategies.
Module ? III: Organisational Development:
Organisational change and process Consultation, Organisation Development ? OD process,
OD Interventions, Action Research orientation, Evaluating OD Effectiveness.
Managers as change agents, Internal and external change agents, Organizational change
and its management in manufacturing and service sectors? Power sector reforms in Orissa.
Recommended Books:
1. Managing Organizational Change, Palmer Dunford Avin ? TMH
2. Management of Organization Changes, K. Harigopal, Response Book
3. Organization Change & Development, Kavita Singh, Excel
4. Organisational structure change and management, Bhattacharya, HPH
6. Training in Organizations, Goldstein, Ford ? Cengage.
57
MBA?405C: INDUSTRIAL RELATIONS
Module ? I : Industrial Relation:
Concept, Scope and Approaches to Industrial Relations? Unitary, Pluralistic, and Radical
approach, Industrial Relations Systems (IRS), Values in IR. Role of State in Industrial
Relations in India.
Trade Unionism: Concept, structure and function, Union Registration and Recognition,
Theories on Trade Unionism? Selling Pearl man, Sidney and Beatrice Webb, Karl Marx,
Robert Hoxie and Mahatma Gandhi, White Collar Trade Unions, Trade Union Movement in
India.
Module ? II: Industrial Dispute: causes, types, methods of settlement of dispute in India,
Code of Discipline and Grievance Management.
Collective Bargaining: Meaning, Concept and functions, Types of Bargaining, Process of
Bargaining, Emerging Trends in Collective Bargaining, Theories of Collective Bargaining by
M.W. chamberlain, Allan Flanders, Walton Mckersie and Sidney & Beatrice Webb. Levels of
bargaining and agreements, negotiation techniques and skills.
Module ? III: Tripartism and IR, ILC & SLC. ILO? Structure and Functions. Conventions and
Recommendations. Bipartism link with Tripartism, Strengthening Tripartite Social Dialogue.
Workers Participation in Management: Concept, Scope, Levels and functions, Farms of
Workers’ Participation, Workers Participation in other countries.
Recommended Books:
1. Industrial Relations, C.S. Venkata Ratnam, Oxford
2. Industrial Relations, Trade Unions & Labour Legislation, Sinha & Shekhar, ? Pearson
3. Dynamics of Industrial Relations, Mamoria, Gankar – HPH
4. HRM & Industrial Relations, P. Subba Rao, HPH
5. Industrial Relations, Monappa – TMH
6. Industrial Relations, Balasubramanian ? Everest Publishing House
7. Employee Relation P N Singh, Niraj Kumar ? Pearson
58
MBA?406C CROSS CULTURAL AND GLOBAL HRM
Module ? I ; Global Business Environment and Human Component :
Global Business Environment and Human and Cultural variables and Cross cultural
differences and managerial implication; cross cultural research methodology and Hofstede
study.
Module ? II ; Cross Cultural management :
Cross Cultural Leadership and Decision making, Cross Cultural Communication and
negotiation.
Module ? III : International Human Resource Management:
Approaches; International Recruitment and Selection, Performance Management and
Training and Development, International HRM roles in multinational organizations,
Expatriate problem, International Compensation, Repatriation.
Key issues in International Labour Relations :
Labour Unions and International Labour Relations, HRM practices in countries specially in
Japan, Germany, Netherlands, Scandinavian Countries, USA.
Reference Books
1. International HRM, P.Subba Rao, HPH
2. Cultures Consequence ; International Differences in Work related Values, G.
Hofstede – – Sage
3. International Dimensions of Human Resource Mgt. , Doweing , P.J. – End
Edition Words Worth
4. International HRM, A. Harzing, Sage
59
ELECTIVE COURSES
Information Technology
MBA?305D: Software Management
MBA?306D: E?Business
MBA?307D: Networking Management
MBA?308D: Computer Aided Management
MBA?403D: System Analysis & Design
MBA?404D: Data Base Management
MBA?405D: Information Security & Cyber Law
MBA?406D: Object oriented program with Java
60
MBA?305D: SOFTWARE MANAGEMENT
Module ? I : Introduction:
The Software Engineefring Discipline – Evolution And Impact; Programs Vs. Software
Products; Why Should Software Engineering; Emergence Of Software Engineering: Early
Computer Programming, High?level Language Programming, Control Flow?based Design,
Data Structure?oriented Design, Data Flow?oriented Design, Object?oriented Design;
Software Life Cycle Models; Classical Waterfall Model; Iterative Watermall Model;
Prototyping Model; Evolutionary Model; Spiral Model
Software Project Management; Responsibilities Of A Software Project Manager; Project
Planning; Materials For Project Size Estimation: Lines Of Code (Loc), Function Point Metric;
Project Estimation Techniques: Empirical Estimation Techniques, Heuristic Techniques,
Analytical Estimation Techniques; Empirical Estimation Techniques: Expert Judgment
Technique, Delphi Cost Estimation; Cocomo – A Heirostoc Estimation Technique: Basic
Cocomo Model, Staffing Level Estimation: Norden’s Work, Putnam’s Work
Risk Management: Risk Identification, Risk Assessment, Risk Containment
Module ? II: Classical Analysis & Design Of Software
Requirements Gathering And Analysis; Software Requirements Specification (Srs): Contents
Of The Srs Document, Functional Requirements, Traceability , Characteristics Of A Good Srs
Document;
Software Design; Cohesion And Coupling, Classification Of Cohesiveness, Classification Of
Coupling; Software Design Approaches: Function?oriented Design, Object?oriented Design;
Function?oriented Software Design; Overview Of Sa/Sd Methodology; Structured Analysis;
Data Flow Diagrams (Dfds): Primitive Symbols Used For Constructing Dfds, Some Important
Concepts Associated With Designing Dfds; Structured Design: Flow Chart Vs. Structure
Chart, Transformation Of A Dfd Model Into A Structure Chart;
Module ? III : Object Oriented Software Analysis & Design
Object Modelling Using Uml; Unified Modelling Language (Uml): Uml Diagrams Use Case
Model: Representation Of Use Cases, Use Case Packaging; Class Diagrams;Interaction
Diagrams; Activity Diagrams; State Chart Diagram Object?oriented Software Development;
Design Patterns
Software Quality: Coding: Coding Standards And Guidelines; Code Review: Code Walk?
