Description
SWOT Analysis is an effective way of identifying your Strengths and Weaknesses, and of examining the Opportunities and Threats you face. TOWS Analysis is an effective way of combining a) internal strengths with external opportunities and threats, and b) internal weaknesses with external opportunities and threats to develop a strategy.
SWOT & TOWS
Analysis
Table of Contents
SWOT & TOWS ANALYSIS TABLE OF CONTENTS 1
TABLE OF CONTENTS 2
UNDERSTANDING SWOT ANALYSIS 3
WHY USE THE TOOL? 3
HOW TO USE TOOL: 3
STRENGTHS: 3
WEAKNESSES: 3
OPPORTUNITIES: 3
THREATS: 3
EXAMPLE: 4
STRENGTHS: 4
WEAKNESSES: 4
OPPORTUNITIES: 4
THREATS: 4
KEY POINTS: 4
CASE STUDY-SWOT ANALYSIS WAL-MART 5
STRENGTHS 5
WEAKNESSES 5
OPPORTUNITIES 5
THREATS 5
CASE STUDY-SWOT ANALYSIS STARUCKS 6
STRENGTHS 6
WEAKNESSES 6
OPPORTUNITIES 6
THREATS 6
CASE STUDY- SWOT ANALYSIS AT&T 7
UNDERSTANDING TOWS MATRIX 8
WHY USE THE TOOL? 8
HOW TO USE TOOL: 8
STRENGTHS/OPPORTUNITIES: 8
STRENGTH/THREATS: 8
WEAKNESSES/OPPORTUNITIES: 8
WEAKNESSES/THREATS: 8
CASE STUDY- APPLICATION O! THE TOWS MATRIX TO "OLKSWAGEN 9
WEAKNESSES AND THREATS (WT) 9
WEAKNESSES AND OPPORTUNITIES (WO) 9
STRENGTHS AND THREATS (ST) 9
STRENGTHS AND OPPORTUNITIES (SO) 10
Shahzad Trading & Consulting FZE, KSA Office: P.O. o! "#$%&&, 'i(adh, Saudi Ara)ia, Tel: *+&& ,%- "$.$$+/,
Fa!: *+&& ,%- "$.$$0%. 1AE Office: P.O. o! /%0&., Shar2ah, 1AE, Tel: *+3% ,.$- 0&$#/$&
Mobile: +966 (56) 5103286, Email: [email protected], eb: !!!.shahzadtc.com
Page: 2 of 12
Un#$%s&an#in' SWOT Analysis
Why use the tool?
SWOT Analyss s an e!e"#$e %ay of &en#fyng yo'( S#(eng#)s an& Wea*nesses+
an& of e,a-nng #)e O..o(#'n#es an& T)(ea#s yo' fa"e/
How to use tool:
To "a((y o'# a SWOT Analyss+ %(#e &o%n ans%e(s #o #)e follo%ng 0'es#ons/
W)e(e a..(o.(a#e+ 'se s-la( 0'es#ons:
S&%$n'&(s:
• W)a# a&$an#ages &o yo' )a$e1
• W)a# &o yo' &o %ell1
• W)a# (ele$an# (eso'("es &o yo' )a$e a""ess #o1
• W)a# &o o#)e( .eo.le see as yo'( s#(eng#)s1
2ons&e( #)s f(o- yo'( o%n .on# of $e% an& f(o- #)e .on# of $e% of #)e .eo.le
yo' &eal %#)/ Don3# 4e -o&es#/ 5e (eals#"/ If yo' a(e )a$ng any &6"'l#y %#)
#)s+ #(y %(#ng &o%n a ls# of yo'( ")a(a"#e(s#"s/ So-e of #)ese %ll )o.ef'lly 4e
s#(eng#)s7
In loo*ng a# yo'( s#(eng#)s+ #)n* a4o'# #)e- n (ela#on #o yo'( "o-.e##o(s 8 fo(
e,a-.le+ f all yo'( "o-.e##o(s .(o$&e )g) 0'al#y .(o&'"#s+ #)en a )g) 0'al#y
.(o&'"#on .(o"ess s no# s#(eng#) n #)e -a(*e#+ # s a ne"ess#y/
W$a)n$ss$s:
• W)a# "o'l& yo' -.(o$e1
• W)a# &o yo' &o 4a&ly1
• W)a# s)o'l& yo' a$o&1
Agan+ "ons&e( #)s f(o- an n#e(nal an& e,#e(nal 4ass: Do o#)e( .eo.le see- #o
.e("e$e %ea*nesses #)a# yo' &o no# see1 A(e yo'( "o-.e##o(s &ong any 4e##e(