throughs, Code Inspection; Testing: Verification Vs. Validation, Design Of Test Cases; Unit
Testing; Black?box Testing; White?box Testing; Debugging; Integration Testing; System
Testing: Performance Testing; Software Reliability And Quality Management: Software
Reliability: Reliability Metrics, Statistical Testing; Software Quality; Software Quality
Management System: Evolution Of Quality System; Sei Capability Maturity Model:
Comparison Between ISO 9000 Certification And Sei/Cmm; Six Sigma
Recommended Books:
1. Fundamentals of Software Engineering, Mall, Rajib, PHI.
2. Software Engineering ? A Practitioner’s Approach , Roger Pressman, TMH
61
4. Software Engineering, Sommerville, Pearson.
5. An Integrated approach to Software Engineering, Jalote, Pankaj , Narosa.
6. Software Project Management, Hughes & Cotterell, TMH
7. Project Mgmt., Maylor, Pearson Education
3. Software Engineering Project Management – Edited by Richand H.Theyer ? Wiley.
62
MBA?306D: E?BUSINESS
Module ? I : INTRODUCTION
Definition of E?commerce, Unique Features of E?commerce Technology:Ubiquity, Global
Reach, Universal Standards, Richness, Interactivity, Information Density, Personalization/
Customization, Social Technology: User Content Generation and Social Networking., Web
2.0, Play My version; Growth of the Internet and the Web, Origins and Growth of E?
commerce, Insight on Technology: Spider Webs, Bow Ties, Scale?Free Networks and Deep
Web Technology and E?commerce in Perspective
E?Business Technologies
The Internet: Key Technology Concepts: Packet Switching, Transmission Control
Protocol/Internet Protocol (TCP/IP), IP Addresses, Domain Names, DNS, and URLs,
Client/Server Computing
The Internet Today: The Internet Backbone, Internet Exchange Points, Campus Area
Networks (CANs), Internet Service Providers, Intranets and Extranets, Who Govern the
Internet?
Building an E?commerce Website: Planning: The Systems Development Life Cycle, Systems
Analysis/Planning: Identify Business Objectives, System Functionality and Information
Requirements. , System Design: Hardware and Software Platforms, Building Your?Own
versus Outsourcing, Host your Own versus Outsourcing,
Module ? II: E?Business Models : Eight Key Elements of a Business Model: Value
Proposition, Revenue Model, Market Opportunity, Competitive Environment, Competitive
Advantage, Market Strategy, Major Business to?Consumer (B2C) Business Models: Portal, E?
tailer, Insight on Technology: Search, ads and Apps: The future for Google, (and Microsoft),
Content Provider, Transaction Broker, Market Creator, Service Provider, Community
Provider
Major Business?to?business (B2B) Business Model: E?distributor, E?Procurement, Exchanges,
Insight on Business: Onvia Evolves, Industry Consortia, Private Industrial Networks,
Business Models in Emerging E?commerce Areas: Consumer?to?consumer (C2C) Business
Models, Peer?to?peer (P2P) Business Models, M?commerce Business Models , E?Commerce
Enablers: The Gold Rush Models, Insight on Society: Is Privacy Possible in a Wireless World?,
How the Internet and the Web Change Business: Strategy, Structure, and Process, Industry
structure , Industry Value Chains, Firm Value Chains, Firm Value Webs, Business Strategy
BACK OFFICE AUTOMATICS FOR E?BUSINESS
BUILDING THE E?BUSISNESS BACKBONE: ENTERPRISE RESOURCE PLANNING:
The Basics of Enterprise Resource Planning, ERP Decision = Enterprise Architecture Planning
ERP Implementation, ERP Architecture and Toolkit Evolution
63
IMPLEMENTATION SUPPLY CHAIN MANAGEMENT AND E? FULFILLMENT: The Basics of
Supply Chain Management, Internet?Enabled SCM, E?Supply Chain Fusion, Management
Issues in e?supply Chain Fusion, The continuing Evolution of e?Supply Chains, A Roadmap
for Managers
DEMYSTIFYING E?PROCUREMENT: BUY?SIDE, SELL?SIDE, NET MARKETS AND TRADING
EXCHANGES: Evolution of e?Procurement Models, Evolution of Procurement Processes, e?
Procurement Infrastructure Integrating Ordering, Fulfillment, and payment, E?Procurement
Analysis and Administration Applications, Marketplace Enables, A Roadmap for e?
Procurement Managers
Module ? III : MOVING TO E?BUSINESS : SPOTTING E?BUSINESS TRENDS, Trends Driving e?
business, Customer?Oriented Trends, e?Service Trends, Organizational Trends, Employee
Megatrends, Enterprise Technology Trends, General Technology Trends, What These 20
Trends Have in Common
DIGITIZING THE BUSINESS: E?BUSINESS PATTERNS, e?Business Patterns: The Structural
Foundation, The e?Channel Pattern, The Click?and?Brick Pattern, The e?Portal Pattern, The e?
Market Maker Pattern, The Pure?E “Digital Products” Pattern
THINKING E?BUSINESS DESIGN: MORE THAN TECHNOLOGY, The Race to Create Novel e?
Business Designs, Step: 1: Self – Diagnosis, Step: 2: Reverse the Value Chain, Step: 3: Choose
a Focus, Step 4: Execute Flawlessly, Lessons from e?Business Design
ETHICAL, SOCIAL AND POLITICAL ISSUES
Understanding Ethical, Social, and Political Issues in E?commerce, A Model for organizing
the issues, Basic Ethical Concepts: Responsibility, Accountability, and Liability, Analyzing
Ethical Dilemmas, Candidate Ethical Principles, Privacy and Information Rights, Information
Collected at E?commerce Sites, Profiling and Behavioral Targeting, The Internet and
Government Invasions of Privacy:, E?commerce Surveillance, Legal Protections, Informed
Consent, Intellectual Property Rights, Types of Intellectual Property Protection, Copyright:
The Problem of Perfect Copies and Encryption , Patents: Business Methods and Processes,
Trademarks: Online Infringement and Dilution, Challenge: Balancing the Protection of
Property with other values,
Recommended Books:
1. e?Business 2.0 , Kalakota, Robinson, Pearson.
2. e?Commerce: Business Technology & Society, Laudon and Traver, Pearson
3. Electronic Commerce ? Technologies & Applications, Bhaskar Bharat,TMH
4. Global E?Commerce, Christopher J. & Clerk T.H.K., University Press
5. E?Commerce An Indian Perspective, Joseph P.T., PHI
6. Beginning E?Commerce, Reynolds , SPD
7. E – Commerce : Strategy Technologies & Applications, Whiteley, David, Tata McGraw
Hill.
64
MBA?307D: NETWORKING MANAGEMENT
Module ? I : Introduction to Networks
Need for computer networking, components of a data communication system, direction of
data flow(simplex, half?duplex, full?duplex).
Types of networks: LAN, MAN, WAN; concepts of Internet, Intranet, Extranet, WWW.
Network topology, transmission media.
Applications of networking in business and society.
Concepts of data transmission, signal encoding, modulation methods, synchronization,
multiplexing and concentration, coding method, cryptography.
Module ? II : OSI Model and Data Link Technologies
Communication system architecture – OSI reference model, Topology types, selections,
design, Local area networks (LAN), CSMA / CD, token bus, token ring techniques, link level
control (LLC) protocols, HDLS, analysis of protocols & performance
Network and Transport Layers
Network Layer: IP addressing, IP routing, Routing Protocols: RIP, OSPF, DHCP, DNS, IPV6,
other functions in network layer
Transport Layer: TCP, UDP, ports and sockets, Sessions and Connections, client?server
implementation
Basic Network Services
Telnet, FTP, SMTP and POP, HTTP,
Module ? III: Advanced Topics
Mobile Computing: Introduction to mobile technology, concept of GPRS, Wireless
Application Protocols & other protocols, concept of bluetooth.
Network Security & Privacy: overview, purpose, spamming , cryptography (ciphering, DES,
RSA ?concept only), authentication (concept only) and firewall.
Recommended Books:
1. Internetworking with TCP / IP, Vol – 1, PHI/, Comer, Pearson Education
2. Data Communication & Networking, Forouzan, TMH.
3. Data and Computer Communications, Stallings, W., Pearson Education
4. Computer Networks, Tanenbaum, Pearson Education
5. Computer Networks for Scientists & Engineers, Zheng, OUP
6. Computer Networks – Tanenbaum – Pearson
65
MBA?308D: COMPUTER AIDED MANAGEMENT
Module ? I : Management and Decision Support Systems
Management Support Systems: Introduction, Objective and Characteristics, Collaborative
Computing Technologies: Group Support System, Technologies, Data Reviewing Concept
and Applications.
Decision Support Systems:
Introduction to Decision Support Systems, Decisions and Decision Makers, Decision in the
Organization, Modeling Decision Processes, Group Decision Support and Groupware
Technologies, Executive Information Systems, Designing and Building Decision Support
Systems, Implementing and Integrating Decision Support Systems.
Module ? II: Knowledge Management
Knowledge Management: Concepts, Development Methods, Technologies & Tools,
Electronic Document Management. Case Study.
Knowledge ? Based Decision Support: Artificial Intelligence (AI): Concept, Definition, AI Vs
Natural Intelligence. Expert System: Concept, Structure, Working, Benefits & Limitations.