#)an yo'1 I# s 4es# #o 4e (eals#" no%+ an& fa"e any 'n.leasan# #('#)s as soon as
.oss4le/
O**+%&,ni&i$s:
• W)e(e a(e #)e goo& o..o(#'n#es fa"ng yo'1
• W)a# a(e #)e n#e(es#ng #(en&s yo' a(e a%a(e of1
Usef'l o..o(#'n#es "an "o-e f(o- s'") #)ngs as:
• 2)anges n #e")nology an& -a(*e#s on 4o#) a 4(oa& an& na((o% s"ale
• 2)anges n go$e(n-en# .ol"y (ela#e& #o yo'( 9el&
• 2)anges n so"al .a##e(ns+ .o.'la#on .(o9les+ lfes#yle ")anges+ e#"/
•
"al E$en#s
A 'sef'l a..(oa") #o loo*ng a# o..o(#'n#es s #o loo* a# yo'( s#(eng#)s an& as*
yo'(self %)e#)e( #)ese o.en '. any o..o(#'n#es/ Al#e(na#$ely+ loo* a# yo'(
%ea*nesses an& as* yo'(self %)e#)e( yo' "o'l& o.en '. o..o(#'n#es 4y
el-na#ng #)e-/
T(%$a&s:
• W)a# o4s#a"les &o yo' fa"e1
• W)a# s yo'( "o-.e##on &ong1
Shahzad Trading & Consulting FZE, KSA Office: P.O. o! "#$%&&, 'i(adh, Saudi Ara)ia, Tel: *+&& ,%- "$.$$+/,
Fa!: *+&& ,%- "$.$$0%. 1AE Office: P.O. o! /%0&., Shar2ah, 1AE, Tel: *+3% ,.$- 0&$#/$&
Mobile: +966 (56) 5103286, Email: [email protected], eb: !!!.shahzadtc.com
Page: ; of 12
• A(e #)e (e0'(e& s.e"9"a#ons fo( yo'(
SWOT Analysis is an effective way of identifying your Strengths and Weaknesses, and of examining the Opportunities and Threats you face. TOWS Analysis is an effective way of combining a) internal strengths with external opportunities and threats, and b) internal weaknesses with external opportunities and threats to develop a strategy.
SWOT & TOWS
Analysis
Table of Contents
SWOT & TOWS ANALYSIS TABLE OF CONTENTS 1
TABLE OF CONTENTS 2
UNDERSTANDING SWOT ANALYSIS 3
WHY USE THE TOOL? 3
HOW TO USE TOOL: 3
STRENGTHS: 3
WEAKNESSES: 3
OPPORTUNITIES: 3
THREATS: 3
EXAMPLE: 4
STRENGTHS: 4
WEAKNESSES: 4
OPPORTUNITIES: 4
THREATS: 4
KEY POINTS: 4
CASE STUDY-SWOT ANALYSIS WAL-MART 5
STRENGTHS 5
WEAKNESSES 5
OPPORTUNITIES 5
THREATS 5
CASE STUDY-SWOT ANALYSIS STARUCKS 6
STRENGTHS 6
WEAKNESSES 6
OPPORTUNITIES 6
THREATS 6
CASE STUDY- SWOT ANALYSIS AT&T 7
UNDERSTANDING TOWS MATRIX 8
WHY USE THE TOOL? 8
HOW TO USE TOOL: 8
STRENGTHS/OPPORTUNITIES: 8
STRENGTH/THREATS: 8
WEAKNESSES/OPPORTUNITIES: 8
WEAKNESSES/THREATS: 8
CASE STUDY- APPLICATION O! THE TOWS MATRIX TO "OLKSWAGEN 9
WEAKNESSES AND THREATS (WT) 9
WEAKNESSES AND OPPORTUNITIES (WO) 9
STRENGTHS AND THREATS (ST) 9
STRENGTHS AND OPPORTUNITIES (SO) 10
Shahzad Trading & Consulting FZE, KSA Office: P.O. o! "#$%&&, 'i(adh, Saudi Ara)ia, Tel: *+&& ,%- "$.$$+/,
Fa!: *+&& ,%- "$.$$0%. 1AE Office: P.O. o! /%0&., Shar2ah, 1AE, Tel: *+3% ,.$- 0&$#/$&
Mobile: +966 (56) 5103286, Email: [email protected], eb: !!!.shahzadtc.com
Page: 2 of 12
Un#$%s&an#in' SWOT Analysis
Why use the tool?