Knowledge Acquisition & Validation: Scope, Methods, Validation, Verification, Analysing,
Coding, Documenting & Diagramming. Knowledge Representation, Inference Techniques,
Intelligence System Development. Fuzzy Logic, Genetic Algorithm
Module ? III: Data Warehouse and Data Mining
Data Warehousing : Access, Analysis, Mining & Visualization; OLAP & OLTP
Data Mining: What is Data Mining?, Motivating Challenges, The Origins of Data Mining, Data
Mining Tasks, Exploring Data: Summary Statistics, Visualization, OLAP and Multidimensional
Data Analysis, Classification: Preliminaries, General Approach to Solving a Classification
Problem, Decision Tree Induction, Model Overfitting, Evaluating the Performance of a
Classifier, Methods for Comparing Classifiers, Association Analysis: Problem Definition,
Frequent Itemset Generation, Rule Generation, Compact Representation of Frequent
Itemsets, Alternative Methods for Generating Frequent Itemsets, FP?Growth Algorithm,
Evaluation of Association Patterns, Effect of Skewed Support Distribution
Advanced Topics
Neural Computing : Fundamentals, Types of Neural Networks, Neural Network Application,
Development, Architecture, Learning Algorithms, Neural Network Software & Hardware,
Benefits & Limitations of Neural Networks.
Grid Computing: Overview.
Implementing & Integrating Management Support Systems: Issues, Strategies, Generic
Models, Integrating EIS, DSS, ES & Global Integration.
Recommended Books:
1. Decision Support System & Intelligent System, Turban, Aronson, Pearson.
2. BUSINESS INTELLIGENCE: DATA MINING AND OPTIMIZATION FOR DECISION MAKING, VERCELLIS
CARLO , Wiley
3. INTRODUCTION TO KNOWLEDGE MANAGEMENT: KM IN BUSINESS, GROFF TODD R & JONES THOMAS
66
MBA?403D: SYSTEM ANALYSIS AND DESIGN
Module ? I: Overview of Systems Analysis & Design:
Business Systems Concepts, Systems Development Life Cycle(SDLC), Life cycle models
(Waterfall model, Prototyping model, Incremental model, Spiral model, RAD model),
Feasibility Analysis, Design, Implementation, Testing & Evaluation.
Business Process Re?engineering: Concepts, Process involved; Case study.
Analysis and Design Methodologies
System Requirement Specification & Analysis: Fact finding techniques, data ? flow Diagrams,
data dictionaries, process organization & interactions, decision analysis, standards ( IEEE/
ISO). Data Modeling & Analysis.
Detailed Design Modularization: Module Specification, File Design, Systems Development
involving Data Bases. Structured Design Methodology(SDM). Database Design. Output
Design. Input Design. User Interface Design.
Module ? II: Object?Oriented Analysis & Design
Modeling System Requirements using ‘USE CASES’. Object Modeling: Object Structure,
Object Features, Classes & Objects, Key Concepts of object oriented approach, Object
Representation methods, Object Status, State Diagram, Modeling behaviour in object
Modeling ? use cases, Object oriented Analysis, Object oriented Design, Modeling & Design
using UML, Activity Diagram & Swim lane Diagram, Sequence & Collaboration Diagram. OO
Testing strategies & techniques.
Module ? III: System Control & Quality Assurance through testing
Design Objectives reliability & maintenance, Software Design & documentation tools, top –
down, bottom – up and variants. Testing strategies & techniques: Unit and integration
testing, testing practices and plans; System Controls, Audit Trails, CASE Tools.
Hardware & Software Selection:
Hardware acquisition, memory , process, peripherals, Benchmarking, Vendor selection,
Software selection – operating system, languages, Language Processes, performance &
acceptance criteria.
Recommended Books:
1. Analysis & Design of Information Systems, Senn: McGraw Hill International.
2. Object Oriented Analysis & Design, Booch, Grady
3. Modern System Analysis & Design, Hoffer: Pearson Education.
4. System Analysis & Design, Kendall: Pearson.
5. Systems Analysis & Design, Kiewycs, Igor Hawrysz: PHI
6. Systems Analysis and Design, Rajaraman V., PHI
7. UML? Reference Manual, Rambaugh, Jacobson, Booch: Pearson.
8. Structured System Analysis and Design, ISRD, Tata McGraw Hill.
9. Systems Analysis and Design, N Cock, Sage
67
MBA?404D: DATABASE MANAGEMENT
Module ? I : Introduction
Database?System Applications, Purpose of Database Systems, View of Data, Database
Languages, Relational Database, Database Design, Object?Based and Semistructured
Database, Data Storage and Querying , Transaction Management, Data Mining and Analysis,
Database Architecture, Database Users and Administrations, History of Database Systems
Relational Model
Relational Model: Structure of Relational Database, Fundamental Relational?Algebra
Operations, Additional Relational?Algebra Operations, Extended Relational?Algebra
Operations, Null Values, Modification of the Database
SQL: Background, Data Definition, Basic Structure of SQL Queries, Set Operations, Aggregate
Functions, Null Values, Nested Subqueries , Complex Queries, Views, Modification of the
Database, Joined Relations,
Module ? II : DATABASE DESIGN METHODOLOGY
Database Design and the E?R Model: Overview of the Design Process, The Entity?
Relationship Model, Constraints, Entity?Relationship Diagrams, Entity?Relationship Design
Issues], Weak Entity Sets, Extended E?R Features, Database Design for Banking Enterprise,
Reduction to Relational Schemes, Other Aspects of Database Design
Relational Database Design: Features of Good Relational Designs, Atomic Domains and First
Normal Form, Decomposition Using Functional Dependency Theory , Functional?