SWOT Analyss s an e!e"#$e %ay of &en#fyng yo'( S#(eng#)s an& Wea*nesses+
an& of e,a-nng #)e O..o(#'n#es an& T)(ea#s yo' fa"e/
How to use tool:
To "a((y o'# a SWOT Analyss+ %(#e &o%n ans%e(s #o #)e follo%ng 0'es#ons/
W)e(e a..(o.(a#e+ 'se s-la( 0'es#ons:
S&%$n'&(s:
• W)a# a&$an#ages &o yo' )a$e1
• W)a# &o yo' &o %ell1
• W)a# (ele$an# (eso'("es &o yo' )a$e a""ess #o1
• W)a# &o o#)e( .eo.le see as yo'( s#(eng#)s1
2ons&e( #)s f(o- yo'( o%n .on# of $e% an& f(o- #)e .on# of $e% of #)e .eo.le
yo' &eal %#)/ Don3# 4e -o&es#/ 5e (eals#"/ If yo' a(e )a$ng any &6"'l#y %#)
#)s+ #(y %(#ng &o%n a ls# of yo'( ")a(a"#e(s#"s/ So-e of #)ese %ll )o.ef'lly 4e
s#(eng#)s7
In loo*ng a# yo'( s#(eng#)s+ #)n* a4o'# #)e- n (ela#on #o yo'( "o-.e##o(s 8 fo(
e,a-.le+ f all yo'( "o-.e##o(s .(o$&e )g) 0'al#y .(o&'"#s+ #)en a )g) 0'al#y
.(o&'"#on .(o"ess s no# s#(eng#) n #)e -a(*e#+ # s a ne"ess#y/
W$a)n$ss$s:
• W)a# "o'l& yo' -.(o$e1
• W)a# &o yo' &o 4a&ly1
• W)a# s)o'l& yo' a$o&1
Agan+ "ons&e( #)s f(o- an n#e(nal an& e,#e(nal 4ass: Do o#)e( .eo.le see- #o
.e("e$e %ea*nesses #)a# yo' &o no# see1 A(e yo'( "o-.e##o(s &ong any 4e##e(
#)an yo'1 I# s 4es# #o 4e (eals#" no%+ an& fa"e any 'n.leasan# #('#)s as soon as
.oss4le/
O**+%&,ni&i$s:
• W)e(e a(e #)e goo& o..o(#'n#es fa"ng yo'1
• W)a# a(e #)e n#e(es#ng #(en&s yo' a(e a%a(e of1
Usef'l o..o(#'n#es "an "o-e f(o- s'") #)ngs as:
• 2)anges n #e")nology an& -a(*e#s on 4o#) a 4(oa& an& na((o% s"ale
• 2)anges n go$e(n-en# .ol"y (ela#e& #o yo'( 9el&
• 2)anges n so"al .a##e(ns+ .o.'la#on .(o9les+ lfes#yle ")anges+ e#"/
•
"al E$en#sA 'sef'l a..(oa") #o loo*ng a# o..o(#'n#es s #o loo* a# yo'( s#(eng#)s an& as*
yo'(self %)e#)e( #)ese o.en '. any o..o(#'n#es/ Al#e(na#$ely+ loo* a# yo'(
%ea*nesses an& as* yo'(self %)e#)e( yo' "o'l& o.en '. o..o(#'n#es 4y
el-na#ng #)e-/
T(%$a&s:
• W)a# o4s#a"les &o yo' fa"e1
• W)a# s yo'( "o-.e##on &ong1
Shahzad Trading & Consulting FZE, KSA Office: P.O. o! "#$%&&, 'i(adh, Saudi Ara)ia, Tel: *+&& ,%- "$.$$+/,
Fa!: *+&& ,%- "$.$$0%. 1AE Office: P.O. o! /%0&., Shar2ah, 1AE, Tel: *+3% ,.$- 0&$#/$&
Mobile: +966 (56) 5103286, Email: [email protected], eb: !!!.shahzadtc.com
Page: ; of 12
• A(e #)e (e0'(e& s.e"9"a#ons fo( yo'(