Dependency Theory, Decomposition Using Functional Dependencies, Decomposition Using
Multivalued Dependencies;
Application Design and Development: User Interfaces and Tools, Web Interfaces to
Database, Web Fundamentals, Servlets and JSP, Building Large Web Applications, Triggers,
Authorization in SQL, Application Security,
Module ? III : Integrity Issues in Database
Backup and Recovery: Overview of Integrity Control Functions, The Processes of Database
Backup and Recovery, Backup Strategies, Summary Chart of Traditional Backup and
Recovery Strategies, Residual Dump Backup Strategy, Variables in the Backup Process,
Process Checkpoint and Restart,
Quality Control and Concurrent Update: Data Validation, Update Authorization, Concurrent
Update Control, Update Synchronization;
Access Control and Encryption: Data Access Control Policies and Approaches, A General
Model of Data Access Control, User Identification and Authentication, Authorization,
Controlling Inferences from Statistical Data, Encryption, Threat Monitoring and Audit Trail;
Advanced Topics
Database?System Architecture: Centralized and Client?Server Architecture, Server System
Architectures, Parallel Systems, Distributed Systems, Network Types,
68
Parallel Database: Introduction, I/O Parallelism, Interquery Parallelism, Intraquery
Parallelism, Intraoperation Parallelism , Interoperation Parallelism , Design of Parallel
Systems,
Distributed System: Homogeneous and Heterogeneous Database, Distributed Data Storage,
Distributed Transactions, Commit Protocols, Concurrency Control in Distributed Database,
Availability, Distributed Query Processing, Heterogeneous Distributed Database, Directory
Systems
Data Analysis and Mining: Decision?Support Systems, Data Analysis and OLAP, Data
Warehousing, Data Mining,
Recommended Books:
1. Fundamentals of Database System, Elmasri, Navathe : Pearson Education.
2. Database System Concepts, Silberschatz, Korth, Sudarshan : McGraw Hill
International.
3. An Introduction to Database System, Date : Pearson Education.
4. Database Management, Bipin Desai
5. Database System , Molina, Ullman, Widom : Pearson Education.
6. Fundamentals of Relational Databases, Schaum’s Outline Series : Tata McGraw Hill.
7. The Oracle 9i Complete Reference, Loney & Koch: Oracle Press
8. SQL & PL/SQL , Ivan Bayross : BPB
69
MBA?405D: INFORMATION SECURITY & CYBER LAW
Module ? I: Cryptography and security
CRYPTO BASICS: How to Speak Crypto, Classic Crypto, Simple Substitution Cipher,
Cryptanalysis of a Simple Substitution, Definition of Secure, Double Transportation Cipher,
One?Time Pad, Modern Crypto History, A Taxonomy of Cryptography, A Taxonomy of
Cryptanalysis;
SYMMETRIC KEY CRYPTO: Introduction, Stream Ciphers, A5/1, RC4, Block Ciphers, Feistel
Cipher, DES, AES, Block Cipher Modes, Integrity;
PUBLIC KEY CRYPTO: Introduction, Knapsack, RSA, Repeated Squaring, Public Key Notation,
User for Public Key Crypto, Confidentially in the Real World, Signature and Non?repudiation,
Confidentiality and Non?repudiation, Public Key Infrastructure;
Access Control
AUTHENTICATION: Passwords, Keys Versus Passwords, Choosing Passwords, Attacking
Systems via Passwords, Password Verification, Math of Password Cracking, Other Password
Issues, Biometrics, Types of Errors, Biometric Examples, Biometric Conclusions, Something
You have, Two?Factor Authentication, Single Sign? on and Web Cookies;
AUTHORIZATION: Access Control Matrix, ACLs and Capabilities, Confused Deputy,
Multilateral Security, Multilateral Security, Convert Channel, Inference Control, CAPTCHA,
Firewalls, Packet Filter, Stateful Packet Filter, Application Proxy, Personal Firewall, Defense
in Depth, Intrusion Detection, Signature?Based IDS, Anomaly?Based IDS;
Module ? II : SECURITY IN SOFTWARE
SOFTWARE FLAWS AND MALWARE: Software Flaws, Buffer Overflow, Incomplete
Mediation, Race Conditions, Malware, Brain, Morris Worm, Code Red, SQL Slammer, Trojan
Example, Malware Detection, The Future of Malware, Cyber Diseases Versus Biological
Diseases, Miscellaneous Software?Based Attacks, Salami Attacks, Linearization Attacks, Time
Bombs, Trusting Software
INSECURITY IN SOFTWARE: Software Reverse Engineering, Anti?Disassembly Techniques,
Anti?Debugging Techniques, Software Tamper Resistance, Guards, Obfuscation,
Metamorphism Revisited;
Digital Rights Management: What is DRM?, A Real?World DRM System, DRM for Streaming
Media, DRM for a P2P Application, DRM in the Enterprise, DRM Failures, DRM Conclusions
OPERATING SYSTEM AND SECURITY: Operating System Security Functions, Separation,
Memory Protection, Access Control, Trusted Operating System, MAC, DAC and More,
Trusted Path, Trusted Computing Base, Next Generation Secure Computing Base, NGSCB
Feature Groups, NGSCB Compelling Applications, Criticisms of NGSCB;
Module ? III: SECURITY PLANNING AND IMPLEMENTATION
Risk Management: An Overview of Risk Management, Risk Identification, Risk Assessment,
Risk Control Strategies, Selecting a Risks Control Strategy, Quantitative versus Quantitative
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Risk Control Practices, Risk Management Discussion Points, Recommended Risk Control
Practices,
Planning and Implementing Security: Information Security Policy, Standards and Practices,
The Information Security Blueprint, Control Strategies, Information Security Project
Management, Technical Topics of Implementation, Nontechnical Aspects of
Implementation, Information Systems Security Certification and Accreditation,
Cyber Law
Legal, Ethical and Professional Issues in Information Security, Introduction, Law and Ethics in
Information Security, Relevant U.S Laws, International Laws and Legal Bodies, Ethics and
Information Security, Codes of Ethics and Professional Organizations;
Reference Books:
1. Information Securtiy: Principles and Practice, Stamp, Wiley
2. Principles of Information Security, Whitman and Mattford, Cengage/Thomson
3. Cryptography Security And Network Security, Forouzan, TMH
4. Cryptography Security And Network Security, Kahate, TMH
5. Charies P. Pfleeger, Shari Lawrence Pfleeger, PHI.
6. Cryptography & Network Security: William Stalling.
7. Information Security for Management – Venugopal Iyengar ? HPH
MBA 406 D :Object Oriented Program with Java
Module ? I Object Oriented Concepts :
Concept of objects, Concept of Messages, Concept of Classes, Concept of
Inheritance.
Java Programming Language :
Variables and data types, Operators, Expressions, Control Flow Statements,
Arrays and Strings.
Module ? II Object and Classes :
Introduction to classes : members and methods, Constructors and Destructors, Life
cycle of an object, Creating and Using Objects.
Module ? III Advanced Feature of Classes :
Inheritance, Interfaces, Packages, Object Oriented Design Principles
Reference Books :
1. Balaguruswamy E.,? Programming with Java : A Premier, Tata McGraw Hill
2. Ken Arnold, Gosling, Holmes; The Java Programming Language – Pearson
Education.
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ELECTIVE COURSES
Operation Management
MBA?305E: Technology Management
MBA?306E: Total Quality Management
MBA?307E: Project Operations and Management
MBA?308E: Innovation and R & D Management
MBA?403E: Materials Management
MBA?404E: Supply Chain Management
MBA?405E: Service Operations Management
MBA?406E: Management of physical assets
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MBA?305E: TECHNOLOGY MANAGEMENT
Module ? I: Introduction & Technology Policy
Definition ,Technology and society ,Definition of technology ,Classifications of
technology,Definition of management ,Management of technology (MOT),The conceptual
frame work for (MOT), ? Drivers of MOT? Significance and Scope of MOT? Role of Chief
Technology Officer – Responding to Technology challenges. Technology Policy –
Determinants of Nation’s Capability – Role of Government – Science and Technology policy
– Status of Technology in India – Future of India
Module ? II Technology Planning and Strategy Tools, Technology Acquisition
Technology Planning – Tools for Company Technology Analysis – Tools for industry
Technology Analysis – Trajectories of Technology, Alliances: Formal versus Informal
Alliances, Duration of an Alliance, Location: Domestic versus International Alliances
Concerns in Alliances , Mergers and Acquisitions of Technology, Strategic Reasons for
Mergers and Acquisitions, Types of Mergers and Acquisitions, Technology Acquisition ?
Methods Acquisition ? Internal Development ? External acquisition Sources ? Acquisition
decisions
Module ? III Innovation Management, Technology Transfer
Definition of Innovation, Definition of Management of Innovation, The Process of Managing
Innovation, Making Decisions for Managing Innovation, Tools for Managing Innovation,
Process Innovations – Concept and types of process ? Process Management Concerns ?
Types of Process innovations? Process improvement techniques – Organizing for
improvements , Technology Transfer – Definition – Classification and Significance ? Elements
of transfer process ? Types of Technology transfer
Case Study: Compulsory, Relevant Cases have to be discussed in each unit
Recommended Books:
1. Management of Technology – Track Khalil – TMH
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MBA?306E: TOTAL QUALITY MANAGEMENT
Module ? I: Introduction to Quality Management, its Philosophies and TQM
The history and Importance of Quality, Defining Quality, Quality as a Management
Framework, Quality and Competitive Advantage, Three Levels of Quality, The Deming
Philosophy, The Juran Philosophy, The Crosby Philosophy, Comparisons of Quality
Philosophies,Other quality Philosophers, Quality Management Awards and Frameworks,
Acceptance Sampling Techniques, Seven basic tools of quality, ISO 9000:2000, Six Sigma,
Total quality management ,introduction to total quality management, the evolution of total
quality.
Module ? II Principles and Design for Six Sigma
Kaizen,Total Productive Maintenance(TPM), Meaning, Seven Magnificent Quality Tools,
Application, Poka?Yoke, Six Sigma, The Statistical basis of Six Sigma, Project Selection for Six
Sigma, Six Sigma Problem Solving, Six Sigma in Services and Small Organizations, Tools for
Concept Development, Tools for Design Development Tools for Design Optimization, Tools
for Design Verification.
Module – III Statistical Process Control
Statistical Process Control, Specification & Limits, Charts for variables & attributes, Process
Control (X, R & P chart), Summary of Control Chart Construction , Designing Control Charts
Product control?acceptance sampling and OC curve, Process Improvement Methodologies,
Basic Tools for Process Improvement, Other Tools for Process Improvement, Engaging the
Workforce in Process Improvement
Quality Systems
ISO Systems, ISO Certification Schemes, Preparing an Organization for ISO Certification,
Baldridge, Deming, Service Quality Management?Product & services, Classification, Service
Quality, Total Productive Maintenance, Function Deployment, House of Quality, Offline
Design of Parameters and Specifications
Case Study: Compulsory, Relevant Cases have to be discussed in each unit.
Recommended Books:
1. Total Quality Management ? J.R. Evans – Cengage
2. Quality Management – Bedi ? Oxford
3. Modern Methods for Quality Control and Improvement – Wardsworth/ Stephens /
Godlsrey – Wiley
4. Quality Management – Gitlow / Oppenheim / Levine – TMH
5. Total Quality – Bharat Wakhlu – S. Chand
6. Quality Control and Management – Evans / Lindsary – Cengage
7. Total Quality Management – K. Sridhara Bhat
8. Introduction to Statistical Quality Control – Montgomery – Wiley
9. 100 methods of TQM, Gopal Kanji, Sage.
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MBA?307E: PROJECT OPERATION MANAGEMENT
Module ? I : Project Management Concepts and Needs Identification
Attributes of a Project, Project Life Cycle, The Project management Process, Global Project
Management, Benefits of Project Management, Needs Identification, Project Selection,
Preparing a Request for Proposal, Soliciting Proposals, Project organization, the project as
part of the functional organization, pure project organization ,the matrix organization,
mixed organizational systems
Module ? II : Project Planning and Scheduling:
Design of project management system; project work system; work breakdown structure,
project execution plan, work packaging plan, project procedure manual; project scheduling;
bar charts, line of balance (LOB) and Network Techniques (PERT / CPM)/ GERT, Resource
allocation, Crashing and Resource Sharing
Module ? III : Project Monitoring and Control and Project Performance
Planning, Monitoring and Control; Design of monitoring system; Computerized PMIS
(Project Management Information System). Coordination; Procedures, Meetings, Control;
Scope/Progress control, Performance control, Schedule control, Cost control, Performance
Indicators; Project Audit; Project Audit Life Cycle, Responsibilities of Evaluator/ Auditor,
Responsibilities of the Project Manager.
Case Study: Compulsory, Relevant Cases have to be discussed in each unit.
Recommended Books:
1. Project Management – Gido / Clements – Cengage
2. Project Management, Meredith Mantel, Wiley
3. Project Management, S.Choudhury, TMH
4. Project Management for Business and Technology – Nicholas – PHI
5. Successful Project Management – Rosenau / Githens – Wiley
6. International Project Management, K Kostar, Sage
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MBA?308E: INNOVATION AND R&D MANAGEMENT
Module ? I : Introduction & Managerial aspects of Innovation function
Introduction, Components of Innovation, Types of Innovations, Models of Innovation
Processes, Evolution and characteristics of Innovation Management, Key drivers of
Innovation, Factors influencing Innovation ,Organizing for Innovation, Factors influencing
organizational design, Developing Innovation Strategy ,Characteristics of creative of creative
organization.
Module ? II : Research and Development Management
Introduction,, Meaning,Objectives,Significance, Classification of R&D according to R&D
type, process phase, measurement level, purpose of measurement and measurement
perspective. Technology development approaches, Performance of R&D management in
Indian scenario.
Module ? III : Financial Evaluation of R&D Projects
Introduction, Cost effectiveness of R&D,R&D financial forecasts, Project selection,
Evaluating R&D ventures, Conflicting views of managers, Allocation of resources, R&D
programme planning and control, Project management, Project Planning and Control
techniques.
Case Study: Compulsory, Relevant Cases have to be discussed in each unit.
Recommended Books:
1. The management of technology and innovation?A strategic approach,White,Cengage
2. Innovation Management, S Moikal, Sage
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MBA?404E: MATERIALS MANAGEMENT
Module ? I
Materials Management: An Overview; Objectives; Evolution; Strategies; Functions; Profit
Making Potential; Costs.
Module ? II
Inventory Management: Stages; Selective Control; Demand Forecasting; Lead?time; Safety
Stock; Fixed Quantity Reorder System; Fixed Period Reorder System; MRP and JIT systems;
Inventory Valuation.
Module ? III
Purchasing: Objectives; Types of Materials; Important Aspects; Procedures; Quality;
Quantity, Time, Price and Source; Standardization and Codification; Vendor development;
Value Analysis; Make or Buy Decisions; Negotiations; Institutional, Government and
International Buying; Capital Equipment Purchases. Warehousing and Transportation:
Warehouse Location; Transportation; Receiving, Issuing and Store Keeping.
Case Analysis and Presentation.
Recommended Books:
1. Materials Management, Gopalkrishna & Sudarsan, TMH
2. Materials Management?Procedures, Texts & Cases, A.K. Dutta, Pearson
3. Hand Book of Materials Management – Gopal Krishnan – PHI
4. Inventory Control and Management – Waters – Wiley
5. Procurement Principles & Mgt.– Bailey/Farmer/Crocker/Jessop– Pearson
6. Inventory Management – Principles and Practices –Narayan/Subramanian– Excel
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MBA?405E: SUPPLY CHAIN MANAGEMENT
Module ? I : Supply Chain Foundations:
Supply Chain as a network of entities: Role and interactions between the entities. Value
Chain Focus of Supply Chain. Impact of Supply Chain Management on Sales, Cost, Profit,
Profitability, Balance Sheet, Profit and Loss Account, and Customer Accounts Profitability.
Centralized and Decentralized Supply Chains: their coordination and aligning business
activities.
Module ? II : Customer Orientation:
Customer Satisfaction oriented Supply Chain Management strategy, Customer
segmentation, Customer requirements analysis, Aligning supply chain to customer needs:
Quick response logistics, Vendor Managed Inventory, Cross docking, Packaging Innovations,
Third Party Logistic and Service concepts and applications.
Procurement Logistics: Source Identification: Global Vs. Domestic Sourcing, Landed Cost
Computation, Vendor Rating, Contract Negotiation, Consolidation, Self Certified Vendor
Management, Individual component Vs. Module Purchases. Vendor Development and
Vendor Relationship Management, Vendor Performance Monitoring.
Module ? III : Manufacturing Logistics Management:
Lean and Agile Manufacturing, Virtual Manufacturing, Just?in?Time Manufacturing, Lead?
time Components and their Compression, Lot Streaming.
Distribution Management: Distribution Channels: Structure and Operation, Distribution
Cost Components, Pipe line Inventory and Response Considerations, Hub and Spoke
Models, Cross docking, Carrier Selection, Vendor Consolidation, Vehicle Loading and Vehicle
Routing Methods.
Case Studies
Recommended Books:
1. Text Book of Logistics and Supply Chain Management – Agarwal – McMillan
2. Business Logistics / Supply Chain Management – Ballou / Srivastava – Pearson
3. Supply Chain Management: Strategy, Planning & Operations, Sunil Chopra, Pearson
4. Global Operations and Logistics – Dornier / Ernst / Fender / Kouvelis – Wiley
5. A Logistic Approach to Supply Chain Management – Coyle / Langley / Gibson /
Novack / Bardi – Cengage
6. Introduction to Operations and Supply Chain Management – Bozarth / Handfield –
Pearson
7. Supply Chain Management – Sahay – Mc Millan
8. Fundamentals of Supply Chain Management, J Mentzer, Sage
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MBA?406E: SERVICE OPERATIONS MANAGEMENT
Module ? I
Service Operations Concept: Difference between Manufacturing and Service Operations,
Service Operations Characteristics, Different Pure Service Organizations and their
peculiarities, Field Service and its impact on manufacturing organizations, Field Service and
Customer satisfaction.
Service Operation Strategy: Service objectives and goal formulation, Service organization:
In house Vs. Outsourcing, Centralized Vs. Decentralized, Creating Customer Connection,
Enhancing customer satisfaction, Service Operations as Profit Centre.
Module ? II: Field Service Management, Service Manpower Planning & Scheduling:
Field Service Organization, Field Service Inventory Management, Field Technical Support
Service, Integrating Field Service with Information Technology, Field Service Effectiveness
Evaluation, Field Service and Customer Relations Management, Uncertainty in Manpower
Requirements, Cyclical and Seasonal nature of demand, Queuing effect, Service Level
Considerations and Cost Considerations in Manning, Linear Programming and other models
of planning and scheduling.
Module ? III Customer Relationship Management:
Customer requirement assessment, Customer satisfaction parameters and indices,
Manpower recruitment and training, Customer feedback collection and analysis, Customer
service evaluation.
IT enabled Customer Service: Call Centre Operations and Management, Web?enabled
Services, ERP enabled Field and Technical Support Services, Tele marketing and servicing.
Case Study: Compulsory, Relevant Cases have to be discussed in each unit.
Recommended Books:
1. Service Management – Operations, Strategy / Information Technology : Fitsimmons and
Fizsimmons – TMH
2. Service Management & Operations, Haksever, Render, Rumel, Pearson
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MBA 406E MANAGEMENT OF PHYSICAL ASSETS
Module ? I : Introduction:
Plant Acquisition: Technological alternatives ? Generation and Selection, Life Cycle
Costing and Womb–to–Tomb approach to Equipment Selection, Technological
Obsolescence Consideration, Defender?Challenger Concept and Dynamic equipment policy.
Inspection and Condition Monitoring: Inspection and routine maintenance, Preventive
Maintenance and Replacement, Condition Monitoring Techniques: Vibration Analysis, SOAP,
Thermographic Analysis etc., Condition Based and Reliability Centered Maintenance.
Module ? II : Failure Data Analysis:
Failure data collection and statistical analysis: Failure density function, Reliability function,
Hazard Rate function, Bath?tub?Curve, MTBF and MTTR calculations.
Preventive Maintenance Models:
Block, Age and Group Replacement Policies, Opportunistic Replacement Policies, Choice of
Replacement Policy.
Module ? III : Maintenance Planning:
Maintenance Crew size planning, Scheduling of maintenance activities, Failure Mode and
Criticality Analysis, Fault Tree Analysis, Prioritizing the Maintenance Activities, Scheduling of
Activities during Planned and Forced shutdowns.
Spares Parts Provisioning:
Spare parts Classification: VED, FSN and ABC Classification, Insurance Spares provisioning,
Repairable and Non?repairable Spares, Optimal Rotable Spare Parts Planning, Continuous
review One?for?One replacement strategy, Inventory Policy for slow moving spares.
Reference Books:
1. Jardine AKS., “Maintenance, Replacement and Reliability”, Pitman.
2. Kelley, F.P., “Maintenance Planning and Control”, Butterworth, 1984
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